Marketing Successfully : A Professional Perspective

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Author :
Publisher : Macmillan
ISBN 13 : 9780333935057
Total Pages : 348 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis Marketing Successfully : A Professional Perspective by : A Nag

Download or read book Marketing Successfully : A Professional Perspective written by A Nag and published by Macmillan. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers all major areas of marketing such as marketing myths, marketing laws, marketing intelligence, marketing for profit, internet marketing and international marketing. The book is primarily meant for marketing managers and students of business management.

Managing Conflict in Organizations

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Author :
Publisher : Routledge
ISBN 13 : 1351507273
Total Pages : 341 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Managing Conflict in Organizations by : M. Afzalur Rahim

Download or read book Managing Conflict in Organizations written by M. Afzalur Rahim and published by Routledge. This book was released on 2017-07-12 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: After much debate by business professionals, organizational conflict is now considered normal and legitimate; it may even be a positive indicator of effective organizational management. Within certain limits, conflict can be essential to productivity. This book contributes to the investigation of organizational conflict by analyzing its origins, forms, benefits, and consequences. Conflict has benefits: it may lead to solutions to problems, creativity, and innovation. In contrast, little or no conflict in organizations may lead to stagnation, poor decisions, and ineffectiveness. Managing Conflict in Organizations is a vigorous analysis of the rational application of conflict theory in organizations. Conflict is inevitable among humans. It is a natural outcome of human interaction that begins when two or more social entities engage one another while striving to attain their own objectives. Relationships among people or organizations become incompatible or inconsistent when two or more of them desire a similar resource that is in short supply; when they do not share behavioral preferences regarding their joint action; or when they have different attitudes, values, beliefs, and skills. This book examines these root causes of organizational conflict and offers constructive perspectives on its consequences.

American Government

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Publisher : Longman Publishing Group
ISBN 13 : 9780205746750
Total Pages : 0 pages
Book Rating : 4.7/5 (467 download)

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Book Synopsis American Government by : Neal R. Tannahill

Download or read book American Government written by Neal R. Tannahill and published by Longman Publishing Group. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Known for its extremely student-friendly, jargon-free style, the new edition of "American Government: Policy and Politics" introduces the essentials of American government in a way that any student can understand. Public policy is emphasized throughout to show students the impact that government has on their lives. The text also offers an abundance of debate-style boxes and active learning exercises to involve and engage students in the course material and encourage them to become participants in their government. As a Longman Study Edition, this text includes a battery of chapter tests for student study and practice. This edition features the results of the 2008 elections, and discussion of some of the hottest political issues of the day, such as immigration reform and the challenge posed by nuclear programs in Iran and North Korea.

CliffsQuickReview American Government

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Publisher : Cliffs Notes
ISBN 13 : 9780764563720
Total Pages : 0 pages
Book Rating : 4.5/5 (637 download)

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Book Synopsis CliffsQuickReview American Government by : Paul Soifer

Download or read book CliffsQuickReview American Government written by Paul Soifer and published by Cliffs Notes. This book was released on 2001-05-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CliffsQuickReview course guides cover the essentials of your toughest classes. Get a firm grip on core concepts and key material, and test your newfound knowledge with review questions. Whether you are a student under pressure, an interested citizen trying to brush up, or a recent arrival trying to understand this new land in which you find yourself, CliffsQuickReview American Government can help. This guide introduces each topic, defines key terms, and carefully walks you through each sample problem step-by-step. In no time, you'll be ready to tackle the key concepts in this book such as The Declaration of Independence The Constitution and Bill of Rights Congress, the President, and the Judiciary Political parties Voting and elections Civil Liberties Economic and foreign policy CliffsQuickReview American Government provides an overview of the history, institutions, practices, and policies of the American government with plain words and useful formats, so that you can use your time efficiently. Use this reference in any way that fits your personal style for study and review — you decide what works best with your needs. Here are just a few ways you can search for topics: Use the free Pocket Guide full of essential information Get a glimpse of what you'll gain from a chapter by reading through the Chapter Check-In at the beginning of each chapter Use the Chapter Checkout at the end of each chapter to gauge your grasp of the important information you need to know Test your knowledge more completely in the CQR Review and look for additional sources of information in the CQR Resource Center Use the glossary to find key terms fast. With titles available for all the most popular high school and college courses, CliffsQuickReview guides are a comprehensive resource that can help you get the best possible grades.

