Digital and Social Media Marketing

Download Digital and Social Media Marketing PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

National Educational Technology Standards for Students

Download National Educational Technology Standards for Students PDF Online Free

Author :
Publisher : ISTE (Interntl Soc Tech Educ
ISBN 13 : 9781564842374
Total Pages : 28 pages
Book Rating : 4.8/5 (423 download)

DOWNLOAD NOW!


Book Synopsis National Educational Technology Standards for Students by : International Society for Technology in Education

Download or read book National Educational Technology Standards for Students written by International Society for Technology in Education and published by ISTE (Interntl Soc Tech Educ. This book was released on 2007 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet includes the full text of the ISTE Standards for Students, along with the Essential Conditions, profiles and scenarios.

Technology and Global Change

Download Technology and Global Change PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 9780521543323
Total Pages : 468 pages
Book Rating : 4.5/5 (433 download)

DOWNLOAD NOW!


Book Synopsis Technology and Global Change by : Arnulf Grübler

Download or read book Technology and Global Change written by Arnulf Grübler and published by Cambridge University Press. This book was released on 2003-10-16 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to comprehensibly describe how technology has shaped society and the environment over the last 200 years. It will be useful for researchers, as a textbook for graduate students, for people engaged in long-term policy planning in industry and government, for environmental activists, and for the wider public interested in history, technology, or environmental issues.

Technically Speaking

Download Technically Speaking PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309082625
Total Pages : 171 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!


Book Synopsis Technically Speaking by : National Research Council

Download or read book Technically Speaking written by National Research Council and published by National Academies Press. This book was released on 2002-04-13 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cell phones . . . airbags . . . genetically modified food . . . the Internet. These are all emblems of modern life. You might ask what we would do without them. But an even more interesting question might be what would we do if we had to actually explain how they worked? The United States is riding a whirlwind of technological change. To be sure, there have been periods, such as the late 1800s, when new inventions appeared in society at a comparable rate. But the pace of change today, and its social, economic, and other impacts, are as significant and far reaching as at any other time in history. And it seems that the faster we embrace new technologies, the less we're able to understand them. What is the long-term effect of this galloping technological revolution? In today's new world, it is nothing less than a matter of responsible citizenship to grasp the nature and implications of technology. Technically Speaking provides a blueprint for bringing us all up to speed on the role of technology in our society, including understanding such distinctions as technology versus science and technological literacy versus technical competence. It clearly and decisively explains what it means to be a technologically-literate citizen. The book goes on to explore the context of technological literacyâ€"the social, historical, political, and educational environments. This readable overview highlights specific issues of concern: the state of technological studies in K-12 schools, the reach of the Internet into our homes and lives, and the crucial role of technology in today's economy and workforce. Three case studies of current issuesâ€"car airbags, genetically modified foods, and the California energy crisisâ€"illustrate why ordinary citizens need to understand technology to make responsible decisions. This fascinating book from the National Academy of Engineering is enjoyable to read and filled with contemporary examples. It will be important to anyone interested in understanding how the world around them works.

The Technological System

Download The Technological System PDF Online Free

Author :
Publisher : Wipf and Stock Publishers
ISBN 13 : 1532615256
Total Pages : 379 pages
Book Rating : 4.5/5 (326 download)

DOWNLOAD NOW!


Book Synopsis The Technological System by : Jacques Ellul

Download or read book The Technological System written by Jacques Ellul and published by Wipf and Stock Publishers. This book was released on 2018-06-11 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some 20 years after writing The Technological Society, Jacques Ellul realized how the totalistic dimensions of our modern technological milieu required an additional treatment of the topic. Writing amidst the rise of books in the 1970s on pollution, over-population, and environmental degradation, Ellul found it necessary, once again, to write about the global presence of technology and its far-reaching effects. The Technological System represents a new stage in Ellul’s research. Previously he studied technological society as such; in this book he approaches the topic from a systems perspective wherein he identifies the characteristics of technological phenomena and technological progress in light of system theory. This leads to an entirely new approach to what constitutes the most important event of our society which has decisive bearing on the future of our world. Ellul’s analysis touches on all aspects of modern life, not just those of a scientific or technological order. In the end, readers are compelled to formulate their own opinions and make their own decisions regarding the way a technique-based value system affects every level of human life.

The Technology Teacher

Download The Technology Teacher PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis The Technology Teacher by :

Download or read book The Technology Teacher written by and published by . This book was released on 1972 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personalized Learning

Download Personalized Learning PDF Online Free

Author :
Publisher : International Society for Technology in Education
ISBN 13 : 1564845443
Total Pages : 200 pages
Book Rating : 4.5/5 (648 download)

DOWNLOAD NOW!


