Ai For Big Data Based Engineering Applications From Security Perspectives

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AI for Big Data-Based Engineering Applications from Security Perspectives

Author : Balwinder Raj
Publisher : CRC Press
ISBN 13 : 1000901556
Total Pages : 227 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis AI for Big Data-Based Engineering Applications from Security Perspectives by : Balwinder Raj

Download or read book AI for Big Data-Based Engineering Applications from Security Perspectives written by Balwinder Raj and published by CRC Press. This book was released on 2023-06-30 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI), machine learning, and advanced electronic circuits involve learning from every data input and using those inputs to generate new rules for future business analytics. AI and machine learning are now giving us new opportunities to use big data that we already had, as well as unleash a whole lot of new use cases with new data types. With the increasing use of AI dealing with highly sensitive information such as healthcare, adequate security measures are required to securely store and transmit this information. This book provides a broader coverage of the basic aspects of advanced circuits design and applications. AI for Big Data-Based Engineering Applications from Security Perspectives is an integrated source that aims at understanding the basic concepts associated with the security of advanced circuits. The content includes theoretical frameworks and recent empirical findings in the field to understand the associated principles, key challenges, and recent real-time applications of advanced circuits, AI, and big data security. It illustrates the notions, models, and terminologies that are widely used in the area of Very Large Scale Integration (VLSI) circuits, security, identifies the existing security issues in the field, and evaluates the underlying factors that influence system security. This work emphasizes the idea of understanding the motivation behind advanced circuit design to establish the AI interface and to mitigate security attacks in a better way for big data. This book also outlines exciting areas of future research where already existing methodologies can be implemented. This material is suitable for students, researchers, and professionals with research interest in AI for big data–based engineering applications, faculty members across universities, and software developers.

AI for Big Data-Based Engineering Applications from Security Perspectives

Author : Balwinder Raj
Publisher : CRC Press
ISBN 13 : 1000901505
Total Pages : 261 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis AI for Big Data-Based Engineering Applications from Security Perspectives by : Balwinder Raj

Download or read book AI for Big Data-Based Engineering Applications from Security Perspectives written by Balwinder Raj and published by CRC Press. This book was released on 2023-06-30 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI), machine learning, and advanced electronic circuits involve learning from every data input and using those inputs to generate new rules for future business analytics. AI and machine learning are now giving us new opportunities to use big data that we already had, as well as unleash a whole lot of new use cases with new data types. With the increasing use of AI dealing with highly sensitive information such as healthcare, adequate security measures are required to securely store and transmit this information. This book provides a broader coverage of the basic aspects of advanced circuits design and applications. AI for Big Data-Based Engineering Applications from Security Perspectives is an integrated source that aims at understanding the basic concepts associated with the security of advanced circuits. The content includes theoretical frameworks and recent empirical findings in the field to understand the associated principles, key challenges, and recent real-time applications of advanced circuits, AI, and big data security. It illustrates the notions, models, and terminologies that are widely used in the area of Very Large Scale Integration (VLSI) circuits, security, identifies the existing security issues in the field, and evaluates the underlying factors that influence system security. This work emphasizes the idea of understanding the motivation behind advanced circuit design to establish the AI interface and to mitigate security attacks in a better way for big data. This book also outlines exciting areas of future research where already existing methodologies can be implemented. This material is suitable for students, researchers, and professionals with research interest in AI for big data–based engineering applications, faculty members across universities, and software developers.

Data Science and Applications

Author : Satyasai Jagannath Nanda
Publisher : Springer Nature
ISBN 13 : 9819978203
Total Pages : 533 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Data Science and Applications by : Satyasai Jagannath Nanda

Download or read book Data Science and Applications written by Satyasai Jagannath Nanda and published by Springer Nature. This book was released on with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Anthology on Artificial Intelligence Applications in Security

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877485
Total Pages : 2253 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Artificial Intelligence Applications in Security by : Management Association, Information Resources

