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Alteryx Designer The Definitive Guide
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Book Synopsis Alteryx Designer: The Definitive Guide by : Joshua Burkhow
Download or read book Alteryx Designer: The Definitive Guide written by Joshua Burkhow and published by "O'Reilly Media, Inc.". This book was released on 2023-11-15 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics projects are frequently long, drawn-out affairs, requiring multiple teams and skills to clean, join, and eventually turn data into analysis for timely decision-making. Alteryx Designer changes all of that. With this low-code, self-service, drag-and-drop workflow platform, new and experienced data and business analysts can deliver results in hours instead of weeks. This practical book shows you how to master all areas of Alteryx Designer quickly. Author and Alteryx ACE Joshua Burkhow starts with the basics of building a workflow, then introduces more than 200 tools for working with intermediate and advanced analytics functionality. With Alteryx Designer's all-in-one toolkit, you'll migrate from legacy analytics software or Excel with ease. Ready to work with data quickly and efficiently? This guide gets you started. Learn the fundamentals of cleaning, prepping, and analyzing data with Alteryx Designer Install, navigate, and quickly become competent with the Alteryx Designer layout and functionality Construct accurate, performant, reliable, and well-documented workflows that automate business processes Learn intermediate techniques using spatial analytics, reporting, and in-database tools Dive into advanced Alteryx capabilities, including predictive and machine learning tools Get introduced to the entire Alteryx Analytic Process Automation (APA) Platform
Book Synopsis Alteryx Designer: The Definitive Guide by : Joshua Burkhow
Download or read book Alteryx Designer: The Definitive Guide written by Joshua Burkhow and published by "O'Reilly Media, Inc.". This book was released on 2023-11-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics projects are frequently long, drawn-out affairs, requiring multiple teams and skills to clean, join, and eventually turn data into analysis for timely decision-making. Alteryx Designer changes all of that. With this low-code, self-service, drag-and-drop workflow platform, new and experienced data and business analysts can deliver results in hours instead of weeks. This practical book shows you how to master all areas of Alteryx Designer quickly. Author and Alteryx ACE Joshua Burkhow starts with the basics of building a workflow, then introduces more than 200 tools for working with intermediate and advanced analytics functionality. With Alteryx Designer's all-in-one toolkit, you'll migrate from legacy analytics software or Excel with ease. Ready to work with data quickly and efficiently? This guide gets you started. Learn the fundamentals of cleaning, prepping, and analyzing data with Alteryx Designer Install, navigate, and quickly become competent with the Alteryx Designer layout and functionality Construct accurate, performant, reliable, and well-documented workflows that automate business processes Learn intermediate techniques using spatial analytics, reporting, and in-database tools Dive into advanced Alteryx capabilities, including predictive and machine learning tools Get introduced to the entire Alteryx Analytic Process Automation (APA) Platform
Download or read book Learning Alteryx written by Renato Baruti and published by Packt Publishing Ltd. This book was released on 2017-12-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implement your Business Intelligence solutions without any coding - by leveraging the power of the Alteryx platform About This Book Experience the power of codeless analytics using Alteryx, a leading Business Intelligence tool Uncover hidden trends and valuable insights from your data across different sources and make accurate predictions Includes real-world examples to put your understanding of the features in Alteryx to practical use Who This Book Is For This book is for aspiring data professionals who want to learn and implement self-service analytics from scratch, without any coding. Those who have some experience with Alteryx and want to gain more proficiency will also find this book to be useful. A basic understanding of the data science concepts is all you need to get started with this book. What You Will Learn Create efficient workflows with Alteryx to answer complex business questions Learn how to speed up the cleansing, data preparing, and shaping process Blend and join data into a single dataset for self-service analysis Write advanced expressions in Alteryx leading to an optimal workflow for efficient processing of huge data Develop high-quality, data-driven reports to improve consistency in reporting and analysis Explore the flexibility of macros by automating analytic processes Apply predictive analytics from spatial, demographic, and behavioral analysis and quickly publish, schedule Share your workflows and insights with relevant stakeholders In Detail Alteryx, as a leading data blending and advanced data analytics platform, has taken self-service data analytics to the next level. Companies worldwide often find themselves struggling to prepare and blend massive datasets that are time-consuming for analysts. Alteryx solves these problems with a repeatable workflow designed to quickly clean, prepare, blend, and join your data in a seamless manner. This book will set you on a self-service data analytics journey that will help you create efficient workflows using Alteryx, without any coding involved. It will empower you and your organization to take well-informed decisions with the help of deeper business insights from the data.Starting with the fundamentals of using Alteryx such as data preparation and blending, you will delve into the more advanced concepts such as performing predictive analytics. You will also learn how to use Alteryx's features to share the insights gained with the relevant decision makers. To ensure consistency, we will be using data from the Healthcare domain throughout this book. The knowledge you gain from this book will guide you to solve real-life problems related to Business Intelligence confidently. Whether you are a novice with Alteryx or an experienced data analyst keen to explore Alteryx's self-service analytics features, this book will be the perfect companion for you. Style and approach Comprehensive, step by step guide filled with real-world examples to step through the complex business questions using one of the leading data analytics platform.
