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Armando Testa
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Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis Just Doing It: A History of Advertising by : Pia Elliott
Download or read book Just Doing It: A History of Advertising written by Pia Elliott and published by Homeless Book. This book was released on 2014-10-09 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.
Book Synopsis The Art of Persuasion by : Luciano Chelos (ed)
Download or read book The Art of Persuasion written by Luciano Chelos (ed) and published by Manchester University Press. This book was released on 2001 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis The Brand and Its History by : Patricio Sáiz
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Book Synopsis Contemporary Designers by : Ann Lee Morgan
Download or read book Contemporary Designers written by Ann Lee Morgan and published by . This book was released on 1984 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1991 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Arts written by and published by . This book was released on 2009 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Italy Insolvency (Bankruptcy) Laws and Regulations Handbook - Strategic Information and Basic Laws by : IBP, Inc.
Download or read book Italy Insolvency (Bankruptcy) Laws and Regulations Handbook - Strategic Information and Basic Laws written by IBP, Inc. and published by Lulu.com. This book was released on 2013-08-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ivory Coast Insolvency (Bankruptcy) Laws and Regulations Handbook - Strategic Information and Basic Laws
Book Synopsis Italy Business Law Handbook Volume 1 Strategic Information and Basic Laws by : IBP USA
Download or read book Italy Business Law Handbook Volume 1 Strategic Information and Basic Laws written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italy Business Law Handbook - Strategic Information and Basic Laws
Book Synopsis Italy Investment, Trade Laws and Regulations Handbook Volume 1 Strategic Information and Basic Laws by : IBP USA
Download or read book Italy Investment, Trade Laws and Regulations Handbook Volume 1 Strategic Information and Basic Laws written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Italy Investment and Trade Laws and Regulations Handbook
Book Synopsis Three Postwar Eras in Comparison by : C. Levy
Download or read book Three Postwar Eras in Comparison written by C. Levy and published by Springer. This book was released on 2001-12-14 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief glance at twentieth century European history would suggest that wars and their aftermath produced the major turning points in its development. Three times - in 1918, 1945 and again in 1989 - Europe was confronted with major questions of restructuring and rebuilding. But can we really divide Europe's development into neat postwar eras? Why was the period 1945-1989 so much more stable and prosperous than 1918-1939? Has the end of the cold war changed the basis of the post-1945 settlement? This comparative collection offers some unique insights into these questions.
Book Synopsis Histories of the Normal and the Abnormal by : Waltraud Ernst
Download or read book Histories of the Normal and the Abnormal written by Waltraud Ernst and published by Routledge. This book was released on 2006-09-27 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating volume tackles the history of the terms 'normal' and 'abnormal'. Originally meaning 'as occurring in nature', normality has taken on significant cultural gravitas and this book recognizes and explores that fact. The essays engage with the concepts of the normal and the abnormal from the perspectives of a variety of academic disciplines – ranging from art history to social history of medicine, literature, and science studies to sociology and cultural anthropology. The contributors use as their conceptual anchors the works of moral and political philosophers such as Canguilhem, Foucault and Hacking, as well as the ideas put forward by sociologists including Durkheim and Illich. With contributions from a range of scholars across differing disciplines, this book will have a broad appeal to students in many areas of history.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Meggs' History of Graphic Design by : Philip B. Meggs
Download or read book Meggs' History of Graphic Design written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 2016-05-16 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
Book Synopsis Italy Country Study Guide Volume 1 Strategic Information and Developments by : IBP USA
Download or read book Italy Country Study Guide Volume 1 Strategic Information and Developments written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italy Country Study Guide - Strategic Information and Developments Volume 1 Strategic Information and Developments
Book Synopsis Names in the Economy by : Terhi Ainiala
Download or read book Names in the Economy written by Terhi Ainiala and published by Cambridge Scholars Publishing. This book was released on 2014-07-18 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has created its own culture of names, but this naming culture may also affect other names; even place names and personal names are influenced by it. Names in the Economy: Cultural Prospects is composed of 20 articles that were produced from a collection of papers presented in 2012 at the fourth Names in the Economy symposium in Turku, Finland. These articles will equally be of interest to both academics and professionals. The goal of this book is multidisciplinary and theoretically diverse: it contemplates commercial-bound names from the viewpoints of linguistics and onomastics, as well as marketing and branding research. In addition to traditional onomastic standpoints, there are newer linguistic theories, sociological and communicational views, multimodality theory, and branding theories. The authors are scholars from three continents and from ten different countries.
Book Synopsis Italian Fashion since 1945 by : Emanuela Scarpellini
Download or read book Italian Fashion since 1945 written by Emanuela Scarpellini and published by Springer. This book was released on 2019-07-24 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the course of the twentieth century, Italy succeeded in establishing itself as one of the world's preeminent fashion capitals, despite the centuries-old predominance of Paris and London. This book traces the story of how this came to be, guiding readers through the major cultural and economic revolutions of twentieth-century Italy and how they shaped the consumption practices and material lives of everyday Italians. In order to understand the specific character of the “Italian model,” Emanuela Scarpellini considers not only aspects of craftsmanship, industrial production and the evolution of styles, but also the economic and cultural changes that have radically transformed Italy and the international scene within a few decades: the post-war economic miracle, the youth revolution, the consumerism of the 1980s, globalization, the environmentalism of the 2000s and the Italy of today. Written in a lively style, full of references to cinema, literature, art and the world of media, this work offers the first comprehensive overview of a phenomenon that has profoundly shaped recent Italian history.
