Assessing Communication. Integrated Approaches in Political, Social and Business Context

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Publisher : LUISS University Press - Po
ISBN 13 : 8861051324
Total Pages : 164 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Assessing Communication. Integrated Approaches in Political, Social and Business Context by : Michele Sorice

Download or read book Assessing Communication. Integrated Approaches in Political, Social and Business Context written by Michele Sorice and published by LUISS University Press - Po. This book was released on 2012 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.

Sustainability Assessment

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Publisher : Routledge
ISBN 13 : 0415598486
Total Pages : 298 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Sustainability Assessment by : Alan James Bond

Download or read book Sustainability Assessment written by Alan James Bond and published by Routledge. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently the writing on the subject is limited and comprises, for the most part, guidance documents and completed assessments.

Japanese Horror Culture

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Publisher : Rowman & Littlefield
ISBN 13 : 1793647062
Total Pages : 243 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Japanese Horror Culture by : Fernando Gabriel Pagnoni Berns

Download or read book Japanese Horror Culture written by Fernando Gabriel Pagnoni Berns and published by Rowman & Littlefield. This book was released on 2021-11-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Japanese horror is deeply rooted in the folklore of its culture, with fairy tales-like ghost stories embedded deeply into the social, cultural, and religious fabric. Ever since the emergence of the J-horror phenomenon in the late 1990s with the opening and critical success of films such as Hideo Nakata’s The Ring (Ringu, 1998) or Takashi Miike’s Audition (Ôdishon, 1999), Japanese horror has been a staple of both film studies and Western culture. Scholars and fans alike throughout the world have been keen to observe and analyze the popularity and roots of the phenomenon that took the horror scene by storm, producing a corpus of cultural artefacts that still resonate today. Further, Japanese horror is symptomatic of its social and cultural context, celebrating the fantastic through female ghosts, mutated lizards, posthuman bodies, and other figures. Encompassing a range of genres and media including cinema, manga, video games, and anime, this book investigates and analyzes Japanese horror in relation with trauma studies (including the figure of Godzilla), the non-human (via grotesque bodies), and hybridity with Western narratives (including the linkages with Hollywood), thus illuminating overlooked aspects of this cultural phenomenon.

Political Communication Online

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Publisher : Routledge
ISBN 13 : 1317815572
Total Pages : 174 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Political Communication Online by : Ognyan Seizov

Download or read book Political Communication Online written by Ognyan Seizov and published by Routledge. This book was released on 2014-04-24 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents. Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology. Seizov introduces the book’s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme "Imagery and Communication in Online Narratives" (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication – news, election campaigns, NGOs, and social movements – the book presents the analyses of convenience samples from each of them in detail. This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes.

Political Communication in the Online World

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Publisher : Routledge
ISBN 13 : 1317480023
Total Pages : 310 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Political Communication in the Online World by : Gerhard Vowe

Download or read book Political Communication in the Online World written by Gerhard Vowe and published by Routledge. This book was released on 2015-12-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication. Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.

Research Anthology on Developing Socially Responsible Businesses

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Publisher : IGI Global
ISBN 13 : 1668455919
Total Pages : 2235 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Developing Socially Responsible Businesses by : Management Association, Information Resources

Download or read book Research Anthology on Developing Socially Responsible Businesses written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-03-04 with total page 2235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world of global change, it has never been more critical for businesses to adapt their strategies, management styles, and policies to match that of the surrounding environment. Consumers are increasingly becoming more aware of the impact that businesses and product consumption have on environmental health. Thus, businesses have had to alter their production workflows to better suit a more environmentally conscious customer base. As society faces numerous issues related to the environment, health, poverty, and social justice, the need for socially responsible businesses is crucial to develop and improve the overall landscape of the business field. The Research Anthology on Developing Socially Responsible Businesses discusses the best practices, challenges, opportunities, and benefits of creating socially responsible businesses and provides a context of why these business models are needed. This essential text also considers how society has changed over time and how businesses must adjust their ideals and practices in order to survive in a changing world. Covering a range of topics such as accountability, environmental issues, and human rights, this major reference work is ideal for business owners, managers, policymakers, academicians, researchers, scholars, practitioners, instructors, and students.

Handbook of Risk and Crisis Communication

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Publisher : Routledge
ISBN 13 : 1000153088
Total Pages : 653 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Handbook of Risk and Crisis Communication by : Robert L. Heath

Download or read book Handbook of Risk and Crisis Communication written by Robert L. Heath and published by Routledge. This book was released on 2020-10-28 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

Health Visiting

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Publisher : Elsevier Health Sciences
ISBN 13 : 0443101051
Total Pages : 444 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Health Visiting by : Anne Robotham

