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Book Synopsis Amul's India : Based On 50 Years Of Amul Advertising By daCuncha Communication by : Gujarat Co-operative Milk Marketing Federation Ltd
Download or read book Amul's India : Based On 50 Years Of Amul Advertising By daCuncha Communication written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harpercollins. This book was released on 2012-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Book Synopsis Amul's India 3.0: Based on 50 Years of Amul Advertising by : Various
Download or read book Amul's India 3.0: Based on 50 Years of Amul Advertising written by Various and published by HarperCollins. This book was released on 2016-11-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a butter brand becomes the barometer of a nation. Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign. The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows. Amul's India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book Synopsis A History of India through 75 Objects by : Sudeshna Guha
Download or read book A History of India through 75 Objects written by Sudeshna Guha and published by Hachette India. This book was released on 2022-12-19 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a curation of objects from the prehistoric ages through twenty-first century India, Sudeshna Guha provides a panoramic view of the rich histories of the subcontinent. The incisive essays in this collection detail not just the objects but the histories of their reception: examining how changing times and attitudes cast their shadow on the ways in which the past is interpreted and narrated. In doing so, A History of India through 75 Objects inspires us to interrogate our own notions of a knowable past and fixed national history. Teeming with thought-provoking insights and surprising anecdotes, the essays instill a sense of wonder about the continuous processes by which histories are constructed.
Book Synopsis India Guide Gujarat by : Anjali H. Desai
Download or read book India Guide Gujarat written by Anjali H. Desai and published by India Guide Publications. This book was released on 2006-11 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidebook to Gujarat state, arranged by region.
Book Synopsis Amul's India by : Gujarat Co-operative Milk Marketing Federation Ltd
Download or read book Amul's India written by Gujarat Co-operative Milk Marketing Federation Ltd and published by Harper Collins. This book was released on 2012-05-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
Book Synopsis The Language of Humour and Its Transmutation in Indian Political Cartoons by : Vinod Balakrishnan
Download or read book The Language of Humour and Its Transmutation in Indian Political Cartoons written by Vinod Balakrishnan and published by Springer Nature. This book was released on 2023-08-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a model to examine the language of humour, which is multimodal and accounts for the possibility of transmutation of humour as it is performed through editorial cartoons. By transmutation is meant the transition in the language of humour when it crosses its own boundaries to provoke unprecedented reactions resulting in offensiveness, disappointment or hurt sentiment. The transmutability about the language of humour points to its inherently diabolical nature which manifests in the performance of controversial cartoons. The model is built by borrowing theoretical cues from Roman Jakobson, Roland Barthes, George Lakoff and Mark Johnson. The integrated model, then, is developed to examine the cartoons which were recommended for deletion by the Thorat Committee, following a cartoon controversy in India. Through the cartoon analysis, the model discerns the significance of context and temporality in determining the impact of humour. It also examines how the ethics of humour; the blurred lines of political correctness and incorrectness are dictated by the political atmosphere and the power dynamics.
Book Synopsis Won't Cry Over Spoilt Milk by : Abhishek
Download or read book Won't Cry Over Spoilt Milk written by Abhishek and published by . This book was released on 2015 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis I Too Had a Dream by : Verghese Kurien
Download or read book I Too Had a Dream written by Verghese Kurien and published by Roli Books Private Limited. This book was released on 2012-12-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation Flood'. He has received countless awards, including the Ramon Magsaysay Award (1963), Wateler Peace Prize (1986), World Food Prize (1989) Padma Shri (1965), Padma Bhushan (1966) and Padma Vibhushan (1999). Dr Kurien is currently Chairman of the Institute of Rural Management, Anand; Chairman of the Gujarat Cooperative Milk Marketing Federation; and Chairman of the National Cooperative Dairy Federation of India. Gouri Salvi is a Mumbai-based freelance journalist. She has worked with Onlooker and Sunday magazines, and with the Women's Feature Service. She has written on development and gender issues, has co-edited Beijing! a book on the UN's Fourth World Conference on Women, and edited Development Retold: Voices From the Field, a book on the Indian Cooperative Union.
