American Corporate Identity 2009

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American Corporate Identity 2009

Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0061626740
Total Pages : 322 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis American Corporate Identity 2009 by : David E. Carter

Download or read book American Corporate Identity 2009 written by David E. Carter and published by Harper Collins. This book was released on 2008-11-18 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Several hundred creative design firms have work included in American Corporate Identity 2008, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.

Building Corporate Identity, Image and Reputation in the Digital Era

Author : T C Melewar
Publisher : Taylor & Francis
ISBN 13 : 1000382176
Total Pages : 573 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Taylor & Francis. This book was released on 2021-07-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Corporate Branding

Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1317950917
Total Pages : 286 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Corporate Branding by : T C Melewar

Download or read book Corporate Branding written by T C Melewar and published by Routledge. This book was released on 2015-04-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.

The Oxford Handbook of Corporate Reputation

Author : Michael L. Barnett
Publisher : OUP Oxford
ISBN 13 : 0191634948
Total Pages : 528 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of Corporate Reputation by : Michael L. Barnett

Download or read book The Oxford Handbook of Corporate Reputation written by Michael L. Barnett and published by OUP Oxford. This book was released on 2012-07-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

Author : Julian Michael Hodson
Publisher : Springer Nature
ISBN 13 : 3658330570
Total Pages : 376 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations by : Julian Michael Hodson

Download or read book Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations written by Julian Michael Hodson and published by Springer Nature. This book was released on 2021-04-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors’ destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers’ destination brand attitudes and loyalty.

America the Possible

Author : James Gustave Speth
Publisher : Yale University Press
ISBN 13 : 0300184689
Total Pages : 288 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis America the Possible by : James Gustave Speth

Download or read book America the Possible written by James Gustave Speth and published by Yale University Press. This book was released on 2012-09-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this third volume of his award-winning American Crisis series, James Gustave Speth makes his boldest and most ambitious contribution yet. He looks unsparingly at the sea of troubles in which the United States now finds itself, charts a course through the discouragement and despair commonly felt today, and envisions what he calls America the Possible, an attractive and plausible future that we can still realize. The book identifies a dozen features of the American political economy--the country's basic operating system--where transformative change is essential. It spells out the specific changes that are needed to move toward a new political economy--one in which the true priority is to sustain people and planet. Supported by a compelling "theory of change" that explains how system change can come to America, the book also presents a vision of political, social, and economic life in a renewed America. Speth envisions a future that will be well worth fighting for. In short, this is a book about the American future and the strong possibility that we yet have it in ourselves to use our freedom and our democracy in powerful ways to create something fine, a reborn America, for our children and grandchildren.

Blowing Up the Brand

Author : Melissa Aronczyk
Publisher : Peter Lang
ISBN 13 : 9781433108679
Total Pages : 352 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Blowing Up the Brand by : Melissa Aronczyk

Download or read book Blowing Up the Brand written by Melissa Aronczyk and published by Peter Lang. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.

Managing Public Relations and Brand Image through Social Media

Author : Singh, Anurag
Publisher : IGI Global
ISBN 13 : 1522503331
Total Pages : 378 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Managing Public Relations and Brand Image through Social Media by : Singh, Anurag

Download or read book Managing Public Relations and Brand Image through Social Media written by Singh, Anurag and published by IGI Global. This book was released on 2016-05-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

International Perspectives on Business Innovation and Disruption in Design

Author : Robert DeFillippi
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716642
Total Pages : 566 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis International Perspectives on Business Innovation and Disruption in Design by : Robert DeFillippi

Download or read book International Perspectives on Business Innovation and Disruption in Design written by Robert DeFillippi and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third volume of the International Perspectives on Business Innovation and Disruption book series focuses on the role of design innovation in transforming industry practice. An international cast of scholars and practitioners examine how design innovation is impacting the creation of new business models, innovative forms of service delivery, multinational innovation practices, the role of aesthetics and psycho-spatial dynamics in fostering innovation, and the types of design capabilities found in the most innovative businesses worldwide. Theoretically, many of the chapters focus upon design thinking and conceptualize design as a user centered, empathic and participative practice that allows diverse stakeholders to creatively contribute to business innovation.

American Independent Cinema

Author : Geoff King
Publisher : Routledge
ISBN 13 : 0415684285
Total Pages : 274 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis American Independent Cinema by : Geoff King

Download or read book American Independent Cinema written by Geoff King and published by Routledge. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited and written by leading authors in the field, this book offers an examination of American independent cinema through four sections that range in focus from broad definitions to close focus on particular manifestations of independence.

Adapting Idols: Authenticity, Identity and Performance in a Global Television Format

Author : Joost de Bruin
Publisher : Routledge
ISBN 13 : 1317185463
Total Pages : 263 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Adapting Idols: Authenticity, Identity and Performance in a Global Television Format by : Joost de Bruin

Download or read book Adapting Idols: Authenticity, Identity and Performance in a Global Television Format written by Joost de Bruin and published by Routledge. This book was released on 2016-03-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first series of Pop Idol aired in the UK just over a decade ago, Idols television shows have been broadcast in more than forty countries all over the world. In all those countries the global Idols format has been adapted to local cultures and production contexts, resulting in a plethora of different versions, ranging from the Dutch Idols to the Pan-Arab Super Star and from Nigerian Idol to the international blockbuster American Idol. Despite its worldwide success and widespread journalistic coverage, the Idols phenomenon has received only limited academic attention. Adapting Idols: Authenticity, Identity and Performance in a Global Television Format brings together original studies from scholars in different parts of the world to identify and evaluate the productive dimensions of Idols. As one of the world's most successful television formats, Idols offers a unique case for the study of cultural globalization. Chapters discuss how Idols shows address particular national or regional identity politics and how Idols is consumed by audiences in different territories. This book illustrates that even though the same television format is used in countries all over the globe, practices of adaptation can still result in the creation of unique local cultural products.

