Rebooting AI

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Author :
Publisher : Vintage
ISBN 13 : 052556604X
Total Pages : 290 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Rebooting AI by : Gary Marcus

Download or read book Rebooting AI written by Gary Marcus and published by Vintage. This book was released on 2020-08-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a robust artificial intelligence that can make our lives better. “Finally, a book that tells us what AI is, what AI is not, and what AI could become if only we are ambitious and creative enough.” —Garry Kasparov, former world chess champion and author of Deep Thinking Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we have been led to believe. Professors Gary Marcus and Ernest Davis have spent their careers at the forefront of AI research and have witnessed some of the greatest milestones in the field, but they argue that a computer beating a human in Jeopardy! does not signal that we are on the doorstep of fully autonomous cars or superintelligent machines. The achievements in the field thus far have occurred in closed systems with fixed sets of rules, and these approaches are too narrow to achieve genuine intelligence. The real world, in contrast, is wildly complex and open-ended. How can we bridge this gap? What will the consequences be when we do? Taking inspiration from the human mind, Marcus and Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. If we focus on endowing machines with common sense and deep understanding, rather than simply focusing on statistical analysis and gatherine ever larger collections of data, we will be able to create an AI we can trust—in our homes, our cars, and our doctors' offices. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.

Artificial Intelligence and the Future of Defense

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Author :
Publisher : The Hague Centre for Strategic Studies
ISBN 13 : 9492102544
Total Pages : 140 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis Artificial Intelligence and the Future of Defense by : Stephan De Spiegeleire

Download or read book Artificial Intelligence and the Future of Defense written by Stephan De Spiegeleire and published by The Hague Centre for Strategic Studies. This book was released on 2017-05-17 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is on everybody’s minds these days. Most of the world’s leading companies are making massive investments in it. Governments are scrambling to catch up. Every single one of us who uses Google Search or any of the new digital assistants on our smartphones has witnessed first-hand how quickly these developments now go. Many analysts foresee truly disruptive changes in education, employment, health, knowledge generation, mobility, etc. But what will AI mean for defense and security? In a new study HCSS offers a unique perspective on this question. Most studies to date quickly jump from AI to autonomous (mostly weapon) systems. They anticipate future armed forces that mostly resemble today’s armed forces, engaging in fairly similar types of activities with a still primarily industrial-kinetic capability bundle that would increasingly be AI-augmented. The authors of this study argue that AI may have a far more transformational impact on defense and security whereby new incarnations of ‘armed force’ start doing different things in novel ways. The report sketches a much broader option space within which defense and security organizations (DSOs) may wish to invest in successive generations of AI technologies. It suggests that some of the most promising investment opportunities to start generating the sustainable security effects that our polities, societies and economies expect may lie in in the realms of prevention and resilience. Also in those areas any large-scale application of AI will have to result from a preliminary open-minded (on all sides) public debate on its legal, ethical and privacy implications. The authors submit, however, that such a debate would be more fruitful than the current heated discussions about ‘killer drones’ or robots. Finally, the study suggests that the advent of artificial super-intelligence (i.e. AI that is superior across the board to human intelligence), which many experts now put firmly within the longer-term planning horizons of our DSOs, presents us with unprecedented risks but also opportunities that we have to start to explore. The report contains an overview of the role that ‘intelligence’ - the computational part of the ability to achieve goals in the world - has played in defense and security throughout human history; a primer on AI (what it is, where it comes from and where it stands today - in both civilian and military contexts); a discussion of the broad option space for DSOs it opens up; 12 illustrative use cases across that option space; and a set of recommendations for - especially - small- and medium sized defense and security organizations.

Artificial intelligence and the future of warfare

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Author :
Publisher : Manchester University Press
ISBN 13 : 1526145073
Total Pages : 186 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis Artificial intelligence and the future of warfare by : James Johnson

Download or read book Artificial intelligence and the future of warfare written by James Johnson and published by Manchester University Press. This book was released on 2021-09-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an innovative and counter-intuitive study of how and why artificial intelligence-infused weapon systems will affect the strategic stability between nuclear-armed states. Johnson demystifies the hype surrounding artificial intelligence (AI) in the context of nuclear weapons and, more broadly, future warfare. The book highlights the potential, multifaceted intersections of this and other disruptive technology – robotics and autonomy, cyber, drone swarming, big data analytics, and quantum communications – with nuclear stability. Anticipating and preparing for the consequences of the AI-empowered weapon systems are fast becoming a critical task for national security and statecraft. Johnson considers the impact of these trends on deterrence, military escalation, and strategic stability between nuclear-armed states – especially China and the United States. The book draws on a wealth of political and cognitive science, strategic studies, and technical analysis to shed light on the coalescence of developments in AI and other disruptive emerging technologies. Artificial intelligence and the future of warfare sketches a clear picture of the potential impact of AI on the digitized battlefield and broadens our understanding of critical questions for international affairs. AI will profoundly change how wars are fought, and how decision-makers think about nuclear deterrence, escalation management, and strategic stability – but not for the reasons you might think.

