Ai Powered Automation Revolutionizing Business Processes

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AI-Powered Automation: Revolutionizing Business Processes

Author : LucieArt
Publisher : Selfpublishing
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI-Powered Automation: Revolutionizing Business Processes by : LucieArt

Download or read book AI-Powered Automation: Revolutionizing Business Processes written by LucieArt and published by Selfpublishing . This book was released on 2024-08-29 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: "AI-Powered Automation: Revolutionizing Business Processes" is your essential guide to transforming your business operations with cutting-edge artificial intelligence technologies. This comprehensive book delves into how AI can automate and optimize your business processes, driving efficiency and innovation across various functions. Discover how AI can enhance productivity, reduce costs, and improve accuracy through practical applications and real-world examples. From understanding the fundamentals of AI and automation to implementing these technologies in your business, this guide offers actionable insights for business leaders, managers, and technology enthusiasts. Explore key topics such as AI-driven decision-making, robotic process automation, and industry-specific applications. Learn about the latest trends, tools, and technologies that can revolutionize your business operations and position you ahead of the competition. Whether you're looking to streamline operations, improve customer experience, or leverage data for strategic advantage, this book provides the knowledge and tools needed to harness the power of AI. Start your journey towards a more efficient and innovative business today with "AI-Powered Automation."

Artificial Intelligence

Author : Harvard Business Review
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Competing in the Age of AI

Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Artificial Intelligence in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Enterprise Artificial Intelligence Transformation

Author : Rashed Haq
Publisher : John Wiley & Sons
ISBN 13 : 1119665973
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Enterprise Artificial Intelligence Transformation by : Rashed Haq

Download or read book Enterprise Artificial Intelligence Transformation written by Rashed Haq and published by John Wiley & Sons. This book was released on 2020-06-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Artificial Intelligence Transformation AI is everywhere. From doctor's offices to cars and even refrigerators, AI technology is quickly infiltrating our daily lives. AI has the ability to transform simple tasks into technological feats at a human level. This will change the world, plain and simple. That's why AI mastery is such a sought-after skill for tech professionals. Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for over 10 years. He shares that expertise in the new book, Enterprise Artificial Intelligence Transformation. The first of its kind, this book grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. As AI continues to grow into a necessary feature for many businesses, more and more leaders are interested in harnessing the technology within their own organizations. In this new book, leaders will learn to master AI fundamentals, grow their career opportunities, and gain confidence in machine learning. Enterprise Artificial Intelligence Transformation covers a wide range of topics, including: Real-world AI use cases and examples Machine learning, deep learning, and slimantic modeling Risk management of AI models AI strategies for development and expansion AI Center of Excellence creating and management If you're an industry, business, or technology professional that wants to attain the skills needed to grow your machine learning capabilities and effectively scale the work you're already doing, you'll find what you need in Enterprise Artificial Intelligence Transformation.

Data-Driven HR

Author : Bernard Marr
Publisher : Kogan Page Publishers
ISBN 13 : 0749482478
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Data-Driven HR by : Bernard Marr

Download or read book Data-Driven HR written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

Business Trends in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119795575
Total Pages : 359 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Business Trends in Practice by : Bernard Marr

Download or read book Business Trends in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2021-11-15 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.

Artificial Intelligence in Healthcare

Author : Adam Bohr
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

INTELLIGENT AUTOMATION

Author : PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.)
Publisher :
ISBN 13 : 9811235848
Total Pages : 431 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis INTELLIGENT AUTOMATION by : PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.)

Download or read book INTELLIGENT AUTOMATION written by PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.) and published by . This book was released on 2020 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt:

AI and the Future of Work:Preparing for the AI-Driven Job Market

Author : LucieArt
Publisher : Selfpublishing
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI and the Future of Work:Preparing for the AI-Driven Job Market by : LucieArt

Download or read book AI and the Future of Work:Preparing for the AI-Driven Job Market written by LucieArt and published by Selfpublishing . This book was released on 2024-09-03 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: "AI and the Future of Work: Preparing for the AI-Driven Job Market" is your essential guide to navigating the transformative effects of artificial intelligence on today's job market. This comprehensive book delves into how AI is reshaping job roles, the skills required for future success, and strategies to adapt to these changes. Whether you're an individual looking to stay ahead in your career, an organization seeking to integrate AI effectively, or a policymaker shaping future workforce policies, this guide provides actionable insights to help you thrive in an AI-driven world. Explore the impact of AI technologies on various industries, learn about the critical skills needed to succeed, and discover strategies for integrating AI into the workplace. Understand ethical considerations, the role of government, and emerging trends in AI that will shape the future of work. With real-world case studies and practical advice, this book is an invaluable resource for anyone preparing for the AI-driven job market.

