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Analytic And Strategic Approaches To The Development Of International European Markets
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Book Synopsis Analytic and Strategic Approaches to the Development of International (European) Markets by : Patrizia Beier
Download or read book Analytic and Strategic Approaches to the Development of International (European) Markets written by Patrizia Beier and published by . This book was released on 2007-05-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analytic and Strategic Approaches to the Development of International (European) Markets by : Patrizia Beier
Download or read book Analytic and Strategic Approaches to the Development of International (European) Markets written by Patrizia Beier and published by diplom.de. This book was released on 2007-05-03 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The objective of this thesis comprises the analytic and strategic approach to develop new and international markets based on the specific interest for the medium-sized US software company Pixel Magic Imaging, Inc. (PMI). PMI was in its infancy in terms of going international . In other words, PMI had neither an organized and international marketing conception nor a regular business to foreign customers and markets so far. Aim and object of this project was analyzing marketing opportunities for their product portfolio within different international markets and to approach adequate marketing strategies. Therefore data of international markets must be collected, evaluated and analyzed to put these results in a strategic order. This thesis deals with the development of foreign markets and how market entry could be realized. It focuses on explaining ways how to get there. The aim of this thesis is to prove which strategies are possible and to explain them in a general approach. The market research and defining the appropriate strategies where focused on the company s product portfolio. The products are digital imaging software and equipment and are placed in the segment for professional photographers, photographic entrepreneurs and retail outlets. The scope of duties in this thesis consisted in gathering data and compiling reports for international sales opportunities in so far unknown international markets. The study combines the theoretical approach with the know-how of working expierence and expatiated the methodology of international marketing research, designing of an international marketing concept and the implementation of market strategies in describing the theoretical disciplines and to implement these results into the company s strategy focus and product portfolio. This thesis benefits from the empirical data gained and its success based on an intensive exchange of ideas from theory and practical work experience. Inhaltsverzeichnis:Table of Contents: PrefaceIII Table of ContentsIV List of AbbreviationsVII List of IllustrationsIX List of AppendicesX 1.Representation of Pixel Magic Imaging, Inc.1 1.1History1 1.1.1EPS Photographic1 1.1.2Pixel Magic Imaging, Inc.1 1.2Explanations4 1.2.1Range of products4 1.2.2Technical and branch specific expressions6 1.3Objective8 2.International Marketing Research10 2.1The General Term of Marketing Research10 2.2The Definition of International Marketing [...]
Book Synopsis Strategic Management by : Christian Scholz
Download or read book Strategic Management written by Christian Scholz and published by Springer-Verlag. This book was released on 2013-07-02 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics.
Book Synopsis Contemporary Strategic Marketing by : Ross Brennan
Download or read book Contemporary Strategic Marketing written by Ross Brennan and published by Bloomsbury Publishing. This book was released on 2007-10-12 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
Book Synopsis Market Entry Strategies in Eastern Europe in the Context of the European Union by : Michael Klug
Download or read book Market Entry Strategies in Eastern Europe in the Context of the European Union written by Michael Klug and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Book Synopsis 12th International Symposium on Process Systems Engineering and 25th European Symposium on Computer Aided Process Engineering by :
Download or read book 12th International Symposium on Process Systems Engineering and 25th European Symposium on Computer Aided Process Engineering written by and published by Elsevier. This book was released on 2015-05-28 with total page 2600 pages. Available in PDF, EPUB and Kindle. Book excerpt: 25th European Symposium on Computer-Aided Process Engineering contains the papers presented at the 12th Process Systems Engineering (PSE) and 25th European Society of Computer Aided Process Engineering (ESCAPE) Joint Event held in Copenhagen, Denmark, 31 May - 4 June 2015. The purpose of these series is to bring together the international community of researchers and engineers who are interested in computing-based methods in process engineering. This conference highlights the contributions of the PSE/CAPE community towards the sustainability of modern society. Contributors from academia and industry establish the core products of PSE/CAPE, define the new and changing scope of our results, and future challenges. Plenary and keynote lectures discuss real-world challenges (globalization, energy, environment, and health) and contribute to discussions on the widening scope of PSE/CAPE versus the consolidation of the core topics of PSE/CAPE. Highlights how the Process Systems Engineering/Computer-Aided Process Engineering community contributes to the sustainability of modern society Presents findings and discussions from both the 12th Process Systems Engineering (PSE) and 25th European Society of Computer-Aided Process Engineering (ESCAPE) Events Establishes the core products of Process Systems Engineering/Computer Aided Process Engineering Defines the future challenges of the Process Systems Engineering/Computer Aided Process Engineering community
Book Synopsis FinTech, BigTech and Banks by : Alessandra Tanda
