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Alcoholic Beverage Advertising
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Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :372 pages Book Rating :4.0/5 (18 download)
Book Synopsis Alcoholic Beverage Advertising by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Download or read book Alcoholic Beverage Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1958 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism Publisher : ISBN 13 : Total Pages :794 pages Book Rating :4.F/5 ( download)
Book Synopsis Alcohol Advertising by : United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Download or read book Alcohol Advertising written by United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism and published by . This book was released on 1985 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Drink Talking written by Penny Dade and published by . This book was released on 2008 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns of consumption of the British drinker. The most famous and evocative advertising campaigns are revisited alongside many less well-known but equally fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness to Smirnoff, via Babycham and Cinzano, British drinking habits are revealed and illuminated through illustrations of the most memorable advertisements in full colour. Each chapter covers a decade of the twentieth century up to the beginning of the twenty-first, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements."--BOOK JACKET.
Book Synopsis Advertising & Society by : Benjamin D. Singer
Download or read book Advertising & Society written by Benjamin D. Singer and published by Don Mills, Ont. : Addison-Wesley. This book was released on 1986 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :430 pages Book Rating :4.0/5 (18 download)
Book Synopsis Advertising of Alcoholic Beverages by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Advertising of Alcoholic Beverages written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer Publisher : ISBN 13 : Total Pages :146 pages Book Rating :4.F/5 ( download)
Book Synopsis Alcohol Beverage Advertising Act, S. 664 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Download or read book Alcohol Beverage Advertising Act, S. 664 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer and published by . This book was released on 1992 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :514 pages Book Rating :4.0/5 (18 download)
Book Synopsis Advertising of Alcoholic Beverages by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Advertising of Alcoholic Beverages written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1954 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States Department of Transportation Publisher :National Academies Press ISBN 13 :0309034493 Total Pages :136 pages Book Rating :4.3/5 (9 download)
Book Synopsis Alcohol in America by : United States Department of Transportation
Download or read book Alcohol in America written by United States Department of Transportation and published by National Academies Press. This book was released on 1985-02-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."
Book Synopsis Alcohol Advertising and Young People's Drinking by : B. Gunter
Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :356 pages Book Rating :4.0/5 (13 download)
Book Synopsis Liquor Advertising by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Download or read book Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers legislation to prohibit all interstate liquor advertising, including radio and TV advertising.
Book Synopsis Uniform Standards for Advertising of Alcoholic Beverages in Newspapers and Magazines: an Official Study by : Joint Committee of the States to Study Alcoholic Beverage Laws
Download or read book Uniform Standards for Advertising of Alcoholic Beverages in Newspapers and Magazines: an Official Study written by Joint Committee of the States to Study Alcoholic Beverage Laws and published by . This book was released on 1963 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :236 pages Book Rating :4.3/5 ( download)
Book Synopsis Liquor Advertising by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Download or read book Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1948 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers legislation to ban advertisements of alcoholic beverages in interstate media.
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :302 pages Book Rating :4.0/5 (13 download)
Book Synopsis Liquor Advertising Over Radio and Television by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Download or read book Liquor Advertising Over Radio and Television written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1952 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :484 pages Book Rating :4.:/5 (34 download)
Book Synopsis Liquor Advertising by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Download or read book Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1950 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :392 pages Book Rating :4.:/5 (318 download)
Book Synopsis Liquor Advertising by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Download or read book Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1954 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers legislation to prohibit the advertisement of alcoholic beverages in interstate media.
Download or read book Whisky written by Graham Stewart and published by Elsevier. This book was released on 2014-08-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner Includes a chapter on marketing and selling whisky Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