The AI-Powered Workplace

Author : Ronald Ashri
Publisher : Apress
ISBN 13 : 1484254767
Total Pages : 178 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The AI-Powered Workplace by : Ronald Ashri

Download or read book The AI-Powered Workplace written by Ronald Ashri and published by Apress. This book was released on 2019-12-09 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering the next wave of digital transformation. Artificial intelligence has an ever-increasing significance in our daily lives, and there is no difference when it comes to our workplaces. It is up to you to choose how to utilize these new tools to sharpen your organization’s competitive advantage, improve your team’s well-being, and help your business thrive. In The AI-Powered Workplace, author Ronald Ashri provides a map of the digital landscape to guide you on this timely journey. You’ll understand how the combination of AI, data, and conversational collaboration platforms—such as Slack, Microsoft Teams, and Facebook Workplace—is leading us to a radical shift in how we communicate and solve problems in the modern workplace. Our ability to automate decision-making processes through the application of AI techniques and through modern collaboration tools is a game-changer. Ashri skillfully presents his industry expertise and captivating insights so you have a thorough understanding of how to best combine these technologies with execution strategies that are optimized to your specific needs. The AI-Powered Workplace is an essential technical, cultural, and business handbook that arms you with clear steps to redefine and improve how you get work done. Software is now a proactive workplace partner revolutionizing all aspects of our professional lives from how we collaborate in the digital sphere to the literal physical environments in which we operate our business. This book not only ensures that you do not get left behind, but that you are consistently light years ahead of the pack. What You'll Learn Learn how the introduction of AI-powered applications in the workplace replaces or augments our capabilities and enables activities that were not possible beforeRealize how the combination of AI, data, and messaging platforms (Slack, Microsoft Teams, Skype, WhatsApp) leads to a radical shift in how we communicate, collaborate, and solve problemsDevelop strategies for the digital transformation of organizations through the use of AI-powered applications (from simple chatbots to more complex conversational applications) that operate within messaging environments we use to collaborate with our colleagues dailyKnow the dangers and ethical questions that the introduction of these technologies can cause in the workplace Who This Book is For Professionals at all levels interested in learning how AI, conversational platforms, and data can change organizations, including but not limited to team leaders, managers, and CxOs

AI for Small Businesses: Competitive Strategies for the Digital Age

Author : LucieArt
Publisher : Selfpublishing
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI for Small Businesses: Competitive Strategies for the Digital Age by : LucieArt

Download or read book AI for Small Businesses: Competitive Strategies for the Digital Age written by LucieArt and published by Selfpublishing . This book was released on 2024-09-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: "AI for Small Businesses: Competitive Strategies for the Digital Age" offers an essential guide for small business owners seeking to leverage artificial intelligence to stay ahead in today’s competitive market. In a world where digital transformation is crucial, this book provides practical insights and actionable strategies to harness the power of AI. Explore how AI can revolutionize your operations, enhance customer experiences, and drive growth. From understanding the fundamentals of AI to implementing AI-driven marketing, customer service, and financial management strategies, this book covers it all. Learn how AI can automate routine tasks, optimize your marketing campaigns, and provide valuable data insights to make informed business decisions. With comprehensive chapters on customer engagement, operational efficiency, and the future of AI, this guide equips you with the knowledge to adapt and thrive in an AI-driven marketplace. Stay competitive and unlock new opportunities with the transformative power of AI.

Ignite AI

Author : Kalyanasundaram K
Publisher : Kalyanasundaram K
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ignite AI by : Kalyanasundaram K

Download or read book Ignite AI written by Kalyanasundaram K and published by Kalyanasundaram K. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ignite AI: Unleashing the Power of AI" is a comprehensive and enlightening exploration into the world of Artificial Intelligence (AI) and its transformative impact on various industries and aspects of our lives. This book delves deep into the potential of AI technologies, revealing how they are reshaping the future of work, education, healthcare, and business. From automating mundane tasks to revolutionizing decision-making processes, AI is at the forefront of innovation and progress. "Ignite AI" delves into the applications of AI in diverse sectors, showcasing how it is enhancing human potential, driving business transformation, and addressing global challenges. Throughout the pages of "Ignite AI," readers will gain insights into the ethical considerations associated with AI adoption, privacy concerns, and the need for responsible AI practices. The book emphasizes the importance of striking a balance between the benefits of AI and ensuring it is harnessed ethically and equitably for the betterment of society. Whether you are a technology enthusiast, business leader, policymaker, or simply curious about the revolutionary world of AI, "Ignite AI" is a compelling guide that empowers readers to grasp the opportunities AI presents while embracing its ethical implications. With a blend of expert analysis, real-world examples, and forward-thinking perspectives, this book ignites a passion for understanding and utilizing AI to unlock the full potential of the future.