Download or read book Research Anthology on Artificial Intelligence Applications in Security written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 2253 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries are rapidly being digitalized and information is being more heavily stored and transmitted online, the security of information has become a top priority in securing the use of online networks as a safe and effective platform. With the vast and diverse potential of artificial intelligence (AI) applications, it has become easier than ever to identify cyber vulnerabilities, potential threats, and the identification of solutions to these unique problems. The latest tools and technologies for AI applications have untapped potential that conventional systems and human security systems cannot meet, leading AI to be a frontrunner in the fight against malware, cyber-attacks, and various security issues. However, even with the tremendous progress AI has made within the sphere of security, it’s important to understand the impacts, implications, and critical issues and challenges of AI applications along with the many benefits and emerging trends in this essential field of security-based research. Research Anthology on Artificial Intelligence Applications in Security seeks to address the fundamental advancements and technologies being used in AI applications for the security of digital data and information. The included chapters cover a wide range of topics related to AI in security stemming from the development and design of these applications, the latest tools and technologies, as well as the utilization of AI and what challenges and impacts have been discovered along the way. This resource work is a critical exploration of the latest research on security and an overview of how AI has impacted the field and will continue to advance as an essential tool for security, safety, and privacy online. This book is ideally intended for cyber security analysts, computer engineers, IT specialists, practitioners, stakeholders, researchers, academicians, and students interested in AI applications in the realm of security research.

AI and Big Data’s Potential for Disruptive Innovation

Author : Strydom, Moses
Publisher : IGI Global
ISBN 13 : 1522596895
Total Pages : 427 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis AI and Big Data’s Potential for Disruptive Innovation by : Strydom, Moses

Download or read book AI and Big Data’s Potential for Disruptive Innovation written by Strydom, Moses and published by IGI Global. This book was released on 2019-09-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and artificial intelligence (AI) are at the forefront of technological advances that represent a potential transformational mega-trend—a new multipolar and innovative disruption. These technologies, and their associated management paradigm, are already rapidly impacting many industries and occupations, but in some sectors, the change is just beginning. Innovating ahead of emerging technologies is the new imperative for any organization that aspires to succeed in the next decade. Faced with the power of this AI movement, it is imperative to understand the dynamics and new codes required by the disruption and to adapt accordingly. AI and Big Data’s Potential for Disruptive Innovation provides emerging research exploring the theoretical and practical aspects of successfully implementing new and innovative technologies in a variety of sectors including business, transportation, and healthcare. Featuring coverage on a broad range of topics such as semantic mapping, ethics in AI, and big data governance, this book is ideally designed for IT specialists, industry professionals, managers, executives, researchers, scientists, and engineers seeking current research on the production of new and innovative mechanization and its disruptions.

Blockchain for Big Data

Author : Shaoliang Peng
Publisher : CRC Press
ISBN 13 : 9781032063133
Total Pages : 0 pages
Book Rating : 4.0/5 (631 download)

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Book Synopsis Blockchain for Big Data by : Shaoliang Peng

Download or read book Blockchain for Big Data written by Shaoliang Peng and published by CRC Press. This book was released on 2023-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the fast-paced development of social information and networks has led to the explosive growth of data. A variety of big data have emerged, encouraging researchers to make business decisions by analysing this data. However, many challenges remain, especially concerning data security and privacy. Big data security and privacy threats permeate every link of the big data industry chain, such as data production, collection, processing, and sharing, and the causes of risk are complex and interwoven. Blockchain technology has been highly praised and recognised for its decentralised infrastructure, anonymity, security, and other characteristics, and it will change the way we access and share information. In this book, the author demonstrates how blockchain technology can overcome some limitations in big data technology and can promote the development of big data while also helping to overcome security and privacy challenges. The author investigates research into and the application of blockchain technology in the field of big data and assesses the attendant advantages and challenges while discussing the possible future directions of the convergence of blockchain and big data. After mastering concepts and technologies introduced in this work, readers will be able to understand the technical evolution, similarities, and differences between blockchain and big data technology, allowing them to further apply it in their development and research.--Publisher website.

