Amazon Business

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Amazon business plan

Author : Kelvin Cherry
Publisher : GRIN Verlag
ISBN 13 : 365663484X
Total Pages : 48 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Amazon business plan by : Kelvin Cherry

Download or read book Amazon business plan written by Kelvin Cherry and published by GRIN Verlag. This book was released on 2014-04-11 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: A, The University of Liverpool, language: English, abstract: Due to the dynamics of customers’ needs, competition among different organization is ever growing. Consequently, organizations are coming up with strategies of sharpening their competitive advantage. Many of these strategies are either geared towards minimizing the cost of production, maximizing the net profit, minimizing the customers waiting time or even improving the quality of products produced. Product differentiation and integration are some of the ways many organizations have been using to meet their organizational goals. Amazon, a multinational corporation dealing with e-commerce is one of the organizations facing hard times due to global competition. As a result, it wants to venture into making dehumidifiers so as to boost its cash-flows in the positive direction. This assignment is all about a business plan developed to determine the viability of venturing into making dehumidifiers. A dehumidifier is a device that reduces the amount of humidity in the air. By doing so, it reduces the chances of survival of moths, cockroaches, termites and fleas. Thus, it helps a lot in preventing the diseases that can be transmitted by these pests. Previous studies have shown that by use of a dehumidifier, the chances of transmission of diseases are reduced by 75%. Another advantage of a dehumidifier is that it increases conformability by reducing sweating.

Amazon Fba

Author : Logan Store
Publisher :
ISBN 13 : 9781687207111
Total Pages : 172 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Amazon Fba by : Logan Store

Download or read book Amazon Fba written by Logan Store and published by . This book was released on 2019-08-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed to be your own boss? What would you do if you could start a business in 60-days? Would you jump at the opportunity to do it? Alternatively, would you hesitate, worried about the possible risks involved? However, what if you knew that starting your own business was easier than you thought? Thanks to the internet, the business world as we know it has been reimagined. With various new business models and methods coming into play, starting an eCommerce business can be just as successful today as the traditional brick and mortar establishments. The best part? You do not need a lot of capital to begin either. No experience necessary. Low capital. Low risk. Normally, if something sounds too good to be true, it probably is. Nevertheless, not in this case. Welcome to the world of Amazon FBA selling, a new way of doing business like no other. If running your own business has always been a dream you secretly harbored, but have been too afraid to start, that is about to change. Having a business is always going to involve some kind of risk, but that should never stop you from getting started. Since risks are a part of the journey, why not start with a business model that comes with the lowest possible risk? Amazon FBA: A Step-by-Step Guide to Launch Your Online Business is your new essential guide to starting, running and maintaining your veryowne-commerce store so you can start generating a passive income in as little as 60-days. Packed with a wealth of information, tools, and resources you need, this essential guide will walk you through how to find the perfect suppliers, niches, products to sell and more. You will even learn the secrets to keeping your business a thriving success. Dive into: Amazon FBA and all its wonder The important steps you must take prior to launching your business How to find your suppliers, niche markets and products What you need to do to prepare for the launch of your business Tools to maximize efficiency Managing your inventory to avoid the dreaded "Out of stock" scenario Mistakes to minimize and avoid And so much more... Passive income is the way to financial freedom, and you are not going to get that from working your regular 9-5 job. You need a business that can generate such passive income. A business that keeps running while you are working that 9-5 job and even while you sleep. Which is why you are here right now, reading this. Just in case you were not already convinced enough to start, here is another reason why you should. By becoming an Amazon FBA seller, the FBA service means Amazon does MOST of the work FOR YOU. That is right. They will help you so you can focus on what matters most - running your business. There is no better business model than Amazon FBA for the inexperienced entrepreneur who is looking to learn the ropes, without the risk of losing too much financially. If knowledge is power, then you are holding that power right now in your hands as you prepare to turn the pages and learn everything you need to know about what it takes to run a successful Amazon FBA business. Find out how to get started today: scroll to the top of the page and select the *BUY NOW* button!

