Analysis of the Cognitive Interview in Questionnaire Design

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Publisher : Understanding Qualitative Rese
ISBN 13 : 0199957754
Total Pages : 275 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Analysis of the Cognitive Interview in Questionnaire Design by : Gordon Bruce Willis

Download or read book Analysis of the Cognitive Interview in Questionnaire Design written by Gordon Bruce Willis and published by Understanding Qualitative Rese. This book was released on 2015 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. As with other methods that rely on qualitative data, cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction, analysis, and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways, and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development--and documentation--relating not only to a description of this variation but also to providing a set of recommendations for minimal standards, if not best practices. The proposed volume endeavors to address this clear omission.

Cognitive Interviewing

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Publisher : SAGE Publications
ISBN 13 : 1483389308
Total Pages : 352 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Cognitive Interviewing by : Gordon B. Willis

Download or read book Cognitive Interviewing written by Gordon B. Willis and published by SAGE Publications. This book was released on 2004-09-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.

Advances in Questionnaire Design, Development, Evaluation and Testing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111926362X
Total Pages : 816 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Advances in Questionnaire Design, Development, Evaluation and Testing by : Paul C. Beatty

Download or read book Advances in Questionnaire Design, Development, Evaluation and Testing written by Paul C. Beatty and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.

Cognitive Interviewing Methodology

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118589629
Total Pages : 204 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Cognitive Interviewing Methodology by : Kristen Miller

Download or read book Cognitive Interviewing Methodology written by Kristen Miller and published by John Wiley & Sons. This book was released on 2014-07-15 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INTERDISCIPLINARY PERSPECTIVE TO THE EVOLUTION OF THEORY AND METHODOLOGY WITHIN COGNITIVE INTERVIEW PROCESSES Providing a comprehensive approach to cognitive interviewing in the field of survey methodology, Cognitive Interviewing Methodology delivers a clear guide that draws upon modern, cutting-edge research from a variety of fields. Each chapter begins by summarizing the prevailing paradigms that currently dominate the field of cognitive interviewing. Then underlying theoretical foundations are presented, which supplies readers with the necessary background to understand newly-evolving techniques in the field. The theories lead into developed and practiced methods by leading practitioners, researchers, and/or academics. Finally, the edited guide lays out the limitations of cognitive interviewing studies and explores the benefits of cognitive interviewing with other methodological approaches. With a primary focus on question evaluation, Cognitive Interviewing Methodology also includes: Step-by-step procedures for conducting cognitive interviewing studies, which includes the various aspects of data collection, questionnaire design, and data interpretation Newly developed tools to benefit cognitive interviewing studies as well as the field of question evaluation, such as Q-Notes, a data entry and analysis software application, and Q-Bank, an online resource that houses question evaluation studies A unique method for questionnaire designers, survey managers, and data users to analyze, present, and document survey data results from a cognitive interviewing study An excellent reference for survey researchers and practitioners in the social sciences who utilize cognitive interviewing techniques in their everyday work, Cognitive Interviewing Methodology is also a useful supplement for courses on survey methods at the upper-undergraduate and graduate-level.

The Palgrave Handbook of Survey Research

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Publisher : Springer
ISBN 13 : 3319543954
Total Pages : 676 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The Palgrave Handbook of Survey Research by : David L. Vannette

Download or read book The Palgrave Handbook of Survey Research written by David L. Vannette and published by Springer. This book was released on 2017-12-21 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science. Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com.

Cognitive Interviewing Practice

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Author :
Publisher : SAGE
ISBN 13 : 147390918X
Total Pages : 289 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Cognitive Interviewing Practice by : Debbie Collins

Download or read book Cognitive Interviewing Practice written by Debbie Collins and published by SAGE. This book was released on 2014-11-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years. In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade. The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents. The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method.