Download or read book Learning Alteryx written by Renato Baruti and published by Packt Publishing. This book was released on 2017-12-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implement your Business Intelligence solutions without any coding - by leveraging the power of the Alteryx platform Key Features Experience the power of codeless analytics using Alteryx, a leading Business Intelligence tool Uncover hidden trends and valuable insights from your data across different sources and make accurate predictions Includes real-world examples to put your understanding of the features in Alteryx to practical use Book Description Alteryx, as a leading data blending and advanced data analytics platform, has taken self-service data analytics to the next level. Companies worldwide often find themselves struggling to prepare and blend massive datasets that are time-consuming for analysts. Alteryx solves these problems with a repeatable workflow designed to quickly clean, prepare, blend, and join your data in a seamless manner. This book will set you on a self-service data analytics journey that will help you create efficient workflows using Alteryx, without any coding involved. It will empower you and your organization to take well-informed decisions with the help of deeper business insights from the data.Starting with the fundamentals of using Alteryx such as data preparation and blending, you will delve into the more advanced concepts such as performing predictive analytics. You will also learn how to use Alteryx's features to share the insights gained with the relevant decision makers. To ensure consistency, we will be using data from the Healthcare domain throughout this book. The knowledge you gain from this book will guide you to solve real-life problems related to Business Intelligence confidently. Whether you are a novice with Alteryx or an experienced data analyst keen to explore Alteryx's self-service analytics features, this book will be the perfect companion for you. What you will learn Create efficient workflows with Alteryx to answer complex business questions Learn how to speed up the cleansing, data preparing, and shaping process Blend and join data into a single dataset for self-service analysis Write advanced expressions in Alteryx leading to an optimal workflow for efficient processing of huge data Develop high-quality, data-driven reports to improve consistency in reporting and analysis Explore the flexibility of macros by automating analytic processes Apply predictive analytics from spatial, demographic, and behavioral analysis and quickly publish, schedule Share your workflows and insights with relevant stakeholders Who this book is for This book is for aspiring data professionals who want to learn and implement self-service analytics from scratch, without any coding. Those who have some experience with Alteryx and want to gain more proficiency will also find this book to be useful. A basic understanding of the data science concepts is all you need to get started with this book.
