Analyzing Media Interactions

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Analysing Digital Interaction

Author : Joanne Meredith
Publisher : Springer Nature
ISBN 13 : 3030649229
Total Pages : 220 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Analysing Digital Interaction by : Joanne Meredith

Download or read book Analysing Digital Interaction written by Joanne Meredith and published by Springer Nature. This book was released on 2021-05-03 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates interaction-focused scholarship on online communication. It focuses on a broad range of online contexts including social media, dating apps, online comments, instant messaging and video-mediated interaction. Bringing together experts from a variety of scholarly backgrounds, chapters demonstrate how different microanalytic methods, including conversation analysis, membership categorization analysis and discursive psychology, can be applied to online communication. The book also goes on to address ethical, methodological and theoretical issues of analysing online social interaction. With the explosion of the use of online platforms for everyday and institutional interaction, this book is a timely collection which explores the current state of the field, and considers future directions for microanalysis of online communication.

Analyzing Media Interactions

Author : Julie A. Edell
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Analyzing Media Interactions by : Julie A. Edell

Download or read book Analyzing Media Interactions written by Julie A. Edell and published by . This book was released on 1999 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Analyzing Social Media Networks with NodeXL

Author : Derek Hansen
Publisher : Morgan Kaufmann
ISBN 13 : 0123822300
Total Pages : 301 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Analyzing Social Media Networks with NodeXL by : Derek Hansen

Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. - Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA - Demonstrates how visual analytics research can be applied to SNA tools for the mass market - Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis - Download companion materials and resources at https://nodexl.codeplex.com/documentation

Analyzing Media

Author : James W. Chesebro
Publisher : Guilford Press
ISBN 13 : 9781572304192
Total Pages : 244 pages
Book Rating : 4.3/5 (41 download)

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Book Synopsis Analyzing Media by : James W. Chesebro

Download or read book Analyzing Media written by James W. Chesebro and published by Guilford Press. This book was released on 1998-10-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue - the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies that ignore the behavioral and message-generating implications of specific media systems themselves. Filling a significant void in the literature, this volume eschews the notion of communication technologies as neutral conduits, and instead depicts them as active and creative determinants of meaning. In doing so, it offers an illuminating examination of the dynamic relationships among communication, cognition, and social organization. Providing a framework for the chapters that follow, the first section of the book presents a history of human communication from a technological perspective, explores the integral role of communication technologies in everyday life, and isolates the ways in which criticism can function as an assessment system. Three specific technological cultures that define human communication are identified: the oral, the literate, and the electronic. The authors identify structural features and discuss the social implications of each. They also provide descriptions, interpretations, and evaluations of these technological cultures, and show how criticism changes when the media of transmission is taken into account. The book concludes with a cogentdiscussion of a range of topics surrounding media criticism, such as its pedagogical implications, how multiple selves can exist in a world of varied communication technologies, the integration of communication technologies, and how media studies should be incorporated into the disc

Analyzing Media Messages

Author : Daniel Riffe
Publisher : Routledge
ISBN 13 : 1135912017
Total Pages : 221 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Analyzing Media Messages by : Daniel Riffe

Download or read book Analyzing Media Messages written by Daniel Riffe and published by Routledge. This book was released on 2014-02-05 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Participation in Public and Social Media Interactions

Author : Marta Dynel
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027268940
Total Pages : 292 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Participation in Public and Social Media Interactions by : Marta Dynel

Download or read book Participation in Public and Social Media Interactions written by Marta Dynel and published by John Benjamins Publishing Company. This book was released on 2015-02-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.

Social Media Communication

Author : Bu Zhong
Publisher : John Wiley & Sons
ISBN 13 : 1119041619
Total Pages : 212 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Social Media Communication by : Bu Zhong

Download or read book Social Media Communication written by Bu Zhong and published by John Wiley & Sons. This book was released on 2021-08-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Analyzing Group Interactions

Author : Matthias Huber
Publisher : Routledge
ISBN 13 : 1000059480
Total Pages : 328 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Analyzing Group Interactions by : Matthias Huber

Download or read book Analyzing Group Interactions written by Matthias Huber and published by Routledge. This book was released on 2020-04-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Group Interactions gives a comprehensive overview of the use of different methods for the analysis of group interactions. International experts from a range of different disciplines within the social sciences illustrate their step-by-step procedures of how they analyze interactions within groups and explain what kind of data and skills are needed to get started. Each method is discussed in the same, structured manner, focusing on each method’s strengths and weaknesses, its applicability and requirements, and the precise workflow to "follow along" when analyzing group interactions with the respective method. The analyzing strategies covered in this book include ethnographical approaches, phenomenology, content analysis, documentary method, discourse analysis, grounded theory, social network analysis, quantitative ratings, and several triangulative and mixed-method research designs. This volume is recommended for researchers at all levels that need guidance with the complex task of analyzing group interactions. The unified structure throughout the book facilitates comparison across the different methods and helps with deciding on the approach to be taken.

