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Alcoholism Treatment Marketing
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Book Synopsis Alcoholism Treatment Marketing by : Donald Self
Download or read book Alcoholism Treatment Marketing written by Donald Self and published by Routledge. This book was released on 2014-04-04 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.
Book Synopsis Marketing Alcoholism Treatment in Washington State by : Robert Alfred Riopelle
Download or read book Marketing Alcoholism Treatment in Washington State written by Robert Alfred Riopelle and published by . This book was released on 1986 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Select Committee on Children, Youth, and Families Publisher : ISBN 13 : Total Pages :160 pages Book Rating :4.:/5 (319 download)
Book Synopsis Confronting the Impact of Alcohol Labeling and Marketing on Native American Health and Culture by : United States. Congress. House. Select Committee on Children, Youth, and Families
Download or read book Confronting the Impact of Alcohol Labeling and Marketing on Native American Health and Culture written by United States. Congress. House. Select Committee on Children, Youth, and Families and published by . This book was released on 1992 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A congressional hearing examined the effects of alcohol labeling and marketing on Native American health and culture. The focus of the hearing was on "Crazy Horse" malt liquor, a product named for the spiritual and political leader of the Native American Sioux. Following opening remarks by presiding committee chairwoman, Patricia Schroeder, the brewery in question, by letter, objected to not being allowed to participate in the hearing and denied the allegation of targeting Native Americans in marketing its product. A fact sheet provides information on the following issues: (1) alcohol as a major cause of disease, injury, and death among Native Americans; (2) the high rate of alcohol use among Native American youth and problems associated with alcohol use such as driving under the influence, increased sexual behavior, and a high suicide rate among Native Americans; (3) the importance of cultural traditions in alcohol prevention and treatment programs for Native American youth; (4) the practice of alcohol advertisements targeting high-risk groups; and (5) public and court response to the practice of targeted advertising. Also included are testimonies and prepared statements addressing the topics covered in the fact sheet made by members of the U.S. Congress and state legislatures, federal health officials, tribal leaders, and health professionals. (LP)
Book Synopsis The Cure for Alcoholism by : Roy Eskapa
Download or read book The Cure for Alcoholism written by Roy Eskapa and published by BenBella Books. This book was released on 2012-10-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, there is a cure for alcoholism. This is the first step. Featuring new and updated information and studies, including an introduction by actress Claudia Christian, the second edition of The Cure for Alcoholism delivers exactly what millions of alcoholics and families of alcoholics have been hoping for: a painless, dignified, and medically proven cure for their addiction. Backed by 82 clinical trials and research that extends back to 1964, The Sinclair Method deploys an opiate-blocking medication in a very specific way—in combination with ongoing drinking—to extinguish the addictive "software" in the brain. The de-addiction process rolls back the addictive mechanism in the brain to its original pre-addicted state—before the first drink was consumed, making this program an actual cure for alcoholism. Drs. Roy Eskapa and David Sinclair of The Sinclair Method have put together a sound scientific book that proves that with this particular method, alcoholism can be cured in more than 78 percent of patients. What's more, the treatment avoids the dangerous withdrawal symptoms, allowing patients to detox gradually and safely while they are still drinking. This removes the need for expensive and unpleasant inpatient rehabilitation programs. Actual drinking levels and cravings automatically decrease until control over alcohol is restored. The bottom line is that patients can control their drinking or stop altogether with the simple yet powerful process outlined in The Cure for Alcoholism. Including a new introduction by actress Claudia Christian about The Sinclair Method's impact on her life, updated trial information, and a letter explaining the treatment that can be given to doctors by patients, The Cure for Alcoholism is a revolutionary book for anyone who wants to gain control over drinking.
Book Synopsis The Essential Handbook of Treatment and Prevention of Alcohol Problems by : Nick Heather
Download or read book The Essential Handbook of Treatment and Prevention of Alcohol Problems written by Nick Heather and published by John Wiley & Sons. This book was released on 2004-02-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last three decades have seen an explosion of social, psychological and clinical research to identify effective strategies to prevent and treat alcohol-related problems. This “Essential Handbook” contains an updated selection of reviews of “what works” drawn from the critically acclaimed International Handbook of Alcohol Dependence and Problems. Selected specifically for health and other professionals, who need to provide effective responses in their work, these authoritative, science-based reviews are a distillation of the more practical elements, designed to save time for the busy practitioner.