Book Synopsis Alteryx Designer Cookbook by : Alberto Guisande
Download or read book Alteryx Designer Cookbook written by Alberto Guisande and published by Packt Publishing Ltd. This book was released on 2023-10-31 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streamline your workflow, transform raw data into actionable insights, and use Alteryx Designer to shape, design, and visualize data Key Features Acquire the skills necessary to perform analytics operations like an expert Discover hidden trends and insights in your data from various sources to make accurate predictions Reduce the time and effort required to derive insights from your data Purchase of the print or Kindle book includes a free eBook in the PDF format Book DescriptionAlteryx allows you to create data manipulation and analytic workflows with a simple, easy-to-use, code-free UI, and perform fast-executing workflows, offering multiple ways to achieve the same results. The Alteryx Designer Cookbook is a comprehensive guide to maximizing your Alteryx skills and determining the best ways to perform data operations This book's recipes will guide you through an analyst's complete journey, covering all aspects of the data life cycle. The first set of chapters will teach you how to read data from various sources to obtain reports and pass it through the required adjustment operations for analysis. After an explanation of the Alteryx platform components with a particular focus on Alteryx Designer, you’ll be taken on a tour of what and how you can accomplish by using this tool. Along the way, you’ll learn best practices and design patterns. The book also covers real-world examples to help you apply your understanding of the features in Alteryx to practical scenarios By the end of this book, you’ll have enhanced your proficiency with Alteryx Designer and an improved ability to execute tasks within the tool efficientlyWhat you will learn Speed up the cleansing, data preparing, and shaping process Perform operations and transformations on the data to suit your needs Blend different types of data sources for analysis Pivot and un-pivot the data for easy manipulation Perform aggregations and calculations on the data Encapsulate reusable logic into macros Develop high-quality, data-driven reports to improve consistency Who this book is for This book is for data analysts, data professionals, and business intelligence professionals seeking to harness the full potential of the tool. A basic understanding of Alteryx Designer and Alteryx terminology, including macros, apps, and workflows, is all you need to get started with this book.
Author :Infusion Development Corp. (Infusion Development Corporation) Publisher :"O'Reilly Media, Inc." ISBN 13 :0596553196 Total Pages :150 pages Book Rating :4.5/5 (965 download)
Book Synopsis SharePoint User's Guide by : Infusion Development Corp. (Infusion Development Corporation)
Download or read book SharePoint User's Guide written by Infusion Development Corp. (Infusion Development Corporation) and published by "O'Reilly Media, Inc.". This book was released on 2005-03-08 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's nothing like teamwork for making progress on a project, but sharing information and building on each other's successes can be challenging when your team is scattered across the miles. Microsoft's SharePoint helps teams and organizations close the distance. With SharePoint, groups construct web sites specifically for collaboration--sites where individuals can capture and share ideas, and work together on documents, tasks, contacts, and events. It's the next best thing to being in the room together.Unfortunately, much of the documentation for SharePoint is written to help system administrators get it up and running, which often leaves end users in the dark. The SharePoint User's Guide takes another approach: this quick and easy guide shows you what you need to know to start using SharePoint effectively and how to get the most from it. You'll learn how to create sites that your organization can use to work together or independently, from an end user's point of view. Now, even beginners can learn how to: access sites that are already set up create new sites personalize sites use the document and picture libraries for adding and editing content add discussion boards and surveys to a site enhance security You'll learn how you can receive alerts to tell you when existing documents and information have been changed, or when new information or documents have been added. You can even share select information with partners or customers outside your organization. No one that uses SharePoint collaboration services can afford to be without this handy book.The SharePoint User's Guide is designed to help you find answers quickly, explaining key concepts and major points in straightforward language. With SharePoint, any team or organization can overcome geographic or time-zone challenges, and the SharePoint User's Guide will show them how.
Book Synopsis Network Troubleshooting Tools by : Joseph D Sloan
Download or read book Network Troubleshooting Tools written by Joseph D Sloan and published by "O'Reilly Media, Inc.". This book was released on 2001-08-09 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years, thousands of tools have been developed for debugging TCP/IP networks. They range from very specialized tools that do one particular task, to generalized suites that do just about everything except replace bad Ethernet cables. Even better, many of them are absolutely free. There's only one problem: who has time to track them all down, sort through them for the best ones for a particular purpose, or figure out how to use them?Network Troubleshooting Tools does the work for you--by describing the best of the freely available tools for debugging and troubleshooting. You can start with a lesser-known version of ping that diagnoses connectivity problems, or take on a much more comprehensive program like MRTG for graphing traffic through network interfaces. There's tkined for mapping and automatically monitoring networks, and Ethereal for capturing packets and debugging low-level problems.This book isn't just about the tools available for troubleshooting common network problems. It also outlines a systematic approach to network troubleshooting: how to document your network so you know how it behaves under normal conditions, and how to think about problems when they arise, so you can solve them more effectively.The topics covered in this book include: Understanding your network Connectivity testing Evaluating the path between two network nodes Tools for capturing packets Tools for network discovery and mapping Tools for working with SNMP Performance monitoring Testing application layer protocols Software sources If you're involved with network operations, this book will save you time, money, and needless experimentation.
