Author : Karen Raugust
Publisher : St. Martin's Press
ISBN 13 : 1429962283
Total Pages : 535 pages
Book Rating : 4.4/5 (299 download)
Book Synopsis The Animation Business Handbook by : Karen Raugust
Download or read book The Animation Business Handbook written by Karen Raugust and published by St. Martin's Press. This book was released on 2004-09-01 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media. Topics covered include: * Distribution, sales, and marketing methods * Financing, budgeting, costs and revenue opportunities * The creation of ancillary entertainment and merchandise * Animation in international markets. The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry.