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Analisis Estadistico De Datos En Investigacion De Mercados
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Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book COPESCAL, documentos técnicos written by and published by . This book was released on 1964 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Big data by : Patricia Fernández, Eva (coord.)
Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.
Book Synopsis Trabajos de Estadística Y de Investigacion Operativa by :
Download or read book Trabajos de Estadística Y de Investigacion Operativa written by and published by . This book was released on 1962 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis El trabajo de fin de grado y de máster by : Cunha, Irida da
Download or read book El trabajo de fin de grado y de máster written by Cunha, Irida da and published by Editorial UOC. This book was released on 2016-11-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen se propone enseñar al estudiante las reglasnecesarias para redactar un proyecto de investigación y lo hacede manera clara, didáctica y simple, pero al mismo tiempo estrictay rigurosa. Su autora es una persona idónea para acompañar alestudiante por esta senda de aprendizaje, y no solo porque ellatambién ha adquirido esta destreza y la ha puesto en práctica ennumerosos casos, sino porque su capacidad de reflexión sobre supropia habilidad, junto con su competencia didáctica, ha dado pie aeste libro tan útil y necesario. M. Teresa Cabré Este libro nos proporciona una guía para la redacción de proyectos deinvestigación que puede ser de gran ayuda tanto para la realizaciónde trabajos finales de grado o máster, como para estudiantes dedoctorado que inician su trabajo de investigación. Se trata de unaobra muy bien organizada que puede constituir un excelente materialdocente para las asignaturas relacionadas con los trabajos finales, asícomo una obra de consulta de gran utilidad para investigadores dediferentes áreas de conocimiento. Antoni OliverDirector de la colección “Lingüística y traducción”
Book Synopsis Success Factors of Corporate Spin-Offs by : Alexander Tübke
Download or read book Success Factors of Corporate Spin-Offs written by Alexander Tübke and published by Springer Science & Business Media. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Spin-Off processes are very interesting phenomena formanagement theory and practice. In theory, Corporate Spin-Offs areboth a driver and a result of organisational change, offering thepossibility to investigate an area where companies are genuinelysharing experience and best practice. Although Corporate Spin-Offs canbe clearly distinguished from other types of start-ups and divestmentsand despite combining key-characteristics in a unique way, existinginvestigation is sparse and heterogeneous. In practice, CorporateSpin-Off processes are frequent and highly successful, but not aswell-regarded as Merger & Acquisition strategies and less understoodby the decision-makers.The present work was designed to meet these demands by analysing thesuccess factors of Corporate Spin-Offs, their relative contribution tothe process and the role of the different actors involved. Based on anextensive literature review and a new Spin-Off typology, a broad rangeof success factors and success dimensions is proposed. Using acombination of multivariate models, the responses from 211 Europeancompanies to a questionnaire are analysed and typologies derived.Among the single factors, customer participation, the transfer ofmanagerial and market-related experience and the main motivation arethe most important ones for the Spin-Off process and its success. Thetypologies reveal characteristic factors sets, showing for examplethat high-growth Spin-Offs benefited over-proportionally from sectorgrowth or the access to relations with customers or suppliers. Thisproduces a new and comprehensive perspective on the relativecontribution of each success factor, their interaction, and thebehaviour of both the parentand the Spin-Off companies in theprocess. These results are highly valuable for managers, scientists inthe field and policy-makers.
Author : Publisher :Editorial Elearning, S.L. ISBN 13 : Total Pages :304 pages Book Rating :4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Statistical Activities of the American Nations, 1940 by : Elizabeth Phelps
Download or read book Statistical Activities of the American Nations, 1940 written by Elizabeth Phelps and published by . This book was released on 1941 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Tourism Destination Marketing by : Metin Kozak
Download or read book Advances in Tourism Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2009-09-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Book Synopsis Media in a Globalized Society by : Stig Hjarvard
Download or read book Media in a Globalized Society written by Stig Hjarvard and published by Museum Tusculanum Press. This book was released on 2003 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enth.: A mediated world : the globalization of society and the role of media / Stig Hjarvard. Globalisation, Americanisation and politicisation of media research / Daniel Biltereyst. Globalization and national identity in Danish television : the return of the nation / Henrik Søndergaard. Global genre and the complexity of proximity / Hanne Bruun. Globalisation and localisation, TV coverage of the Olympic Games in Sydney 2000 / Kirsten Frandsen. Beyond imagined community? Transnational media and Turkish migrants in Europe / Kevin Robins. Miss World going Deshi : addressing an Indian television audience with a global media product / Norbert Wildermuth. Communicating models : the relevance of models for research on the worlds of the internet.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :
Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Author :Food & Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789250054483 Total Pages :128 pages Book Rating :4.0/5 (544 download)
Book Synopsis Land Reform 2006/1 by : Food & Agriculture Organization of the United Nations
Download or read book Land Reform 2006/1 written by Food & Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2006 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis El marketing de los partidos políticos by : José Javier Orosa González
Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tratamiento y análisis de la información de mercados – 2da edición by : María del Sol García Fernández
Download or read book Tratamiento y análisis de la información de mercados – 2da edición written by María del Sol García Fernández and published by Ecoe Ediciones. This book was released on 2023-08-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual presenta las herramientas y procedimientos necesarios para llevar a cabo una investigación de mercado exitosa, como el proceso de recolección, codificación y tabulación de datos, el uso de la estadística descriptiva e inferencial para su análisis e interpretación, así como la elaboración y presentación de un informe de base, briefing, para lograr una correcta transmisión y comunicación de los resultados, la cual es fundamental para la toma de decisiones de una empresa y el desarrollo de un plan de marketing internacional. Está estructurado en tres capítulos: “Codificación y tabulación de datos e información de mercados”, “Análisis estadístico de la información de mercados” e “Informes y presentaciones comerciales de la información de mercados”. Cada uno contiene notas, aplicaciones prácticas y ejercicios de repaso y autoevaluación. Dirigido a estudiantes y profesionales de Mercadeo, Publicidad, Ventas, Negocios Internacionales, Marketing Digital, entre otros, así como a las empresas y personas que realizan el tratamiento y análisis de la información y que pretenden mejorar la eficacia de los métodos utilizados para en la investigación de mercados. Incluye - Explicación sobre el uso de programas informáticos y del sistema de información de marketing (SIM) para el análisis, interpretación y presentación en la investigación de mercados. - Actividades para poner en práctica los conocimientos adquiridos. - Ejercicios de repaso y autoevaluación junto con su solucionario. - Material gráfico para facilitar la comprensión de los contenidos.
Author : Publisher :Bib. Orton IICA / CATIE ISBN 13 : Total Pages :42 pages Book Rating :4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :International Board for Plant Genetic Resources Publisher :Bioversity International ISBN 13 :9290432152 Total Pages :332 pages Book Rating :4.2/5 (94 download)
Book Synopsis Descriptors for Coconut, Cocos Nucifera L. by : International Board for Plant Genetic Resources
Download or read book Descriptors for Coconut, Cocos Nucifera L. written by International Board for Plant Genetic Resources and published by Bioversity International. This book was released on 1992 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitions and use of the descriptors, Passport, Characterization and preliminary evaluation, Further characterization and evaluation, Management,
