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Ai Impacts In Digital Consumer Behavior
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Book Synopsis AI Impacts in Digital Consumer Behavior by : Musiolik, Thomas Heinrich
Download or read book AI Impacts in Digital Consumer Behavior written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-03-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich
Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by . This book was released on 2019 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Book Synopsis Innovative Computing by : Jason C. Hung
Download or read book Innovative Computing written by Jason C. Hung and published by Springer Nature. This book was released on 2022-01-04 with total page 1760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises select proceedings of the 4th International Conference on Innovative Computing (IC 2021) focusing on cutting-edge research carried out in the areas of information technology, science, and engineering. Some of the themes covered in this book are cloud communications and networking, high performance computing, architecture for secure and interactive IoT, satellite communication, wearable network and system, infrastructure management, etc. The essays are written by leading international experts, making it a valuable resource for researchers and practicing engineers alike.
Book Synopsis Fostering Inclusive Education With AI and Emerging Technologies by : Sanmugam, Mageswaran
Download or read book Fostering Inclusive Education With AI and Emerging Technologies written by Sanmugam, Mageswaran and published by IGI Global. This book was released on 2024-10-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancement of artificial intelligence (AI) and emerging technologies presents a transformative opportunity for the field of education by fostering greater inclusivity and accessibility. AI-powered tools can personalize learning experiences, adapting to the unique needs of students with diverse learning styles, abilities and backgrounds. Emerging technologies can provide immersive and interactive experiences that break down barriers for students with disabilities or those in remote or underserved areas. These technologies have the potential to create a more equitable educational environment, ensuring that all learners, regardless of their circumstances, have the opportunity to succeed. Fostering Inclusive Education With AI and Emerging Technologies explores how these technologies can be leveraged to foster inclusive education, ensuring equitable learning opportunities for all students, regardless of their physical, cognitive, or socio-economic status. It discusses the integration of AI tools to personalize learning experiences, the use of virtual and augmented reality for immersive learning environments, and the implementation of blockchain for secure and transparent educational records. Covering topics such as adaptive learning environments, mobile technologies, and inclusive education, this book is an excellent resource for educators, academicians, researchers, scholars, instructors, instructional designers, pre-service teachers, and more.
Book Synopsis The Economics of Artificial Intelligence by : Ajay Agrawal
Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.
Book Synopsis Impact of AI and Tech-Driven Solutions in Hospitality and Tourism by : Talukder, Mohammad Badruddoza
Download or read book Impact of AI and Tech-Driven Solutions in Hospitality and Tourism written by Talukder, Mohammad Badruddoza and published by IGI Global. This book was released on 2024-08-14 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.
Book Synopsis Navigating the Future of Finance in the Age of AI by : Pandow, Bilal Ahmad
Download or read book Navigating the Future of Finance in the Age of AI written by Pandow, Bilal Ahmad and published by IGI Global. This book was released on 2024-08-26 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial landscape is rapidly evolving, and professionals must keep pace with the complex relationship between traditional financial practices and cutting-edge technologies. The integration of Artificial Intelligence (AI) and Machine Learning (ML) into finance presents a transformative shift that requires a deep understanding and strategic approach. Navigating the Future of Finance in the Age of AI offers a comprehensive exploration of AI's impact on the financial sector, from predictive analytics to algorithmic trading strategies. Each chapter is written by experts in the field, and they provide practical insights and real-world examples to make complex concepts accessible and actionable. The book also delves into regulatory challenges, ethical considerations, and case studies, equipping readers with the tools needed to harness AI's transformative power in finance. Whether you are a finance professional seeking to enhance decision-making, a data scientist aiming to apply ML techniques in finance, or an academic exploring AI's role in financial innovation, this book is an indispensable resource that offers a roadmap to navigate the complexities of AI-driven finance and seize the opportunities it presents.
Book Synopsis Sustainable Development, Humanities, and Social Sciences for Society 5.0 by : Jermsittiparsert, Kittisak
Download or read book Sustainable Development, Humanities, and Social Sciences for Society 5.0 written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-10-11 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where business is increasingly influenced by rapid technological advancements and shifting societal norms, the definition of success has undergone a fundamental transformation. Profitability, once the sole measure of achievement, now shares the stage with sustainability as a critical component of business performance. As we transition into Society 5.0a hyper-connected era where technology and human values convergeredefining success to include sustainability becomes not just desirable but essential. Sustainable Development, Humanities, and Social Sciences for Society 5.0 explores this paradigm shift, presenting a forward-thinking perspective on the intersection of technological innovation and sustainable business practices. This comprehensive volume bridges the gap between emerging technologies and the imperative for businesses to thrive in a way that benefits society and the environment. Through a curated collection of insights, strategies, and case studies, the book offers a valuable resource for understanding how to achieve continuous good performance while making a positive impact in the age of Society 5.0.
Book Synopsis Social Inclusion Tactics for People With Intellectual and Developmental Disabilities by : Chandan, Harish Chandra
Download or read book Social Inclusion Tactics for People With Intellectual and Developmental Disabilities written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2024-10-24 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intellectual and developmental disability (IDD) is a lifelong condition that limits intelligence, learning, and daily life skills. People with IDDs are often not integrated in mainstream society. They have fewer opportunities to participate in recreational activities, hindering their social inclusion, which has the potential to diminish quality of life. As a compassionate society, we must understand how people with IDDs can be socially integrated to ensure their mental health and to maximize their potential so that they can contribute to society in their unique way. Social Inclusion Tactics for People With Intellectual and Developmental Disabilities promotes the social integration of people with IDDs and aims to increase awareness about the lack of opportunities for socialization for people with IDDs. Covering topics such as autism, children with disabilities, and societal inclusion, this book is a valuable resource for organizations, policymakers, academicians, researchers, sociologists, and more.