Smart Data

Author : Kuan-Ching Li
Publisher : CRC Press
ISBN 13 : 0429018037
Total Pages : 429 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Smart Data by : Kuan-Ching Li

Download or read book Smart Data written by Kuan-Ching Li and published by CRC Press. This book was released on 2019-03-19 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Data: State-of-the-Art Perspectives in Computing and Applications explores smart data computing techniques to provide intelligent decision making and prediction services support for business, science, and engineering. It also examines the latest research trends in fields related to smart data computing and applications, including new computing theories, data mining and machine learning techniques. The book features contributions from leading experts and covers cutting-edge topics such as smart data and cloud computing, AI for networking, smart data deep learning, Big Data capture and representation, AI for Big Data applications, and more. Features Presents state-of-the-art research in big data and smart computing Provides a broad coverage of topics in data science and machine learning Combines computing methods with domain knowledge and a focus on applications in science, engineering, and business Covers data security and privacy, including AI techniques Includes contributions from leading researchers

Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance

Author : El Bachir Boukherouaa
Publisher : International Monetary Fund
ISBN 13 : 1589063953
Total Pages : 35 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance by : El Bachir Boukherouaa

Download or read book Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance written by El Bachir Boukherouaa and published by International Monetary Fund. This book was released on 2021-10-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.

Artificial Intelligence in Healthcare

Author : Adam Bohr
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Applications of Artificial Intelligence in Process Systems Engineering

Author : Jingzheng Ren
Publisher : Elsevier
ISBN 13 : 012821743X
Total Pages : 542 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Applications of Artificial Intelligence in Process Systems Engineering by : Jingzheng Ren

Download or read book Applications of Artificial Intelligence in Process Systems Engineering written by Jingzheng Ren and published by Elsevier. This book was released on 2021-06-05 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applications of Artificial Intelligence in Process Systems Engineering offers a broad perspective on the issues related to artificial intelligence technologies and their applications in chemical and process engineering. The book comprehensively introduces the methodology and applications of AI technologies in process systems engineering, making it an indispensable reference for researchers and students. As chemical processes and systems are usually non-linear and complex, thus making it challenging to apply AI methods and technologies, this book is an ideal resource on emerging areas such as cloud computing, big data, the industrial Internet of Things and deep learning. With process systems engineering's potential to become one of the driving forces for the development of AI technologies, this book covers all the right bases. - Explains the concept of machine learning, deep learning and state-of-the-art intelligent algorithms - Discusses AI-based applications in process modeling and simulation, process integration and optimization, process control, and fault detection and diagnosis - Gives direction to future development trends of AI technologies in chemical and process engineering

Challenges and Opportunities for the Convergence of IoT, Big Data, and Cloud Computing

Author : Velayutham, Sathiyamoorthi
Publisher : IGI Global
ISBN 13 : 1799831132
Total Pages : 350 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Challenges and Opportunities for the Convergence of IoT, Big Data, and Cloud Computing by : Velayutham, Sathiyamoorthi

Download or read book Challenges and Opportunities for the Convergence of IoT, Big Data, and Cloud Computing written by Velayutham, Sathiyamoorthi and published by IGI Global. This book was released on 2021-01-29 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s market, emerging technologies are continually assisting in common workplace practices as companies and organizations search for innovative ways to solve modern issues that arise. Prevalent applications including internet of things, big data, and cloud computing all have noteworthy benefits, but issues remain when separately integrating them into the professional practices. Significant research is needed on converging these systems and leveraging each of their advantages in order to find solutions to real-time problems that still exist. Challenges and Opportunities for the Convergence of IoT, Big Data, and Cloud Computing is a pivotal reference source that provides vital research on the relation between these technologies and the impact they collectively have in solving real-world challenges. While highlighting topics such as cloud-based analytics, intelligent algorithms, and information security, this publication explores current issues that remain when attempting to implement these systems as well as the specific applications IoT, big data, and cloud computing have in various professional sectors. This book is ideally designed for academicians, researchers, developers, computer scientists, IT professionals, practitioners, scholars, students, and engineers seeking research on the integration of emerging technologies to solve modern societal issues.

m-Health

Author : Robert S. H. Istepanian
Publisher : John Wiley & Sons
ISBN 13 : 1118496981
Total Pages : 436 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis m-Health by : Robert S. H. Istepanian

