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Author : Stephen J. Tierschel
Publisher :
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (988 download)
Download or read book An Analysis of the Influence of Marketing in the Metal Toy Industry written by Stephen J. Tierschel and published by . This book was released on 1969 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca C. Hains
Publisher : Springer Nature
ISBN 13 : 3030628817
Total Pages : 304 pages
Book Rating : 4.0/5 (36 download)
Download or read book The Marketing of Children’s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Author : Christopher Byrne
Publisher : Business Expert Press
ISBN 13 : 1606495119
Total Pages : 161 pages
Book Rating : 4.6/5 (64 download)
Download or read book A Profile of the United States Toy Industry written by Christopher Byrne and published by Business Expert Press. This book was released on 2013-10-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
Author : Johannes Weber
Publisher : GRIN Verlag
ISBN 13 : 3638607992
Total Pages : 40 pages
Book Rating : 4.6/5 (386 download)
Download or read book Opportunities within the traditional toy sector of the UK Toys and Games Industry - A German Perspective written by Johannes Weber and published by GRIN Verlag. This book was released on 2007-03-08 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: Being a relatively dynamic and one of the biggest of its sort within the European Union, the Toys and Games Industry in the United Kingdom is attractive for many foreign toy manufacturers. Especially the market sector of the traditional toys, which will be defined later, seems to be very auspicious from a general point of view. To what extent this general view corresponds with the reality will be examined on the basis of German toy manufactures and needs to be analysed critically. Hence, the research objective of this work is to figure out what opportunities but also what sorts of threats toy manufacturers from Germany could be faced with when entering the British market. This, however, needs several questions to be answered. Terms like market value, market growth rates but also other factors like the influence of the toy firms’ environment and consumers’ attitude towards the industry must be explained which will be done through a secondary data-based overview of the industry in chapter two. Having introduced to several considered research approaches, the choice of the used methodology, its application and special research highlights in chapter three, the analysis’s findings will be illustrated in the fourth part of this study. These results will be consumer-based in order to get a better overview about the market itself and to being able to give more efficient recommendations to German toy companies considering breaking into the UK market. The final answer of the research objective mentioned above and further recommendations will be content of chapter five. The last chapter of the essay then tries to draw a conclusion and will clarify whether the targeted research objective has been achieved and outline weaknesses within the used methodology and their potential avoidance in future research projects.
Author : Christopher Byrne
Publisher : Business Expert Press
ISBN 13 : 1631576070
Total Pages : 210 pages
Book Rating : 4.6/5 (315 download)
Download or read book A Profile of the United States Toy Industry, Second Edition written by Christopher Byrne and published by Business Expert Press. This book was released on 2017-01-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. Broad-based change is constant, with more than 40 percent of toy products new each year. The U.S. market comprises about 600 publicly and privately held companies, valued at about $22 billion per year at wholesale for traditional toys, which has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book is a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future, as well as aspects of retailing, consumer behavior, and financial markets. While the book's primary focus is the U.S. toy industry, one cannot ignore the global scope of the business, particularly related to manufacturing, growth potential and emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.
Author : Stephen Kline
Publisher : Verso
ISBN 13 : 9781859840597
Total Pages : 430 pages
Book Rating : 4.8/5 (45 download)
Download or read book Out of the Garden written by Stephen Kline and published by Verso. This book was released on 1993 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Avinash Kumar
Publisher : GRIN Verlag
ISBN 13 : 3346383636
Total Pages : 19 pages
Book Rating : 4.3/5 (463 download)
Download or read book Trend of production and productivity of toys industry in India and way ahead written by Avinash Kumar and published by GRIN Verlag. This book was released on 2021-04-09 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Business economics - Supply, Production, Logistics, grade: A, Rajiv Gandhi University, course: B.A LL.B., language: English, abstract: This paper analyses the trends of production of the toy industry in India. Today India is dealing with the problem where it is more dependent upon other countries to fulfil its requirements by importing goods. One of such industries is toys industry. This industry may always remind about a child but the significance of this industry is not something trivial. India consists of a very big market for toys because of its humongous population. As India is a developing country so, it is clear that the standard of living will rise in India and this will give a boost to the toy’s market in India. The paradox here is that, India has one of the biggest market of toys but India’s toys industry is struggling a lot. The government of India is planning to boost this industry. This will fetch two desirable result for our nation. Firstly, it will strengthen the vision of ‘vocal for local’. Secondly, it will also culminate the attachment towards the Indian culture and tradition in the heart of an Indian child. The government is planning so many things to boost this industry. Prime Minister, in the monthly edition to his ‘Man ki Baat’ has emphasised on the importance of this industry in achieving self-reliance. He had also emphasised that in the contemporary times china is dominating toy industries in whole of the world and even in a humongous market like India . PM has also urged entrepreneurs to innovate in this sector and develop indigenous toy industry.
Author : Vincent Seeno
Publisher :
ISBN 13 :
Total Pages : 555 pages
Book Rating : 4.:/5 (787 download)
Download or read book The U.S. Market for Toys and Games written by Vincent Seeno and published by . This book was released on 1999 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karsten Grummitt
Publisher :
ISBN 13 : 9781872025056
Total Pages : 156 pages
Book Rating : 4.0/5 (25 download)
Download or read book The Toy Industry written by Karsten Grummitt and published by . This book was released on 1991 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Byrne
Publisher :
ISBN 13 : 9780692617076
Total Pages : pages
Book Rating : 4.6/5 (17 download)
Download or read book They Came to Play written by Christopher Byrne and published by . This book was released on 2016-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1953-05 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author : Graham Buxton
Publisher : Springer
ISBN 13 : 1349021016
Total Pages : 250 pages
Book Rating : 4.3/5 (49 download)
Download or read book Effective Marketing Logistics written by Graham Buxton and published by Springer. This book was released on 1975-06-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1955 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Carroll Dodd
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (112 download)
Download or read book A Study of the Toy Market, Videogame Industry, Psychological Role of Toys, and Toy Construction in Relation to a Proposed Promotion Campaign written by John Carroll Dodd and published by . This book was released on 1982 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1114 pages
Book Rating : 4.F/5 ( download)
Download or read book Domestic Commerce Series written by and published by . This book was released on 1925 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter J. Katzenstein
Publisher : Cornell University Press
ISBN 13 : 1501700367
Total Pages : 269 pages
Book Rating : 4.5/5 (17 download)
Download or read book Small States in World Markets written by Peter J. Katzenstein and published by Cornell University Press. This book was released on 2015-05-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the early 1980s the average American had a lower standard of living than the average Norwegian or Dane. Standards of living in the Netherlands, Belgium, Sweden, Switzerland, and Austria also rivaled those in the United States. How have seven small democracies achieved economic success and what can they teach America? In Small States in World Markets, Peter Katzenstein examines the successes of these economically vulnerable nations of Western Europe, showing that they have managed to stay economically competitive while at the same time preserving their political institutions. Too dependent on world trade to impose protection, and lacking the resources to transform their domestic industries, they have found a third solution. Their rapid and flexible response to market opportunity stems from what Katzenstein calls "democratic corporatism," a mixture of ideological consensus, centralized politics, and complex bargains among politicians, merest groups, and bureaucrats. Democratic corporatism is the solution these nations have developed in response to the economic crises of the 1930s and 1940s, the liberal international economy established after World War II, and the volatile markets of more recent years. Katzenstein maintains that democratic corporatism is an effective way of coping with a rapidly changing world, a more effective way than the United States and several other large industrial countries have yet managed to discover.