FBA - Building an Amazon Business - The Beginner's Guide

Author : Ged Cusack
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781536954524
Total Pages : 0 pages
Book Rating : 4.9/5 (545 download)

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Book Synopsis FBA - Building an Amazon Business - The Beginner's Guide by : Ged Cusack

Download or read book FBA - Building an Amazon Business - The Beginner's Guide written by Ged Cusack and published by Createspace Independent Publishing Platform. This book was released on 2016-09-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Desire for financial freedom and the search for a better work-life balance have driven most of us (including this author) to explore other sources of income. This book walks you through the process of building a business on Amazon - a business that you can build almost anywhere in the world, as long as you have access to a computer and the internet. Something with the potential to replace your current income and allow you the freedom to work your own hours; buy goods in one country, have them shipped to another and sold on Amazon without having to touch the products, package them or ship them yourself."--Www.amazon.com.

Introduction to Information Systems

Author : R. Kelly Rainer
Publisher : John Wiley & Sons
ISBN 13 : 111985993X
Total Pages : 595 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Introduction to Information Systems by : R. Kelly Rainer

Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2022 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Information Systems, 9th Edition delivers an essential resource for undergraduate business majors seeking ways to harness information technology systems to succeed in their current or future jobs. The book assists readers in developing a foundational understanding of information systems and technology and apply it to common business problems. This International Adaptation covers applications of the latest technologies with the addition of new cases from Europe, Middle East, Africa, Australia, and Asia-Pacific countries. It focuses on global business environment for students to understand the norms of using technology while operating on online platforms for exploring new avenues in different geographical locations. The book includes real business scenarios of how latest technologies such as Big Data, Cloud Computing, Blockchain, and IoT are perceived and adopted across countries. New cases highlight key technology issues faced by organizations such as designing and implementing IT security policies, dealing with ethical dilemma of securing customer data, moving IT infrastructure to cloud, and identifying how AI can be used to improve the efficiency of business operations.

Fulfillment

Author : Alec MacGillis
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374720177
Total Pages : 400 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Fulfillment by : Alec MacGillis

Download or read book Fulfillment written by Alec MacGillis and published by Farrar, Straus and Giroux. This book was released on 2021-03-16 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice "A grounded and expansive examination of the American economic divide . . . It takes a skillful journalist to weave data and anecdotes together so effectively." —Carolyn Kellogg, Los Angeles Times An award-winning journalist investigates Amazon’s impact on the wealth and poverty of towns and cities across the United States. In 1937, the famed writer and activist Upton Sinclair published a novel bearing the subtitle A Story of Ford-America. He blasted the callousness of a company worth “a billion dollars” that underpaid its workers while forcing them to engage in repetitive and sometimes dangerous assembly line labor. Eighty-three years later, the market capitalization of Amazon.com has exceeded one trillion dollars, while the value of the Ford Motor Company hovers around thirty billion. We have, it seems, entered the age of one-click America—and as the coronavirus makes Americans more dependent on online shopping, its sway will only intensify. Alec MacGillis’s Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated. Ranging across the country, MacGillis tells the stories of those who’ve thrived and struggled to thrive in this rapidly changing environment. In Seattle, high-paid workers in new office towers displace a historic black neighborhood. In suburban Virginia, homeowners try to protect their neighborhood from the environmental impact of a new data center. Meanwhile, in El Paso, small office supply firms seek to weather Amazon’s takeover of government procurement, and in Baltimore a warehouse supplants a fabled steel plant. Fulfillment also shows how Amazon has become a force in Washington, D.C., ushering readers through a revolving door for lobbyists and government contractors and into CEO Jeff Bezos’s lavish Kalorama mansion. With empathy and breadth, MacGillis demonstrates the hidden human costs of the other inequality—not the growing gap between rich and poor, but the gap between the country’s winning and losing regions. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, its remaking of America with every click.