Book Synopsis Personalized Learning by : Peggy Grant

Download or read book Personalized Learning written by Peggy Grant and published by International Society for Technology in Education. This book was released on 2014-06-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personalized Learning: A Guide for Engaging Students with Technology is designed to help educators make sense of the shifting landscape in modern education. While changes may pose significant challenges, they also offer countless opportunities to engage students in meaningful ways to improve their learning outcomes. Personalized learning is the key to engaging students, as teachers are leading the way toward making learning as relevant, rigorous, and meaningful inside school as outside and what kids do outside school: connecting and sharing online, and engaging in virtual communities of their own Renowned author of the Heck: Where the Bad Kids Go series, Dale Basye, and award winning educator Peggy Grant, provide a go-to tool available to every teacher today—technology as a way to ‘personalize’ the education experience for every student, enabling students to learn at their various paces and in the way most appropriate to their learning styles.

NASA Space Technology Roadmaps and Priorities

Download NASA Space Technology Roadmaps and Priorities PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309253624
Total Pages : 376 pages
Book Rating : 4.3/5 (92 download)

DOWNLOAD NOW!


Book Synopsis NASA Space Technology Roadmaps and Priorities by : National Research Council

Download or read book NASA Space Technology Roadmaps and Priorities written by National Research Council and published by National Academies Press. This book was released on 2012-06-07 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: NASA's Office of the Chief Technologist (OCT) has begun to rebuild the advanced space technology program in the agency with plans laid out in 14 draft technology roadmaps. It has been years since NASA has had a vigorous, broad-based program in advanced space technology development and its technology base has been largely depleted. However, success in executing future NASA space missions will depend on advanced technology developments that should already be underway. Reaching out to involve the external technical community, the National Research Council (NRC) considered the 14 draft technology roadmaps prepared by OCT and ranked the top technical challenges and highest priority technologies that NASA should emphasize in the next 5 years. This report provides specific guidance and recommendations on how the effectiveness of the technology development program managed by OCT can be enhanced in the face of scarce resources.

Engaging Privacy and Information Technology in a Digital Age

Download Engaging Privacy and Information Technology in a Digital Age PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309134005
Total Pages : 450 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Engaging Privacy and Information Technology in a Digital Age by : National Research Council

Download or read book Engaging Privacy and Information Technology in a Digital Age written by National Research Council and published by National Academies Press. This book was released on 2007-06-28 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy is a growing concern in the United States and around the world. The spread of the Internet and the seemingly boundaryless options for collecting, saving, sharing, and comparing information trigger consumer worries. Online practices of business and government agencies may present new ways to compromise privacy, and e-commerce and technologies that make a wide range of personal information available to anyone with a Web browser only begin to hint at the possibilities for inappropriate or unwarranted intrusion into our personal lives. Engaging Privacy and Information Technology in a Digital Age presents a comprehensive and multidisciplinary examination of privacy in the information age. It explores such important concepts as how the threats to privacy evolving, how can privacy be protected and how society can balance the interests of individuals, businesses and government in ways that promote privacy reasonably and effectively? This book seeks to raise awareness of the web of connectedness among the actions one takes and the privacy policies that are enacted, and provides a variety of tools and concepts with which debates over privacy can be more fruitfully engaged. Engaging Privacy and Information Technology in a Digital Age focuses on three major components affecting notions, perceptions, and expectations of privacy: technological change, societal shifts, and circumstantial discontinuities. This book will be of special interest to anyone interested in understanding why privacy issues are often so intractable.

Intellectual property rights in an age of electronics and information

Download Intellectual property rights in an age of electronics and information PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!


Book Synopsis Intellectual property rights in an age of electronics and information by :

Download or read book Intellectual property rights in an age of electronics and information written by and published by . This book was released on 1986 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information Technology and Organizational Learning

Download Information Technology and Organizational Learning PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1351387588
Total Pages : 269 pages
Book Rating : 4.3/5 (513 download)

DOWNLOAD NOW!


Book Synopsis Information Technology and Organizational Learning by : Arthur M. Langer

Download or read book Information Technology and Organizational Learning written by Arthur M. Langer and published by CRC Press. This book was released on 2017-10-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the critical role IT plays in organizational development, the book shows how to employ action learning to improve the competitiveness of an organization. Defining the current IT problem from an operational and strategic perspective, it presents a collection of case studies that illustrate key learning issues. It details a dynamic model for effective IT management through adaptive learning techniques—supplying proven educational theories and practices to foster the required changes in your staff. It examines existing organizational learning theories and the historical problems that occurred with companies that have used them, as well as those that have failed to use them.

Digital Media, Youth, and Credibility

Download Digital Media, Youth, and Credibility PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262562324
Total Pages : 212 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Digital Media, Youth, and Credibility by : Miriam J. Metzger

Download or read book Digital Media, Youth, and Credibility written by Miriam J. Metzger and published by MIT Press. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten

Bowker's Complete Video Directory

Download Bowker's Complete Video Directory PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 2200 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!