DATA ANALYSIS AND BUSINESS MODELLING USING MICROSOFT EXCEL

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Author :
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120352882
Total Pages : 382 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis DATA ANALYSIS AND BUSINESS MODELLING USING MICROSOFT EXCEL by : Hansa Lysander Manohar

Download or read book DATA ANALYSIS AND BUSINESS MODELLING USING MICROSOFT EXCEL written by Hansa Lysander Manohar and published by PHI Learning Pvt. Ltd.. This book was released on 2017-03-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

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Publisher : Wiley-Blackwell
ISBN 13 : 9781557866943
Total Pages : 675 pages
Book Rating : 4.8/5 (669 download)

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Book Synopsis Marketing Management by : Michael R. Czinkota

Download or read book Marketing Management written by Michael R. Czinkota and published by Wiley-Blackwell. This book was released on 1997 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment.

Statistics for Management

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Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070660298
Total Pages : 0 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Statistics for Management by : T. N. Srivastava

Download or read book Statistics for Management written by T. N. Srivastava and published by Tata McGraw-Hill Education. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurial Development

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Author :
Publisher : S. Chand Publishing
ISBN 13 : 8121918014
Total Pages : 816 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Entrepreneurial Development by : S S Khanka

Download or read book Entrepreneurial Development written by S S Khanka and published by S. Chand Publishing. This book was released on 2006 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is useful for B.Com., M.Com., and MBA students of all Indian Universities. Presentation of various aspects of entrepreneurship is the most salient features of this book. Clarity of all topics has been given throughout. Description of the most difficult topics, in a simple and easy to follow style, has been the authors main attempt. At the end of the each chapter Assessment Questions are included in this book. Glossary, Bibliography, Author Index, Subject Index and Abbreviations are incoporated at the end of the book.

Principles of Economics

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Publisher :
ISBN 13 : 9780538797801
Total Pages : 876 pages
Book Rating : 4.7/5 (978 download)

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Book Synopsis Principles of Economics by : Michael Melvin

Download or read book Principles of Economics written by Michael Melvin and published by . This book was released on 2010 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics is global and the PRINCIPLES OF ECONOMICS, 8e, International Edition maintains the hallmarks of the Melvin/Boyes series—accessible writing, strong pedagogy, and integration of global economic issues—while faithfully presenting the latest thinking of economists on important microeconomic and macroeconomic phenomena. The authors have carefully integrated their popular pedagogy, cutting-edge teaching and learning technology, and a full range of supplements to create a complete program that clearly illustrates the connections between key economic principles and real-world business practices. The text has also been thoroughly updated with recent data and extensive coverage of important current issues, such as the economic effects of the war in Iraq, the 2008 financial crisis, and China’s emergence as an economic power. In addition, PRINCIPLES OF ECONOMICS, 8e, International Edition provides an in-depth exploration of one of today’s most significant issues—globalization—and its impact on economic growth and poverty, including a comparison of international standards of living and Global Business Insight features that illustrate economic concepts with examples from around the world.

WebKit For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118238354
Total Pages : 408 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis WebKit For Dummies by : Chris Minnick

Download or read book WebKit For Dummies written by Chris Minnick and published by John Wiley & Sons. This book was released on 2012-01-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed on the engine that powers Safari and Google Chrome What do the web browsers on iPhone, iPad, Android, Blackberry, Kindle, and Nokia have in common with Google Chrome and Apple Safari? WebKit powers them all. This guide shows you how to create web sites and mobile web apps using WebKit. Learn to use all the developer tools, the latest web standards, and WebKit's unique styles and functions to create appealing, interactive sites for mobile and desktop display. Explores how WebKit supports HTML5 and CSS3, providing a large toolkit for creating faster and better mobile web sites Explains how to create web pages for both mobile and desktop display using WebKit Covers acquiring and installing the developer tools, building web pages, debugging and deploying them, and taking advantage of WebKit functions to create faster, more appealing, and more interactive sites With mobile devices proliferating at a rapid rate, there's never been a better time to learn all about the engine that powers the leading mobile browser. WebKit For Dummies teaches you to create web pages that make the most of everything WebKit has to offer.

MANAGEMENT ACCOUNTING

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Publisher :
ISBN 13 : 9789387472938
Total Pages : pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis MANAGEMENT ACCOUNTING by : N.M.. BODHANWALA SINGHVI (RUZBEH J.)

Download or read book MANAGEMENT ACCOUNTING written by N.M.. BODHANWALA SINGHVI (RUZBEH J.) and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Professional Event Coordination

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Publisher :
ISBN 13 : 9781118173367
Total Pages : 148 pages
Book Rating : 4.1/5 (733 download)

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Book Synopsis Professional Event Coordination by : Julia Rutherford Silvers

Download or read book Professional Event Coordination written by Julia Rutherford Silvers and published by . This book was released on 2012-02-09 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Textbook Of Economics ( 6Th Ed.)