MEMORY ENHANCING TECHNIQUES FOR INVESTIGATIVE INTERVIEWING

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Author :
Publisher : Charles C Thomas Publisher
ISBN 13 : 0398082200
Total Pages : 233 pages
Book Rating : 4.3/5 (98 download)

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Book Synopsis MEMORY ENHANCING TECHNIQUES FOR INVESTIGATIVE INTERVIEWING by : Ronald P. Fisher

Download or read book MEMORY ENHANCING TECHNIQUES FOR INVESTIGATIVE INTERVIEWING written by Ronald P. Fisher and published by Charles C Thomas Publisher. This book was released on 1992-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the obvious importance of eyewitness information in criminal investigation, police receive surprisingly little instruction on how to conduct an effective interview with a cooperative eyewitness. More than half of police departments have no formal training whatsoever for newly appointed investigators. Most texts in police science either completely omit the issue of effective interviewing techniques or provide only superficial coverage. This manual provides guiding principles to effective interviewing, with specific techniques to be used and others to be avoided. There are principles of memory retrieval so that the reader will understand why to employ specific techniques -- for example, when to use open-ended versus direct short-answer questions, effective use of pauses, asking follow-up questions, cues to name and number recall, etc. There is the strategy of interview sequential structure -- that is, what to probe for at the beginning, middle, and end of the interview. Also included are practical exercises and real-world experiences. The book will also be helpful for attorneys in conducting investigative interviews.

Methods for Testing and Evaluating Survey Questionnaires

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Publisher : John Wiley & Sons
ISBN 13 : 0471654736
Total Pages : 624 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Methods for Testing and Evaluating Survey Questionnaires by : Stanley Presser

Download or read book Methods for Testing and Evaluating Survey Questionnaires written by Stanley Presser and published by John Wiley & Sons. This book was released on 2004-08-16 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

Oral History

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Publisher : Oxford University Press
ISBN 13 : 9780199838097
Total Pages : 200 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Oral History by : Patricia Leavy

Download or read book Oral History written by Patricia Leavy and published by Oxford University Press. This book was released on 2011-02-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oral History is part of the Understanding Qualitative Research series, which is designed to provide researchers with authoritative guides to understanding, presenting, and critiquing analyses and associated inferences. There are three subareas in this series: Quantitative Research, Measurement, and Qualitative Research. This volume fits in the Qualitative Research group and addresses issues surrounding oral history - how to both fully and succinctly report and present this material, as well as the challenges of evaluating it.

Advances in Comparative Survey Methods

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Publisher : John Wiley & Sons
ISBN 13 : 1118885015
Total Pages : 907 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Advances in Comparative Survey Methods by : Timothy P. Johnson

Download or read book Advances in Comparative Survey Methods written by Timothy P. Johnson and published by John Wiley & Sons. This book was released on 2018-09-21 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the latest methodologies and research on international comparative surveys with contributions from noted experts in the field Advances in Comparative Survey Methodology examines the most recent advances in methodology and operations as well as the technical developments in international survey research. With contributions from a panel of international experts, the text includes information on the use of Big Data in concert with survey data, collecting biomarkers, the human subject regulatory environment, innovations in data collection methodology and sampling techniques, use of paradata across the survey lifecycle, metadata standards for dissemination, and new analytical techniques. This important resource: Contains contributions from key experts in their respective fields of study from around the globe Highlights innovative approaches in resource poor settings, and innovative approaches to combining survey and other data Includes material that is organized within the total survey error framework Presents extensive and up-to-date references throughout the book Written for students and academic survey researchers and market researchers engaged in comparative projects, this text represents a unique collaboration that features the latest methodologies and research on global comparative surveys.

Usability Testing for Survey Research

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128036818
Total Pages : 250 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Usability Testing for Survey Research by : Emily Geisen

Download or read book Usability Testing for Survey Research written by Emily Geisen and published by Morgan Kaufmann. This book was released on 2017-02-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Designing Surveys

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Publisher : SAGE
ISBN 13 : 1412997348
Total Pages : 441 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Designing Surveys by : Johnny Blair

Download or read book Designing Surveys written by Johnny Blair and published by SAGE. This book was released on 2014 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.

