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Author : H. Lee Mathews
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book An Empirical Test of the Fishbein Behavioral Intention Model written by H. Lee Mathews and published by . This book was released on 1974 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Edmund Corley
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.:/5 (385 download)
Download or read book The Prediction of Behavior written by Robert Edmund Corley and published by . This book was released on 1977 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael John Ryan
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.:/5 (311 download)
Download or read book An Empirical Test of a Predictive Model and Casual Chain Derived from Fishbein's Behavioral Intention Model and Applied to a Purchase Intention Situation written by Michael John Ryan and published by . This book was released on 1974 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael John Ryan
Publisher :
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.:/5 (18 download)
Download or read book An Empirical Test of a Predictive Model and Causal Chain Derived from Fishbein's Behavioral Intention Model and Applied to a Purchase Intention Situation written by Michael John Ryan and published by . This book was released on 1974 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Fishbein
Publisher : Taylor & Francis
ISBN 13 : 1136874739
Total Pages : 527 pages
Book Rating : 4.1/5 (368 download)
Download or read book Predicting and Changing Behavior written by Martin Fishbein and published by Taylor & Francis. This book was released on 2011-02-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
Author : Alan Jay Resnik
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.:/5 (192 download)
Download or read book An Empirical Test Employing the Extended Fishbein Model for Predicting Choice Behavior for an Environmentally Oriented Product written by Alan Jay Resnik and published by . This book was released on 1974 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Fishbein
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.F/5 ( download)
Download or read book Belief, Attitude, Intention, and Behavior written by Martin Fishbein and published by Addison Wesley Publishing Company. This book was released on 1975 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317332962
Total Pages : 573 pages
Book Rating : 4.3/5 (173 download)
Download or read book Consumers in Context written by Gordon Foxall and published by Routledge. This book was released on 2016-01-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author : Richard H. Evans
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (612 download)
Download or read book The Fishbein Behavioral Intention Model written by Richard H. Evans and published by . This book was released on 1975* with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon R. Foxall
Publisher : Taylor & Francis
ISBN 13 : 9780415196437
Total Pages : 416 pages
Book Rating : 4.1/5 (964 download)
Download or read book Consumer Behaviour Analysis: The behavioural basis of consumer choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Beard Books
ISBN 13 : 1587982404
Total Pages : 246 pages
Book Rating : 4.5/5 (879 download)
Download or read book Consumer Psychology in Behavioral Perspective written by Gordon Foxall and published by Beard Books. This book was released on 2004-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author : Klaus Günter Grunert
Publisher : Springer Science & Business Media
ISBN 13 : 9400924704
Total Pages : 432 pages
Book Rating : 4.4/5 (9 download)
Download or read book Understanding Economic Behaviour written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey research is the most widely used instrument for investigating real-world behaviour, with all its caveats about establishing causal explanations. Several introductory books (e. g. , Fumham & Lewis, 1986; Lea, Tarpy, & Webley, 1987; van Raaij, van Veldhoven, & Wlimeryd, 1988) and articles (e. g. , van Raaij, 1979; Wiswede, 1988) have appeared recently, which try to give an overview of the field of economic psychology, and which, in varying degrees, demonstrate the three foundations of economic psychology just mentioned. Others have concentrated on certain subtopics, such as the psychology of the labour market (e. g. , Baxter, 1988; Pelzmann, 1986).
Author : R. S. Wyer, Jr.
Publisher : Psychology Press
ISBN 13 : 1317722590
Total Pages : 470 pages
Book Rating : 4.3/5 (177 download)
Download or read book Cognitive Organization and Change written by R. S. Wyer, Jr. and published by Psychology Press. This book was released on 2019-01-22 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book grew out of a graduate course in cognitive organization and change that the author taught during his tenure at the University of Illinois at Chicago Circle. Two primary objectives of the course are reflected in this book: first, to provide a general conceptual framework for critically and systematically analyzing research and theory on attitude and opinion change; second, to stimulate research on fundamental problems, related to these phenomena, that are made salient as a result of this analysis. First published in 1974. Routledge is an imprint of Taylor & Francis, an informa company.
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)
Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.
Author :
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.3/5 (91 download)
Download or read book Technical Report written by and published by . This book was released on 1987 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 331917052X
Total Pages : 562 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
