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Appeal And Attitude
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Book Synopsis Appeal and Attitude by : Steven G. Smith
Download or read book Appeal and Attitude written by Steven G. Smith and published by Indiana University Press. This book was released on 2005-11-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Appeal and Attitude, Steven G. Smith offers a multicultural view into issues at the heart of existentialism, hermeneutics, and the phenomenology of religion. By looking closely at the concepts of appeal, or what commands our attention, and attitude, or the quality of the attention we pay, Smith probes into the core of religious ideals to answer questions such as why faith and rationality are compelling and how religious experience becomes meaningful. Smith turns to philosophical and religious texts from Eastern and Western religious and philosophical traditions including Kant, Hegel, Heidegger, Levinas, Derrida, Confucius, and the Bhagavad-Gita. He also engages everyday objects such as stones, birds, boats, and minnows to arrive at normative definitions of supreme appeal and sovereign attitude. This book provides readers at all levels with a thoughtful and widely comparative window into idealism, community, responsibility, piety, faith, and love.
Book Synopsis Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude by : Tapas K. Panda
Download or read book Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude written by Tapas K. Panda and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper attempts to assimilate the current thinking on the use of emotional appeals in advertising, positioning and communication in order to build a favorable attitude towards a brand. It elucidates the areas where emotional appeals would work best, while pointing out the possible pitfalls in employing such a strategy across the board. Further, an attempt has been made to interpret the current body of knowledge on the subject and create a context for general application of emotional appeal in advertising. The paper identifies products and services for which emotional advertising appeals will be more suitable. It also elaborates the risk involved in using emotional appeals. Factors influencing effectiveness of emotional appeals are discussed in detail and guidelines are drawn for effective use of emotional appeals. The authors have suggested future direction of research in the area of use of advertising appeal and its influence on brand attitude formation.
Book Synopsis The Influence of Advertising Appeals on Brand Attitude by : Yara Nabil El-Sabagh
Download or read book The Influence of Advertising Appeals on Brand Attitude written by Yara Nabil El-Sabagh and published by . This book was released on 2020 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research paper seeks to study the influence of adverting appeals on brand attitude. The research question this paper seeks to answer is as follows: How can advertising appeals influence brand attitude? By using the quantitative method through an online survey, the brand attitude of three nonexistent brands was measured and a comparison was set between the emotional and the rational appeal of the advertisements. The results showed that for all three brands, the advertisements which employed an emotional appeal led to a more positive and desirable response towards brand attitude than the advertisements with a rational appeal did. Which allows the conclusion that advertisements that target the emotions of consumers create a more desirable brand attitude than advertisements that target logic and rationality. *****This research paper seeks to study the influence of adverting appeals on brand attitude. The research question this paper seeks to answer is as follows: How can advertising appeals influence brand attitude? By using the quantitative method through an online survey, the brand attitude of three nonexistent brands was measured and a comparison was set between the emotional and the rational appeal of the advertisements. The results showed that for all three brands, the advertisements which employed an emotional appeal led to a more positive and desirable response towards brand attitude than the advertisements with a rational appeal did. Which allows the conclusion that advertisements that target the emotions of consumers create a more desirable brand attitude than advertisements that target logic and rationality.
Book Synopsis The Effects of Two Levels of Fear Appeal on Attitude when Consequences are Aimed at the Listener Or His Family by : Irma Matrai
Download or read book The Effects of Two Levels of Fear Appeal on Attitude when Consequences are Aimed at the Listener Or His Family written by Irma Matrai and published by . This book was released on 1982 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Persuasive Messages by : Robert Cameron McMillen
Download or read book Persuasive Messages written by Robert Cameron McMillen and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Psychology of Attitudes and Attitude Change by : Gregory R. Maio
Download or read book The Psychology of Attitudes and Attitude Change written by Gregory R. Maio and published by SAGE Publications. This book was released on 2009 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
Book Synopsis Effective Advertising by : Gerard J. Tellis
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Book Synopsis The Effect of the Level of Fear Appeal on Attitude Towards Advertising and Behavioural Intention by : Elizabeth Nicolette De Villiers
Download or read book The Effect of the Level of Fear Appeal on Attitude Towards Advertising and Behavioural Intention written by Elizabeth Nicolette De Villiers and published by . This book was released on 2008 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis Attraction and Attitude Similarities Effect on the Receivers of a Persuasive Appeal by : Scott A. Feldman
Download or read book Attraction and Attitude Similarities Effect on the Receivers of a Persuasive Appeal written by Scott A. Feldman and published by . This book was released on 1989 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effect of Sex Appeal on Believability, Attitude Toward the Advertisement and Brand, and Purchase Intention by : Yahui Kang
Download or read book The Effect of Sex Appeal on Believability, Attitude Toward the Advertisement and Brand, and Purchase Intention written by Yahui Kang and published by . This book was released on 2003 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication in Japan and the United States by : William B. Gudykunst
Download or read book Communication in Japan and the United States written by William B. Gudykunst and published by SUNY Press. This book was released on 1993-01-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to provide a summary of the state of knowledge about communication in Japan and the United States. Included is an overview of the major approaches used in the study of communication in these two countries, an overview of the major cultural factors influencing communication, a description of the sociolinguistic differences between English and Japanese, an examination of Japanese-American communication as a function of the cultural values learned from the two cultures, and a summary of research comparing interpersonal research in Japan and the United States, as well as research on intercultural communication between Japanese and North Americans. The book also examines communication in organizational contexts in Japan and the United States and describes differences in mass communication between the two cultures.
Book Synopsis Emotional Appeals in Advertising Banking Services by : Emmanuel Mogaji
Download or read book Emotional Appeals in Advertising Banking Services written by Emmanuel Mogaji and published by Emerald Group Publishing. This book was released on 2018-05-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Author : Publisher :Cambridge University Press ISBN 13 :1316764397 Total Pages :322 pages Book Rating :4.3/5 (167 download)
Download or read book written by and published by Cambridge University Press. This book was released on with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Book Synopsis An Experimental Investigation of the Effects of Fear Appeal and Perceived Imminence on Attitude and Behavioral Intention by : Maureen A. Yandle
Download or read book An Experimental Investigation of the Effects of Fear Appeal and Perceived Imminence on Attitude and Behavioral Intention written by Maureen A. Yandle and published by . This book was released on 1977 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Primary Message Appeal, Attitude, and Diet by : Nathan Sadorus
Download or read book Primary Message Appeal, Attitude, and Diet written by Nathan Sadorus and published by . This book was released on 2017 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examined two different appeals (rational vs. emotional) in the format of two short documentary clips aimed at influencing viewers to adopt a plant-based diet. Participants (N = 127) viewed one of two 2-minute documentary clips that explain the health benefits of adopting a plant-based diet from either a rational appeal based on scientific facts delivered by credible sources or from an emotional appeal of a personal testimonial where the speaker is overcome with emotion about the personal benefits experienced from her adoption of a plant-based diet. Participants viewed each clip and then rated the clip on perceived argument strength and attitude toward the message measures. The manipulation check of each appeal showed that each appeal was statistically significant. Therefore, the manipulation used in this study was effective. Findings indicate that neither message produced significant attitude favorability or perceived argument strength differences. An additional measure, Need for Cognition (NFC), was included to discover if people categorized as high NFC (N = 45) and low NFC (N = 33) favor one appeal over the other. While the findings did indicate slight preferences, neither one was statistically significant. Theoretical and practical implications including a section on limitations and ideas for future research are included at the conclusion of the discussion section of this thesis.