Book Synopsis Transdisciplinary Teaching and Technological Integration for Improved Learning: Case Studies and Practical Approaches by : Kumar, Rajendra
Download or read book Transdisciplinary Teaching and Technological Integration for Improved Learning: Case Studies and Practical Approaches written by Kumar, Rajendra and published by IGI Global. This book was released on 2024-08-14 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern era of research, the significance of transdisciplinary and multidisciplinary approaches in enhancing higher education learning outcomes cannot be overlooked. These approaches break down traditional academic silos, fostering a more holistic and interconnected understanding of complex problems. By integrating diverse perspectives and methodologies, they promote critical thinking, creativity, and innovation among students. Educators and institutions must embrace and implement transdisciplinary teaching and technological integration to prepare students for the demands of the future and drive meaningful advancements in education. Transdisciplinary Teaching and Technological Integration for Improved Learning: Case Studies and Practical Approaches embodies a commitment to these approaches, incorporating three cyclical activities—research, participation, and action—that collaboratively seek answers to practical questions through features of participatory and situational research. The book explores problem identification, action planning, observation collection, and behavioral data analysis. Covering topics such as artificial intelligence tools, higher education institutions, and university student satisfaction, this book is an excellent resource for higher education faculty, academic administrators, curriculum developers, educational technology specialists, researchers, and more.
Book Synopsis AI in Marketing, Sales and Service by : Peter Gentsch
Download or read book AI in Marketing, Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Book Synopsis Impact and Potential of Machine Learning in the Metaverse by : Mehta, Shilpa
Download or read book Impact and Potential of Machine Learning in the Metaverse written by Mehta, Shilpa and published by IGI Global. This book was released on 2024-08-09 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital landscape, the Metaverse emerges as a frontier of boundless possibilities. Yet, its potential remains largely untapped. The pressing challenge lies in harnessing the power of machine learning to navigate this uncharted territory, where virtual reality, augmented reality, and immersive technologies converge to redefine human interaction and experience. Impact and Potential of Machine Learning in the Metaverse offers a comprehensive examination of how machine learning techniques can shape the future of the Metaverse. This advanced work addresses key domains such as healthcare, education, gaming, and beyond. By delving into topics like digital twins in healthcare and blockchain-enabled security, the book not only sheds light on advancements but also confronts challenges head-on, inspiring scholars to explore new research directions and interdisciplinary collaborations. Through real-world case studies and practical applications, readers gain actionable insights into leveraging machine learning for transformative impact in the Metaverse.
Book Synopsis Intersection of AI and Business Intelligence in Data-Driven Decision-Making by : Natarajan, Arul Kumar
Download or read book Intersection of AI and Business Intelligence in Data-Driven Decision-Making written by Natarajan, Arul Kumar and published by IGI Global. This book was released on 2024-08-28 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving business landscape, organizations are inundated with vast amounts of data, making it increasingly challenging to extract meaningful insights and make informed decisions. The traditional business intelligence (BI) approach must often address the complexity and speed required for effective decision-making in this data-rich environment. As a result, many businesses need help to leverage their data to drive sustainable growth and remain competitive. Intersection of AI and Business Intelligence in Data-Driven Decision-Making presents a transformative solution to this pressing challenge. By exploring the convergence of artificial intelligence (AI) and BI, our book provides a comprehensive framework for leveraging AI-powered BI to revolutionize data analysis, predictive modeling, and decision-making processes. Readers will gain valuable insights into practical applications, emerging trends, and ethical considerations, inspiring and exciting them about the potential of AI in driving business success.
Book Synopsis Digital Transformation Initiatives for Agile Marketing by : Maravilhas, Sérgio
Download or read book Digital Transformation Initiatives for Agile Marketing written by Maravilhas, Sérgio and published by IGI Global. This book was released on 2024-10-16 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.
Book Synopsis Ethical Dimensions of AI Development by : Bhattacharya, Pronaya
Download or read book Ethical Dimensions of AI Development written by Bhattacharya, Pronaya and published by IGI Global. This book was released on 2024-10-17 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has witnessed the meteoric rise of artificial intelligence (AI), a paradigm-shifting technology that has redefined the boundaries of computation and decision-making. Initially, AI's journey began with basic rule-based systems, evolving into the current digital age is dominated by complex machine learning and deep learning models. The digital AI presence and progression has brought with it a myriad of ethical challenges, necessitating a rigorous examination of AI's role in complex and interconnected systems. Ethical Dimensions of AI Development notes that the core of these challenges are issues of privacy, transparency, and validity. AI's ability to process vast datasets can intrude on individual privacy, while opaque algorithmic decision-making processes can obscure transparency. Addressing these ethical concerns is crucial to fostering trust and ensuring the responsible use of AI technologies in society. Covering topics such as accountability, discrimination, and privacy and security, this book is an essential resource for AI researchers and developers, data scientists, ethicists, policy makers, legal professionals, technology industry leaders, and more.
