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Author : Alex Jenkins
Publisher :
ISBN 13 : 9780993577413
Total Pages : 133 pages
Book Rating : 4.5/5 (774 download)
Download or read book The Art of Attraction Marketing written by Alex Jenkins and published by . This book was released on 2016 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annie Meachem
Publisher : Learn Marketing Press
ISBN 13 : 9780954568153
Total Pages : 118 pages
Book Rating : 4.5/5 (681 download)
Download or read book Attraction Marketing written by Annie Meachem and published by Learn Marketing Press. This book was released on 2005 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine being able to attract all the perfect clients you ever wanted without selling... By blending proven marketing approaches with 30 practical Law of Attraction principles this book gives you the key to creating a constant and easy flow of just the right number of perfect clients for your business. So if you're the kind of person who loves what you do but often cringe at the thought of having to 'peddle your wares' then Attraction Marketing will be a welcome relief from our increasingly 'hard selling' culture.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613080069
Total Pages : 277 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Wealth Attraction In The New Economy written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2010-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever
Author : Michael Kotick
Publisher : Archway Publishing
ISBN 13 : 1480841285
Total Pages : 159 pages
Book Rating : 4.4/5 (88 download)
Download or read book Create Brand Attraction written by Michael Kotick and published by Archway Publishing. This book was released on 2017-05-15 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer
Author : Dan S. Kennedy
Publisher : Forbesbooks
ISBN 13 : 9781946633743
Total Pages : 0 pages
Book Rating : 4.6/5 (337 download)
Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Author : Jan H. Stringer
Publisher :
ISBN 13 : 9781932279320
Total Pages : 0 pages
Book Rating : 4.2/5 (793 download)
Download or read book BEE-ing Attraction written by Jan H. Stringer and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expands upon the "Strategic Attraction" approach to marketing, developed by Stacey Hall and Jan (Brogniez) Stringer.
Author : Nikkie Burns
Publisher : Lulu.com
ISBN 13 : 0244663874
Total Pages : 82 pages
Book Rating : 4.2/5 (446 download)
Download or read book Killin It Online written by Nikkie Burns and published by Lulu.com. This book was released on 2018-01-24 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vision of this book by Nikkie Burns is to give people an idea and understanding of how to kill it online in business, This book gives ideas and steps on how to brand yourself online, all about attraction and marketing yourself and your business. The must haves in this day and age for any business for success.
Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)
Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Author : Stacey Hall
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940377
Total Pages : 234 pages
Book Rating : 4.6/5 (99 download)
Download or read book Attracting Perfect Customers written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2001-10-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Author : John Swarbrooke
Publisher : Routledge
ISBN 13 : 1136410600
Total Pages : 426 pages
Book Rating : 4.1/5 (364 download)
Download or read book Development and Management of Visitor Attractions written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Author : Neil Godin
Publisher : Trafford Publishing
ISBN 13 : 1426941080
Total Pages : 229 pages
Book Rating : 4.4/5 (269 download)
Download or read book Selling in the Comfort Zone written by Neil Godin and published by Trafford Publishing. This book was released on 2007-01-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you see yourself in the following scenario, this book is written for you: You're a business owner or salesperson. You've got to make sales. But you hate to pick up the telephone. You hate imposing. You hate bothering people. You hate rejection. And you feel sick to your stomach when your calls aren't returned. But the clock is ticking and you've got to make calls. So you take a deep breath, grit your teeth, and try again. If only there was another way. If this describes you, then this one-of-a-kind book could literally change your life. In 279 action-packed pages, Neil Godin will introduce you to "another way"-based on ten alternatives to old-fashioned selling. Alternatives he developed during 22 years of turn-around work with companies in crisis, where sales always have to be doubled or tripled-immediately-at little or no cost. Alternatives that his sales training clients in healthy companies use to boost their sales-quickly, painlessly and inexpensively. Ideas you can use, immediately, to build your business-without leaving your comfort zone. You will learn: How (and why) to stop cold calling forever, and exactly what to do instead How to grow your business painlessly, by turning customers into "sales ambassadors" How to use free "word of mouse" marketing to bring in brand new customers How to use newsletters, special events and presentations to attract new customers to you-and end the discomfort of prospecting forever How to use displays and testimonials-on your premises and on your website-that do your selling for you How to use systematic add-on selling to increase sales immediately-at zero cost And so much more! This book is a must for business owners; business starters; salespeople in every walk of business life; sales and marketing managers; professionals who need to market their services, and fund raisers in not for profit organizations.
