An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656662223
Total Pages : 81 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products by : Christina Görke

Download or read book An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products written by Christina Görke and published by GRIN Verlag. This book was released on 2014-06-02 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Leicester, course: MSc Media and Communication Research, language: English, abstract: Using theories of advertising and body image, the proposed area of study concerns itself with the behaviour of skin-lightening among young women in India. By applying a survey, my study aims to explore young Indian women’s attitude towards and reasons for lightening their skin. In particular, this study aims to demonstrate which role advertising plays in young Indian women’s consumption of fairness products and their aspiration for being fair-skinned beauties.

Is Lighter Better?

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461638100
Total Pages : 159 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Is Lighter Better? by : Joanne L. Rondilla

Download or read book Is Lighter Better? written by Joanne L. Rondilla and published by Rowman & Littlefield Publishers. This book was released on 2007-02-23 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorism is defined as "discriminatory treatment of individuals falling within the same 'racial' group on the basis of skin color." In other words, some people, particularly women, are treated better or worse on account of the color of their skin relative to other people who share their same racial category. Colorism affects Asian Americans from many different backgrounds and who live in different parts of the United States. Is Lighter Better? discusses this often-overlooked topic. Joanne L. Rondilla and Paul Spickard ask important questions such as: What are the colorism issues that operate in Asian American communities? Are they the same issues for all Asian Americans—for women and for men, for immigrants and the American born, for Chinese, Filipinos, Koreans, Vietnamese, and other Asian Americans? Do they reflect a desire to look like White people, or is some other motive at work? Including numerous stories about and by people who have faced discrimination in their own lives, this book is an invaluable resource for people interested in colorism among Asian Americans.

Plugged in

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Publisher : Yale University Press
ISBN 13 : 0300218877
Total Pages : 341 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Plugged in by : Patti M. Valkenburg

Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

Clinical Case Studies for the Family Nurse Practitioner

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Publisher : John Wiley & Sons
ISBN 13 : 1118277856
Total Pages : 432 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Clinical Case Studies for the Family Nurse Practitioner by : Leslie Neal-Boylan

Download or read book Clinical Case Studies for the Family Nurse Practitioner written by Leslie Neal-Boylan and published by John Wiley & Sons. This book was released on 2011-11-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clinical Case Studies for the Family Nurse Practitioner is a key resource for advanced practice nurses and graduate students seeking to test their skills in assessing, diagnosing, and managing cases in family and primary care. Composed of more than 70 cases ranging from common to unique, the book compiles years of experience from experts in the field. It is organized chronologically, presenting cases from neonatal to geriatric care in a standard approach built on the SOAP format. This includes differential diagnosis and a series of critical thinking questions ideal for self-assessment or classroom use.

Wellness in Whiteness

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Publisher : Routledge
ISBN 13 : 1351234129
Total Pages : 158 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Wellness in Whiteness by : Amina Mire

Download or read book Wellness in Whiteness written by Amina Mire and published by Routledge. This book was released on 2019-09-04 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries – which requires the active participation of consumers in the biomedicalization of their own bodies – Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.

Sophie's World

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466804270
Total Pages : 599 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Sophie's World by : Jostein Gaarder

Download or read book Sophie's World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.

Luxury Arts of the Renaissance

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Publisher : Getty Publications
ISBN 13 : 0892367857
Total Pages : 292 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Luxury Arts of the Renaissance by : Marina Belozerskaya

Download or read book Luxury Arts of the Renaissance written by Marina Belozerskaya and published by Getty Publications. This book was released on 2005-10-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we associate the Renaissance with painting, sculpture, and architecture—the “major” arts. Yet contemporaries often held the “minor” arts—gem-studded goldwork, richly embellished armor, splendid tapestries and embroideries, music, and ephemeral multi-media spectacles—in much higher esteem. Isabella d’Este, Marchesa of Mantua, was typical of the Italian nobility: she bequeathed to her children precious stone vases mounted in gold, engraved gems, ivories, and antique bronzes and marbles; her favorite ladies-in-waiting, by contrast, received mere paintings. Renaissance patrons and observers extolled finely wrought luxury artifacts for their exquisite craftsmanship and the symbolic capital of their components; paintings and sculptures in modest materials, although discussed by some literati, were of lesser consequence. This book endeavors to return to the mainstream material long marginalized as a result of historical and ideological biases of the intervening centuries. The author analyzes how luxury arts went from being lofty markers of ascendancy and discernment in the Renaissance to being dismissed as “decorative” or “minor” arts—extravagant trinkets of the rich unworthy of the status of Art. Then, by re-examining the objects themselves and their uses in their day, she shows how sumptuous creations constructed the world and taste of Renaissance women and men.