Download or read book Health Visiting written by Anne Robotham and published by Elsevier Health Sciences. This book was released on 2005-08-29 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential resource for health visiting students that reflects the key changes required of health visiting practice at the beginning of the new millennium. It is a key text for specialist practitioner programmes and also for existing practitioners who are furthering their practice and academic development. It brings together the elements of theory and practice which are essential to health visiting practice. The book is research based and uses relevant evidence to support discussions. A particular strength is the use of case studies and practice examples to illustrate the theoretical discussions. Comprehensive coverage of all areas of health visiting practice will give the new practitioner confidence Case studies help to relate the theory to practice The up to date evidence base includes the latest research The wide range of contributors ensures that the content is written by experts in their field Coverage of aggression and violence, the needs of ethnic minorities, and complementary therapies reflects the growing role of the HV in relation to contemporary issues Fully updated throughout to reflect changes in practice including re-organisation of the health care service, changes in social policy, child protection and nurse prescribing. New chapters on Working with individuals and families; Working with social groups and communities; Working with socially excluded groups; Quality improvement through leading and managing change; and Nurse prescribing. Content reorganised to reflect changes in emphasis of various issues in practice Addition of useful websites for further information

Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations

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Publisher : IGI Global
ISBN 13 : 1799846385
Total Pages : 320 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations by : Oncioiu, Ionica

Download or read book Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations written by Oncioiu, Ionica and published by IGI Global. This book was released on 2020-07-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current modern companies, which are also the key factors of a global economy, are subject to increasing pressures to conduct their business in an environmentally responsible manner, due to social and environmental problems. Improving long-term environmental performance can bring economic benefits to those companies that are innovative and environmentally sensitive, especially by integrating environmental information into their business strategies. Considering all the changes, sustainability reporting, management, and financial accounting becomes a powerful information tool for executives, managers, and employee teams to gain insights and make better decisions. Along with concepts such as ethical, controlling, auditing, management, and financial accounting, reporting provides value with the decision-making process. All these debates underline the major responsibility of users when configuring accounting and finance models and thereby in modelling business information. Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations proposes an interdisciplinary perspective and explores various theoretical and practical approaches of ethical standards, management accounting, and their impact in the 21st century on different areas of activity. It contrasts external financial accounting for government regulators and the investment community with internal management accounting for managers to leverage for decision making. In addition, the book examines the role of management accounting and sustainability reporting from other points of view such as ethical standards, corporate social responsibility, creative accounting, green accounting, environmental indicators, e-accounting, KPI, lean accounting, controlling, auditing, reporting, etc., offering a number of new insights into management accounting. It is intended for chief financial officers, financial controllers, business analysts, financial planners, financial analysts, budgeting managers, executives, managers, academicians, researchers, and students.

Advanced Intelligent Systems for Sustainable Development (AI2SD’2019)

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Author :
Publisher : Springer Nature
ISBN 13 : 303036674X
Total Pages : 539 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Advanced Intelligent Systems for Sustainable Development (AI2SD’2019) by : Mostafa Ezziyyani

Download or read book Advanced Intelligent Systems for Sustainable Development (AI2SD’2019) written by Mostafa Ezziyyani and published by Springer Nature. This book was released on 2020-02-05 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers papers presented at the second installment of the International Conference on Advanced Intelligent Systems for Sustainable Development (AI2SD-2019), which was held on July 08–11, 2019 in Marrakech, Morocco. It offers comprehensive coverage of recent advances in big data, data analytics and related paradigms. The book consists of fifty-two chapters, each of which shares the latest research in the fields of big data and data science, and describes use cases and applications of big data technologies in various domains, such as social networks and health care. All parts of the book discuss open research problems and potential opportunities that have arisen from the rapid advances in big data technologies. In addition, the book surveys the state of the art in data science, and provides practical guidance on big data analytics and data science. Expert perspectives are provided by authoritative researchers and practitioners from around the world, who discuss research developments and emerging trends, present case studies on helpful frameworks and innovative methodologies, and suggest best practices for efficient and effective data analytics. Chiefly intended for researchers, IT professionals and graduate students, the book represents a timely contribution to the growing field of big data, which has been recognized as one of the leading emerging technologies that will have a major impact on various fields of science and various aspects of human society over the next several decades. Therefore, the content in this book is an essential tool to help readers understand current developments, and provides them with an extensive overview of the field of big data analytics as it is practiced today. The chapters cover technical aspects of key areas that generate and use big data, such as management and finance, medicine and health care, networks, the Internet of Things, big data standards, benchmarking of systems, and others. In addition to a diverse range of applications, key algorithmic approaches such as graph partitioning, clustering and finite mixture modeling of high-dimensional data are also covered. The varied collection of topics addressed introduces readers to the richness of the emerging field of big data analytics.

The Encyclopedia of Middle Grades Education (2nd ed.)