Download or read book m-Health written by Robert S. H. Istepanian and published by John Wiley & Sons. This book was released on 2016-11-14 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses recent advances from both the clinical and technological perspectives to provide a comprehensive presentation of m-Health This book introduces the concept of m-Health, first coined by Robert S. H. Istepanian in 2003. The evolution of m-Health since then—how it was transformed from an academic concept to a global healthcare technology phenomenon—is discussed. Afterwards the authors describe in detail the basics of the three enabling scientific technological elements of m-Health (sensors, computing, and communications), and how each of these key ingredients has evolved and matured over the last decade. The book concludes with detailed discussion of the future of m-Health and presents future directions to potentially shape and transform healthcare services in the coming decades. In addition, this book: Discusses the rapid evolution of m-Health in parallel with the maturing process of its enabling technologies, from bio-wearable sensors to the wireless and mobile communication technologies from IOT to 5G systems and beyond Includes clinical examples and current studies, particularly in acute and chronic disease management, to illustrate some of the relevant medical aspects and clinical applications of m-Health Describes current m-Health ecosystems and business models Covers successful applications and deployment examples of m-Health in various global health settings, particularly in developing countries

Handbook of Research on Emerging Trends and Applications of Machine Learning

Author : Solanki, Arun
Publisher : IGI Global
ISBN 13 : 1522596453
Total Pages : 674 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Emerging Trends and Applications of Machine Learning by : Solanki, Arun

Download or read book Handbook of Research on Emerging Trends and Applications of Machine Learning written by Solanki, Arun and published by IGI Global. This book was released on 2019-12-13 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: As today’s world continues to advance, Artificial Intelligence (AI) is a field that has become a staple of technological development and led to the advancement of numerous professional industries. An application within AI that has gained attention is machine learning. Machine learning uses statistical techniques and algorithms to give computer systems the ability to understand and its popularity has circulated through many trades. Understanding this technology and its countless implementations is pivotal for scientists and researchers across the world. The Handbook of Research on Emerging Trends and Applications of Machine Learning provides a high-level understanding of various machine learning algorithms along with modern tools and techniques using Artificial Intelligence. In addition, this book explores the critical role that machine learning plays in a variety of professional fields including healthcare, business, and computer science. While highlighting topics including image processing, predictive analytics, and smart grid management, this book is ideally designed for developers, data scientists, business analysts, information architects, finance agents, healthcare professionals, researchers, retail traders, professors, and graduate students seeking current research on the benefits, implementations, and trends of machine learning.

Simulation and Analysis of Mathematical Methods in Real-Time Engineering Applications

Author : T. Ananth Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1119785375
Total Pages : 370 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Simulation and Analysis of Mathematical Methods in Real-Time Engineering Applications by : T. Ananth Kumar

Download or read book Simulation and Analysis of Mathematical Methods in Real-Time Engineering Applications written by T. Ananth Kumar and published by John Wiley & Sons. This book was released on 2021-09-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: SIMULATIONS AND ANALYSIS of Mathematical Methods Written and edited by a group of international experts in the field, this exciting new volume covers the state of the art of real-time applications of computer science using mathematics. This breakthrough edited volume highlights the security, privacy, artificial intelligence, and practical approaches needed by engineers and scientists in all fields of science and technology. It highlights the current research, which is intended to advance not only mathematics but all areas of science, research, and development, and where these disciplines intersect. As the book is focused on emerging concepts in machine learning and artificial intelligence algorithmic approaches and soft computing techniques, it is an invaluable tool for researchers, academicians, data scientists, and technology developers. The newest and most comprehensive volume in the area of mathematical methods for use in real-time engineering, this groundbreaking new work is a must-have for any engineer or scientist’s library. Also useful as a textbook for the student, it is a valuable contribution to the advancement of the science, both a working handbook for the new hire or student, and a reference for the veteran engineer.