Book Synopsis Alteryx for Accounting, Tax and Finance Professionals by : Trent Green
Download or read book Alteryx for Accounting, Tax and Finance Professionals written by Trent Green and published by Independently Published. This book was released on 2021-01-19 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with massive amounts of messy data as part of Microsoft Excel(TM) calculations has traditionally been an enormously labor-intensive and time-consuming challenge for accounting, tax and finance professionals. This book explains how Alteryx(TM) can be used to address these challenges in a progressive, fully illustrated manner.- Learn how to import data from Excel and other sources into Alteryx using the Input Data tool.- Develop Alteryx "workflows" to quickly and systemically organize, format, cleanse and analyze large amounts of data using tools such as Select Records, Dynamic Rename, Select, Filter, Unique, Text to Columns, DateTime and several others.- Cleanly and accurately combine separate datasets using the Join and Union Tools.- Learn advanced techniques for manipulating data presented in rows and columns using the CrossTab and Transpose tools.- Use the Summarize tool to perform calculations and to aggregate data in rows.- Export data that you've cleaned and organized to Excel using the Output Data tool for further computations and analysis.- Review methods and techniques for taking advantage of the speed and power of Alteryx while simultaneously strengthening internal controls.All of the material presented in this book is explained in the context of financial and other examples that matter to accounting, tax and finance professionals. If you've been searching for a better, faster and more accurate way to organize large amounts of data that feed into and support complex Excel calculations, this is the guide you've been looking for!
Book Synopsis Lean Six Sigma and Statistical Tools for Engineers and Engineering Managers by : Wei Zhan
Download or read book Lean Six Sigma and Statistical Tools for Engineers and Engineering Managers written by Wei Zhan and published by Momentum Press. This book was released on 2015-11-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the introduction of the basic concepts, processes, and tools used in Lean Six Sigma. A unique feature is the detailed discussion on Design for Six Sigma aided by computer modeling and simulation. The authors present several sample projects in which Lean Six Sigma and Design for Six Sigma were used to solve engineering problems or improve processes based on their own research and development experiences in engineering design and analysis. This book is intended to be a textbook for advanced undergraduate students, graduate students in engineering, and mid-career engineering professionals. It can also be a reference book, or be used to prepare for the Six Sigma Green Belt and Black Belt certifications by organizations such as American Society for Quality.
Book Synopsis How Charts Lie: Getting Smarter about Visual Information by : Alberto Cairo
Download or read book How Charts Lie: Getting Smarter about Visual Information written by Alberto Cairo and published by W. W. Norton & Company. This book was released on 2019-10-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading data visualization expert explores the negative—and positive—influences that charts have on our perception of truth. We’ve all heard that a picture is worth a thousand words, but what if we don’t understand what we’re looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter—if we know how to read them. However, they can also lead us astray. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty—or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas. In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories. Public conversations are increasingly propelled by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie demystifies an essential new literacy, one that will make us better equipped to navigate our data-driven world.
