Attention This Book Will Make You Money

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Attention! This Book Will Make You Money

Author : Jim F. Kukral
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

ADD and Your Money

Author : Karl Klein
Publisher : New Harbinger Publications
ISBN 13 : 9781608824809
Total Pages : 176 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis ADD and Your Money by : Karl Klein

Download or read book ADD and Your Money written by Karl Klein and published by New Harbinger Publications. This book was released on 2009-12-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you have attention-deficit disorder (ADD), you don't spend money like most other people. Past-due bills and impulsive spending can throw your finances into turmoil, and because these financial pitfalls are directly related to your ADD symptoms, they can seem impossible to overcome. The good news is that it is possible to get ADD-related financial disorganization under control and begin to enjoy a more stable relationship to your money. ADD and Your Money will show you how. This friendly guide, written with your ADD in mind, includes information on everything you need to know about managing your finances and staying in control. With this book as your guide, you will learn to: • Keep track of your bills • Create a budget that works • Get debt under control • Find ADD-friendly bank services • Plan around your splurges • Make time-management a priority If you're ready to start focusing on your future financial success, this book can help you start making lasting changes today.

Attention Pays

Author : Neen James
Publisher : John Wiley & Sons
ISBN 13 : 1119480256
Total Pages : 231 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Attention Pays by : Neen James

Download or read book Attention Pays written by Neen James and published by John Wiley & Sons. This book was released on 2018-04-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.

The Attention Merchants

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Attention Factory

Author : Matthew Brennan
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.6/5 (944 download)

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Book Synopsis Attention Factory by : Matthew Brennan

Download or read book Attention Factory written by Matthew Brennan and published by . This book was released on 2020-10-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Tik Tok rise so fast? Who's really behind China's first truly global internet giant? In 2012, ByteDance was just a handful of geeks working out of a scrappy four-bedroom Beijing apartment. Today, it's the world's fastest-growing tech behemoth worth over $100 billion. Written by China internet specialist and internationally recognized speaker Matthew Brennan and edited by TechCrunch journalist Rita Liao. Attention Factory is packed with over 300 pages of original analysis and exclusive reporting that you cannot find elsewhere. The rise and fall of Vine and Musical.ly The company's iconic founder, Zhang Yiming The original China version of TikTok--Douyin ByteDance's first flagship app, Toutiao The power of short video memes And so much more... Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. A creative blend of storytelling and analysis, Attention Factory is perfect for business professionals, technology firm investors, and anyone passionate about how the internet is impacting our lives. Get it now.

Paid Attention

Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Designing Data-Intensive Applications

Author : Martin Kleppmann
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903104
Total Pages : 658 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Data-Intensive Applications by : Martin Kleppmann

Download or read book Designing Data-Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

Your Money: The Missing Manual

Author : J.D. Roth
Publisher : O'Reilly Media
ISBN 13 : 1449389465
Total Pages : 336 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Your Money: The Missing Manual by : J.D. Roth

Download or read book Your Money: The Missing Manual written by J.D. Roth and published by O'Reilly Media. This book was released on 2010-03-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping your financial house in order is more important than ever. But how do you deal with expenses, debt, taxes, and retirement without getting overwhelmed? This book points the way. It's filled with the kind of practical guidance and sound insights that makes J.D. Roth's GetRichSlowly.org a critically acclaimed source of personal-finance advice. You won't find any get-rich-quick schemes here, just sensible advice for getting the most from your money. Even if you have perfect credit and no debt, you'll learn ways to make your rosy financial situation even better. Get the info you need to make sensible decisions on saving, spending, and investing Learn the best ways to set and achieve financial goals Set up a realistic budget framework and learn how to track expenses Discover proven methods to help you eliminate debt Understand how to use credit wisely Win big by making smart decisions on your home and other big-ticket items Learn how to get the most from your investments by avoiding rash decisions Decide how -- and how much -- to save for retirement

Rapt

Author : Winifred Gallagher
Publisher : Penguin
ISBN 13 : 9781594202100
Total Pages : 264 pages
Book Rating : 4.2/5 (21 download)

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Book Synopsis Rapt by : Winifred Gallagher

Download or read book Rapt written by Winifred Gallagher and published by Penguin. This book was released on 2009 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.

