Beginning Application Lifecycle Management

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Author :
Publisher : Apress
ISBN 13 : 1430258136
Total Pages : 184 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Beginning Application Lifecycle Management by : Joachim Rossberg

Download or read book Beginning Application Lifecycle Management written by Joachim Rossberg and published by Apress. This book was released on 2014-09-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning Application Lifecycle Management is a guide to an area of rapidly growing interest within the development community: managing the entire cycle of building software. ALM is an area that spans everything from requirements specifications to retirement of an IT-system or application. Because its techniques allow you to deal with the process of developing applications across many areas of responsibility and across many different disciplines, the benefits and effects of ALM techniques used on your project can be wide-ranging and pronounced. In this book, author Joachim Rossberg will show you what ALM is and why it matters. He will also show you how you can assess your current situation and how you can use this assessment to create the road ahead for improving or implementing your own ALM process across all of your team's development efforts. Beginning Application Lifecycle Management can be implemented on any platform. This book will use Microsoft Team Foundation Server as a foundation in many examples, but the key elements are platform independent and you'll find the book written in a platform agnostic way. In this book, you'll learn: What application lifecycle management is and why it matters. The steps necessary for implementing an ALM process. Tips and techniques you can use to gain control of your development efforts. How to implement an agile framework into your ALM process How to achieve traceability and visibility in your projects How to automate your ALM process

Agile Application Lifecycle Management

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Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 0132761831
Total Pages : 814 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Agile Application Lifecycle Management by : Bob Aiello

Download or read book Agile Application Lifecycle Management written by Bob Aiello and published by Addison-Wesley Professional. This book was released on 2016-06-01 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate Agile ALM and DevOps to Build Better Software and Systems at Lower Cost Agile Application Lifecycle Management (ALM) is a comprehensive development lifecycle that encompasses essential Agile principles and guides all activities needed to deliver successful software or other customized IT products and services. Flexible and robust, Agile ALM offers “just enough process” to get the job done efficiently and utilizes the DevOps focus on communication and collaboration to enhance interactions among all participants. Agile Application Lifecycle Management offers practical advice and strategies for implementing Agile ALM in your complex environment. Leading experts Bob Aiello and Leslie Sachs show how to fully leverage Agile benefits without sacrificing structure, traceability, or repeatability. You’ll find realistic guidance for managing source code, builds, environments, change control, releases, and more. The authors help you support Agile in organizations that maintain traditional practices, conventional ALM systems, or siloed, non-Agile teams. They also show how to scale Agile ALM across large or distributed teams and to environments ranging from cloud to mainframe. Coverage includes Understanding key concepts underlying modern application and system lifecycles Creating your best processes for developing your most complex software and systems Automating build engineering, continuous integration, and continuous delivery/deployment Enforcing Agile ALM controls without compromising productivity Creating effective IT operations that align with Agile ALM processes Gaining more value from testing and retrospectives Making ALM work in the cloud, and across the enterprise Preparing for the future of Agile ALM Today, you need maximum control, quality, and productivity, and this guide will help you achieve these capabilities by combining the best practices found in Agile ALM, Configuration Management (CM), and DevOps.

Professional Application Lifecycle Management with Visual Studio 2010

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470484268
Total Pages : 911 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Professional Application Lifecycle Management with Visual Studio 2010 by : Mickey Gousset