Artificial Intelligence for Smart Technology in the Hospitality and Tourism Industry

Author : Vinod Kumar Shukla
Publisher : CRC Press
ISBN 13 : 1000935280
Total Pages : 328 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Artificial Intelligence for Smart Technology in the Hospitality and Tourism Industry by : Vinod Kumar Shukla

Download or read book Artificial Intelligence for Smart Technology in the Hospitality and Tourism Industry written by Vinod Kumar Shukla and published by CRC Press. This book was released on 2024-07-05 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume on the shifting requirements of the hospitality service industry aims to incorporate smart information technology into tourism services. A resource written specifically for tourism service industry professionals, it provides a focused approach to introducing Industry 4.0-related technologies. It explains how artificial intelligence can support a company’s strategy to revolutionize the business by using smart technology most effectively. The chapters explore artificial intelligence, Internet of Things, big data, blockchain, and automation and robotics in the hospitality industry.

AI-powered Enterprise Resource Planning

Author : Pradeep K. Suri
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI-powered Enterprise Resource Planning by : Pradeep K. Suri

Download or read book AI-powered Enterprise Resource Planning written by Pradeep K. Suri and published by Blue Rose Publishers. This book was released on 2023-08-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI-powered Enterprise Resource Planning Intelligence" by Pradeep K. Suri explores the integration of AI with ERP systems. The book provides a comprehensive understanding of AI and ERP convergence, guiding businesses to leverage AI technologies and maximize data potential. Key features include exploring AI foundations, understanding ERP evolution and challenges, discovering the benefits of AI-ERP integration, practical applications of AI in ERP systems, overcoming integration obstacles, and learning best practices for successful implementation. The book emphasizes the balance between human and machine collaboration, enabling organizations to harness AI's power while preserving the human touch for sustainable competitive advantage in the digital world. It's a valuable resource for business leaders, IT professionals, researchers, and anyone interested in AI's transformative potential in the enterprise.

AI-Powered Productivity

Author : Asma Asfour
Publisher : Asma Asfour
ISBN 13 :
Total Pages : 311 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI-Powered Productivity by : Asma Asfour

Download or read book AI-Powered Productivity written by Asma Asfour and published by Asma Asfour. This book was released on 2024-08-06 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI-Powered Productivity is a guide to understanding and using AI and generative tools in professional settings. Chapter 1 introduces AI basics, its impact on various sectors, and an overview of generative AI tools. Chapter 2 delves into large language models exploring their integration with multimodal technologies and effects on productivity. Chapter 3 offers a practical guide to mastering LLM prompting and customization, with tutorials on crafting effective prompts and advanced techniques, including real-world examples of AI applications. Chapter 4 examines how AI can enhance individual productivity, focusing on professional and personal benefits, ethical use, and future trends. Chapter 5 addresses data-driven decision-making, covering data analysis techniques, AI in trend identification, consumer behavior analysis, strategic planning, and product development. Chapter 6 discusses strategic and ethical considerations, including AI feasibility, tool selection, multimodal workflows, and best practices for ethical AI development and deployment. Chapter 7 highlights AI's role in transforming training and professional development, covering structured training programs, continuous learning initiatives, and fostering a culture of innovation and experimentation. Chapter 8 provides a guide to successfully implementing AI in organizations, discussing team composition, collaborative approaches, iterative development processes, and strategic alignment for AI initiatives. Finally, Chapter 9 looks ahead to the future of work, preparing readers for the AI revolution by addressing training and education, career paths, common fears, and future workforce trends. This book is designed for both beginners and professionals, offering a deep dive into AI concepts, tools, and practices that define the current AI landscape.

8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE POTENTIAL

Author : M.S. Loganathan
Publisher : Shanlax Publications
ISBN 13 : 936163223X
Total Pages : 229 pages
Book Rating : 4.3/5 (616 download)

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Book Synopsis 8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE POTENTIAL by : M.S. Loganathan

Download or read book 8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE POTENTIAL written by M.S. Loganathan and published by Shanlax Publications. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference proceedings of the 8th International Conference on Sustainable Commerce through AI, Crystal-2024, likely include a collection of papers, presentations, and discussions that took place during the event. These proceedings would cover a wide range of topics related to the application of Artificial Intelligence (AI) in Commerce, reflecting the theme of "Unlock the Potential." The proceedings may include Research papers, detailed studies and findings related to AI tools and techniques in various aspects of commerce such as Marketing, Finance, Human Resource, and others. It also include paper presentation summaries of research papers presented at the conference, covering topics like AI applications, case studies, and innovative approaches in commerce. Overall, the conference proceedings would serve as a comprehensive resource for researchers, practitioners, and policymakers interested in understanding the current state and future directions of AI in commerce, providing valuable insights and inspiring further research and collaboration in this field.