Author : Jayadev K T
Publisher : Notion Press
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.8/5 (96 download)
Download or read book MARKETING KARMA written by Jayadev K T and published by Notion Press. This book was released on 2023-08-19 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Marketing Karma: The Enlightened Path to Digital Success" by Jayadev is a transformative blend of ancient wisdom and modern marketing techniques. Set in the dynamic digital landscape, it reveals how spiritual tenets like Karma, Dharma, and Nirvana align with contemporary marketing concepts from search engine optimisation to brand building. This revolutionary book provides an ethical roadmap for marketers to achieve success while preserving authenticity. It transforms marketing campaigns into extensions of one's inner self, resonating with the audience, creating enduring bonds, and leaving a lasting impact. "Marketing Karma" transcends traditional definitions of success. It encourages marketing with mindfulness, creating with consciousness, and selling with a spirit of service. This is more than a guide to marketing success—it's a pathway to transforming your business's very essence, marking the convergence of strategic marketing and spiritual awakening. Embrace "Marketing Karma" and begin your journey toward enlightened marketing, where success isn't just about profit—it's about positive change.
Author : DR. AURORA MARTIN
Publisher : INTERDISCIPLINARY INSTITUTE OF HUMAN SECURITY & GOVERNANCE
ISBN 13 : 9354575676
Total Pages : 402 pages
Book Rating : 4.3/5 (545 download)
Download or read book Changing Dimensions of Human Security in Contemporary World written by DR. AURORA MARTIN and published by INTERDISCIPLINARY INSTITUTE OF HUMAN SECURITY & GOVERNANCE. This book was released on 2023-09-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world turned topsy-turvy after Covid‑19 pandemic. The whole equation and thrust of global politics and economics is now at a new verge. The main question is now – how we can secure human race and humanity. This is the main thrust of the book, Changing Dimensions of Human Security in Contemporary World. This book is an outcome of collective research work done by erudite scholars from different parts of world, like USA, Russia, Japan, Australia, Romania, Nigeria, Nepal, Bangladesh and India, who has come together in search of new trends of human security. They touched upon different milieu as well as dimensions of human security and pandemic in contemporary world scenario. In thirty-two essays, forty-seven authors collectively explored situation of human security in several domains including international politics, law, economy, labour force, sustainable development, education, gender and may more. I believe that this collection of essays can become a benchmark for the future as well as spur new research agendas and projects that will put the region into a much-needed conversation on the recent trends of human security in contemporary world. This book will try to reimagining this changing dimension of Human Security in the Pandemic situation. The goal of this book is to improve the standards of the international community of academicians, researchers, scholars, and scientists by exposing them to the latest trends, developments, and challenges in the field. The volume is essential reading for social scientists, bureaucrats and non-governmental political activists interested in human security. It will also appeal to public policy analysts and scholars who have yet to adopt the contribution of critical security and development studies in the analysis of different dimensions of human security.
Author : Gerrit Heinemann
Publisher : Springer Nature
ISBN 13 : 3658407573
Total Pages : 519 pages
Book Rating : 4.6/5 (584 download)
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Author : Adi Weidenfeld
Publisher : Routledge
ISBN 13 : 1317580249
Total Pages : 381 pages
Book Rating : 4.3/5 (175 download)
Download or read book Visitor Attractions and Events written by Adi Weidenfeld and published by Routledge. This book was released on 2016-04-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers’ choices. However, more recently visitor attractions have become more multifaceted, have proliferated and fragmented in terms of form, location, scale and style, and their role is undergoing major changes in a post-modern world as a result of consumer demands and competitive innovations. Visitor Attractions and Events for the first time theoretically and empirically explores the relations between events and attractions to offer new thinking of the role of space and place in shaping development, management practices and strategies in the sector as well as future implications. The book reveals how location is pivotal in the development, planning, and management of visitor attractions and events. Whereas the location of natural attractions is relatively fixed in space and their locations cannot be predetermined or relocated, human-made or contrived attractions are more influenced by the planning process in the context of the locational decision-making process. Competition and cooperation between visitor attractions and the aspects which shape these relations, including complementarities, compatibility, knowledge spill overs and diffusion of innovations, product similarities and spatial proximity remain largely ignored in the visitor attraction sector and thus are major elements in the focus of this book. Comparative examples ranging from small to major attractions in a wide variety of locations are included. This significant volume will appeal widely to all those interested in the visitor sector, such as tourism, events, leisure studies, destination management and sociology.
Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 100057072X
Total Pages : 498 pages
Book Rating : 4.0/5 (5 download)
Download or read book Managing Visitor Attractions written by Alan Fyall and published by Routledge. This book was released on 2022-05-31 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Author : Clifton T. Warren
Publisher : Business Expert Press
ISBN 13 : 1631574949
Total Pages : 157 pages
Book Rating : 4.6/5 (315 download)
Download or read book Financial Services Sales Handbook written by Clifton T. Warren and published by Business Expert Press. This book was released on 2016-08-11 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. The Financial Sales Handbook: A Guide to Become a Top Producer is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.
