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An Examination Of The Relationship Between Cultural Values And Customer Satisfaction With Quality Of Services Provided By The Chinese Travel Agency
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Book Synopsis An Examination of the Relationship Between Cultural Values and Customer Satisfaction with Quality of Services Provided by the Chinese Travel Agency by : Weiran Dong
Download or read book An Examination of the Relationship Between Cultural Values and Customer Satisfaction with Quality of Services Provided by the Chinese Travel Agency written by Weiran Dong and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cultural Influence on Visitors' Perceived Service Quality of a Chinese Travel Agency by : Tao Zhu
Download or read book Cultural Influence on Visitors' Perceived Service Quality of a Chinese Travel Agency written by Tao Zhu and published by . This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to intense competition and increasing expectations, travel agencies are facing a big challenge to maintain their competitiveness and profitability. In order to enhance their competitive edge, travel agencies must provide high quality services. Previous studies revealed that visitors from different cultural backgrounds perceive service quality differently. However, no study divides culture into HI/HC/VI/VC, and examines whether within one culture an individual's cultural tendency will influence his or her perception of service quality. This study investigated the relationship between visitors' cultural tendencies (HI/HC/VI/VC) and visitors' perceived service quality of a Chinese travel agency on an individual level, and examined the differences of service quality perceptions among visitors with the four cultural tendencies. Pearson product moment correlation and one-way ANOVA were employed in the study. The results showed that cultural tendencies had positive correlations with perceptions of overall service quality and of each service quality dimension, except that horizontal individualism (HI) did not show any correlation with perception of overall service quality. In addition, no difference was found among visitors with the four cultural tendencies in terms of their perceptions of service quality.
Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel G. Evans
Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel G. Evans and published by Taylor & Francis. This book was released on 2024-01-24 with total page 1067 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts. A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations. Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation. Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies. A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role. Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students. This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.
Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans
Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Book Synopsis China Tourism: Cross-cultural Studies by : Honggen Xiao
Download or read book China Tourism: Cross-cultural Studies written by Honggen Xiao and published by Routledge. This book was released on 2016-02-12 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deriving from a special issue on "China Watching" (Journal of China Tourism Research), this book presents the readers with a collection of seven independent research reports that adopt cross-cultural communication and cultural studies approaches to China tourism. Topics covered include the authenticity in cultural diffusion, the articulation of China through tourism, cross-cultural comparison of vacation consumption interpretation, the Chinese gaze of Europe, influence of globalization and localization on the development of tourism, behavioral implications of Chinese outbound tourism, and citing behaviors of Chinese tourism researchers from foreign language sources. The book will be of great interest to academic researchers, graduate students, policy makers, and destination managers who are interested in China tourism. The varied aspects covered, together with the engaging writing style, makes the text a pleasure to read. This book was published as a special issue of the Journal of China Tourism Research.
Download or read book LISS 2012 written by Zhenji Zhang and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technology has helped to provide a more effective network infrastructure and development platform for logistics and service operations. In order to meet the needs of consumers, and particularly to promote low-carbon development processes, new types of services will also emerge. LISS 2012 is a prime international forum for both researchers and industry practitioners to exchange the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. Experts and researchers from related fields will discuss current issues and future development opportunities, discuss and analyze developing trends and exchange the latest research and academic thought. The theme of the conference is Logistics and Service Science based on the Internet of Things.
Download or read book Journal of Travel Research written by and published by . This book was released on 2010-02 with total page 1270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism Management by : Terry V. Liu
Download or read book Tourism Management written by Terry V. Liu and published by Nova Publishers. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. This new volume brings together research on tourism management from around the world.
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-06 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective and attractive communication signals in social, cultural, and business contexts by : Oliver Niebuhr
Download or read book Effective and attractive communication signals in social, cultural, and business contexts written by Oliver Niebuhr and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 2005 Northeastern Recreation Research Symposium by :
Download or read book Proceedings of the 2005 Northeastern Recreation Research Symposium written by and published by . This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Dr. José Martí-Parreño Publisher :Academic Conferences and publishing limited ISBN 13 :1912764555 Total Pages : pages Book Rating :4.9/5 (127 download)
Book Synopsis ICTR 2020 3rd International Conference on Tourism Research by : Dr. José Martí-Parreño
Download or read book ICTR 2020 3rd International Conference on Tourism Research written by Dr. José Martí-Parreño and published by Academic Conferences and publishing limited. This book was released on 2020-03-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Chinese Outbound Tourism 2.0 by : Xiang (Robert) Li
Download or read book Chinese Outbound Tourism 2.0 written by Xiang (Robert) Li and published by CRC Press. This book was released on 2016-02-03 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt
Book Synopsis Routledge Handbook of Hospitality Marketing by : Dogan Gursoy
Download or read book Routledge Handbook of Hospitality Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2017-10-02 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Book Synopsis Sustainable Agriculture and Food Security by : Konstadinos Mattas
Download or read book Sustainable Agriculture and Food Security written by Konstadinos Mattas and published by Springer. This book was released on 2018-04-24 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together research on cooperative management from the agriculture and food sector. By examining issues from food-policy, trade and environmental perspectives and presenting both methodological and empirical work, it allows readers to develop a deeper understanding of collective management processes and cooperative initiatives, and provides a theoretical background for promoting research in the various sectors in which market communities operate. On a more global level the offers insights into how to building powerful tools for decision making, particularly at a time when agriculture and the economy alike are affected by a volatile political, social and economical environment and are forced to undergo major structural changes.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :356 pages Book Rating :4./5 ( download)
Book Synopsis Diploma in Managing Tourism and Hospitality Services - City of London College of Economics - 3 months - 100% online / self-paced by : City of London College of Economics
Download or read book Diploma in Managing Tourism and Hospitality Services - City of London College of Economics - 3 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview You not only will learn the theory but the international applications as well. Content - Quality and Service Management Perspectives - Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences - Management of Tourism - Development and Growth - Co-branding in the Restaurant Industry - Service System - Marketing Tourism Online - Quality Management for Events - Effective Management of Hotel Revenue - And much more Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assign- ment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis Sustainable Management in COVID-19 Times by : Aldo Alvarez-Risco
Download or read book Sustainable Management in COVID-19 Times written by Aldo Alvarez-Risco and published by Emerald Group Publishing. This book was released on 2023-02-24 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 has demanded management innovations across all sectors. As urban systems are made more sustainable, and our focus shifts towards the Circular Economy, this timely book sheds new light on emerging issues.
