An Ideological Analysis Of Class Division And Advertising

Download An Ideological Analysis Of Class Division And Advertising full books in PDF, epub, and Kindle. Read online An Ideological Analysis Of Class Division And Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

An Ideological Analysis of Class Division and Advertising

Author :
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (913 download)

DOWNLOAD NOW!

Book Synopsis An Ideological Analysis of Class Division and Advertising by :

Download or read book An Ideological Analysis of Class Division and Advertising written by and published by . This book was released on 2015 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current state of class division in contemporary American society is problematic; therefore, it is critical to understand and analyze the multiple factors that can contribute to inequitable class division. One such factor is how society chooses to consume goods and services, and how media play a part in this decision. By analyzing a medium that is easily accessible, consumed, and used across America, such as magazines and their advertisements, I can review the probable, yet subtle, communication that is being passed from the medium's content to the consumers. Little research has been conducted in the field of rhetoric that visually analyzes advertisements and their ideological influence on personal values and economic standing. This thesis is an analysis of two magazines aimed at two opposite audiences: FORTUNE Magazine and People StyleWatch Magazine. Both magazines are produced by the same corporation, Time Inc. In this thesis, I will review literature on visual rhetoric, consumption, advertising, ideology theory, and Time, Inc. This review will set a foundation from which I can analyze how advertising perpetuates and extends class division. I will also discuss the limitations of my research that are due to the nature of a case study, such as only reviewing a small section of the advertisements in a magazine, only focusing on two publications, and only analyzing the advertisements at a single point in time. Further, I will discuss options to extend this research and findings, such as analyzing advertisements used in a different publishing house, analyzing various advertising media, analyzing magazines without advertisements, and conducting general research on magazines with a rhetorical lens. My findings show that the difference among magazines consumed by the varying economic demographics can contribute to the issues of class division due the ideological messages promoted in the advertisements, which is significant considering the extreme class division that is currently at a problematic state in America.

Approaches to Class Analysis

Author : Erik Olin Wright
Publisher : Cambridge University Press
ISBN 13 : 9781139444460
Total Pages : 232 pages
Book Rating : 4.4/5 (444 download)

DOWNLOAD NOW!

Book Synopsis Approaches to Class Analysis by : Erik Olin Wright

Download or read book Approaches to Class Analysis written by Erik Olin Wright and published by Cambridge University Press. This book was released on 2005-07-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few themes have been as central to sociology as 'class' and yet class remains a perpetually contested idea. Sociologists disagree not only on how best to define the concept of class but on its general role in social theory and indeed on its continued relevance to the sociological analysis of contemporary society. Some people believe that classes have largely dissolved in contemporary societies; others believe class remains one of the fundamental forms of social inequality and social power. Some see class as a narrow economic phenomenon whilst others adopt an expansive conception that includes cultural dimensions as well as economic conditions. This 2005 book explores the theoretical foundations of six major perspectives of class with each chapter written by an expert in the field. It concludes with a conceptual map of these alternative approaches by posing the question: 'If class is the answer, what is the question?'

Bricolage

Author : Dr. Manju
Publisher : Literatureslight Publishing
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Bricolage by : Dr. Manju

Download or read book Bricolage written by Dr. Manju and published by Literatureslight Publishing. This book was released on 2024-04-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an effort to explore and to deliberate on new trends and perspectives in literature, culture and theory to create a discourse of learning. Most of the contributors are the fresh minds which are looking at various trends with a new perspective. Too much knowledge sometimes works as a barrier and does not allow us to look beyond the well established opinions and this was the reasons why these new scholars were asked to contribute. They add novelty to the established ideas.

Rhetoric and Ideology in Advertising

Author : Gunnar Andrén
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Rhetoric and Ideology in Advertising by : Gunnar Andrén

Download or read book Rhetoric and Ideology in Advertising written by Gunnar Andrén and published by . This book was released on 1978 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media/Society

Author : David Croteau
Publisher : Pine Forge Press
ISBN 13 : 9780761987734
Total Pages : 434 pages
Book Rating : 4.9/5 (877 download)

DOWNLOAD NOW!

Book Synopsis Media/Society by : David Croteau

Download or read book Media/Society written by David Croteau and published by Pine Forge Press. This book was released on 2003 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this popular text provides students with an overview of the entire media process, with an emphasis on how social forces influence the media and how media potentially affect society.

Sociology and Visual Representation

Author : Elizabeth Chaplin
Publisher : Routledge
ISBN 13 : 1134906056
Total Pages : 317 pages
Book Rating : 4.1/5 (349 download)

DOWNLOAD NOW!

Book Synopsis Sociology and Visual Representation by : Elizabeth Chaplin

Download or read book Sociology and Visual Representation written by Elizabeth Chaplin and published by Routledge. This book was released on 2002-11 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Discourses of Race, Ethnicity and Gender in Education

Author : Joseph Zajda
Publisher : Springer Nature
ISBN 13 : 3031149572
Total Pages : 170 pages
Book Rating : 4.0/5 (311 download)

DOWNLOAD NOW!