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Publisher : IAP
ISBN 13 : 1681235714
Total Pages : 471 pages
Book Rating : 4.6/5 (812 download)

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Book Synopsis The Encyclopedia of Middle Grades Education (2nd ed.) by : Steven B. Mertens

Download or read book The Encyclopedia of Middle Grades Education (2nd ed.) written by Steven B. Mertens and published by IAP. This book was released on 2016-08-01 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of The Encyclopedia of Middle Grades Education has been revised, updated, and expanded since its original publication in 2005. The Encyclopedia is a comprehensive overview of the field; it contains alphabetically organized entries that address important concepts, ideas, terms, people, organizations, publications, and research studies specifically related to middle grades education. This edition contains over 210 entries from nearly 160 expert contributors, this is a 25% increase in the number of entries over the first edition. The Encyclopedia is aimed at a general audience including undergraduate students in middle?level teacher preparation programs, graduate students, higher education faculty, and practitioners and administrators. The comprehensive list of entries are comprised of both short entries (500 words) and longer entries (2000 words). A significant number of entries appearing in the first edition have been revised and updated. Citations and references are provided for each entry.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Fundamentals and Assessment Tools for Occupational Ergonomics

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Publisher : CRC Press
ISBN 13 : 1420003631
Total Pages : 1025 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Fundamentals and Assessment Tools for Occupational Ergonomics by : William S. Marras

Download or read book Fundamentals and Assessment Tools for Occupational Ergonomics written by William S. Marras and published by CRC Press. This book was released on 2006-02-02 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated, taking the scientific rigor to a whole new level, the second edition of the Occupational Ergonomics Handbook is now available in two volumes. This new organization demonstrates the enormous amount of advances that have occurred in the field since the publication of the first edition. The second edition not only provi

Assessing Competence in Professional Performance across Disciplines and Professions

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Publisher : Springer
ISBN 13 : 3319300644
Total Pages : 488 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Assessing Competence in Professional Performance across Disciplines and Professions by : Paul F. Wimmers

Download or read book Assessing Competence in Professional Performance across Disciplines and Professions written by Paul F. Wimmers and published by Springer. This book was released on 2016-04-19 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the challenges of cross-professional comparisons and proposes new forms of performance assessment to be used in professions education. It addresses how complex issues are learned and assessed across and within different disciplines and professions in order to move the process of “performance assessment for learning” to the next level. In order to be better equipped to cope with increasing complexity, change and diversity in professional education and performance assessment, administrators and educators will engage in crucial systems thinking. The main question discussed by the book is how the required competence in the performance of students can be assessed during their professional education at both undergraduate and graduate levels. To answer this question, the book identifies unresolved issues and clarifies conceptual elements for performance assessment. It reviews the development of constructs that cross disciplines and professions such as critical thinking, clinical reasoning, and problem solving. It discusses what it means to instruct and assess students within their own domain of study and across various roles in multiple contexts, but also what it means to instruct and assess students across domains of study in order to judge integration and transfer of learning outcomes. Finally, the book examines what it takes for administrators and educators to develop competence in assessment, such as reliably judging student work in relation to criteria from multiple sources. "... the co-editors of this volume, Marcia Mentkowski and Paul F. Wimmers, are associated with two institutions whose characters are so intimately associated with the insight that assessment must be integrated with curriculum and instructional program if it is to become a powerful influence on the educational process ..." Lee Shulman, Stanford University

Competitive Social Media Marketing Strategies

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Publisher : IGI Global
ISBN 13 : 1466697776
Total Pages : 338 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Competitive Social Media Marketing Strategies by : Ozuem, Wilson

Download or read book Competitive Social Media Marketing Strategies written by Ozuem, Wilson and published by IGI Global. This book was released on 2016-02-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Biorisk Management, Laboratory Acquired Infections and Clinical Containment

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832515096
Total Pages : 114 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Biorisk Management, Laboratory Acquired Infections and Clinical Containment by : Furqan Kabir

Download or read book Biorisk Management, Laboratory Acquired Infections and Clinical Containment written by Furqan Kabir and published by Frontiers Media SA. This book was released on 2023-02-17 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Encyclopedia of Middle Grades Education

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Author :
Publisher : IAP
ISBN 13 : 1607524910
Total Pages : 434 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis The Encyclopedia of Middle Grades Education by : Steven B. Mertens

Download or read book The Encyclopedia of Middle Grades Education written by Steven B. Mertens and published by IAP. This book was released on 2005-10-01 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Middle Grades Education provides a comprehensive overview of the field. This publication includes seven anchor essays (5000 words) that cover the following topics: the history of the middle school movement; academically excellent curriculum, instruction, and assessment; developmental responsiveness in relation to young adolescents; social equity in middle grades schools; leadership in middle level schools; teacher and administrator preparation and professional development; and future directions in relation to the movement, practices, and policy. Leading scholars in the field of middle grades education were invited to author these essays. In addition to the seven anchor essays, the encyclopedia contains alphabetically organized entries (short entries approximately 500 words; long entries approximately 2000 words) that address important concepts, ideas, terms, people, organizations, and seminal publications related to middle grades education. Contributors to the encyclopedia have provided sufficient information so that the reader can place the idea, concept, person, etc. into its proper context in the history of the middle school movement. Entries are meant to be introductory; after an overview of the essentials of the topic the reader is guided to more extensive sources for further investigation. Where appropriate, the reader is also directed to electronic sources such as websites where additional information can be retrieved.