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An Investigation Of The Relationships Between Issue Specific Channel Conflict And Cooperation And Overall Channel Conflict And Cooperation
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Book Synopsis An Investigation of the Relationships Between Issue-specific Channel Conflict and Cooperation and Overall Channel Conflict and Cooperation by : Rajiv P. Dant
Download or read book An Investigation of the Relationships Between Issue-specific Channel Conflict and Cooperation and Overall Channel Conflict and Cooperation written by Rajiv P. Dant and published by . This book was released on 1985 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Marketing written by and published by . This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2003 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Theoretical Developments in Marketing by : Charles W. Lamb, Jr.
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Philosophical and Radical Thought in Marketing by : A. Fuat Firat
Download or read book Philosophical and Radical Thought in Marketing written by A. Fuat Firat and published by Free Press. This book was released on 1987 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comprehensive Dissertation Index by :
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Planning by Design by : Ralf Strauss
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
Book Synopsis Handbook of Research on Distribution Channels by : Charles A. Ingene
Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain
Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference by : Jon M. Hawes
Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1985 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dark Sides of Organizational Life by : H. Cenk Sözen
Download or read book Dark Sides of Organizational Life written by H. Cenk Sözen and published by Taylor & Francis. This book was released on 2023-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the darkest side of organizations may have a potential to change our previous assumptions about business life. Scholars both in management and organizational research fields have shown interest in the "bright" side of behavioral life and have looked for the ways to create a positive organizational climate and assumed a positive relation between happiness of employees and productivity. These main assumptions of the Human Relations School have dominated the scientific inquiry on organizational behavior. However, "the dark side of organizational life" may have more explanatory power than "the bright side". Hostility, jealousy, envy, rivalry, gossip, problematic personalities, dislike, revenge, and social exclusion are the realities of business life. A manager may devote most of their time to cope with conflicts, deviant behaviors, ambitious individuals, gossips, and dysfunctional rivalry among employees. It is evident that negative events and interactions among employees cost more time and energy for a manager than the positive side of organizational life. This edited collection specifically focuses on these issues and will be of interest to researchers, academics, and advanced students in the fields of management, organizational studies and behavior, sociology, social psychology, and human resource management.
Book Synopsis Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) by : Eva Hotnaidah Saragih
Download or read book Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) written by Eva Hotnaidah Saragih and published by Springer Nature. This book was released on 2023-02-10 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. It has been our great honor to welcome all the participants to the 4th Asia-Pacific Management Research Conference was held in Surabaya, Indonesia, on May 18th–20th, 2022 as a hybrid conference (virtualy conference). I recalled formulating the concept and conducting this conference with the Research Center and Case Clearing House (RC-CCH) Team back in 2017. The conference encourages fresh and impactful studies that address the latest issues and topics, particularly in economics, management, business, and accounting. The forum particularly welcomes the discussion and sharing among research fellows in a semi-formal academic setting. As we reach the fourth conference, we are confident that we will maintain a contribution to the global literature. It is undeniable that the theme of the COVID-19 Pandemic is the main issue of this fourth conference, but rather than focusing on the misery, we look for models, technologies, and concepts that are beneficial for the economy and businesses to grow toward the new normal. This conference received 136 abstracts, of which 57 were accepted articles in Atlantis Proceeding.
Book Synopsis Internal Marketing by : David M. Brown
Download or read book Internal Marketing written by David M. Brown and published by Routledge. This book was released on 2020-10-29 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.
Book Synopsis Advanced Technology in Teaching - Proceedings of the 2009 3rd International Conference on Teaching and Computational Science (WTCS 2009) by : Yanwen Wu
Download or read book Advanced Technology in Teaching - Proceedings of the 2009 3rd International Conference on Teaching and Computational Science (WTCS 2009) written by Yanwen Wu and published by Springer Science & Business Media. This book was released on 2012-02-01 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume includes a set of selected papers extended and revised from the International Conference on Teaching and Computational Science (WTCS 2009) held on December 19- 20, 2009, Shenzhen, China. WTCS 2009 best papers Volume 1 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of Intelligent Ubiquitous Computing and Education to disseminate their latest research results and exchange views on the future research directions of these fields. 128 high-quality papers are included in the volume. Each paper has been peer-reviewed by at least 2 program committee members and selected by the volume editor Prof.Wu. On behalf of the WTCS 2009, we would like to express our sincere appreciation to all of authors and referees for their efforts reviewing the papers. Hoping you can find lots of profound research ideas and results on the related fields of Intelligent Ubiquitous Computing and Education.
Book Synopsis Marketing Theory: Philosophy of Science Perspectives by : Ronald F. Bush
Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference by : John C. Rogers III
Download or read book Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