Download or read book Management written by V.S.P. Rao and published by Excel Books India. This book was released on 2009 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
Book Synopsis India's White Revolution by : Bruce A. Scholten
Download or read book India's White Revolution written by Bruce A. Scholten and published by Bloomsbury Publishing. This book was released on 2010-07-30 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: As millions continue to face a future of food poverty, lessons can be learned by considering how farmer cooperatives succeeded in improving India's food security. 'Operation Flood', which revitalised the Indian dairy industry between 1970 and 1996, was the world's largest development programme, however critics accused it of luring India to neocolonial dependence on European surpluses. Eventually the perils of reliance on food aid were managed by proper pricing policies that both benefited rural farming families and wiped out urban 'milk famines'. In 2008 the World Bank hailed the programme's success and now promotes similar schemes in Africa. A detailed understanding of India's White Revolution is therefore imperative in the context of its future use in the developing world.
Download or read book India Today written by and published by . This book was released on 2004-04 with total page 1362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social and Solidarity Economy by : Peter Utting
Download or read book Social and Solidarity Economy written by Peter Utting and published by Zed Books Ltd.. This book was released on 2015-04-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As economic crises, growing inequality and climate change prompt a global debate on the meaning and trajectory of development, increasing attention is focusing on 'social and solidarity economy' as a distinctive approach to sustainable and rights-based development. While we are beginning to understand what social and solidarity economy is, what it promises and how it differs from 'business as usual', we know far less about whether it can really move beyond its fringe status in many countries and regions. Under what conditions can social and solidarity economy scale up and scale out - that is, expand in terms of the growth of social and solidarity economy organizations and enterprises, or spread horizontally within given territories? Bringing together leading researchers, blending theoretical and empirical analysis, and drawing on experiences and case studies from multiple countries and regions, this volume addresses these questions. In so doing, it aims to inform a broad constituency of development actors, including scholars, practitioners, activists and policy makers.
Author :Chief Editor- Biplab Auddya, Editor- Prince Jaiswal, Dr. Sudipta Sil, Dr. Sudesh Kumari, Dr. Poonamlata S. Yadav, Dr. M. Karuppasamy, Dr Teena Chawla Publisher :The Hill Publication ISBN 13 :8197194742 Total Pages :63 pages Book Rating :4.1/5 (971 download)
Book Synopsis Multidisciplinary Approach in Research Area (Volume-13) by : Chief Editor- Biplab Auddya, Editor- Prince Jaiswal, Dr. Sudipta Sil, Dr. Sudesh Kumari, Dr. Poonamlata S. Yadav, Dr. M. Karuppasamy, Dr Teena Chawla
Download or read book Multidisciplinary Approach in Research Area (Volume-13) written by Chief Editor- Biplab Auddya, Editor- Prince Jaiswal, Dr. Sudipta Sil, Dr. Sudesh Kumari, Dr. Poonamlata S. Yadav, Dr. M. Karuppasamy, Dr Teena Chawla and published by The Hill Publication. This book was released on 2024-05-28 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management for Sustainable and Inclusive Development in a Transforming Asia by : Hiromi Shioji
Download or read book Management for Sustainable and Inclusive Development in a Transforming Asia written by Hiromi Shioji and published by Springer Nature. This book was released on 2020-12-04 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the ongoing management issues and compatible management systems for sustainable and inclusive development in a transforming Asia. In the dynamic process of economic development in Asia, many positive and also negative issues have arisen. Since the latter half of the 1990s, the network economy based on digital technologies began to be established and technological and cross-border transfer of managerial knowledge became easier. This change in technological and market structure now requires companies to meet another dimension of competition. In this new paradigm, many Asian companies are struggling with turbulent new managerial and organizational issues together with economic and social problems that concentrate at the bottom of the pyramid. This book elucidates these issues, keeping sustainability and inclusiveness in mind. The book is highly recommended not only for academicians but also business people who seek an in-depth and up-to-date overview of dynamically changing business and industrial structures in Asia focusing on sustainability and inclusion issues.
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies Publisher : ISBN 13 : Total Pages :2204 pages Book Rating :4.:/5 (42 download)
Book Synopsis Foreign Assistance and Related Agencies Appropriations for 1978 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies and published by . This book was released on 1977 with total page 2204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978) Publisher : ISBN 13 : Total Pages :926 pages Book Rating :4.F/5 ( download)
Book Synopsis Foreign Assistance and Related Agencies Appropriations for 1978 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978)
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies (1968?-1978) and published by . This book was released on 1977 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies Publisher : ISBN 13 : Total Pages :776 pages Book Rating :4.:/5 (31 download)
Book Synopsis Foreign Assistance and Related Agencies Appropriations for 1978: Special hearings. Testimony of public witnesses by : United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies
Download or read book Foreign Assistance and Related Agencies Appropriations for 1978: Special hearings. Testimony of public witnesses written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations and Related Agencies and published by . This book was released on 1977 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
