Analisis De Audiencias Y Estrategias De Visibilidad

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Análisis de audiencias y estrategias de visibilidad

Author : Víctor Cavaller
Publisher : Editorial UOC
ISBN 13 : 849064117X
Total Pages : 164 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Análisis de audiencias y estrategias de visibilidad by : Víctor Cavaller

Download or read book Análisis de audiencias y estrategias de visibilidad written by Víctor Cavaller and published by Editorial UOC. This book was released on 2014-02-28 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la última década, con la digitalización de los medios de comunicación, la medición y el análisis de las audiencias así como de la visibilidad se ha convertido en una tarea complicada. Internet no sólo ha propiciado fenómenos como la convergencia digital, la globalización, los nuevos modelos de negocio, etc, sinó que ha modificado los estándares de medición de la visibilidad y de la audiencia en los medios de comunicación y por tanto las estrategias de marketing de las empresas en general. El gran reto para las empresas y para los medios sigue siendo conocer, o al menos, tener noticia de quién consume qué, dónde y cómo. El conocimiento de la actividad del consumidor es el foco de atención de las empresas porque es la base de la competencia en el mercado. Diseñar una oferta unificada de medios significa desarrollar una ventaja competitiva. Este libro pretende dar a conocer las metodologías de medición y las estrategias de visibilidad y audiencia en los medios de comunicación sin dejar de atender a los aspectos contextuales que enmarcan este conjunto de actividades en los entornos online y offline. Está dirigido a los profesionales del ámbito de la comunicación y de la gestión estratégica de la información que trabajen en medios de comunicación, marketing, agencias de planificación de medios, agencias publicitarias, diseñadores de entornos web, webmasters, etc.

It's Not TV

Author : Marc Leverette
Publisher : Routledge
ISBN 13 : 1135902739
Total Pages : 423 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis It's Not TV by : Marc Leverette

Download or read book It's Not TV written by Marc Leverette and published by Routledge. This book was released on 2009-03-23 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since first going on the air in 1972, HBO has continually attempted to redefine television as we know it. Today, pay television (and HBO in particular) is positioned as an alternative to network offerings, consistently regarded as the premier site for what has come to be called "quality television." This collection of new essays by an international group of media scholars argues that HBO, as part of the leading edge of television, is at the center of television studies’ interests in market positioning, style, content, technology, and political economy. The contributors focus on pioneering areas of analysis and new critical approaches in television studies today, highlighting unique aspects of the "HBO effect" to explore new perspectives on contemporary television from radical changes in technology to dramatic shifts in viewing habits. It’s Not TV provides fresh insights into the "post-television network" by examining HBO’s phenomenally popular and pioneering shows, including The Sopranos, The Wire, Six Feet Under, Sex and the City as well as its failed series, such as K Street and The Comeback. The contributors also explore the production process itself and the creation of a brand commodity, along with HBO’s place as a market leader and technological innovator. Contributors: Kim Akass, Cara Louise Buckley, Rhiannon Bury, Joanna L. Di Mattia, Blake D. Ethridge, Tony Kelso, Marc Leverette, David Marc, Janet McCabe, Conor McGrath, Shawn McIntosh, Brian L. Ott, Avi Santo, Lisa Williamson Foreword by Toby Miller Marc Leverette is Assistant Professor of Media Studies at Colorado State University. He is author of Professional Wrestling, the Myth, the Mat, and American Popular Culture and co-editor of Zombie Culture: Autopsies of the Living Dead and Oh My God, They Deconstructed South Park! Those Bastards! Brian L. Ott is Associate Professor of Media Studies at Colorado State University. He is author of The Small Screen: How Television Equips Us to Live in the Information Age. Cara Louise Buckley is a lecturer at Emerson College.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Diálogos Sur-sur

Author : María Alicia Gutiérrez
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Diálogos Sur-sur by : María Alicia Gutiérrez

Download or read book Diálogos Sur-sur written by María Alicia Gutiérrez and published by . This book was released on 2004 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se presentan los debates, opiniones y argumentaciones en los contextos políticos sobre derechos sexuales y reproductivos y su relación con los diferentes grupos religiosos predominantes en Argentina, Colombia, Chile y Perú. Los temas tratados son el fundamentalismo, conservadurismo, secularización, globalización, integrismo, religión y Estado, aborto, VIH/SIDA, educación sexual, regulación de la fecundidad y violencia sexual y de género. De cada país se facilita un balance de los avances y retrocesos y algunos desafíos. Además se identifican las estrategias utilizadas por los diferentes actores sociales tales como la Iglesia, los movimientos sociales, partidos políticos y gobiernos.

Microcelebrity Around the Globe

Author : Crystal Abidin
Publisher : Emerald Group Publishing
ISBN 13 : 1787567508
Total Pages : 201 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Microcelebrity Around the Globe by : Crystal Abidin

Download or read book Microcelebrity Around the Globe written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-11-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.

