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Analysing Web Traffic
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Book Synopsis Practical Web Traffic Analysis by : Peter Fletcher
Download or read book Practical Web Traffic Analysis written by Peter Fletcher and published by Apress. This book was released on 2013-11-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used? Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analyzing your traffic, without taking for granted the statistics that you generate. Assuming you have a web site, reading this book will help you learn: - The techniques for gathering data on your users - Standards and Guidelines you should adhere to when interpreting your data - What other sites are doing to ensure they respect the privacy of their users - Insight into how real sites use web traffic analysis - Major case case studies from BBC News Online, eBay, and ASPToday - Additional material from The Onion, SmartGirl, and The New York Times From the Publisher This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze. The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.
Book Synopsis Analysing Web Traffic by : Agnieszka Jastrzębska
Download or read book Analysing Web Traffic written by Agnieszka Jastrzębska and published by Springer Nature. This book was released on 2023-06-26 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.
Book Synopsis Web Analytics For Dummies by : Pedro Sostre
Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
Download or read book Web Site Stats written by Rick Stout and published by Osborne Publishing. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM "contains evaluation copies of some of the best and most popular log analysis software on the market today."
Book Synopsis Practical Web Analytics for User Experience by : Michael Beasley
Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Book Synopsis Data Traffic Monitoring and Analysis by : Ernst Biersack
Download or read book Data Traffic Monitoring and Analysis written by Ernst Biersack and published by Springer. This book was released on 2013-03-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was prepared as the Final Publication of COST Action IC0703 "Data Traffic Monitoring and Analysis: theory, techniques, tools and applications for the future networks". It contains 14 chapters which demonstrate the results, quality,and the impact of European research in the field of TMA in line with the scientific objective of the Action. The book is structured into three parts: network and topology measurement and modelling, traffic classification and anomaly detection, quality of experience.
Book Synopsis Understanding User-Web Interactions Via Web Analytics by : Bernard J. Jansen
Download or read book Understanding User-Web Interactions Via Web Analytics written by Bernard J. Jansen and published by Morgan & Claypool Publishers. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Synopsis A Practical Guide to Web Analytics by : Satheeshkumar
Download or read book A Practical Guide to Web Analytics written by Satheeshkumar and published by SK Research Group of Companies. This book was released on 2023-12-02 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satheeshkumar, Sekar, Project Manager, Mphasis Corporation, USA.
Book Synopsis Performance Marketing with Google Analytics by : Sebastian Tonkin
Download or read book Performance Marketing with Google Analytics written by Sebastian Tonkin and published by John Wiley and Sons. This book was released on 2011-01-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author :Information Resources Management Association. International Conference Publisher :IGI Global ISBN 13 :9781591402619 Total Pages :750 pages Book Rating :4.4/5 (26 download)
Book Synopsis Innovations Through Information Technology by : Information Resources Management Association. International Conference
Download or read book Innovations Through Information Technology written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2004-01-01 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations Through Information Technology aims to provide a collection of unique perspectives on the issues surrounding the management of information technology in organizations around the world and the ways in which these issues are addressed. This valuable book is a compilation of features including the latest research in the area of IT utilization and management, in addition to being a valuable source in support of teaching and research agendas.
Book Synopsis Traffic Monitoring and Analysis by : Antonio Pescapè
Download or read book Traffic Monitoring and Analysis written by Antonio Pescapè and published by Springer Science & Business Media. This book was released on 2012-03-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 4th International Workshop on Traffic Monitoring and Analysis, TMA 2012, held in Vienna, Austria, in March 2012. The thoroughly refereed 10 full papers and 8 short papers presented in this volume were carefully reviewed and selected from 31 submissions. The contributions are organized in topical sections on traffic analysis and characterization: new results and improved measurement techniques; measurement for QoS, security and service level agreements; and tools for network measurement and experimentation.
Book Synopsis E-Business Models and Web Strategies for Agribusiness by : Roby Jose Ciju
Download or read book E-Business Models and Web Strategies for Agribusiness written by Roby Jose Ciju and published by AGRIHORTICO. This book was released on 2021-03-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.
Book Synopsis Handbook of Research on Web Log Analysis by : Jansen, Bernard J.
Download or read book Handbook of Research on Web Log Analysis written by Jansen, Bernard J. and published by IGI Global. This book was released on 2008-10-31 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.
Book Synopsis Analyzing the Social Web by : Jennifer Golbeck
Download or read book Analyzing the Social Web written by Jennifer Golbeck and published by Newnes. This book was released on 2013-02-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book
Book Synopsis Data Science and Analytics by : Usha Batra
Download or read book Data Science and Analytics written by Usha Batra and published by Springer Nature. This book was released on 2020-05-27 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set (CCIS 1229 and CCIS 1230) constitutes the refereed proceedings of the 5th International Conference on Recent Developments in Science, Engineering and Technology, REDSET 2019, held in Gurugram, India, in November 2019. The 74 revised full papers presented were carefully reviewed and selected from total 353 submissions. The papers are organized in topical sections on data centric programming; next generation computing; social and web analytics; security in data science analytics; big data analytics.
Book Synopsis Actionable Web Analytics by : Jason Burby
Download or read book Actionable Web Analytics written by Jason Burby and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