Encyclopedia of Survey Research Methods

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Publisher : SAGE Publications
ISBN 13 : 150631788X
Total Pages : 1072 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Survey Research Methods by : Paul J. Lavrakas

Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Question Evaluation Methods

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Publisher : John Wiley & Sons
ISBN 13 : 1118036999
Total Pages : 299 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Question Evaluation Methods by : Jennifer Madans

Download or read book Question Evaluation Methods written by Jennifer Madans and published by John Wiley & Sons. This book was released on 2011-10-14 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insightful observations on common question evaluation methods and best practices for data collection in survey research Featuring contributions from leading researchers and academicians in the field of survey research, Question Evaluation Methods: Contributing to the Science of Data Quality sheds light on question response error and introduces an interdisciplinary, cross-method approach that is essential for advancing knowledge about data quality and ensuring the credibility of conclusions drawn from surveys and censuses. Offering a variety of expert analyses of question evaluation methods, the book provides recommendations and best practices for researchers working with data in the health and social sciences. Based on a workshop held at the National Center for Health Statistics (NCHS), this book presents and compares various question evaluation methods that are used in modern-day data collection and analysis. Each section includes an introduction to a method by a leading authority in the field, followed by responses from other experts that outline related strengths, weaknesses, and underlying assumptions. Topics covered include: Behavior coding Cognitive interviewing Item response theory Latent class analysis Split-sample experiments Multitrait-multimethod experiments Field-based data methods A concluding discussion identifies common themes across the presented material and their relevance to the future of survey methods, data analysis, and the production of Federal statistics. Together, the methods presented in this book offer researchers various scientific approaches to evaluating survey quality to ensure that the responses to these questions result in reliable, high-quality data. Question Evaluation Methods is a valuable supplement for courses on questionnaire design, survey methods, and evaluation methods at the upper-undergraduate and graduate levels. it also serves as a reference for government statisticians, survey methodologists, and researchers and practitioners who carry out survey research in the areas of the social and health sciences.

Cognitive Aspects of Survey Methodology

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Author :
Publisher : National Academies Press
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4./5 ( download)

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Book Synopsis Cognitive Aspects of Survey Methodology by : Thomas B. Jabine

Download or read book Cognitive Aspects of Survey Methodology written by Thomas B. Jabine and published by National Academies Press. This book was released on 1984 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design, Evaluation, and Analysis of Questionnaires for Survey Research

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118634616
Total Pages : 384 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Design, Evaluation, and Analysis of Questionnaires for Survey Research by : Willem E. Saris

Download or read book Design, Evaluation, and Analysis of Questionnaires for Survey Research written by Willem E. Saris and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition “...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires.” —International Statistical Review Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires.Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. WILLEM E. SARIS, PhD, is Emeritus Professor in Methodology of the University of Amsterdam and the Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as member of the Central Coordinating Team of the European Social Survey (ESS) and Recipient of the World Association of Public Opinion Research’s “Helen Dinerman Award” in 2009 for his lifelong contribution to the methodology of Opinion Research. Dr. Saris also received the “2013 Outstanding Service Prize” of the European Survey Research Association. IRMTRAUD N. GALLHOFER, PhD, is a linguist and was senior researcher on projects of the ESS, Research and Expertise Centre for Survey Methodology at the Universitat Pompeu Fabra, Barcelona. She is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as a member of the Central Coordinating Team of the ESS.Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. WILLEM E. SARIS, PhD, is Emeritus Professor in Methodology of the University of Amsterdam and the Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as member of the Central Coordinating Team of the European Social Survey (ESS) and Recipient of the World Association of Public Opinion Research’s “Helen Dinerman Award” in 2009 for his lifelong contribution to the methodology of Opinion Research. Dr. Saris also received the “2013 Outstanding Service Prize” of the European Survey Research Association. IRMTRAUD N. GALLHOFER, PhD, is a linguist and was senior researcher on projects of the ESS, Research and Expertise Centre for Survey Methodology at the Universitat Pompeu Fabra, Barcelona. She is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as a member of the Central Coordinating Team of the ESS.

Analysis of the Cognitive Interview in Questionnaire Design

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190262850
Total Pages : 274 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Analysis of the Cognitive Interview in Questionnaire Design by : Gordon B. Willis

Download or read book Analysis of the Cognitive Interview in Questionnaire Design written by Gordon B. Willis and published by Oxford University Press. This book was released on 2015-02-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. As with other methods that rely on qualitative data, cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction, analysis, and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways, and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development--and documentation--relating not only to a description of this variation but also to providing a set of recommendations for minimal standards, if not best practices. The proposed volume endeavors to address this clear omission.