Download or read book Professional Application Lifecycle Management with Visual Studio 2010 written by Mickey Gousset and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 911 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed on Application Lifecycle Management (ALM) with Visual Studio 2010 through a combination of hands-on instruction and deep-dives. Microsoft has packed a lot of brand new testing and modeling tools into Visual Studio 2010, tools that previously were available only to Microsoft internal development teams. Developers will appreciate the focus on practical implementation techniques and best practices. A team of Microsoft insiders provides a nuts-and-bolts approach. This Wrox guide is designed as both a step-by-step guide and a reference for modeling, designing, and coordinating software development solutions at every level using Visual Studio 2010 and Visual Studio Team Foundation Server 2010. Visual Studio 2010 offers a complete lifecycle management system that covers modeling, testing, code analysis, collaboration, build and deployment tools. Coverage includes: An Introduction to Software Architecture Top-down Design with Use Case Diagrams, Activity Diagrams, and Sequence Diagrams Top-down Design with Component and Class Diagrams Analyzing Applications Using Architecture Explorer Using Layer Diagrams An Introduction to Software Development Unit Testing with the Unit Test Framework Managed Code Analysis and Code Metrics Profiling and Performance Database Development, Testing, and Deployment An Introduction to IntelliTrace An Introduction to Software Testing Web Performance and Load Testing Manual Testing Coded User Interface Testing Lab Management Introduction to Team Foundation Server Team Foundation Architecture Team Foundation Version Control Branching and Merging Team Foundation Build An Introduction to Project Management Process Templates Using Reports, Portals, and Dashboards Agile Planning Using Planning Workbooks Process Template Customizations Professional Application Lifecycle Management with Visual Studio 2010 shows developers, testers, architects and project managers alike how to leverage the power of Visual Studio 2010 to streamline software design and development.

Effective Lifecycle Management of Healthcare Applications

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Author :
Publisher : CRC Press
ISBN 13 : 1000026183
Total Pages : 167 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Effective Lifecycle Management of Healthcare Applications by : Susan Houston

Download or read book Effective Lifecycle Management of Healthcare Applications written by Susan Houston and published by CRC Press. This book was released on 2020-01-24 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of software applications within healthcare organizations has made it essential to have defined methodologies and formal processes for the management of the entire Information Technology (IT) portfolio. Utilizing a portfolio management framework throughout an application’s lifecycle will provide the necessary structure to ensure that all new applications are properly evaluated, and, once implemented, remain relevant while continuing to meet organizational requirements. While an organization may have a few large "organization-wide" systems such as the Electronic Health Record (EHR), lab or radiology systems, they also have a large quantity of other clinical, administrative, and research systems. Some larger organizations now have hundreds of software applications to support and manage. The IT staff must be able to implement new requests while still maintaining the current application portfolio. Utilizing a standard repeatable process will help to manage these large portfolios of software applications. This book reviews the management of applications throughout their lifecycle, from initial request through disposition. Best practices dictate that every newly requested application undergoes analysis followed by an approval decision from the organization’s governance committee. The initial implementation project must include activities to prepare for ongoing support while ensuring the application is compliant with all security, privacy, and architecture requirements. An application spends years in operations and maintenance where changes occur regularly through configuration and release management, or additional projects. The cycle continues until disposition. Understanding when to dispose of an application is just as important as deciding when to implement a new one. A defined process for disposing of an application ensures all parts are properly removed or destroyed.

Agile ALM

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Author :
Publisher : Manning Publications
ISBN 13 : 9781935182634
Total Pages : 360 pages
Book Rating : 4.1/5 (826 download)

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Book Synopsis Agile ALM by : Michael Hüttermann

Download or read book Agile ALM written by Michael Hüttermann and published by Manning Publications. This book was released on 2011-09-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Agile ALM is a guide for Java developers who want to integrate flexible agile practices and lightweight tooling along all phases of the software development process. The book introduces a new vision for managing change in requirements and process more efficiently and flexibly. It synthesizes technical and functional elements to provide a comprehensive approach to software development. About the Technology Agile Application Lifecycle Management (Agile ALM) combines flexible processes with lightweight tools in a comprehensive and practical approach to building, testing, integrating, and deploying software. Taking an agile approach to ALM improves product quality, reduces time to market, and makes for happier developers. About the Book Agile ALM is a guide for Java developers, testers, and release engineers. By following dozens of experience-driven examples, you'll learn to see the whole application lifecycle as a set of defined tasks, and then master the tools and practices you need to accomplish those tasks effectively. The book introduces state-of-the-art, lightweight tools that can radically improve the speed and fluidity of development and shows you how to integrate them into your processes. The tools and examples are Java-based, but the Agile ALM principles apply to all development platforms. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside A thorough introduction to Agile ALM Build an integrated Java-based Agile ALM toolchain Use Scrum for release management Reviewed by a team of 20 Agile ALM experts ================================ Table of Contents PART 1 INTRODUCTION TO AGILE ALM Getting started with Agile ALM ALM and Agile strategiesPART 2 FUNCTIONAL AGILE ALM Using Scrum for release management Task-based developmentPART 3 INTEGRATION AND RELEASE MANAGEMENT Integration and release management Creating a productive development environment Advanced CI tools and recipesPART 4 OUTSIDE-IN AND BARRIER-FREE DEVELOPMENT Requirements and test management Collaborative and barrier-free development with Groovy and Scala

