Digital and Social Media Marketing

Download Digital and Social Media Marketing PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

E-business 2.0

Download E-business 2.0 PDF Online Free

Author :
Publisher : Addison-Wesley Professional
ISBN 13 : 9780201721652
Total Pages : 4 pages
Book Rating : 4.7/5 (216 download)

DOWNLOAD NOW!


Book Synopsis E-business 2.0 by : Ravi Kalakota

Download or read book E-business 2.0 written by Ravi Kalakota and published by Addison-Wesley Professional. This book was released on 2001 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.

Introduction to e-Business

Download Introduction to e-Business PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136392890
Total Pages : 437 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Introduction to e-Business by : Colin Combe

Download or read book Introduction to e-Business written by Colin Combe and published by Routledge. This book was released on 2012-07-26 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Internet Retail Operations

Download Internet Retail Operations PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1466509252
Total Pages : 270 pages
Book Rating : 4.4/5 (665 download)

DOWNLOAD NOW!


Book Synopsis Internet Retail Operations by : Timothy M. Laseter

Download or read book Internet Retail Operations written by Timothy M. Laseter and published by CRC Press. This book was released on 2011-07-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principle

Introduction to Electronic Commerce and Social Commerce

Download Introduction to Electronic Commerce and Social Commerce PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319500910
Total Pages : 446 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Introduction to Electronic Commerce and Social Commerce by : Efraim Turban

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Handbook of Research Methods and Applications in Empirical Finance

Download Handbook of Research Methods and Applications in Empirical Finance PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 0857936093
Total Pages : 494 pages
Book Rating : 4.8/5 (579 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research Methods and Applications in Empirical Finance by : Adrian R. Bell

Download or read book Handbook of Research Methods and Applications in Empirical Finance written by Adrian R. Bell and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This impressive Handbook presents the quantitative techniques that are commonly employed in empirical finance research together with real-world, state-of-the-art research examples. Written by international experts in their field, the unique approach describes a question or issue in finance and then demonstrates the methodologies that may be used to solve it. All of the techniques described are used to address real problems rather than being presented for their own sake, and the areas of application have been carefully selected so that a broad range of methodological approaches can be covered. The Handbook is aimed primarily at doctoral researchers and academics who are engaged in conducting original empirical research in finance. In addition, the book will be useful to researchers in the financial markets and also advanced Masters-level students who are writing dissertations.

Business and Consumer Analytics: New Ideas

Download Business and Consumer Analytics: New Ideas PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3030062228
Total Pages : 1000 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Business and Consumer Analytics: New Ideas by : Pablo Moscato

Download or read book Business and Consumer Analytics: New Ideas written by Pablo Moscato and published by Springer. This book was released on 2019-05-30 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Download Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Predictive Marketing

Download Predictive Marketing PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Digital Business Leadership

Download Digital Business Leadership PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 366256548X
Total Pages : 274 pages
Book Rating : 4.6/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Digital Business Leadership by : Ralf T. Kreutzer

Download or read book Digital Business Leadership written by Ralf T. Kreutzer and published by Springer. This book was released on 2018-04-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

Digital Business and Electronic Commerce

Download Digital Business and Electronic Commerce PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031502892
Total Pages : 1031 pages
Book Rating : 4.0/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Digital Business and Electronic Commerce by : Bernd W. Wirtz

Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Forecasting

Download Business Forecasting PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119782473
Total Pages : 435 pages
Book Rating : 4.1/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Business Forecasting by : Michael Gilliland

Download or read book Business Forecasting written by Michael Gilliland and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the role of machine learning and artificial intelligence in business forecasting from some of the brightest minds in the field In Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning accomplished authors Michael Gilliland, Len Tashman, and Udo Sglavo deliver relevant and timely insights from some of the most important and influential authors in the field of forecasting. You'll learn about the role played by machine learning and AI in the forecasting process and discover brand-new research, case studies, and thoughtful discussions covering an array of practical topics. The book offers multiple perspectives on issues like monitoring forecast performance, forecasting process, communication and accountability for forecasts, and the use of big data in forecasting. You will find: Discussions on deep learning in forecasting, including current trends and challenges Explorations of neural network-based forecasting strategies A treatment of the future of artificial intelligence in business forecasting Analyses of forecasting methods, including modeling, selection, and monitoring In addition to the Foreword by renowned researchers Spyros Makridakis and Fotios Petropoulos, the book also includes 16 "opinion/editorial" Afterwords by a diverse range of top academics, consultants, vendors, and industry practitioners, each providing their own unique vision of the issues, current state, and future direction of business forecasting. Perfect for financial controllers, chief financial officers, business analysts, forecast analysts, and demand planners, Business Forecasting will also earn a place in the libraries of other executives and managers who seek a one-stop resource to help them critically assess and improve their own organization's forecasting efforts.

Logistics and Supply Chain Innovation

Download Logistics and Supply Chain Innovation PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319222880
Total Pages : 432 pages
Book Rating : 4.3/5 (192 download)

DOWNLOAD NOW!


Book Synopsis Logistics and Supply Chain Innovation by : Henk Zijm

Download or read book Logistics and Supply Chain Innovation written by Henk Zijm and published by Springer. This book was released on 2015-09-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume presents state-of-the-art advances in logistics theory in various fields as well as case studies. The book reports on a number of recently conducted studies in the Dinalog and the EffizienzCluster LogistikRuhr, thus bridging the gap between different perspectives of theoretical and applied research. A selection of theoretical topics, practical examples, case studies and project reports is presented in this volume. The editors carefully selected contributions from a wide variety of projects, which were carried out in both the Dinalog cluster and the Effizienzcluster LogistikRuhr. The contributions are grouped in five main sections, each representing key domains in the evolution of logistics and supply chain management: sustainability, urban logistics, value chain management, IT-based innovation, knowledge management. This book is intended for both researchers and practitioners in the field of logistics and supply chain management, to serve as an important source of information for further research as well as to stimulate further innovation.

Introduction to E-commerce

Download Introduction to E-commerce PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540496459
Total Pages : 527 pages
Book Rating : 4.5/5 (44 download)

DOWNLOAD NOW!


Book Synopsis Introduction to E-commerce by : Zheng Qin

Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

E-business and E-commerce Management

Download E-business and E-commerce Management PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 9780273707523
Total Pages : 700 pages
Book Rating : 4.7/5 (75 download)

DOWNLOAD NOW!


Book Synopsis E-business and E-commerce Management by : Dave Chaffey

Download or read book E-business and E-commerce Management written by Dave Chaffey and published by Pearson Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

E-Marketing

Download E-Marketing PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 023036473X
Total Pages : 488 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!


Book Synopsis E-Marketing by : Stephen Dann

Download or read book E-Marketing written by Stephen Dann and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

E-Business Fundamentals

Download E-Business Fundamentals PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1134520352
Total Pages : 288 pages
Book Rating : 4.1/5 (345 download)

DOWNLOAD NOW!


Book Synopsis E-Business Fundamentals by : Peter Eckersley

Download or read book E-Business Fundamentals written by Peter Eckersley and published by Routledge. This book was released on 2003-05-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.