Book Synopsis Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems by : Robert Zimmerman
Download or read book Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems written by Robert Zimmerman and published by . This book was released on 1997 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by OUP Oxford. This book was released on 2010-02-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: No Ordinary Commodity - Research and Public Policy Second Edition is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective analytical basis on which to build relevant policies globally and informs policy-makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and international. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, realistic, and coordinated. It will appeal to those involved in both addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians. A companion volume published by Oxford University Press, 'Drug Policy and the Public Good', is also available.
Book Synopsis In Focus by : National Clearinghouse for Alcohol Information
Download or read book In Focus written by National Clearinghouse for Alcohol Information and published by . This book was released on 1977 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis National Library of Medicine Current Catalog by : National Library of Medicine (U.S.)
Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1989 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :American Psychiatric Association Publisher :American Psychiatric Pub ISBN 13 :0890426821 Total Pages :226 pages Book Rating :4.8/5 (94 download)
Book Synopsis The American Psychiatric Association Practice Guideline for the Pharmacological Treatment of Patients With Alcohol Use Disorder by : American Psychiatric Association
Download or read book The American Psychiatric Association Practice Guideline for the Pharmacological Treatment of Patients With Alcohol Use Disorder written by American Psychiatric Association and published by American Psychiatric Pub. This book was released on 2018-01-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use disorder (AUD) is a major public health problem in the United States. The estimated 12-month and lifetime prevalence values for AUD are 13.9% and 29.1%, respectively, with approximately half of individuals with lifetime AUD having a severe disorder. AUD and its sequelae also account for significant excess mortality and cost the United States more than $200 billion annually. Despite its high prevalence and numerous negative consequences, AUD remains undertreated. In fact, fewer than 1 in 10 individuals in the United States with a 12-month diagnosis of AUD receive any treatment. Nevertheless, effective and evidence-based interventions are available, and treatment is associated with reductions in the risk of relapse and AUD-associated mortality. The American Psychiatric Association Practice Guideline for the Pharmacological Treatment of Patients With Alcohol Use Disorder seeks to reduce these substantial psychosocial and public health consequences of AUD for millions of affected individuals. The guideline focuses specifically on evidence-based pharmacological treatments for AUD in outpatient settings and includes additional information on assessment and treatment planning, which are an integral part of using pharmacotherapy to treat AUD. In addition to reviewing the available evidence on the use of AUD pharmacotherapy, the guideline offers clear, concise, and actionable recommendation statements, each of which is given a rating that reflects the level of confidence that potential benefits of an intervention outweigh potential harms. The guideline provides guidance on implementing these recommendations into clinical practice, with the goal of improving quality of care and treatment outcomes of AUD.
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis Alcohol Use/Abuse Among Latinos by : Melvin Delgado
Download or read book Alcohol Use/Abuse Among Latinos written by Melvin Delgado and published by Routledge. This book was released on 2014-06-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Alcohol Use/Abuse Among Latinos: Issues and Examples of Culturally Competent Services, you will learn how to design and improve services for Latinos with substance abuse problems by understanding that the cultures and personal backgrounds of your clients are crucial to the counseling process. This text will also show you how these service skills apply to the individual, family, or an entire community. Studies show that, according to patients, culturally sensitive and responsive practitioners are generally more credible, trusted, and effective. Alcohol Use/Abuse Among Latinos takes into account several different aspects that will help you develop these traits and provide successful services for Latinos dealing with alcohol or other drug problems. You’ll gain valuable insight into: the five elements that are vital to a successful ATOD (Alcohol, tobacco and Other Drug) service--multiculturism, resilience/strengths, competence, community capacity development, and community participation--plus a detailed explanation of why they are needed step-by-step instructions for using three methods, supervision, inservice training, and consultation, as means of providing ongoing learning of cross-cultural competencies to practitioners why key factors such as economic background, gender, and sexual orientation need to be taken into consideration for ATOD services to be effective demographic patterns and case studies of Latino users and abusers of alcohol and other drugs that illustrate the growing number of Latinos in need of ATOD services why the practitioner needs to be aware of how family importance, values attached to cooperation versus competition, sociability, respect, and action-oriented problem-solving play a role in effective services for Latinos the need for practitioners to understand how ethnic identity, biculturality, Spanish language fluency, gender-specific role expectations, skin color, and overall sense of self can affect the success of services for Latino teenagers how excessive marketing of alcohol to Latino communities, lack of representation, and a lack of community involvement are key barriers to successful ATOD services for Latinos Alcohol Use/Abuse Among Latinos also discusses Latino mens’and womens’individual needs concerning substance abuse. One of the topics addressed, the loss of self-esteem, has been found to be a contributing factor to alcohol use and abuse for Latinas. It offers ways you can promote self-esteem in your Latina clients by focusing on their cultural heritage and pride. In addition, this text takes a unique look Latina lesbians and how training through educational and agency internship programs can promote awareness to your clients’ special needs concerning substance abuse. Alcohol Use/Abuse Among Latinos will help you provide all of your Latino clients with efficient and culture-friendly services for resisting or overcoming the abuse of alcohol, tobacco, or other drugs.