Product Lifecycle Management

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1789845424
Total Pages : 133 pages
Book Rating : 4.7/5 (898 download)

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Book Synopsis Product Lifecycle Management by : Razvan Udroiu

Download or read book Product Lifecycle Management written by Razvan Udroiu and published by BoD – Books on Demand. This book was released on 2018-11-21 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to present the terminology, applications, trends, and developments in Product Lifecycle Management (PLM). This book has a total of seven chapters that treat the fundamental and future terminology used in PLM, aspects regarding the design, customization, and development of products, products testing, supply chain optimization, and recycling of the products made of special materials.

Pro Application Lifecycle Management with Visual Studio 2012

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Author :
Publisher : Apress
ISBN 13 : 1430243457
Total Pages : 643 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Pro Application Lifecycle Management with Visual Studio 2012 by : Joachim Rossberg

Download or read book Pro Application Lifecycle Management with Visual Studio 2012 written by Joachim Rossberg and published by Apress. This book was released on 2012-11-27 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can have the best coders in the world working in your teams, but if your project management isn’t up to scratch, your project is almost certain to be delayed, to come in over budget, and in some cases to fail entirely. By taking precise control of your application development process, you can make changes, both large and small, throughout your project’s life cycle that will lead to better–quality finished products that are consistently delivered on time and within budget. Application lifecycle management (ALM) is an area of rapidly growing interest within the development community. Because its techniques allow you to deal with the process of developing applications across many areas of responsibility and across many different disciplines, its effects on your project can be wide ranging and pronounced. It is a project management tool that has practical implications for the whole team—from architects to designers, from developers to testers. Pro Application Lifecycle Management with Visual Studio 2012 focuses on the most powerful ALM tool available for the Microsoft .NET Framework: Visual Studio Team Foundation Server. It demonstrates the key concepts and techniques of ALM at first with a guide to the overall methodology, and then delves into architecture and testing--illustrating all of the concepts, tips and tricks using the tools TFS provides. The book serves as a complete guide to the ALM style--with no fluff and many relevant code samples and examples. After reading the book, you will understand how TFS can be used to generate continuous meaningful reporting on your project’s health for the decision makers on your team as well as for your project’s sponsors.

Life Cycle Management

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Author :
Publisher : Springer
ISBN 13 : 9401772215
Total Pages : 352 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis Life Cycle Management by : Guido Sonnemann

Download or read book Life Cycle Management written by Guido Sonnemann and published by Springer. This book was released on 2015-07-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insight into the Life Cycle Management (LCM) concept and the progress in its implementation. LCM is a management concept applied in industrial and service sectors to improve products and services, while enhancing the overall sustainability performance of business and its value chains. In this regard, LCM is an opportunity to differentiate through sustainability performance on the market place, working with all departments of a company such as research and development, procurement and marketing, and to enhance the collaboration with stakeholders along a company’s value chain. LCM is used beyond short-term business success and aims at long-term achievements by minimizing environmental and socio-economic burden, while maximizing economic and social value.

Enterprise Interoperability III

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Publisher : Springer Science & Business Media
ISBN 13 : 1848002203
Total Pages : 673 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis Enterprise Interoperability III by : Kai Mertins

Download or read book Enterprise Interoperability III written by Kai Mertins and published by Springer Science & Business Media. This book was released on 2008-03-25 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interoperability: the ability of a system or a product to work with other systems or products without special effort from the user is a key issue in manufacturing and industrial enterprise generally. It is fundamental to the production of goods and services quickly and at low cost at the same time as maintaining levels of quality and customisation. Composed of over 50 papers, Enterprise Interoperability III ranges from academic research through case studies to industrial and administrative experience of interoperability. The international nature of the authorship continues to broaden. Many of the papers have examples and illustrations calculated to deepen understanding and generate new ideas. A concise reference to the state of the art in software interoperability, Enterprise Interoperability III will be of great value to engineers and computer scientists working in manufacturing and other process industries and to software engineers and electronic and manufacturing engineers working in the academic environment.