Book Synopsis Discourses of Race, Ethnicity and Gender in Education by : Joseph Zajda

Download or read book Discourses of Race, Ethnicity and Gender in Education written by Joseph Zajda and published by Springer Nature. This book was released on 2022-11-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines dominant discourses affecting race, ethnicity and gender in education and societies globally. It presents cutting-edge research on the major global trends in globalization, race, ethnicity and gender education globally. Using diverse paradigms, ranging from critical theory to discourse analysis, the book examines major trends in race, ethnicity and gender research, with a focus on the ambivalent and problematic relationship between race, ethnicity and gender discourses, ideology and the state. It discusses and critiques key issues in race, ethnicity and gender research. Readers will gain a more holistic understanding of the nexus between race, ethnicity and gender discourses and dominant ideologies, both locally and globally. It also provides an easily accessible, practical, yet scholarly insights into local and global trends in the field of race, ethnicity and gender education. With contributions from key scholars worldwide, this book will be useful to a broad spectrum of readers, including policy-makers, academics, graduate students, education policy researchers, administrators and practitioners.

An Introduction to Television Studies

Author : Jonathan Bignell
Publisher : Routledge
ISBN 13 : 0415598176
Total Pages : 362 pages
Book Rating : 4.4/5 (155 download)

DOWNLOAD NOW!

Book Synopsis An Introduction to Television Studies by : Jonathan Bignell

Download or read book An Introduction to Television Studies written by Jonathan Bignell and published by Routledge. This book was released on 2013 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An Introduction to Television Studies' is a comprehensive introduction to the field. It provides resources for thinking about key aspects and introduces institutional, textual, cultural, economic, production and audience-centred ways of looking at television.

Media and Communication Research Methods

Author : Arthur Asa Berger
Publisher : SAGE Publications
ISBN 13 : 1544332661
Total Pages : 267 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!

Book Synopsis Media and Communication Research Methods by : Arthur Asa Berger

Download or read book Media and Communication Research Methods written by Arthur Asa Berger and published by SAGE Publications. This book was released on 2018-12-27 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Race, Ethnicity and Gender in Education

Author : Joseph Zajda
Publisher : Springer Science & Business Media
ISBN 13 : 1402097387
Total Pages : 251 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Race, Ethnicity and Gender in Education by : Joseph Zajda

Download or read book Race, Ethnicity and Gender in Education written by Joseph Zajda and published by Springer Science & Business Media. This book was released on 2009-06-10 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race, Ethnicity and Gender in Education: Cross-cultural, which is the sixth volume in the 12-volume book series Globalisation, Comparative Education and Policy Research, presents scholarly research on major discourses of race, ethnicity and gender in education. It provides an easily accessible, practical yet scholarly source of information about the international concern in the field of globalisation and comparative education. Above all, the book offers the latest findings to the critical issues concerning major discourses on race, ethnicity and gender in the global culture. It is a sourcebook of ideas for researchers, practitioners and policymakers in education, globalisation, social justice, equity and access in schooling around the world. It offers a timely overview of current issues affecting research in comparative education of race, ethnicity and gender. It provides directions in education and policy research relevant to progressive pedagogy, social change and transformational educational reforms in the twen- first century. The book critically examines the overall interplay between the state, ideology and current discourses of race, ethnicity and gender in the global culture. It draws upon recent studies in the areas of globalisation, equity, social justice and the role of the State (Zajda et al. , 2006, 2008). It explores conceptual frameworks and methodological approaches applicable in the research covering the State, globa- sation, race, ethnicity and gender.

Expanding Disciplinary Space: On the Potential of Critical Marketing

Author : Douglas Brownlie
Publisher : Routledge
ISBN 13 : 131785022X
Total Pages : 242 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Expanding Disciplinary Space: On the Potential of Critical Marketing by : Douglas Brownlie

Download or read book Expanding Disciplinary Space: On the Potential of Critical Marketing written by Douglas Brownlie and published by Routledge. This book was released on 2014-10-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.

Advertising in Developing and Emerging Countries

Author : Emmanuel C. Alozie
Publisher : CRC Press
ISBN 13 : 131718498X
Total Pages : 418 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!

Book Synopsis Advertising in Developing and Emerging Countries by : Emmanuel C. Alozie

Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Politics and Ideology in Canada

Author : Michael Ornstein
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 9780773525948
Total Pages : 516 pages
Book Rating : 4.5/5 (259 download)

DOWNLOAD NOW!