The Art and Business of Online Writing

Author : Nicolas Cole
Publisher :
ISBN 13 : 9780998203492
Total Pages : 0 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis The Art and Business of Online Writing by : Nicolas Cole

Download or read book The Art and Business of Online Writing written by Nicolas Cole and published by . This book was released on 2020-08-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the secrets to writing online? Why do some writers accumulate hundreds of thousands, even millions of views on their content-and others write and write, only to go unnoticed?Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, and a Top 10 contributing writer for Inc Magazine from 2016 to 2018, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders. How?By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period."This book contains everything I know about online writing," says Cole. "From going viral, to building a massive library of content that will continue to pay you dividends well into the future."In this book you will learn:- Why you should NOT start a blog-and where you should be writing online instead.- How to beat "the game" of internet publishing-and the 7 levels of success.- How "going viral" on social platforms works (and how to not give up in the process).- The Endless Idea Generator: How to never run out of things to write about.- The Perfect Post: How to write headlines people can't help but want to read.- How to create your own "Content Roadmap," and position yourself as an influential voice in your industry or niche.- How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).- And the 1 habit very single writer today needs to master in order to become successful.This book is the Ultimate Guide to writing in the digital age.

Got Your Attention?

Author : Sam Horn
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626562520
Total Pages : 240 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Got Your Attention? by : Sam Horn

Download or read book Got Your Attention? written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The Little Book of Main Street Money

Author : Jonathan Clements
Publisher : John Wiley & Sons
ISBN 13 : 0470522267
Total Pages : 224 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Little Book of Main Street Money by : Jonathan Clements

Download or read book The Little Book of Main Street Money written by Jonathan Clements and published by John Wiley & Sons. This book was released on 2009-05-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A gem from one of the most brilliant minds in personal finance." — Ben Stein, author, actor, TV personality, and New York Times columnist In a financial world gone mad, you still need to manage your money, put your kids through college, and save for retirement. To the rescue comes Jonathan Clements with 21 easy-to-follow rules to help you secure your financial future. Clements has spent a quarter century demystifying Wall Street for ordinary, real people on Main Street, including more than thirteen years as the Wall Street Journal's hugely popular personal-finance columnist. In The Little Book of Main Street Money, Clements brings us back to basics, with commonsense suggestions for intelligent money management. Chock-full of financial guidance that will stand up in any market, the book also reflects a financial philosophy that Clements has developed over a lifetime of watching Wall Street and writing about money—and that is even more important in the current volatile market. From the big picture (home, retirement, financial happiness) to the micro (taxes, inflation, investment costs), he offers clear-cut advice for taking control of your financial life, detailing the strategies needed to thrive in today's tough economic times. The 21 truths outlined throughout this book are a guiding light for everyone, young and old, whether starting out or soon retiring. Each chapter reads like a Clements column—clear, pithy, and feisty. From the obvious to the counterintuitive, the truths will bolster your returns, cut your costs, and give you financial peace of mind. Collectively, the 21 truths show you how to think about your entire financial life—not just stocks and bonds, but your home, your debts, your financial promises to your children, your income-earning ability, and so much more. They will help you not only survive today's treacherous financial terrain, but also prepare you for success tomorrow. Renowned for his spirited writing and shrewd investment guidance, Clements is the sane voice investors need to stay grounded in the midst of so much financial insanity.

Start Up a Business Digital Book Set

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1118839722
Total Pages : 1144 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Start Up a Business Digital Book Set by : Bill Aulet

Download or read book Start Up a Business Digital Book Set written by Bill Aulet and published by John Wiley & Sons. This book was released on 2014-05-14 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trust Funnel

Author : Brian G. Johnson
Publisher : Morgan James Publishing
ISBN 13 : 1630472972
Total Pages : 250 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Trust Funnel by : Brian G. Johnson

Download or read book Trust Funnel written by Brian G. Johnson and published by Morgan James Publishing. This book was released on 2015-02-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.

The Psychology of Money

Author : Morgan Housel
Publisher : Harriman House Limited
ISBN 13 : 085719769X
Total Pages : 209 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Psychology of Money by : Morgan Housel

Download or read book The Psychology of Money written by Morgan Housel and published by Harriman House Limited. This book was released on 2020-09-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

Capitalism without Capital

Author : Jonathan Haskel
Publisher : Princeton University Press
ISBN 13 : 0691183295
Total Pages : 292 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Capitalism without Capital by : Jonathan Haskel

Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.