On the Nature of Prejudice

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Publisher : John Wiley & Sons
ISBN 13 : 1405151927
Total Pages : 488 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis On the Nature of Prejudice by : John F. Dovidio

Download or read book On the Nature of Prejudice written by John F. Dovidio and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Nature of Prejudice commemorates the fiftieth anniversary of the publication of Gordon Allport’s classic work on prejudice and discrimination by examining the current state of knowledge in the field. A distinguished collection of international scholars considers Allport’s impact on the field, reviews recent developments, and identifies promising directions for future investigation. Organized around Allport's central themes, this book provides a state-of-the-art, comprehensive view of where the field has been, where it is now, and where it is going.

Haunting Experiences

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Publisher : University Press of Colorado
ISBN 13 : 0874216818
Total Pages : 282 pages
Book Rating : 4.8/5 (742 download)

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Book Synopsis Haunting Experiences by : Diane Goldstein

Download or read book Haunting Experiences written by Diane Goldstein and published by University Press of Colorado. This book was released on 2007-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ghosts and other supernatural phenomena are widely represented throughout modern culture. They can be found in any number of entertainment, commercial, and other contexts, but popular media or commodified representations of ghosts can be quite different from the beliefs people hold about them, based on tradition or direct experience. Personal belief and cultural tradition on the one hand, and popular and commercial representation on the other, nevertheless continually feed each other. They frequently share space in how people think about the supernatural. In Haunting Experiences, three well-known folklorists seek to broaden the discussion of ghost lore by examining it from a variety of angles in various modern contexts. Diane E. Goldstein, Sylvia Ann Grider, and Jeannie Banks Thomas take ghosts seriously, as they draw on contemporary scholarship that emphasizes both the basis of belief in experience (rather than mere fantasy) and the usefulness of ghost stories. They look closely at the narrative role of such lore in matters such as socialization and gender. And they unravel the complex mix of mass media, commodification, and popular culture that today puts old spirits into new contexts.

Historical Painting Techniques, Materials, and Studio Practice

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Publisher : Getty Publications
ISBN 13 : 0892363223
Total Pages : 241 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis Historical Painting Techniques, Materials, and Studio Practice by : Arie Wallert

Download or read book Historical Painting Techniques, Materials, and Studio Practice written by Arie Wallert and published by Getty Publications. This book was released on 1995-08-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.

No Logo

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Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Chemical Youth

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Publisher : Springer Nature
ISBN 13 : 3030570819
Total Pages : 335 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Chemical Youth by : Anita Hardon

Download or read book Chemical Youth written by Anita Hardon and published by Springer Nature. This book was released on 2020-10-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores how young people engage with chemical substances in their everyday lives. It builds upon and supplements a large body of literature on young people’s use of drugs and alcohol to highlight the subjectivities and socialities that chemical use enables across diverse socio-cultural settings, illustrating how young people seek to avoid harm, while harnessing the beneficial effects of chemical use. The book is based on multi-sited anthropological research in Southeast Asia, Europe and the US, and presents insights from collaborative and contrasting analysis. Hardon brings new perspectives to debates across drug policy studies, pharmaceutical cultures and regulation, science and technology studies, and youth and precarity in post-industrial societies.

