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Download or read book An Overview of Small Farm Direct Marketing written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.X/5 (5 download)
Download or read book Direct Marketing and Related Topics written by and published by . This book was released on 1997 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : DIANE Publishing
ISBN 13 : 1428906932
Total Pages : 52 pages
Book Rating : 4.4/5 (289 download)
Download or read book farmer direct marketing bibliography written by and published by DIANE Publishing. This book was released on with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Introduction written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For farmers, growing quality crops is just one step in running a successful farm--making the farm or market garden economically viable requires another suite of skills, including finding land, planning what crops to grow, marketing the crops, managing income and expenses, and addressing food safety and labor issues. At the University of California, Santa Cruz Center for Agroecology and Sustainable Food Systems (CASFS), the Farm & Garden Apprenticeship instructors have put together a new instructional resource filled with lessons to teach these skills. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition is a companion volume to CASFS's first training manual, Teaching Organic Farming and Gardening: Resources for Instructors. Revised and expanded in 2015, the first teaching resource has met with widespread praise from educators across North America. Teaching Direct Marketing and Small Farm Viability builds on our experience educating nearly 1,500 apprentice growers in organic production, farm and business planning, direct marketing at a roadside farm stand and to local restaurants, and Community Supported Agriculture (CSA) management through hands-on training in the running of our 135-member CSA program. Published in 2015, the new edition of Teaching Direct Marketing and Small Farm Viability: Resources for Instructors is organized into nine units, four focusing on marketing and five covering other topics related to making a small farm economically viable. Included are lessons and resources for running a CSA project, selling at farmers' markets, forming collaborative marketing groups and grower cooperatives, and selling to restaurants. Also covered are strategies to reach customers using social media and on-farm events, improve small farm planning, including enterprise visioning and market assessment; creating a business plan, including marketing and crop plans; understanding basic bookkeeping and tax issues; and managing time a
Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (121 download)
Download or read book Direct Marketing Today written by and published by . This book was released on 2000 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer-Claire V. Klotz
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (31 download)
Download or read book Farmer Direct Marketing Bibliography written by Jennifer-Claire V. Klotz and published by . This book was released on 1998 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Part 4 - Other Direct and Intermediate Marketing Options written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with Community Supported Agriculture (CSA), there are a number of other direct and intermediate marketing strategies that growers are using to maintain the economic viability of their small farms. This unit introduces students to some of the primary and innovative marketing approaches being used or explored by small-scale producers.Unit 4.1 - Direct to Consumers--Farmers' Markets and Roadside Stands, provides an overview of the essential considerations for developing and managing direct market sales through farmers' markets and roadside stands.Unit 4.2 - Selling to Restaurants and Retail, introduces students to the steps involved and the opportunities and challenges faced in selling directly to these markets.Unit 4.3 - Additional Marketing Options, introduces students to some of the newer strategies people are exploring to expand their reach beyond the more standard ways of reaching customers. These include working with faith-based organizations as well as implementing agritourism ventures and eCommerce strategies. It also briefly reviews intermediate strategies such as farm-to-institution, food hubs, and collaborative ventures.
Author : Jennifer-Claire V. Klotz
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (117 download)
Download or read book Farmer Direct Marketing Bibliography 2001 written by Jennifer-Claire V. Klotz and published by . This book was released on 2001 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil D. Hamilton
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Legal Guide for Direct Farm Marketing written by Neil D. Hamilton and published by . This book was released on 1999 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Colehour Jordan Arden
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (56 download)
Download or read book Felt and Future Effects of Direct Marketing on Small Farm Viability written by Colehour Jordan Arden and published by . This book was released on 1997 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Myrna Greenfield
Publisher : Savvy Press
ISBN 13 : 1939113628
Total Pages : 305 pages
Book Rating : 4.9/5 (391 download)
Download or read book Marketing Your Farm written by Myrna Greenfield and published by Savvy Press. This book was released on 2022-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author : Shirley Humphrey
Publisher : UCANR Publications
ISBN 13 : 9781879906235
Total Pages : 184 pages
Book Rating : 4.9/5 (62 download)
Download or read book Small Farm Handbook written by Shirley Humphrey and published by UCANR Publications. This book was released on 1994 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to starting and operating a successful small farm.
Author : United States. Congress. House. Committee on Agriculture
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.F/5 ( download)
Download or read book Farmer-to-consumer Direct Marketing written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1975 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Runkel
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (14 download)
Download or read book Oregon's Farm Direct Marketing Law written by Sara Runkel and published by . This book was released on 2018 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oregon's Farm Direct Marketing Law allows farmers to turn what they grow into low-risk, value-added products and sell them directly to consumers without being licensed food processors. This publication clarifies the guidelines. It includes a flowchart for determining whether a product qualifies for Farm Direct sales, an overview of the requirements, and resources for more information.
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (91 download)
Download or read book Farmer-to-consumer Direct Marketing written by United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations and published by . This book was released on 1975 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan Perez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 5 - Marketing Basics written by Jan Perez and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm's overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production agriculture.Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger companies), but also has increased awareness of, demand for, and opportunities to market organic products. Market research and analysis of farm production and sales records can help the farmer identify profitable products and market outlets. Customer relations always have been, and continue to be central to a successful marketing strategy. Finally, social media technologies, while providing new marketing opportunities, require developing additional skills and time to use them effectively. This section provides an overview of some basic marketing elements.
Author : Martha Brown
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, 2nd Edition. Unit 1- Small Farm Economic Viability written by Martha Brown and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This unit provides students with an overview of trends and issues that affect small farm economic viability in the food system.The first lecture reviews how small farms are defined and includes an overview of the ecological, economic, and social importance of small-scale farms, as well as the demographics of the current farmer population.Lecture 2 examines recent economic trends and government policies impacting this sector. It concludes with a discussion of movements and strategies to support small farms, and sets the stage for subsequent units with an overview of marketing and income diversification strategies.
