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Author : Julie A. Edell
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 ( download)
Download or read book Analyzing Media Interactions written by Julie A. Edell and published by . This book was released on 1999 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Riffe
Publisher : Routledge
ISBN 13 : 1135912084
Total Pages : 341 pages
Book Rating : 4.1/5 (359 download)
Download or read book Analyzing Media Messages written by Daniel Riffe and published by Routledge. This book was released on 2014-02-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
Author : Mario Pérez-Montoro
Publisher : Palgrave Macmillan
ISBN 13 : 9783319962528
Total Pages : 0 pages
Book Rating : 4.9/5 (625 download)
Download or read book Interaction in Digital News Media written by Mario Pérez-Montoro and published by Palgrave Macmillan. This book was released on 2018-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization of interactivity in DNM and explores the boundaries between storytelling and direct data access. It examines information visualization trends present in the media, and practices in non-fiction storytelling in the context of the current wave of VR technology. Moreover, it addresses how UX research and evaluation methods can be applied to inform the design of interactive media. It also analyzes the concept of Newsonomics and it examines the reform of intellectual property law and legislation governing authors' rights. The book concludes by analyzing the scientific production of interaction over the last 10 years, extracting the main conclusions, and highlighting the lessons that can be extracted from the previous chapters.
Author : Daniel Riff
Publisher : Routledge
ISBN 13 : 1135605106
Total Pages : 253 pages
Book Rating : 4.1/5 (356 download)
Download or read book Analyzing Media Messages written by Daniel Riff and published by Routledge. This book was released on 2006-04-21 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Author : Daniel Riffe
Publisher : Routledge
ISBN 13 : 0429875177
Total Pages : 224 pages
Book Rating : 4.4/5 (298 download)
Download or read book Analyzing Media Messages written by Daniel Riffe and published by Routledge. This book was released on 2019-03-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.
Author : Matthias Huber
Publisher : Routledge
ISBN 13 : 1000059480
Total Pages : 315 pages
Book Rating : 4.0/5 ( download)
Download or read book Analyzing Group Interactions written by Matthias Huber and published by Routledge. This book was released on 2020-04-07 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Group Interactions gives a comprehensive overview of the use of different methods for the analysis of group interactions. International experts from a range of different disciplines within the social sciences illustrate their step-by-step procedures of how they analyze interactions within groups and explain what kind of data and skills are needed to get started. Each method is discussed in the same, structured manner, focusing on each method’s strengths and weaknesses, its applicability and requirements, and the precise workflow to "follow along" when analyzing group interactions with the respective method. The analyzing strategies covered in this book include ethnographical approaches, phenomenology, content analysis, documentary method, discourse analysis, grounded theory, social network analysis, quantitative ratings, and several triangulative and mixed-method research designs. This volume is recommended for researchers at all levels that need guidance with the complex task of analyzing group interactions. The unified structure throughout the book facilitates comparison across the different methods and helps with deciding on the approach to be taken.
Author : Mario Pérez-Montoro
Publisher : Springer
ISBN 13 : 3319962531
Total Pages : 204 pages
Book Rating : 4.3/5 (199 download)
Download or read book Interaction in Digital News Media written by Mario Pérez-Montoro and published by Springer. This book was released on 2018-09-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization of interactivity in DNM and explores the boundaries between storytelling and direct data access. It examines information visualization trends present in the media, and practices in non-fiction storytelling in the context of the current wave of VR technology. Moreover, it addresses how UX research and evaluation methods can be applied to inform the design of interactive media. It also analyzes the concept of Newsonomics and it examines the reform of intellectual property law and legislation governing authors' rights. The book concludes by analyzing the scientific production of interaction over the last 10 years, extracting the main conclusions, and highlighting the lessons that can be extracted from the previous chapters.
Author : Sigrid Norris
Publisher : Routledge
ISBN 13 : 1134333870
Total Pages : 190 pages
Book Rating : 4.1/5 (343 download)
Download or read book Analyzing Multimodal Interaction written by Sigrid Norris and published by Routledge. This book was released on 2004-06-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers conduct their own analysis and includes many real examples.
Author : Marta Dynel
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027268940
Total Pages : 292 pages
Book Rating : 4.0/5 (272 download)
Download or read book Participation in Public and Social Media Interactions written by Marta Dynel and published by John Benjamins Publishing Company. This book was released on 2015-02-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.
Author : Sorin Adam Matei
Publisher : Springer
ISBN 13 : 3319185527
Total Pages : 318 pages
Book Rating : 4.3/5 (191 download)
Download or read book Transparency in Social Media written by Sorin Adam Matei and published by Springer. This book was released on 2015-07-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.