Download or read book FinTech, BigTech and Banks written by Alessandra Tanda and published by Springer. This book was released on 2019-07-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot analyses the evolution of strategies and business models adopted by financial operators that employ technological solutions to deliver financial products and services. The analysis is performed on a proprietary dataset built on different sources that highlight important differences in strategical approaches taken by FinTech companies, TechFin and BigTech, and banks (traditional and digital native). For each type, the authors underline their distinctive patterns, strengths and weaknesses. The main focus of the analysis in on the European market that is investigated also in the light of the difference and similarities with other markets (such as US and China). The unbundling and re-bundling of productive processes in finance, the treatment of information and the level of innovation in the customer relationship highlight the intense change that the banking activities of new financial services providers are currently dealing with, especially the retail segment. Despite the main international banks’ implementation of innovative strategical approaches to take advantage of the digitalization of business and cope with competition, so far the level of the disruption brought by FinTech is not fully understood or widespread. This holds especially true for the smaller banks: the latter need to take a proactive approach to individuate a business model able to satisfy the new customer needs and the competitive pressure that are destined to increase and further evolve. This book addresses this and would appeal to academics, researchers and students of banking, FinTech and financial innovation alongside policy makers, regulatory authorities, FinTechs and banks.
Book Synopsis International Marketing: An Asia-Pacific Perspective by : Richard Fletcher
Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Book Synopsis Better Skills, Better Jobs, Better Lives A Strategic Approach to Skills Policies by : OECD
Download or read book Better Skills, Better Jobs, Better Lives A Strategic Approach to Skills Policies written by OECD and published by OECD Publishing. This book was released on 2012-05-21 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a strategy that will help countries reach the goal of having and making the best use of a high-quality pool of skills.
Book Synopsis European Integration and Global Corporate Strategies by : François Chesnais
Download or read book European Integration and Global Corporate Strategies written by François Chesnais and published by Routledge. This book was released on 2003-09-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the links between the options of world-wide globalisation and European integration which are open to today's corporations, highlighting whether there are conflicts or complementaries between them.
Download or read book EuroChallenge written by Giorgio Merli and published by . This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eurochallenge: The TQM Approach to Capturing Global Markets, author Giorgio Merli stresses the need to develop TQM-based approaches to strategic business planning which will help your company to compete in the Single European Market and to win a share of the new global markets. He discusses in detail the process of formulating that strategy, as well as comparing different strategies and management systems best suited to implementing them.
Book Synopsis Problems in Marketing by : Luiz Moutinho
Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Book Synopsis International Marketing Strategy by : Chris Phillips
Download or read book International Marketing Strategy written by Chris Phillips and published by . This book was released on 1994 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.
Book Synopsis Global Competitive Strategy by : Daniel F. Spulber
Download or read book Global Competitive Strategy written by Daniel F. Spulber and published by Cambridge University Press. This book was released on 2007-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
Book Synopsis Strategic Approaches to Energy Management by : Serhat Yüksel
Download or read book Strategic Approaches to Energy Management written by Serhat Yüksel and published by Springer Nature. This book was released on 2021-08-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces current managerial approaches to energy production and energy use. The volume analyses how to manage technological developments that contribute to lowering the price of energy production and also focuses on the impact renewable energy sources that provide continuity in energy production and how to manage it. The book presents studies on the effectiveness of wind, solar, biomass, geothermal and hydroelectric energies and discusses current technological approaches to prevent environmental pollution such as carbon capture and storage. Furthermore, the book includes sustainable economic and financial strategies to use energy more effectively and efficiently. It thus appeals not only to an academic readership but also to energy management professionals working in this field.
Book Synopsis The Oxford Handbook of Strategy by : David O. Faulkner
Download or read book The Oxford Handbook of Strategy written by David O. Faulkner and published by Oxford University Press. This book was released on 2006-04-06 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy. Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.
Book Synopsis Business Development and Economic Governance in Southeastern Europe by : Pantelis Sklias
Download or read book Business Development and Economic Governance in Southeastern Europe written by Pantelis Sklias and published by Springer Nature. This book was released on 2022-09-21 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroeconomic developments and monetary policy issues in the Eastern European and Balkan countries. This book is a useful tool for scholars in economics and finance interested in the further economic development of the Balkans and Eastern European countries as well as to professionals in the business, financial and insurance sectors.