Book Synopsis Politics and Ideology in Canada by : Michael Ornstein

Download or read book Politics and Ideology in Canada written by Michael Ornstein and published by McGill-Queen's Press - MQUP. This book was released on 2003-02-18 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Harold Adams Innis Prize, Politics and Ideology in Canada examines a period of crucial historical change in Canada, beginning in the mid-1970s when the crisis of the Keynesian welfare state precipitated a transition to a new political order based on the progressive "downsizing" of state involvement in the economy and society. Using class and ideology as key concepts, Michael Ornstein and Michael Stevenson examine this transition in terms of the nature of hegemony and hegemonic crisis and the conditions of political order and instability. These concepts guide the interpretation of three large surveys of representative samples of the Canadian public and two unique elite surveys, conducted between 1975 and 1981. The surveys cover an exceptionally broad spectrum of political issues, including social programs, civil and economic rights, economic policy, foreign ownership, labour relations, and language issues and sovereignty. A wide-ranging analysis of public and elite attitudes reveals a hegemonic order through the early 1980s, built around public support for the institutions of the Canadian welfare state. But there was also widespread public alienation from politics. Public opinion was quite strongly linked to class but not to party politics. Regional variation in political ideology on a broad range of issues was less pronounced than differences between Quebec and English Canada. Much deeper ideological divisions separated the elites, with a dramatic polarization between corporate and labour respondents. State elites fell between these two, though generally more favourable to capital. The responses of the business elites reveal the ideological roots of the Mulroney years in support for cuts in social programs, free trade, privatization, and deregulation.

Politics and Ideology in Marxist Theory

Author : Ernesto Laclau
Publisher : Verso Books
ISBN 13 : 1844677885
Total Pages : 209 pages
Book Rating : 4.8/5 (446 download)

DOWNLOAD NOW!

Book Synopsis Politics and Ideology in Marxist Theory by : Ernesto Laclau

Download or read book Politics and Ideology in Marxist Theory written by Ernesto Laclau and published by Verso Books. This book was released on 2012-01-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernesto Laclau is best known for co-authoring Hegemony and Socialist Strategy, with Chantal Mouffe. Politically active in the social and student movements of the 1960s, and a member of PSIN (Socialist Party of the National Left), Laclau’s oeuvre links the working class and new social movements. Rejecting Marxist economic determinism and the notion of class struggle, Laclau instead urged for a radical democracy where antagonisms could be expressed. Frequently described as post-Marxist, Laclau’s writings have focused on political movements. Politics and Ideology in Marxist Theory was Laclau’s first published work, where readers can trace the early formation of ideas that shaped the twentieth century.

Marketing Identities Through Language

Author : E. Martin
Publisher : Springer
ISBN 13 : 0230511902
Total Pages : 300 pages
Book Rating : 4.2/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Marketing Identities Through Language by : E. Martin

Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Methods in Analytical Political Theory

Author : Adrian Blau
Publisher : Cambridge University Press
ISBN 13 : 1107098793
Total Pages : 347 pages
Book Rating : 4.1/5 (7 download)

DOWNLOAD NOW!

Book Synopsis Methods in Analytical Political Theory by : Adrian Blau

Download or read book Methods in Analytical Political Theory written by Adrian Blau and published by Cambridge University Press. This book was released on 2017-05-18 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to methods in analytical political theory, offering concrete advice and clear examples of good and bad practice.

An Analysis of Thinking and Research About Qualitative Methods

Author : W. James Potter
Publisher : Routledge
ISBN 13 : 1136688676
Total Pages : 409 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis An Analysis of Thinking and Research About Qualitative Methods by : W. James Potter

Download or read book An Analysis of Thinking and Research About Qualitative Methods written by W. James Potter and published by Routledge. This book was released on 2013-11-05 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for social science scholars who want to learn more about the qualitative way of thinking, this book addresses the full continuum of issues about the qualitative methodologies. At one end of that continuum are the deeply philosophical concerns of ontology and epistemology. At the other -- concrete -- end of that continuum are the practical issues of what is considered evidence: How does one go about gathering evidence? Where, when, and how does one analyze evidence? What are the alternative ways of dealing with tone and voice in writing qualitative research? The attention to practical, concrete issues makes this book useful as a handbook providing a great deal of vital information to scholars who want a guide to making decisions as they navigate their research questions through the qualitative realm. Uniquely qualified to write such a book, Potter has earned PhDs in both qualitative methods (with a concentration in linguistics and field studies) and in quantitative methods (with a concentration in social science theory and statistics). The book is not an ideological argument that glorifies one system of thinking while attempting to persuade the reader that other systems of thinking are bankrupt. Rather, the book presents a respectful, balanced analysis of the strengths and weaknesses of the qualitative approach. The book builds to a controversial final chapter entitled "Is Convergence a Possibility?" in which Potter synthesizes a conclusion from his analysis of a wide range of qualitative studies across three broad topic areas -- text focused research, audience focused research, and institution focused research -- and across seven major qualitative methodologies -- ethnography, ethnomethodology, reception study, ecological psychology, symbolic interactionism, cultural studies, and textual analysis. His conclusion is that not only is there a possibility of a convergence between qualitative and quantitative approaches, but that the convergence has already happened. The book includes an appendix in which 95 books and articles using the qualitative approach are abstracted and analyzed to illustrate key points of methodology and methods. It also includes subject and author indexes.