Digital Methods

Author : Richard Rogers
Publisher : MIT Press
ISBN 13 : 0262313391
Total Pages : 281 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Digital Methods by : Richard Rogers

Download or read book Digital Methods written by Richard Rogers and published by MIT Press. This book was released on 2013-05-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).

Integrated Communication

Author : Esther Thorson
Publisher : Psychology Press
ISBN 13 : 113478029X
Total Pages : 408 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Integrated Communication by : Esther Thorson

Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Innovative Methods and Technologies for Electronic Discourse Analysis

Author : Lim, Hwee Ling
Publisher : IGI Global
ISBN 13 : 1466644273
Total Pages : 546 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Innovative Methods and Technologies for Electronic Discourse Analysis by : Lim, Hwee Ling

Download or read book Innovative Methods and Technologies for Electronic Discourse Analysis written by Lim, Hwee Ling and published by IGI Global. This book was released on 2013-08-31 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of new media and Web 2.0 technologies, language and discourse have taken on new meaning, and the implications of this evolution on the nature of interpersonal communication must be addressed. Innovative Methods and Technologies for Electronic Discourse Analysis highlights research, applications, frameworks, and theories of online communication to explore recent advances in the manipulation and shaping of meaning in electronic discourse. This essential research collection will appeal to academic, research, and professional audiences engaged in the design, development, and distribution of effective communications technologies in educational, social, and linguistic contexts.

Analyzing Media Messages

Author : Daniel Riff
Publisher : Routledge
ISBN 13 : 1135605106
Total Pages : 253 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Analyzing Media Messages by : Daniel Riff

Download or read book Analyzing Media Messages written by Daniel Riff and published by Routledge. This book was released on 2006-04-21 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

Analyzing Multimodal Interaction

Author : Sigrid Norris
Publisher : Routledge
ISBN 13 : 1134333870
Total Pages : 190 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Analyzing Multimodal Interaction by : Sigrid Norris

Download or read book Analyzing Multimodal Interaction written by Sigrid Norris and published by Routledge. This book was released on 2004-06-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers conduct their own analysis and includes many real examples.

Interaction Analysis: Theory, Research, and Application

Author : Edmund J. Amidon
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.:/5 (44 download)

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Book Synopsis Interaction Analysis: Theory, Research, and Application by : Edmund J. Amidon

Download or read book Interaction Analysis: Theory, Research, and Application written by Edmund J. Amidon and published by Addison Wesley Publishing Company. This book was released on 1967 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Handbook of Group Interaction Analysis

Author : Elisabeth Brauner
Publisher : Cambridge University Press
ISBN 13 : 1108655165
Total Pages : 968 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis The Cambridge Handbook of Group Interaction Analysis by : Elisabeth Brauner

Download or read book The Cambridge Handbook of Group Interaction Analysis written by Elisabeth Brauner and published by Cambridge University Press. This book was released on 2018-08-02 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a compendium of research methods that are essential for studying interaction and communication across the behavioral sciences. Focusing on coding of verbal and nonverbal behavior and interaction, the Handbook is organized into five parts. Part I provides an introduction and historic overview of the field. Part II presents areas in which interaction analysis is used, such as relationship research, group research, and nonverbal research. Part III focuses on development, validation, and concrete application of interaction coding schemes. Part IV presents relevant data analysis methods and statistics. Part V contains systematic descriptions of established and novel coding schemes, which allows quick comparison across instruments. Researchers can apply this methodology to their own interaction data and learn how to evaluate and select coding schemes and conduct interaction analysis. This is an essential reference for all who study communication in teams and groups.

Research Methods in Human-Computer Interaction

Author : Jonathan Lazar
Publisher : Morgan Kaufmann
ISBN 13 : 0128093439
Total Pages : 562 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Research Methods in Human-Computer Interaction by : Jonathan Lazar

Download or read book Research Methods in Human-Computer Interaction written by Jonathan Lazar and published by Morgan Kaufmann. This book was released on 2017-04-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. - Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) - Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors - New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers