Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Amuls India Based On 50 Years Of Amul Advertising By Dacuncha Communication
Download Amuls India Based On 50 Years Of Amul Advertising By Dacuncha Communication full books in PDF, epub, and Kindle. Read online Amuls India Based On 50 Years Of Amul Advertising By Dacuncha Communication ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Amul's India : Based On 50 Years Of Amul Advertising By daCuncha Communication by : Gujarat Co-operative Milk Marketing Federation Ltd
Download or read book Amul's India : Based On 50 Years Of Amul Advertising By daCuncha Communication written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harpercollins. This book was released on 2012-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Book Synopsis Amul's India 3.0: Based on 50 Years of Amul Advertising by : Various
Download or read book Amul's India 3.0: Based on 50 Years of Amul Advertising written by Various and published by HarperCollins. This book was released on 2016-11-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book Synopsis Amul's India by : Gujarat Co-operative Milk Marketing Federation Ltd
Download or read book Amul's India written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harper Collins. This book was released on 2012-05-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Book Synopsis Amul's India by : Gujarat Co operative Milk Marketing
Download or read book Amul's India written by Gujarat Co operative Milk Marketing and published by . This book was released on 2015-07-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business of Belief by : Tom Asacker
Download or read book The Business of Belief written by Tom Asacker and published by Createspace Independent Pub. This book was released on 2013 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'-every sentence should be savored." -Tom Peters "Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea." -Seth Godin, author of The Icarus Deception "This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read." -Inc. Magazine In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others. Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others. The Business of Belief is Tom Asacker's most compelling-and important-book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice. The next big idea in business is BELIEF.
Book Synopsis I Too Had a Dream by : Verghese Kurien
Download or read book I Too Had a Dream written by Verghese Kurien and published by Roli Books Private Limited. This book was released on 2012-12-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation Flood'. He has received countless awards, including the Ramon Magsaysay Award (1963), Wateler Peace Prize (1986), World Food Prize (1989) Padma Shri (1965), Padma Bhushan (1966) and Padma Vibhushan (1999). Dr Kurien is currently Chairman of the Institute of Rural Management, Anand; Chairman of the Gujarat Cooperative Milk Marketing Federation; and Chairman of the National Cooperative Dairy Federation of India. Gouri Salvi is a Mumbai-based freelance journalist. She has worked with Onlooker and Sunday magazines, and with the Women's Feature Service. She has written on development and gender issues, has co-edited Beijing! a book on the UN's Fourth World Conference on Women, and edited Development Retold: Voices From the Field, a book on the Indian Cooperative Union.
Book Synopsis What's Wrong with You, Karthik? by : Siddhartha Vaidyanathan
Download or read book What's Wrong with You, Karthik? written by Siddhartha Vaidyanathan and published by Pan Macmillan. This book was released on 2020-08-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Restless Books Prize for New Immigrant Writing ‘Fun, entertaining, delightful’ — Rahul Dravid ‘A warm, minutely detailed evocation of boyhood . . . textured like life itself’ — Samanth Subramanian A charming tale of a young schoolboy trying to find his place in a changing world. Twelve-year-old Karthik Subramanian has just been granted admission into St George’s, an elite boys’ school in Bangalore that has supported the academic lives of ‘four state cricketers, one India captain, tens of professors, hundreds of doctors, engineers and scientists, thousands of chartered accountants ...’ In this most exalted of institutions, Karthik yearns for recognition as an academic superstar. Rigorously prepped by his parents and grandfather, dutifully offering his prayers to Lord Ganesha, Karthik steps into this new world. But nothing has prepared him for the challenges that lie in wait and he is left to himself to navigate the cruelties of school life, and the transition into adolescence. The less his family learns about his friends, the better. There are threats all around, even violence. Brilliant in its observations of a motley cast of characters, and finely calibrated for humour and sadness, What’s Wrong with You, Karthik? is a poignant, exuberant debut from a writer of rare calibre.