Perkins + Will

Author : Perkins & Will
Publisher : Images Publishing
ISBN 13 : 1864703733
Total Pages : 352 pages
Book Rating : 4.8/5 (647 download)

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Book Synopsis Perkins + Will by : Perkins & Will

Download or read book Perkins + Will written by Perkins & Will and published by Images Publishing. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new monograph celebrates 75 years of design innovation by esteemed American firm, Perkins+Will. Established in 1935 by Larry Perkins and Philip Will, Perkins+Will quickly gained national and international recognition for client service and design accomplishments in education and healthcare. The firm soon garnered acclaim for its corporate, commercial, civic, higher education, and science and technology work. Today, Perkins+Will have completed projects in 49 states and 43 countries around the globe. It is among the USA's most respected design firms, and is the recipient of the prestigious American Institute of Architects (AIA) Firm of the Year award. This book combines projects from the past, present and future to offer a comprehensive overview of the work of a major force in world architecture. Featured 'legacy' projects include the award-winning high-rise, 100 North Riverside and Terminal 5, O'Hare International Airport, and Tribune Interactive, all in Chicago. Recently completed high-profile projects include the August Wilson Center for African American Culture in Pittsburgh, the Cincinnati Children's Hospital Medical Center, and the energy-efficiency showcase, the Great River Energy Headquarters in Minnesota.

Social Media and Crisis Communication

Author : Yan Jin
Publisher : Routledge
ISBN 13 : 1317607961
Total Pages : 432 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Social Media and Crisis Communication by : Yan Jin

Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2017-06-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Author : Ciaramitaro, Barbara
Publisher : IGI Global
ISBN 13 : 1616928107
Total Pages : 397 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships by : Ciaramitaro, Barbara

Download or read book Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships written by Ciaramitaro, Barbara and published by IGI Global. This book was released on 2010-08-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Contesting Trade in Central America

Author : Rose J. Spalding
Publisher : University of Texas Press
ISBN 13 : 0292754620
Total Pages : 285 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Contesting Trade in Central America by : Rose J. Spalding

Download or read book Contesting Trade in Central America written by Rose J. Spalding and published by University of Texas Press. This book was released on 2014-04-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004, the United States, five Central American countries, and the Dominican Republic signed the Central American Free Trade Agreement (CAFTA), signaling the region’s commitment to a neoliberal economic model. For many, however, neoliberalism had lost its luster as the new century dawned, and resistance movements began to gather force. Contesting Trade in Central America is the first book-length study of the debate over CAFTA, tracing the agreement’s drafting, its passage, and its aftermath across Central America. Rose J. Spalding draws on nearly two hundred interviews with representatives from government, business, civil society, and social movements to analyze the relationship between the advance of free market reform in Central America and the parallel rise of resistance movements. She views this dynamic through the lens of Karl Polanyi’s “double movement” theory, which posits that significant shifts toward market economics will trigger oppositional, self-protective social countermovements. Examining the negotiations, political dynamics, and agents involved in the passage of CAFTA in Costa Rica, El Salvador, and Nicaragua, Spalding argues that CAFTA served as a high-profile symbol against which Central American oppositions could rally. Ultimately, she writes, post-neoliberal reform “involves not just the design of appropriate policy mixes and sequences, but also the hard work of building sustainable and inclusive political coalitions, ones that prioritize the quality of social bonds over raw economic freedom.”

Sustainable Governance in Hybrid Organizations

Author : Linne Marie Lauesen
Publisher : Routledge
ISBN 13 : 1317047826
Total Pages : 299 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Sustainable Governance in Hybrid Organizations by : Linne Marie Lauesen

Download or read book Sustainable Governance in Hybrid Organizations written by Linne Marie Lauesen and published by Routledge. This book was released on 2016-03-03 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Sustainable Governance in Hybrid Organizations the author Linne Marie Lauesen explores how businesses that have succeeded in conducting sustainable governance, manage and govern their sustainable performance: in other words, how they manage to be economically, socially, and environmentally sustainable. In this respect, hybrid organizations that are formed as businesses with a mission to be sustainable and to provide services for society - such as water companies - are a good point of departure. Water companies are highly regulated whilst working primarily for the betterment of society and on behalf of generations to come, for whom clean and plentiful water and the preservation of nature is a must. Linne Marie has dug deep into these types of hybrid organizations in order to reveal which mechanisms of organizational governance for sustainability are at play, and how these organizations manage to balance their triple bottom lines in order to survive financially, socially, and environmentally and make a business out of their conduct. Balancing these three bottom lines in a sustainable way is explained in a clear and accessible way and the juxtaposition between non-profit and for-profit water companies will show how this model can be transferred to other business spheres.

SI.H: Sooim's Portfolio

Author : Sooim Heo
Publisher : Booklean
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)

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Book Synopsis SI.H: Sooim's Portfolio by : Sooim Heo

Download or read book SI.H: Sooim's Portfolio written by Sooim Heo and published by Booklean. This book was released on 2013-10-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: View the portfolio of New York and Korea based Graphic Designer Sooim Heo. This is her exclusive interactive portfolio showing design works done during her junior and senior year in the School of Visual Arts (SVA). http://sooimheo.com