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Author : Benjamin D. Singer
Publisher : Don Mills, Ont. : Addison-Wesley
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (9 download)
Download or read book Advertising & Society written by Benjamin D. Singer and published by Don Mills, Ont. : Addison-Wesley. This book was released on 1986 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.F/5 ( download)
Download or read book Alcoholic Beverage Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1958 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (121 download)
Download or read book Health Warnings on Alcoholic Beverage Advertisements written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1990 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (51 download)
Download or read book Alcohol Beverage Advertising Act, S. 664 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer and published by . This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. Gunter
Publisher : Springer
ISBN 13 : 0230290582
Total Pages : 241 pages
Book Rating : 4.2/5 (32 download)
Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author : United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.F/5 ( download)
Download or read book Alcohol Advertising written by United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism and published by . This book was released on 1985 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joint Committee of the States to Study Alcoholic Beverage Laws
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.X/5 ( download)
Download or read book Uniform Standards for Advertising of Alcoholic Beverages in Newspapers and Magazines: an Official Study written by Joint Committee of the States to Study Alcoholic Beverage Laws and published by . This book was released on 1963 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.0/5 (18 download)
Download or read book Advertising of Alcoholic Beverages written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1954 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marjatta Montonen
Publisher : WHO Regional Office Europe
ISBN 13 : 9789289013260
Total Pages : 176 pages
Book Rating : 4.0/5 (132 download)
Download or read book Alcohol and the Media written by Marjatta Montonen and published by WHO Regional Office Europe. This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses alcohol problems the images presented in the media. It suggests that whilst alcohol advertising is not a negligible influence on the abuse of alcohol, it would be wrong to assume that restricting it would reduce the level of alcohol consumption or alcohol-related problems.
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.0/5 (17 download)
Download or read book Alcohol Beverage Advertising Act, S. 664 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer and published by . This book was released on 1992 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Aarti T More
Publisher : JEC PUBLICATION
ISBN 13 : 9358506318
Total Pages : 162 pages
Book Rating : 4.3/5 (585 download)
Download or read book Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs) written by Dr. Aarti T More and published by JEC PUBLICATION. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.0/5 (13 download)
Download or read book Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers legislation to prohibit all interstate liquor advertising, including radio and TV advertising.
Author :
Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.E/5 ( download)
Download or read book Beverage Media written by and published by . This book was released on 2010-12 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Congress. House. Committee on interstate and foreign commerce
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising of Alcoholic Beverages ... Hearings ... on H.R. 1227 .. May 19, 20, 21, and 24, 1954 written by United States. Congress. Congress. House. Committee on interstate and foreign commerce and published by . This book was released on 1954 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.:/5 (34 download)
Download or read book Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1950 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph C. Fisher
Publisher : Praeger
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising, Alcohol Consumption, and Abuse written by Joseph C. Fisher and published by Praeger. This book was released on 1993-08-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.0/5 (18 download)
Download or read book Advertising of Alcoholic Beverages written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