Book Synopsis The Robotic Process Automation Handbook by : Tom Taulli
Download or read book The Robotic Process Automation Handbook written by Tom Taulli and published by Apress. This book was released on 2020-02-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Robotic Process Automation (RPA) has been around for about 20 years, it has hit an inflection point because of the convergence of cloud computing, big data and AI. This book shows you how to leverage RPA effectively in your company to automate repetitive and rules-based processes, such as scheduling, inputting/transferring data, cut and paste, filling out forms, and search. Using practical aspects of implementing the technology (based on case studies and industry best practices), you’ll see how companies have been able to realize substantial ROI (Return On Investment) with their implementations, such as by lessening the need for hiring or outsourcing. By understanding the core concepts of RPA, you’ll also see that the technology significantly increases compliance – leading to fewer issues with regulations – and minimizes costly errors. RPA software revenues have recently soared by over 60 percent, which is the fastest ramp in the tech industry, and they are expected to exceed $1 billion by the end of 2019. It is generally seamless with legacy IT environments, making it easier for companies to pursue a strategy of digital transformation and can even be a gateway to AI. The Robotic Process Automation Handbook puts everything you need to know into one place to be a part of this wave. What You'll Learn Develop the right strategy and planDeal with resistance and fears from employeesTake an in-depth look at the leading RPA systems, including where they are most effective, the risks and the costsEvaluate an RPA system Who This Book Is For IT specialists and managers at mid-to-large companies
Book Synopsis SQL for Data Scientists by : Renee M. P. Teate
Download or read book SQL for Data Scientists written by Renee M. P. Teate and published by John Wiley & Sons. This book was released on 2021-08-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jump-start your career as a data scientist—learn to develop datasets for exploration, analysis, and machine learning SQL for Data Scientists: A Beginner's Guide for Building Datasets for Analysis is a resource that’s dedicated to the Structured Query Language (SQL) and dataset design skills that data scientists use most. Aspiring data scientists will learn how to how to construct datasets for exploration, analysis, and machine learning. You can also discover how to approach query design and develop SQL code to extract data insights while avoiding common pitfalls. You may be one of many people who are entering the field of Data Science from a range of professions and educational backgrounds, such as business analytics, social science, physics, economics, and computer science. Like many of them, you may have conducted analyses using spreadsheets as data sources, but never retrieved and engineered datasets from a relational database using SQL, which is a programming language designed for managing databases and extracting data. This guide for data scientists differs from other instructional guides on the subject. It doesn’t cover SQL broadly. Instead, you’ll learn the subset of SQL skills that data analysts and data scientists use frequently. You’ll also gain practical advice and direction on "how to think about constructing your dataset." Gain an understanding of relational database structure, query design, and SQL syntax Develop queries to construct datasets for use in applications like interactive reports and machine learning algorithms Review strategies and approaches so you can design analytical datasets Practice your techniques with the provided database and SQL code In this book, author Renee Teate shares knowledge gained during a 15-year career working with data, in roles ranging from database developer to data analyst to data scientist. She guides you through SQL code and dataset design concepts from an industry practitioner’s perspective, moving your data scientist career forward!
Book Synopsis It's All Analytics - Part II by : Scott Burk
Download or read book It's All Analytics - Part II written by Scott Burk and published by CRC Press. This book was released on 2021-09-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up to 70% and even more of corporate Analytics Efforts fail!!! Even after these corporations have made very large investments, in time, talent, and money, in developing what they thought were good data and analytics programs. Why? Because the executives and decision makers and the entire analytics team have not considered the most important aspect of making these analytics efforts successful. In this Book II of "It’s All Analytics!" series, we describe two primary things: 1) What this "most important aspect" consists of, and 2) How to get this "most important aspect" at the center of the analytics effort and thus make your analytics program successful. This Book II in the series is divided into three main parts: Part I, Organizational Design for Success, discusses ....... The need for a complete company / organizational Alignment of the entire company and its analytics team for making its analytics successful. This means attention to the culture – the company culture culture!!! To be successful, the CEO’s and Decision Makers of a company / organization must be fully cognizant of the cultural focus on ‘establishing a center of excellence in analytics’. Simply, "culture – company culture" is the most important aspect of a successful analytics program. The focus must be on innovation, as this is needed by the analytics team to develop successful algorithms that will lead to greater company efficiency and increased profits. Part II, Data Design for Success, discusses ..... Data is the cornerstone of success with analytics. You can have the best analytics algorithms and models available, but if you do not have good data, efforts will at best be mediocre if not a complete failure. This Part II also goes further into data with descriptions of things like Volatile Data Memory Storage and Non-Volatile Data Memory Storage, in addition to things like data structures and data formats, plus considering things like Cluster Computing, Data Swamps, Muddy Data, Data Marts, Enterprise Data Warehouse, Data Reservoirs, and Analytic Sandboxes, and additionally Data Virtualization, Curated Data, Purchased Data, Nascent & Future Data, Supplemental Data, Meaningful Data, GIS (Geographic Information Systems) & Geo Analytics Data, Graph Databases, and Time Series Databases. Part II also considers Data Governance including Data Integrity, Data Security, Data Consistency, Data Confidence, Data Leakage, Data Distribution, and Data Literacy. Part III, Analytics Technology Design for Success, discusses .... Analytics Maturity and aspects of this maturity, like Exploratory Data Analysis, Data Preparation, Feature Engineering, Building Models, Model Evaluation, Model Selection, and Model Deployment. Part III also goes into the nuts and bolts of modern predictive analytics, discussing such terms as AI = Artificial Intelligence, Machine Learning, Deep Learning, and the more traditional aspects of analytics that feed into modern analytics like Statistics, Forecasting, Optimization, and Simulation. Part III also goes into how to Communicate and Act upon Analytics, which includes building a successful Analytics Culture within your company / organization. All-in-all, if your company or organization needs to be successful using analytics, this book will give you the basics of what you need to know to make it happen.