B2B eCommerce

Author : Gerrit Heinemann
Publisher : Springer Nature
ISBN 13 : 3658385286
Total Pages : 218 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis B2B eCommerce by : Gerrit Heinemann

Download or read book B2B eCommerce written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-11-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Amazon Income

Author : Sharon Cohen
Publisher : Atlantic Publishing Company
ISBN 13 : 1601382995
Total Pages : 338 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Amazon Income by : Sharon Cohen

Download or read book Amazon Income written by Sharon Cohen and published by Atlantic Publishing Company. This book was released on 2010 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet affiliate program industry is one of the largest and fastest growing digital revenue generators in the world, with more than $65 billion in total income brought in during the 2006 fiscal year. It is because of programs like Amazon s Associate program, which has been around for more than a decade, and allows casual, every day users of the Internet to install widgets and links on their Web sites that link back to Amazon products. Users like you can earn commissions of up to 15% on products that your Web site visitors purchase when they visit Amazon. With the world s largest online retailer as a potential source of income, you can make generate endless streams of income as a result. No matter where you are from, how old you are, and what your background is, you can build and run a highly profitable business with Amazon. This comprehensive book is written to show you exactly how to do so. You will learn every detail necessary to complete the transformation from casual Internet user to Amazon guru in just a matter of weeks, making unfathomable amounts of money by selling Amazon products, your own products, starting a store, promoting outside projects, and making referrals. In this book, you will learn how the Amazon business model works and how much money they will pay you in multiple different ways. You will learn how to build a traffic funnelling Web site with dozens of free tools such as blogs, podcasts, videos, and social networks that will allow you to increase the number of visitors you can send to Amazon in no time for minimal investment. You will learn how to take advantage of the Amazon Kindle program and its revolutionary take on digital distribution of books and newspapers. You will learn what you can do to start your own store in the Amazon Marketplace, selling products at set prices to anyone in the world in much the same way you could on eBay with substantially more freedom. Learn how to publish your own books on Amazon with little to no investment and use the features Amazon provides, such as Search Inside and digital distribution to reach more people faster than you could anywhere else. In addition, learn how you can take advantage of multimedia services on Amazon such as Advantage that allow you to publish your own music, videos, and professional titles around the globe. Learn how to use Amazon Connect effectively to promote your products and reach potential customers and how Amazon provides dozens of additional methods by which you can advertise your products without outside investments. You will learn how to choose a niche to market towards and what you need to create in your Web site to make your visitors more willing to click your links and purchase the products you are promoting or selling on Amazon. Hours of extensive research and interviews with the top Amazon associates and independent authors have given us countless pieces of advice that will ensure your marketing and promotion methods allow you to generate traffic, promote products, and convert sales at a rate that will help you build a successful business in no time. If you have been looking for the resource that will undoubtedly help you break free of the shackles of your job and start working from home, this guide is that resource and Amazon is your ideal income source.

AMAZON FBA

Author : John Wilson
Publisher :
ISBN 13 : 9781801449830
Total Pages : 112 pages
Book Rating : 4.4/5 (498 download)

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Book Synopsis AMAZON FBA by : John Wilson

Download or read book AMAZON FBA written by John Wilson and published by . This book was released on 2020-12-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know how Amazon FBA works? Do you want to know how to create an Amazon seller account? Do you want to know where to source your products? If so, keep reading... The business world has changed with the Internet. Starting an e-commerce business can be as successful today as traditional businesses without the need for a lot of capital to get started. Usually, if something sounds too good to be true, it probably is. However, not in this case. Amazon FBA is an innovative new way of doing business. Since risks are part of the journey, why not start with a business model that carries as little risk as possible? Amazon FBA is your essential new guide to starting, running, and maintaining your real e-commerce store so you can start generating passive income. This essential guide will walk you through how to find the perfect suppliers, niches, products to sell, and more. You will even learn the secrets to keeping your business successful. Passive income is the way to financial freedom, and you won't get it by doing your regular 9-5 job. You need a company that can generate passive income. A company that continues to operate while you work from 9 to 5 and even while you sleep. By becoming an Amazon FBA seller, Amazon does most of the work for you. So you can focus on what matters most: running your business. In this Book you will learn: How To Have The Right Mindset How Amazon Fba Works Advantages and Disadvantages To Amazon Fba Product Research Niche How To Sell On Amazon Amazon Ads Creating Your Brand If you want to make a Passive Income in a short time, investing little capital and with low risk, then this is the book for you. Buy the book Amazon Fba today, and get started. Scroll to the top of the page and click the "Buy now" button to get your copy now.