Product Lifecycle Management

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0857295462
Total Pages : 573 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Product Lifecycle Management by : John Stark

Download or read book Product Lifecycle Management written by John Stark and published by Springer Science & Business Media. This book was released on 2011-08-12 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software

Application Management

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3834964921
Total Pages : 326 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Application Management by : Frank Keuper

Download or read book Application Management written by Frank Keuper and published by Springer Science & Business Media. This book was released on 2011-02-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A number of eminent authors take a look at aspects of application management from a range of practical and theoretical perspectives and present possible solutions for current challenges, demonstrating the close links between service creation and service management.

Pro Microsoft Power BI Administration

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Publisher : Apress
ISBN 13 : 9781484265666
Total Pages : 300 pages
Book Rating : 4.2/5 (656 download)

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Book Synopsis Pro Microsoft Power BI Administration by : Ásgeir Gunnarsson

Download or read book Pro Microsoft Power BI Administration written by Ásgeir Gunnarsson and published by Apress. This book was released on 2021-02-28 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manage Power BI within organizations. This book helps you systematize administration as Microsoft shifts Power BI from a self-service tool to an enterprise tool. You will learn best practices for many Power BI administrator tasks. And you will know how to manage artifacts such as reports, users, work spaces, apps, and gateways. The book also provides experience-based guidance on governance, licensing, and managing capacities. Good management includes policies and procedures that can be applied consistently and even automatically across a broad user base. This book provides a strategic road map for the creation and implementation of policies and procedures that support Power BI best practices in enterprises. Effective governance depends not only on good policies, but also on the active and timely monitoring of adherence to those policies. This book helps you evaluate the tools to automate and simplify the most common administrative and monitoring tasks, freeing up administrators to provide greater value to the organization through better user training and awareness initiatives. What You Will Learn Recognize the roles and responsibilities of the Power BI administrator Manage users and their work spaces Know when to consider using Power BI Premium Govern your Power BI implementation and manage Power BI tenants Create an effective security strategy for Power BI in the enterprise Collaborate and share consistent views of the data across all users Follow a life cycle management strategy for rollout of dashboards and reports Create internal training resources backed up by accurate documentation Monitor Power BI to better understand risks and compliance manage costs, and track implementation Who This Book Is For IT professionals tasked with maintaining their corporate Power BI environments, Power BI administrators and power users interested in rolling out Power BI more widely in their organizations, and IT governance professionals tasked with ensuring adherence to policies and regulations

Agile Project Management with Azure DevOps

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Author :
Publisher : Apress
ISBN 13 : 1484244834
Total Pages : 325 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Agile Project Management with Azure DevOps by : Joachim Rossberg

Download or read book Agile Project Management with Azure DevOps written by Joachim Rossberg and published by Apress. This book was released on 2019-04-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roll up your sleeves and jump into Agile project management to use and customize Microsoft Azure DevOps. Organizations adopt Agile practices because they are a key enabler to run better projects, get more successful end results, and achieve an overall higher quality output. To benefit the most from Agile, you need an Application Life Cycle Management (ALM) or DevOps toolset that supports your style and work environment. Agile Project Management with Azure DevOps teaches you how to use Azure DevOps to implement many Agile practices such as SAFe, Scrum, and Kanban, and it shows you how they fit into a well-planned Agile implementation. Agile product owners will learn how to work with Azure DevOps to set up a project from scratch, and to continue using Azure DevOps throughout. Keeping track of progress is important in any project. Author Joachim Rossberg teaches you about the tools in Azure DevOps that can help you track progress and key metrics, including those that are available right out of the box. You will learn how to create and refine the backlog, work with Kanban and Scrum task boards, and get exposed to valuable key concepts along the way. Finally, you will dive into Azure DevOps extensibility to learn about the many ways you can customize reporting to best meet your needs What You'll Learn Understand Agile product management concepts and processes for working with Azure DevOps Discover how Azure DevOps supports agile processes end-to-end Implement Agile processes in Azure DevOps Customize Azure DevOps to better support your processes Complete step-by-step setup of an Agile project from scratch and manage it through its life cycle Who This Book Is For Software product owners, Agile leaders, Scrum masters, and software engineers who use Microsoft Azure DevOps. A basic understanding of Agile is helpful.