Familias Latinas en Los Estados Unidos

Author : Sally Jones Andrade
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Familias Latinas en Los Estados Unidos by : Sally Jones Andrade

Download or read book Familias Latinas en Los Estados Unidos written by Sally Jones Andrade and published by . This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gatewatching

Author : Axel Bruns
Publisher : Peter Lang
ISBN 13 : 9780820474328
Total Pages : 346 pages
Book Rating : 4.4/5 (743 download)

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Book Synopsis Gatewatching by : Axel Bruns

Download or read book Gatewatching written by Axel Bruns and published by Peter Lang. This book was released on 2005 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

Communication Excellence

Author : Ralph Tench
Publisher : Springer
ISBN 13 : 3319488600
Total Pages : 238 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Communication Excellence by : Ralph Tench

Download or read book Communication Excellence written by Ralph Tench and published by Springer. This book was released on 2017-03-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Analytic Activism

Author : David Karpf
Publisher : Oxford University Press
ISBN 13 : 0190266155
Total Pages : 225 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Analytic Activism by : David Karpf

Download or read book Analytic Activism written by David Karpf and published by Oxford University Press. This book was released on 2016-11-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The North American Mosaic

Author : Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The North American Mosaic by : Commission for Environmental Cooperation (Montréal, Québec). Secretariat

Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

The Logic of Connective Action

Author : W. Lance Bennett
Publisher : Cambridge University Press
ISBN 13 : 1107025745
Total Pages : 257 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis The Logic of Connective Action by : W. Lance Bennett

Download or read book The Logic of Connective Action written by W. Lance Bennett and published by Cambridge University Press. This book was released on 2013-08-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logic of Connective Action shows how political action is coordinated and power is organized in communication-based networks, and what political outcomes may result.

Emerging Theories in Health Promotion Practice and Research

Author : Ralph J. DiClemente
Publisher : John Wiley & Sons
ISBN 13 : 0470522887
Total Pages : 912 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Emerging Theories in Health Promotion Practice and Research by : Ralph J. DiClemente

Download or read book Emerging Theories in Health Promotion Practice and Research written by Ralph J. DiClemente and published by John Wiley & Sons. This book was released on 2009-09-29 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Here is a 'must-read' for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal." — M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society for Public Health Education "This book is an essential addition to the health practice and research literature, concentrating on theories that have not been extensively covered elsewhere and that have great currency. It provides an up-to-date rendition on the interplay among contemporary public health concerns, sound public health practice, and the theoretical bases for practice."— Robert M. Goodman, PhD, MPH, Dean and Professor, School of Health, Physical Education, and Recreation, Indiana University "The authors of Emerging Theories provide vivid descriptions of the state of the science in health promotion and presents an exciting map for future research. Understanding and using theories is the hallmark of an excellent practitioner. Creating and elaborating theories is the mark of an excellent researcher. This text will be very valuable for both." — Noreen M. Clark, PhD, Myron E. Wegman Distinguished University Professor; Director, Center for Managing Chronic Disease, University of Michigan "Emerging Theories captures the dynamic growth in theories of health promotion and illustrates how divergent theoretical perspectives are being integrated into richer explanatory and practice models." — Matthew W. Kreuter, PhD, MPH, Professor of Social Work and Medicine; Director, Health Communication Research Laboratory, Washington University in St. Louis

Open a GLAM Lab

Author : Mahendra Mahey
Publisher :
ISBN 13 : 9789927139079
Total Pages : 166 pages
Book Rating : 4.1/5 (39 download)

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Book Synopsis Open a GLAM Lab by : Mahendra Mahey

Download or read book Open a GLAM Lab written by Mahendra Mahey and published by . This book was released on 2020-11-30 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Galleries, Libraries, Archives and Museums (GLAM) Lab is a place for experimenting with digital collections and data. This book describes how to open a GLAM Lab and encourages a movement that can transform organisations and communities.

Post-Broadcast Democracy

Author : Markus Prior
Publisher : Cambridge University Press
ISBN 13 : 0521858720
Total Pages : 289 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Post-Broadcast Democracy by : Markus Prior

Download or read book Post-Broadcast Democracy written by Markus Prior and published by Cambridge University Press. This book was released on 2007-04-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2007 book studies the impact of the media on politics in the United States during the last half-century.

University and School Collaborations During a Pandemic

Author : Fernando M. Reimers
Publisher : Springer Nature
ISBN 13 : 3030821595
Total Pages : 352 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis University and School Collaborations During a Pandemic by : Fernando M. Reimers

Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach

Community-Based Participatory Research for Health

Author : Meredith Minkler
Publisher : Jossey-Bass
ISBN 13 : 9780787964573
Total Pages : 532 pages
Book Rating : 4.9/5 (645 download)

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Book Synopsis Community-Based Participatory Research for Health by : Meredith Minkler

Download or read book Community-Based Participatory Research for Health written by Meredith Minkler and published by Jossey-Bass. This book was released on 2002-11-18 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meredith Minkler and Nina Wallerstein have brought together, in one important volume, a stellar panel of contributors who offer a comprehensive resource on the theory and application of community based participatory research. Community Based Participatory Research for Health contains information on a wide variety of topics including planning and conducting research, working with communities, promoting social change, and core research methods. The book also contains a helpful appendix of tools, guides, checklists, sample protocols, and much more.