Book Synopsis Docker Cookbook by : Sébastien Goasguen
Download or read book Docker Cookbook written by Sébastien Goasguen and published by "O'Reilly Media, Inc.". This book was released on 2015-11-04 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're deploying applications on-premise or in the cloud, this cookbook is for developers, operators, and IT professionals who need practical solutions for using Docker. The recipes in this book will help developers go from zero knowledge to distributed applications packaged and deployed within a couple of chapters. IT professionals will be able to use this cookbook to solve everyday problems, as well as create, run, share, and deploy Docker images quickly. Operators will learn and understand what developers are excited about and start to adopt the tools that will change the way they work.--
Book Synopsis The Illusions of Entrepreneurship by : Scott A. Shane
Download or read book The Illusions of Entrepreneurship written by Scott A. Shane and published by Yale University Press. This book was released on 2008-10-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are far more entrepreneurs than most people realize. But the failure rate of new businesses is disappointingly high, and the economic impact of most of them disappointingly low, suggesting that enthusiastic would-be entrepreneurs and their investors all too often operate under a false set of assumptions. This book shows that the reality of entrepreneurship is decidedly different from the myths that have come to surround it. Scott Shane, a leading expert in entrepreneurial activity in the United States and other countries, draws on the data from extensive research to provide accurate, useful information about who becomes an entrepreneur and why, how businesses are started, which factors lead to success, and which predict a likely failure. The Illusions of Entrepreneurship is an essential resource for everyone who has dreamed of starting a new business, for investors in start-ups, for policy makers attempting to facilitate the formation and survival of new businesses, and for researchers interested in the economic impact of entrepreneurial activity. Scott Shane offers research-based answers to these questions and many others: · Why do people start businesses? · What industries are popular for start-ups? · How many jobs do new businesses create? · How do entrepreneurs finance their start-ups? · What makes some locations and some countries more entrepreneurial than others? · What are the characteristics of the typical entrepreneur? · How well does the typical start-up perform? · What strategies contribute to the survival and profitability of new businesses over time?
Book Synopsis Marketing Data Science by : Thomas W. Miller
Download or read book Marketing Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-05-02 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Book Synopsis The Definitive Guide to DAX by : Alberto Ferrari
Download or read book The Definitive Guide to DAX written by Alberto Ferrari and published by Microsoft Press. This book was released on 2015-10-14 with total page 1515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authoritative guide will teach you the DAX language for business intelligence, data modeling, and analytics. Leading Microsoft BI consultants Marco Russo and Alberto Ferrari help you master everything from table functions through advanced code and model optimization. You’ll learn exactly what happens under the hood when you run a DAX expression, how DAX behaves differently from other languages, and how to use this knowledge to write fast, robust code. If you want to leverage all of DAX’s remarkable power and flexibility, this no-compromise “deep dive” is exactly what you need. Perform powerful data analysis with DAX for Microsoft SQL Server Analysis Services, Excel, and Power BI Master core DAX concepts, including calculated columns, measures, and error handling Understand evaluation contexts and the CALCULATE and CALCULATETABLE functions Perform time-based calculations: YTD, MTD, previous year, working days, and more Work with expanded tables, complex functions, and elaborate DAX expressions Perform calculations over hierarchies, including parent/child hierarchies Use DAX to express diverse and unusual relationships Measure DAX query performance with SQL Server Profiler and DAX Studio