Book Synopsis Bowker's Complete Video Directory by :

Download or read book Bowker's Complete Video Directory written by and published by . This book was released on 2000 with total page 2200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inside Private Prisons

Download Inside Private Prisons PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 0231542313
Total Pages : 476 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Inside Private Prisons by : Lauren-Brooke Eisen

Download or read book Inside Private Prisons written by Lauren-Brooke Eisen and published by Columbia University Press. This book was released on 2017-11-07 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the tough-on-crime politics of the 1980s overcrowded state prisons, private companies saw potential profit in building and operating correctional facilities. Today more than a hundred thousand of the 1.5 million incarcerated Americans are held in private prisons in twenty-nine states and federal corrections. Private prisons are criticized for making money off mass incarceration—to the tune of $5 billion in annual revenue. Based on Lauren-Brooke Eisen’s work as a prosecutor, journalist, and attorney at policy think tanks, Inside Private Prisons blends investigative reportage and quantitative and historical research to analyze privatized corrections in America. From divestment campaigns to boardrooms to private immigration-detention centers across the Southwest, Eisen examines private prisons through the eyes of inmates, their families, correctional staff, policymakers, activists, Immigration and Customs Enforcement employees, undocumented immigrants, and the executives of America’s largest private prison corporations. Private prisons have become ground zero in the anti-mass-incarceration movement. Universities have divested from these companies, political candidates hesitate to accept their campaign donations, and the Department of Justice tried to phase out its contracts with them. On the other side, impoverished rural towns often try to lure the for-profit prison industry to build facilities and create new jobs. Neither an endorsement or a demonization, Inside Private Prisons details the complicated and perverse incentives rooted in the industry, from mandatory bed occupancy to vested interests in mass incarceration. If private prisons are here to stay, how can we fix them? This book is a blueprint for policymakers to reform practices and for concerned citizens to understand our changing carceral landscape.

Platform Leadership

Download Platform Leadership PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 9781578515141
Total Pages : 305 pages
Book Rating : 4.5/5 (151 download)

DOWNLOAD NOW!


Book Synopsis Platform Leadership by : Annabelle Gawer

Download or read book Platform Leadership written by Annabelle Gawer and published by Harvard Business Press. This book was released on 2002 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the fundamental challenge of the high-tech sector: A firm must innovate internally to succeed-yet its success may equally depend on corresponding innovations by external firms. Whether a company develops a ubiquitous operating system or the software that runs on it, a VCR or the movies we play on it, every participant in a high-tech network is vulnerable to the innovative moves of its partners and competitors. Yet, in spite of this perilous situation, some firms have developed strategies that have made them industry powerhouses and world-class innovators. How? By becoming platform leaders -companies that provide the technological foundation on which other products, services, and systems are built. Platform leadership is the Holy Grail of high-tech industries, but it is difficult to achieve. In Platform Leadership , high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products-and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy-or for improving an existing strategy: 1. Determine the scope of the firm : Is it preferable to create product complements internally or let the "market" produce them? 2. Design product technology strategically : What degree of modularity is appropriate? Should product interfaces be open or closed? What information should leaders disclose to outside firms? 3. Shape relationships with external complementors : How can the company balance competition and collaboration with outside players? 4. Optimize internal organizational structures : What processes and systems will allow the company to manage internal and external conflicts of interest most effectively? For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures-and drive the evolution of their industry. AUTHORBIO: Annabelle Gawer is Assistant Professor of Strategy and Management at INSEAD. Michael A. Cusumano is the Sloan Management Review Professor of Management at the MIT Sloan School, editor-in-chief and chairman of the board of the Sloan Management Review , and coauthor of the bestseller Microsoft Secrets .

The Development Of Large Technical Systems

Download The Development Of Large Technical Systems PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000315878
Total Pages : 238 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis The Development Of Large Technical Systems by : Renate Mayntz

Download or read book The Development Of Large Technical Systems written by Renate Mayntz and published by Routledge. This book was released on 2019-07-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an outcome of the conference on the development of large technical systems held in Berlin in 1986. It focuses on the comparative analysis of the development of large technical systems, particularly electrical power, railroad, air traffic, telephone, and other forms of telecommunication.

Ethics, Technology, and Engineering

Download Ethics, Technology, and Engineering PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1444395718
Total Pages : 390 pages
Book Rating : 4.4/5 (443 download)

DOWNLOAD NOW!


Book Synopsis Ethics, Technology, and Engineering by : Ibo van de Poel

Download or read book Ethics, Technology, and Engineering written by Ibo van de Poel and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a wide range of international case studies, Ethics, Technology, and Engineering presents a unique and systematic approach for engineering students to deal with the ethical issues that are increasingly inherent in engineering practice. Utilizes a systematic approach to ethical case analysis -- the ethical cycle -- which features a wide range of real-life international case studies including the Challenger Space Shuttle, the Herald of Free Enterprise and biofuels. Covers a broad range of topics, including ethics in design, risks, responsibility, sustainability, and emerging technologies Can be used in conjunction with the online ethics tool Agora (http://www.ethicsandtechnology.com) Provides engineering students with a clear introduction to the main ethical theories Includes an extensive glossary with key terms