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Publisher : John Wiley & Sons
ISBN 13 : 9788177225723
Total Pages : 960 pages
Book Rating : 4.2/5 (257 download)

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Book Synopsis Textbook Of Economics ( 6Th Ed.) by : William Boyes

Download or read book Textbook Of Economics ( 6Th Ed.) written by William Boyes and published by John Wiley & Sons. This book was released on 2004-12-13 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct and accessible writing, proven pedagogy, and through integration of global economic issues continue to be the central features of the book, while a strengthened and extended international perspective focuses on the implications of economic principles for business strategy in an era of global competition. Salient Features: International issues appear consistently throughout the text in examples that illustrate basic economic concepts. A stronger focus on the application of market theory to current, real-life issues-including the recent corporate accounting scandals-helps students to see the contents practical relevance, increasing their comprehension of key ideas. Global Business Insight boxes use thumbnail maps and examples from around the world to illustrate essential economic concepts Greater coverage of macroeconomics with updated macroeconomic data. Chapter 19. Globalization, now provides in-depth coverage of this controversial phenomenon, including the arguments for and against globalization and how it has affected economic growth and poverty world wide. Chapter 31, Financial Markets: Institution and Recent Events, provides a detaile description of how the U.S stock and bond markets work, as well as their role in the global economy to reinforce the application of economic principles to business. Chapter 37, Exchange rates and financial links between countries, has been completely revised to discuss how countries are linked together through interest rates, exchange rates, and prices. Instructor s Resource Manual and PowerPoint slides facilitate an instructor s teaching with the book and help enliven his or her classes.

Rousing Creativity

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Publisher : Crisp Pub Incorporated
ISBN 13 : 9781560525479
Total Pages : 163 pages
Book Rating : 4.5/5 (254 download)

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Book Synopsis Rousing Creativity by : Floyd Hurt

Download or read book Rousing Creativity written by Floyd Hurt and published by Crisp Pub Incorporated. This book was released on 1999 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's a book that takes the philosophical challenge of building a creative environment in an organization and turns it into a practical, understandable approach that works. Here's a book that takes the philosophical challenge of building a creative environment in an organization and turns it into a practical, understandable approach that works.

American Government 2e

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Publisher :
ISBN 13 : 9781947172661
Total Pages : 0 pages
Book Rating : 4.1/5 (726 download)

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Book Synopsis American Government 2e by : Glen S. Krutz

Download or read book American Government 2e written by Glen S. Krutz and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Government 2e is designed to meet the scope and sequence requirements of the single-semester American Government course. This title includes innovative features designed to enhance student learning, including Insider Perspective features and a Get Connected module that shows students how they can get engaged in the political process. The book provides an important opportunity for students to learn the core concepts of American Government and understand how those concepts apply to their lives and the world around them.

The Basics of American Government

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Publisher : University of North Georgia
ISBN 13 : 9780979232466
Total Pages : 388 pages
Book Rating : 4.2/5 (324 download)

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Book Synopsis The Basics of American Government by : Carl D. Cavalli

Download or read book The Basics of American Government written by Carl D. Cavalli and published by University of North Georgia. This book was released on 2013-08-06 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of American Government is a collaborative effort among eight current and one former faculty members in the Departments of Political Science and Criminal Justice at University of North Georgia. The purpose of this book is to offer a no-frills, low-cost, yet comprehensive overview of the American political system for students taking introductory courses in American national government. Furthermore, the work combines the best aspects of both a traditional textbook and a reader in that most chapters offer a piece of original scholarship as a case study to bolster or reinforce the material presented in the chapter. In addition, many chapters present a civic engagement-type exercise and discussion questions intended to challenge, engage, and foster student participation in the political system. The authors undertook this project for several reasons, most notably the high costs of textbooks for students and the lack of college-level scholarship found in most American Government texts. This 375-page, peer-reviewed, edited book that combines traditional material with original scholarship will cost students $27.99, well below market standards. All of the authors are experienced classroom instructors, subject matter experts, and published researchers in the field of American politics.

The Business of Events Management

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Author :
Publisher : Pearson Higher Ed
ISBN 13 : 0273758640
Total Pages : 418 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Business of Events Management by : John Beech

Download or read book The Business of Events Management written by John Beech and published by Pearson Higher Ed. This book was released on 2014-04-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venue Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.