Professional Team Foundation Server 2012

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118604520
Total Pages : 792 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Professional Team Foundation Server 2012 by : Ed Blankenship

Download or read book Professional Team Foundation Server 2012 written by Ed Blankenship and published by John Wiley & Sons. This book was released on 2012-12-14 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to using Microsoft Team Foundation Server 2012 Team Foundation Server has become the leading Microsoft productivity tool for software management, and this book covers what developers need to know to use it effectively. Fully revised for the new features of TFS 2012, it provides developers and software project managers with step-by-step instructions and even assists those who are studying for the TFS 2012 certification exam. You'll find a broad overview of TFS, thorough coverage of core functions, a look at extensibility options, and more, written by Microsoft insiders and MVPs. An update of the leading Wrox book on Team Foundation Server, written by an expert team of Microsoft insiders and MVPs Provides a broad overview of Team Foundation Server for developers, software project managers, testers, business analysts, and others wanting to learn how to use TFS Offers administrators the necessary tools to efficiently monitor and manage the TFS environment Covers core TFS functions including project management, work item tracking, version control, test case management, build automation, reporting, and how to write extensions for TFS 2012 Professional Team Foundation Server 2012 builds on the proven Wrox Professional formula to give you a solid background in this software management tool.

System Lifecycle Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3658338741
Total Pages : 275 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis System Lifecycle Management by : Martin Eigner

Download or read book System Lifecycle Management written by Martin Eigner and published by Springer Nature. This book was released on 2021-08-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Years of experience in the area of Product Lifecycle Management (PLM) in industry, research and education form the basis for this overview. The author covers the development from PDM via PLM to SysLM (System Lifecycle Management) in the form commonly used today, which are necessary prerequisites for the sustainable development and implementation of IoT/IoS, Industry 4.0 and Engineering 4.0 concepts. The building blocks and properties of future-proof systems for the successful implementation of the concepts of Engineering 4.0 are thereby dedicated to holistic considerations, which also inform in detail. SysLM functions and processes in mechatronic development and design as well as across the entire product lifecycle - from requirements management to the Digital Twin - are covered as examples. SysLM trends such as low code development, cloud, disruptive business models, and bimodality provide an outlook on future developments. The author dedicates the treatment of the agile SysLM introduction to the implementation in the enterprise. The basics are deepened with examples of a concrete SysLM system.

Systems, Software and Services Process Improvement

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Author :
Publisher : Springer Nature
ISBN 13 : 303056441X
Total Pages : 851 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Systems, Software and Services Process Improvement by : Murat Yilmaz

Download or read book Systems, Software and Services Process Improvement written by Murat Yilmaz and published by Springer Nature. This book was released on 2020-08-10 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 27th European Conference on Systems, Software and Services Process Improvement, EuroSPI conference, held in Düsseldorf, Germany, in September 2020*. The 50 full papers and 13 short papers presented were carefully reviewed and selected from 100 submissions. They are organized in topical sections on ​visionary papers, SPI manifesto and improvement strategies, SPI and emerging software and systems engineering paradigms, SPI and standards and safety and security norms, SPI and team performance & agile & innovation, SPI and agile, emerging software engineering paradigms, digitalisation of industry, infrastructure and e-mobility, good and bad practices in improvement, functional safety and cybersecurity, experiences with agile and lean, standards and assessment models, recent innovations, virtual reality. *The conference was partially held virtually due to the COVID-19 pandemic.

Pharmaceutical Lifecycle Management

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470487534
Total Pages : 412 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Pharmaceutical Lifecycle Management by : Tony Ellery

Download or read book Pharmaceutical Lifecycle Management written by Tony Ellery and published by John Wiley & Sons. This book was released on 2012-06-05 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can—and must—do to get the most out of their brands. Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-life case studies that demonstrate successful and failed lifecycle management initiatives, explaining the key takeaway of each example. Filled with practical information on the process of actually writing and presenting an LCM plan, as well as how to link corporate, portfolio, and individual brand strategies, the book also offers a look ahead to predict which LCM strategies will continue to be effective in the future. While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.