Amazon and the Rise of E-commerce

Author : 50minutes,
Publisher : 50Minutes.com
ISBN 13 : 2808002424
Total Pages : 31 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Amazon and the Rise of E-commerce by : 50minutes,

Download or read book Amazon and the Rise of E-commerce written by 50minutes, and published by 50Minutes.com. This book was released on 2017-09-22 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how Amazon conquered the world in just 50 minutes! In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world. In 50 minutes you will: • Learn about Amazon’s history, from 1994 right up to the present day • Understand its innovative business model and find out why it was so successful • Identify the opportunities and challenges for online shopping in the future ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

E-Business Essentials

Author : Hamed Taherdoost
Publisher : Springer Nature
ISBN 13 : 303139626X
Total Pages : 456 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis E-Business Essentials by : Hamed Taherdoost

Download or read book E-Business Essentials written by Hamed Taherdoost and published by Springer Nature. This book was released on with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Amazon Business Blueprint

Author : Don Winckler
Publisher :
ISBN 13 : 9781492764670
Total Pages : 142 pages
Book Rating : 4.7/5 (646 download)

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Book Synopsis Amazon Business Blueprint by : Don Winckler

Download or read book Amazon Business Blueprint written by Don Winckler and published by . This book was released on 2013-10-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon has over 100 million visitors a month, and they are looking for things to buy. Would you like to be the one selling to these people?Read as Don Winckler lays out your blueprint for building a thriving Amazon business. He will walk you through initial setup of your business, guide you through product selection and pricing, share methods of fending off competition and much more.This quick and actionable read will get your business off on the right footing and save you from expensive mistakes.Get started with your very own Amazon Business Blueprint.

Business Information Systems

Author : Paul Beynon-Davies
Publisher : Bloomsbury Publishing
ISBN 13 : 1352007398
Total Pages : 511 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Business Information Systems by : Paul Beynon-Davies

Download or read book Business Information Systems written by Paul Beynon-Davies and published by Bloomsbury Publishing. This book was released on 2019-11-06 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world. This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level. New to this Edition: - New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security. - Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking). - A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-information-systems-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Toolbox Digital Business

Author : Ralf T. Kreutzer
Publisher : Springer Nature
ISBN 13 : 3658370173
Total Pages : 579 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Toolbox Digital Business by : Ralf T. Kreutzer

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

The new online trade

Author : Gerrit Heinemann
Publisher : Springer Nature
ISBN 13 : 3658407573
Total Pages : 519 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis The new online trade by : Gerrit Heinemann

Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

Amazon Business

Author : Michael Batiston
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530044191
Total Pages : 32 pages
Book Rating : 4.0/5 (441 download)

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Book Synopsis Amazon Business by : Michael Batiston

Download or read book Amazon Business written by Michael Batiston and published by Createspace Independent Publishing Platform. This book was released on 2016-02-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Making $5,000+ a Month From Your Amazon Business Today only, get this Amazon bestseller for just $2.99. Regularly priced at $9.99. Read on your PC, Mac, smart phone, tablet or Kindle device. This book contains proven steps and strategies on how to strategically start and build a well - oiled running Amazon Business that can yield you $5,000 per month on a consistent continual basis. Many people underestimate the power of Amazon and in this book I hope to share with you the secrets which have helped me to make boatloads of money from this business. Do you want to start earning $5,000 a month or more from your Amazon Business? In this book you are going to learn: Chapter 1: Why You Should Sell on Amazon Chapter 2: Getting Up and Running Chapter 3: Steps to Becoming a True Success Chapter 4: Ways to Boost Your Success Chapter 5: The Finishing Touches Let me take your hand and take you step - by - step through the process of making money on amazon! Today is the day to take action and make a difference in your Amazon Business! Download your copy today! Take action today and download this book for a limited time discount of only $2.99! Tags: amazon fba, selling on amazon, amazon fba business, amazon business, amazon selling, amazon selling secrets, how to sell on amazon

Amazon.com

Author : Robert Spector
Publisher : Harper Collins
ISBN 13 : 0061853127
Total Pages : 304 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Amazon.com by : Robert Spector

Download or read book Amazon.com written by Robert Spector and published by Harper Collins. This book was released on 2009-03-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

Omni-Channel Retail and the Supply Chain

Author : Paul Myerson
Publisher : CRC Press
ISBN 13 : 1000264424
Total Pages : 283 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Omni-Channel Retail and the Supply Chain by : Paul Myerson

Download or read book Omni-Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.