Author : Daniel Riffe
Publisher : Taylor & Francis
ISBN 13 : 100380621X
Total Pages : 243 pages
Book Rating : 4.0/5 (38 download)
Download or read book Analyzing Media Messages written by Daniel Riffe and published by Taylor & Francis. This book was released on 2023-12-22 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Roderick J. Brodie
Publisher : Routledge
ISBN 13 : 1317533151
Total Pages : 315 pages
Book Rating : 4.3/5 (175 download)
Download or read book Customer Engagement written by Roderick J. Brodie and published by Routledge. This book was released on 2015-12-14 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author : Masaaki Kurosu
Publisher : Springer
ISBN 13 : 3319912445
Total Pages : 663 pages
Book Rating : 4.3/5 (199 download)
Download or read book Human-Computer Interaction. Interaction in Context written by Masaaki Kurosu and published by Springer. This book was released on 2018-07-10 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3 volume-set LNCS 10901, 10902 + 10903 constitutes the refereed proceedings of the 20th International Conference on Human-Computer Interaction, HCI 2018, which took place in Las Vegas, Nevada, in July 2018. The total of 1171 papers and 160 posters included in the 30 HCII 2018 proceedings volumes was carefully reviewed and selected from 4346 submissions. HCI 2018 includes a total of 145 papers; they were organized in topical sections named: Part I: HCI theories, methods and tools; perception and psychological issues in HCI; emotion and attention recognition; security, privacy and ethics in HCI. Part II: HCI in medicine; HCI for health and wellbeing; HCI in cultural heritage; HCI in complex environments; mobile and wearable HCI. Part III: input techniques and devices; speech-based interfaces and chatbots; gesture, motion and eye-tracking based interaction; games and gamification.
Author : William Housley
Publisher : Routledge
ISBN 13 : 1317098714
Total Pages : 246 pages
Book Rating : 4.3/5 (17 download)
Download or read book Media, Policy and Interaction written by William Housley and published by Routledge. This book was released on 2016-04-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated within the field of discourse-oriented approaches to policy and media, this collection explores the interface between government, media and the public, highlighting the increasing importance placed on media channelled 'public opinion' as part of a democratic process. The authors use a variety of discourse analytic methods including CA/MCA, Discourse Analysis and Interactionism, to provide discussions around the social organization of policy debate in media sites including news interviews, public access broadcasts, broadcast debates, panel discussions, mediated government initiatives, newspapers and news broadcasts. The book's geographical coverage spans the USA, Canada, the UK, Europe, Asia and Australia. This volume offers a major contribution to discourse analysis and its emphasis on policy substance will appeal to a broad audience in social and public policy, political communication, journalism and politics.
Author : Joanne Meredith
Publisher : Palgrave Macmillan
ISBN 13 : 9783030649210
Total Pages : 223 pages
Book Rating : 4.6/5 (492 download)
Download or read book Analysing Digital Interaction written by Joanne Meredith and published by Palgrave Macmillan. This book was released on 2021-05-10 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates interaction-focused scholarship on online communication. It focuses on a broad range of online contexts including social media, dating apps, online comments, instant messaging and video-mediated interaction. Bringing together experts from a variety of scholarly backgrounds, chapters demonstrate how different microanalytic methods, including conversation analysis, membership categorization analysis and discursive psychology, can be applied to online communication. The book also goes on to address ethical, methodological and theoretical issues of analysing online social interaction. With the explosion of the use of online platforms for everyday and institutional interaction, this book is a timely collection which explores the current state of the field, and considers future directions for microanalysis of online communication.
Author : Sahlin, John P.
Publisher : IGI Global
ISBN 13 : 1466685573
Total Pages : 301 pages
Book Rating : 4.4/5 (666 download)
Download or read book Social Media and the Transformation of Interaction in Society written by Sahlin, John P. and published by IGI Global. This book was released on 2015-09-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of various technological platforms enables individuals to feel a deeper sense of connectivity and contribution to their social circles and the world around them. This growing dependence on social networking platforms has altered the ways in which society functions and communicates. Social Media and the Transformation of Interaction in Society is a definitive reference source for timely scholarly research evaluating the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. Featuring expansive coverage on a range of topics relating to social media applications and uses across industries, this publication is a critical reference source for professionals, educators, students, and academicians seeking current research on the role and impact of new media on modern society. This publication features authoritative, research-based chapters across a range of relevant topics including, but not limited to, computer-mediated communication, nonprofit projects, disaster response management, education, cyberbullying, microblogging, digital paranoia, user interaction augmentation, and viral messaging.