Book Synopsis Digital Marketing Essentials You Always Wanted to Know by : Vibrant Publishers
Download or read book Digital Marketing Essentials You Always Wanted to Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2020-07-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Book Synopsis A Consumers' Republic by : Lizabeth Cohen
Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Download or read book World Dairy Situation written by and published by . This book was released on 1987 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Travel Writing and the Empire by : Sachidananda Mohanty
Download or read book Travel Writing and the Empire written by Sachidananda Mohanty and published by Katha. This book was released on 2003 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel has been a mode of assessment of territory, of knowledge gathering, and of putting a discursive system into place. This volume, edited and introduced by Sachidananda Mohanty, brings to you the range of hidden discourses that constituted and explored the issues central to the political and literary representation of Indian reality, and the politics behind it.
Download or read book Changing India written by Manmohan Singh and published by Oxford University Press, USA. This book was released on 2019 with total page 3224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of five volumes documents the life and work of Manmohan Singh, an academic, a policymaker, and a politician who has had a deep impact on India and its economy. The volumes offer his selected speeches, articles, and interviews, starting from the 1950s, when he was in the academia, through the 1980s and 1990s, when he was India's finance minister, to 2004-14, when he was the prime minister of India. Manmohan Singh's writings reflect on the reforms that transformed the Indian economy and lay the foundations for a stronger medium-term growth story than the kind that India had witnessed in the preceding 44 years since Independence. The five volumes bring together Singh's essays and speeches on various subjects- economic reforms, India's export trends and the prospects for self-sustained growth, trade and development, and international economic order and equity in development.
Download or read book Laugh With Laxman written by R K Laxman and published by Penguin UK. This book was released on 2002-06-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author is best known for his common man cartoons, and hascreated cartoons os a world that even the ubiquitous common man is not privy to. It is here that Laxman's sense of parodyand satire find some of their finest expressions. A selection of these rare and masterly cartoons which comment caustically on our social and political character were togethter in the first volume of "laugh with Laxman", and proved to be immensly popular. This is the second volume in the series replete with timeless gems that continue to amuse.
Book Synopsis Sales Promotion Management by : Don E. Schultz
Download or read book Sales Promotion Management written by Don E. Schultz and published by . This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Curious Marketer by : Harish Bhat
Download or read book The Curious Marketer written by Harish Bhat and published by Random House India. This book was released on 2017-02-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Book Synopsis The Nine Lives of Pakistan by : Declan Walsh
Download or read book The Nine Lives of Pakistan written by Declan Walsh and published by Bloomsbury Publishing. This book was released on 2021-07-22 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'All those interested in South Asia and its complex politics and culture should read this book' - Pankaj MishraThe demise of Pakistan - a country with a reputation for volatility, brutality and radical Islam - is regularly predicted. But things rarely turn out as expected, as renowned journalist Declan Walsh knows well. Over a decade covering the country, his travels took him from the raucous port of Karachi to the gilded salons of Lahore to the lawless frontier of Waziristan, encountering Pakistanis whose lives offer a compelling portrait of this land of contradictions. He meets a crusading lawyer who risks her life to fight for society's most marginalised, taking on everyone including the powerful military establishment; an imperious chieftain spouting poetry at his desert fort; a roguish politician waging a mini-war against the Taliban; and a charismatic business tycoon who moves into politics and seems to be riding high - till he takes up the wrong cause. Lastly, Walsh meets a spy whose orders once involved following him, and who might finally be able to answer the question that haunts him: why the Pakistanis suddenly expelled him from their country. Intimate and complex, unravelling the many mysteries of state and religion, this formidable book offers an arresting account of life in a country that, often as not, seems to be at war with itself.'Thrilling, big-hearted' - Memphis Barker, Daily Telegraph'Sets a new benchmark for non-fiction about the complex palace of mirrors that is Pakistan' - William Dalrymple