Book Synopsis Under the Influence by : James Robert Milam
Download or read book Under the Influence written by James Robert Milam and published by Bantam. This book was released on 2011-08-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic guide to alcoholism returns with new, enlightening research that confirms the revolutionary ideas first trailblazed by this book in a time when such theories were unheard of—now featuring a new foreword, new resources, and the same reliable insights and easy-to-read style. “This book is truly informative, powerful, and an invaluable resource on overcoming alcoholism.”—Angela Diaz, M.D., Ph.D., M.P.H. Ten of millions of Americans suffer from alcoholism, yet most people still wrongly believe that alcoholism is a psychological or moral problem that can be “cured” once the purported underlying psychological problems or moral failings of the alcoholic are addressed. Based on groundbreaking scientific research, Under the Influence examines the physical factors that set alcoholics and non-alcoholics apart, and suggests a bold, stigma-free way of understanding and treating the disease of alcoholism. You’ll learn: • How to tell if someone you know is an alcoholic. • The progressive stages of alcoholism. • How to help an alcoholic into treatment and how to choose the right treatment program. • Why diet and nutritional therapy are essential elements of treatment. • Why frequently prescribed medications can be dangerous for alcoholics. • How to ensure a lasting recovery. An essential resource for anyone hoping to better understand the nature of alcoholism—whether you are looking to support a loved one or learning how to best care for yourself—it’s no wonder this innovative work has been hailed as “the best book ever written on alcoholism” (AA Beyond Belief). This special updated edition of Under the Influence will continue to earn its standing as a classic in the alcoholism field for years to come.
Book Synopsis A Guide to Planning Alcoholism Treatment Programs by :
Download or read book A Guide to Planning Alcoholism Treatment Programs written by and published by . This book was released on 1986 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Alcoholism Services Handbook for Prepaid Group Plans by : Harold R. Hunter
Download or read book Alcoholism Services Handbook for Prepaid Group Plans written by Harold R. Hunter and published by . This book was released on 1982 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Office of the Surgeon General Publisher :Createspace Independent Publishing Platform ISBN 13 :9781974580620 Total Pages :420 pages Book Rating :4.5/5 (86 download)
Book Synopsis Facing Addiction in America by : Office of the Surgeon General
Download or read book Facing Addiction in America written by Office of the Surgeon General and published by Createspace Independent Publishing Platform. This book was released on 2017-08-15 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: All across the United States, individuals, families, communities, and health care systems are struggling to cope with substance use, misuse, and substance use disorders. Substance misuse and substance use disorders have devastating effects, disrupt the future plans of too many young people, and all too often, end lives prematurely and tragically. Substance misuse is a major public health challenge and a priority for our nation to address. The effects of substance use are cumulative and costly for our society, placing burdens on workplaces, the health care system, families, states, and communities. The Report discusses opportunities to bring substance use disorder treatment and mainstream health care systems into alignment so that they can address a person's overall health, rather than a substance misuse or a physical health condition alone or in isolation. It also provides suggestions and recommendations for action that everyone-individuals, families, community leaders, law enforcement, health care professionals, policymakers, and researchers-can take to prevent substance misuse and reduce its consequences.
Book Synopsis A Nation Under the Influence by : J. Vincent Peterson
Download or read book A Nation Under the Influence written by J. Vincent Peterson and published by Allyn & Bacon. This book was released on 2003 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the reader with a an up-to-date view of alcohol abuse in America. Coverage includes a historical perspective, and the nature of alcohol use and abuse. Dependence, treatment, and alcohol use and health issues are covered. Alcohol's impact on different sectors in our society, as well as economic and social issues on the U.S. economy are discussed. Coverage of special populations, marketing and advertising issues, as well as primary and secondary methods of prevention and other solutions, help make this book well-rounded and the most current available on the market today. Issues of underage drinking, the stages of alcohol dependence, the relationship of the "family disease" are also discussed. Relevant internet sites are presented throughout the book, and in a comprehensive appendix. Anyone interested in the issues surrounding alcoholism in our contemporary society. This could include: Educators, counselors, social workers, correctional facilities and the public at large.