Artificial Intelligence and Data Mining Approaches in Security Frameworks

Author : Neeraj Bhargava
Publisher : John Wiley & Sons
ISBN 13 : 1119760402
Total Pages : 322 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Artificial Intelligence and Data Mining Approaches in Security Frameworks by : Neeraj Bhargava

Download or read book Artificial Intelligence and Data Mining Approaches in Security Frameworks written by Neeraj Bhargava and published by John Wiley & Sons. This book was released on 2021-08-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: ARTIFICIAL INTELLIGENCE AND DATA MINING IN SECURITY FRAMEWORKS Written and edited by a team of experts in the field, this outstanding new volume offers solutions to the problems of security, outlining the concepts behind allowing computers to learn from experience and understand the world in terms of a hierarchy of concepts, with each concept deﬁned through its relation to simpler concepts. Artificial intelligence (AI) and data mining is the fastest growing field in computer science. AI and data mining algorithms and techniques are found to be useful in different areas like pattern recognition, automatic threat detection, automatic problem solving, visual recognition, fraud detection, detecting developmental delay in children, and many other applications. However, applying AI and data mining techniques or algorithms successfully in these areas needs a concerted effort, fostering integrative research between experts ranging from diverse disciplines from data science to artificial intelligence. Successful application of security frameworks to enable meaningful, cost effective, personalized security service is a primary aim of engineers and researchers today. However realizing this goal requires effective understanding, application and amalgamation of AI and data mining and several other computing technologies to deploy such a system in an effective manner. This book provides state of the art approaches of artificial intelligence and data mining in these areas. It includes areas of detection, prediction, as well as future framework identification, development, building service systems and analytical aspects. In all these topics, applications of AI and data mining, such as artificial neural networks, fuzzy logic, genetic algorithm and hybrid mechanisms, are explained and explored. This book is aimed at the modeling and performance prediction of efficient security framework systems, bringing to light a new dimension in the theory and practice. This groundbreaking new volume presents these topics and trends, bridging the research gap on AI and data mining to enable wide-scale implementation. Whether for the veteran engineer or the student, this is a must-have for any library. This groundbreaking new volume: Clarifies the understanding of certain key mechanisms of technology helpful in the use of artificial intelligence and data mining in security frameworks Covers practical approaches to the problems engineers face in working in this field, focusing on the applications used every day Contains numerous examples, offering critical solutions to engineers and scientists Presents these new applications of AI and data mining that are of prime importance to human civilization as a whole

Water Security: Big Data-Driven Risk Identification, Assessment and Control of Emerging Contaminants

Author : Bin Liang
Publisher : Elsevier
ISBN 13 : 0443141711
Total Pages : 671 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Water Security: Big Data-Driven Risk Identification, Assessment and Control of Emerging Contaminants by : Bin Liang

Download or read book Water Security: Big Data-Driven Risk Identification, Assessment and Control of Emerging Contaminants written by Bin Liang and published by Elsevier. This book was released on 2024-06-12 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water Security: Big Data-Driven Risk Identification, Assessment and Control of Emerging Contaminants contains the latest information on big data-driven risk detection and analysis, risk assessment and environmental health effect, intelligent risk control technologies, and global control strategy of emerging contaminants. First, this book highlights advances and challenges throughout the detection of emerging chemical contaminants (e.g., antimicrobials, microplastics) by sensors or mass spectrometry, as well as emerging biological contaminant (e.g., ARGs, pathogens) by a combination of next- and third-generation sequencing technologies in aquatic environment. Second, it discusses in depth the ecological risk assessment and environmental health effects of emerging contaminants. Lastly, it presents the most up-to-date intelligent risk management technologies. This book shares instrumental global strategy and policy analysis on how to control emerging contaminants. Offering interdisciplinary and global perspectives from experts in environmental sciences and engineering, environmental microbiology and microbiome, environmental informatics and bioinformatics, intelligent systems, and knowledge engineering, this book provides an accessible and flexible resource for researchers and upper level students working in these fields. - Covers the detection, high-throughput analyses, and environmental behavior of the typical emerging chemical and biological contaminants - Focuses on chemical and biological big data driven aquatic ecological risk assessment models and techniques - Highlights the intelligent management and control technologies and policies for emerging contaminants in water environments

Confronting Security and Privacy Challenges in Digital Marketing

Author : Pires, Paulo Botelho
Publisher : IGI Global
ISBN 13 : 1668489600
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Confronting Security and Privacy Challenges in Digital Marketing by : Pires, Paulo Botelho

Download or read book Confronting Security and Privacy Challenges in Digital Marketing written by Pires, Paulo Botelho and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.