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Download or read book Apple Inc. written by Jason D. O'Grady and published by Bloomsbury Publishing USA. This book was released on 2008-12-30 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did the Macintosh and its successors capture the hearts and minds of computer users so deeply that being a Mac person makes you a member of a special club? That's what this book is all about. As author Jason D. O'Grady shows, Apple is a rare company—one that is not afraid to think about a future that does not exist and turn it into reality. Critics have written Apple off time and again, yet it rises from the ashes to astound the critics and delight its customers. That's not luck or happenstance—it's vision, dedication, and persistence. Besides delighting Apple aficionados, this book will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path, and readers will learn what makes the company tick.
Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Book Synopsis Designed by Apple in California by :
Download or read book Designed by Apple in California written by and published by . This book was released on 2016-10-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Apple written by Jim Carlton and published by Harper Collins. This book was released on 1998-10-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
Download or read book Steve Jobs written by Sarah Machajewski and published by The Rosen Publishing Group, Inc. This book was released on 2016-07-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is an exciting exploration into the life of American computer pioneer Steve Jobs, cofounder of Apple, Inc., and one of the leaders of the personal computer revolution. This book covers Jobs’ early life as well as his work as CEO of Apple, including his amazing computer inventions. Compelling text is paired with color photographs to give readers a dynamic reading experience. Readers will also enjoy additional information in the form of sidebars and timelines. Steve Jobs exemplified STEM, a major curriculum focus, and students are sure to walk away with a deep understanding of career-based STEM.
Download or read book After Steve written by Tripp Mickle and published by HarperCollins. This book was released on 2022-05-03 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
Book Synopsis Sophistication & Simplicity by : Steven Weyhrich
Download or read book Sophistication & Simplicity written by Steven Weyhrich and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite humble beginnings, today Apple, Inc. enjoys unprecedented popularity and prosperity with its products, routinely selling over a million devices in a single day. It is a major innovator in the computing and consumer landscape, and as shown in this retrospective, the history of the Apple II computer plays a large part in the current successes of the company. The late 1970s saw the dawn of the Apple II, the company's first hit product. It provided the breathing room for Apple to become self-sustaining and ultimately blossom into one of the greatest business and technology successes in history. This account provides a unique view of early personal computing and Apple as a company, focusing almost exclusively on the role of the Apple II within that story. It extends outward to the products, publications, and early online services that made up the ecosystem for the platform during its active years, and follows the story to present-day enthusiasts who still find new things to do with a computer that got its start more than 35 years ago.
Book Synopsis Revolution in The Valley [Paperback] by : Andy Hertzfeld
Download or read book Revolution in The Valley [Paperback] written by Andy Hertzfeld and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subtitle on spine: The insanely great story of how the Mac was made.
Book Synopsis Apple Confidential 2.0 by : Owen W. Linzmayer
Download or read book Apple Confidential 2.0 written by Owen W. Linzmayer and published by No Starch Press. This book was released on 2004 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the best and the worst of Apple Computer's remarkable story.
Book Synopsis The Apple Revolution by : Luke Dormehl
Download or read book The Apple Revolution written by Luke Dormehl and published by Random House. This book was released on 2012-08-02 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
Download or read book West of Eden written by Frank Rose and published by Frank Rose. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.
Book Synopsis Human Interface Guidelines by : Apple Computer, Inc
Download or read book Human Interface Guidelines written by Apple Computer, Inc and published by Addison Wesley Publishing Company. This book was released on 1987 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book So Far written by and published by . This book was released on 1987 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring Management by : John R. Schermerhorn, Jr
Download or read book Exploring Management written by John R. Schermerhorn, Jr and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Management, Second Edition by John Schermerhorn, presents a new and exciting approach in teaching and learning the principles of management. This text is organized within a unique learning system tailored to students’ reading and study styles. It offers a clean, engaging and innovative approach that motivates students and helps them understand and master management principles.
Download or read book Waking Up written by Sam Harris and published by Simon and Schuster. This book was released on 2014-09-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the millions of Americans who want spirituality without religion, Sam Harris’s latest New York Times bestseller is a guide to meditation as a rational practice informed by neuroscience and psychology. From Sam Harris, neuroscientist and author of numerous New York Times bestselling books, Waking Up is for the twenty percent of Americans who follow no religion but who suspect that important truths can be found in the experiences of such figures as Jesus, the Buddha, Lao Tzu, Rumi, and the other saints and sages of history. Throughout this book, Harris argues that there is more to understanding reality than science and secular culture generally allow, and that how we pay attention to the present moment largely determines the quality of our lives. Waking Up is part memoir and part exploration of the scientific underpinnings of spirituality. No other book marries contemplative wisdom and modern science in this way, and no author other than Sam Harris—a scientist, philosopher, and famous skeptic—could write it.
Book Synopsis Leading Apple With Steve Jobs by : Jay Elliot
Download or read book Leading Apple With Steve Jobs written by Jay Elliot and published by John Wiley & Sons. This book was released on 2012-08-23 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.
Book Synopsis United States v. Apple by : Chris Sagers
Download or read book United States v. Apple written by Chris Sagers and published by Harvard University Press. This book was released on 2019-09-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2012, when the Justice Department sued Apple and five book publishers for price fixing, many observers sided with the defendants. It was a reminder that, in practice, Americans are ambivalent about competition. Chris Sagers shows why protecting price competition, even when it hurts some of us, is crucial if antitrust law is to preserve markets.
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