It's Complicated

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Publisher : Yale University Press
ISBN 13 : 0300166311
Total Pages : 296 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis It's Complicated by : Danah Boyd

Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

Unknown Mexico

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Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Unknown Mexico by : Carl Lumholtz

Download or read book Unknown Mexico written by Carl Lumholtz and published by . This book was released on 1902 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carl Lumholtz (1851-1922) was a Norwegian ethnographer and explorer who, soon after publishing an influential study of Australian Aborigines (also reissued in the Cambridge Library Collection), spent five years researching native peoples in Mexico. This two-volume work, published in 1903, describes his expeditions to remote parts of north-west Mexico, inspired by reports about indigenous peoples who lived in cliff dwellings along mountainsides. While in the US in 1890 on a lecture tour, Lumholtz was able to raise sufficient funds for the expedition. He arrived in Mexico City that summer, and after meeting the president, Porfirio Díaz, he set off with a team of scientists for the Sierra Madre del Norte mountains in the north-west of Mexico, to find the cave-dwelling Tarahumare Indians. Volume 1 covers the start of the expedition and Tarahumare life, etiquette and beliefs, as well as details of the natural history of this little-explored region.

Decolonizing Wealth

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523097914
Total Pages : 215 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Decolonizing Wealth by : Edgar Villanueva

Download or read book Decolonizing Wealth written by Edgar Villanueva and published by Berrett-Koehler Publishers. This book was released on 2018-10-16 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decolonizing Wealth is a provocative analysis of the dysfunctional colonial dynamics at play in philanthropy and finance. Award-winning philanthropy executive Edgar Villanueva draws from the traditions from the Native way to prescribe the medicine for restoring balance and healing our divides. Though it seems counterintuitive, the philanthropic industry has evolved to mirror colonial structures and reproduces hierarchy, ultimately doing more harm than good. After 14 years in philanthropy, Edgar Villanueva has seen past the field's glamorous, altruistic façade, and into its shadows: the old boy networks, the savior complexes, and the internalized oppression among the “house slaves,” and those select few people of color who gain access. All these funders reflect and perpetuate the same underlying dynamics that divide Us from Them and the haves from have-nots. In equal measure, he denounces the reproduction of systems of oppression while also advocating for an orientation towards justice to open the floodgates for a rising tide that lifts all boats. In the third and final section, Villanueva offers radical provocations to funders and outlines his Seven Steps for Healing. With great compassion—because the Native way is to bring the oppressor into the circle of healing—Villanueva is able to both diagnose the fatal flaws in philanthropy and provide thoughtful solutions to these systemic imbalances. Decolonizing Wealth is a timely and critical book that preaches for mutually assured liberation in which we are all inter-connected.

Mulatto America

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Publisher : Harper Collins
ISBN 13 : 9780060959746
Total Pages : 296 pages
Book Rating : 4.9/5 (597 download)

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Book Synopsis Mulatto America by : Stephan Talty

Download or read book Mulatto America written by Stephan Talty and published by Harper Collins. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black and white culture has been blending and colliding in America for hundreds of years.

Color Struck

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Publisher : Springer
ISBN 13 : 9463511105
Total Pages : 213 pages
Book Rating : 4.4/5 (635 download)

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Book Synopsis Color Struck by : Lori Latrice Martin

Download or read book Color Struck written by Lori Latrice Martin and published by Springer. This book was released on 2017-08-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skin color and skin tone has historically played a significant role in determining the life chances of African Americans and other people of color. It has also been important to our understanding of race and the processes of racialization. But what does the relationship between skin tone and stratification outcomes mean? Is skin tone correlated with stratification outcomes because people with darker complexions experience more discrimination than those of the same race with lighter complexions? Is skin tone differentiation a process that operates external to communities of color and is then imposed on people of color? Or, is skin tone discrimination an internally driven process that is actively aided and abetted by members of communities of color themselves? Color Struck provides answers to these questions. In addition, it addresses issues such as the relationship between skin tone and wealth inequality, anti-black sentiment and whiteness, Twitter culture, marriage outcomes and attitudes, gender, racial identity, civic engagement and politics at predominately White Institutions. Color Struck can be used as required reading for courses on race, ethnicity, religious studies, history, political science, education, mass communications, African and African American Studies, social work, and sociology.