Principles of Artificial Intelligence Ethics

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Author :
Publisher : PND Publishers
ISBN 13 :
Total Pages : 187 pages
Book Rating : 4.3/5 (742 download)

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Book Synopsis Principles of Artificial Intelligence Ethics by : Dr.S.Suresh Kumar

Download or read book Principles of Artificial Intelligence Ethics written by Dr.S.Suresh Kumar and published by PND Publishers. This book was released on 2023-05-02 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) is a rapidly advancing field that has captured the attention of researchers, businesses, and the public. AI has the potential to revolutionize various industries and transform the way we live, work, and communicate. However, it also poses ethical challenges that must be addressed to ensure its development and deployment align with our values and principles. This book aims to provide an in-depth understanding of AI, its history and evolution, its benefits and challenges, and its ethical implications. Chapter 1 lays the foundation by introducing the concept of AI, its types, and applications, as well as its benefits and challenges. Chapter 2 explores the ethical considerations of AI, including its impact on society, healthcare, education, transportation, customer service, cybersecurity, gaming, business, law, blockchain, search engines, and big data analytics. It also discusses the importance of ethical considerations in the development and deployment of AI. This book is intended for students, researchers, practitioners, policymakers, and anyone interested in gaining a comprehensive understanding of AI and its ethical implications. It is our hope that this book will contribute to a thoughtful and responsible development of AI that reflects our shared values and aspirations.

The New Fire

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Author :
Publisher : MIT Press
ISBN 13 : 0262368587
Total Pages : 341 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The New Fire by : Ben Buchanan

Download or read book The New Fire written by Ben Buchanan and published by MIT Press. This book was released on 2022-03-08 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is revolutionizing the world. Here’s how democracies can come out on top. Artificial intelligence is revolutionizing the modern world. It is ubiquitous—in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. If we wield it for destruction, it will fan the flames of a new kind of war, one that holds democracy in the balance. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose. The new fire has three sparks: data, algorithms, and computing power. These components fuel viral disinformation campaigns, new hacking tools, and military weapons that once seemed like science fiction. To autocrats, AI offers the prospect of centralized control at home and asymmetric advantages in combat. It is easy to assume that democracies, bound by ethical constraints and disjointed in their approach, will be unable to keep up. But such a dystopia is hardly preordained. Combining an incisive understanding of technology with shrewd geopolitical analysis, Buchanan and Imbrie show how AI can work for democracy. With the right approach, technology need not favor tyranny.

Genius Makers

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Author :
Publisher : Penguin
ISBN 13 : 1524742686
Total Pages : 385 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Genius Makers by : Cade Metz

Download or read book Genius Makers written by Cade Metz and published by Penguin. This book was released on 2021-03-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This colorful page-turner puts artificial intelligence into a human perspective. Through the lives of Geoff Hinton and other major players, Metz explains this transformative technology and makes the quest thrilling." —Walter Isaacson, author of The Code Breaker Recipient of starred reviews in both Kirkus and Library Journal THE UNTOLD TECH STORY OF OUR TIME What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing. Long dismissed as a technology of the distant future, artificial intelligence was a project consigned to the fringes of the scientific community. Then two researchers changed everything. One was a sixty-four-year-old computer science professor who didn’t drive and didn’t fly because he could no longer sit down—but still made his way across North America for the moment that would define a new age of technology. The other was a thirty-six-year-old neuroscientist and chess prodigy who laid claim to being the greatest game player of all time before vowing to build a machine that could do anything the human brain could do. They took two very different paths to that lofty goal, and they disagreed on how quickly it would arrive. But both were soon drawn into the heart of the tech industry. Their ideas drove a new kind of arms race, spanning Google, Microsoft, Facebook, and OpenAI, a new lab founded by Silicon Valley kingpin Elon Musk. But some believed that China would beat them all to the finish line. Genius Makers dramatically presents the fierce conflict among national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital question: How far will we let it go?

The AI Delusion

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Author :
Publisher : Oxford University Press
ISBN 13 : 0192557807
Total Pages : 330 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis The AI Delusion by : Gary Smith

Download or read book The AI Delusion written by Gary Smith and published by Oxford University Press. This book was released on 2018-08-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an incredible period in history. The Computer Revolution may be even more life-changing than the Industrial Revolution. We can do things with computers that could never be done before, and computers can do things for us that could never be done before. But our love of computers should not cloud our thinking about their limitations. We are told that computers are smarter than humans and that data mining can identify previously unknown truths, or make discoveries that will revolutionize our lives. Our lives may well be changed, but not necessarily for the better. Computers are very good at discovering patterns, but are useless in judging whether the unearthed patterns are sensible because computers do not think the way humans think. We fear that super-intelligent machines will decide to protect themselves by enslaving or eliminating humans. But the real danger is not that computers are smarter than us, but that we think computers are smarter than us and, so, trust computers to make important decisions for us. The AI Delusion explains why we should not be intimidated into thinking that computers are infallible, that data-mining is knowledge discovery, and that black boxes should be trusted.

The Deep Learning AI Playbook

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Author :
Publisher : Lulu.com
ISBN 13 : 1365879232
Total Pages : 352 pages
Book Rating : 4.3/5 (658 download)

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Book Synopsis The Deep Learning AI Playbook by : Carlos Perez

Download or read book The Deep Learning AI Playbook written by Carlos Perez and published by Lulu.com. This book was released on 2017-10-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like any new technology, what perplexes many is the question of how to apply Deep Learning in a business context. Technology that is disruptive does not automatically imply that the development of valuable use cases are apparent. For years, many people could not figure out how to monetize the World Wide Web. We are in that same situation with Deep Learning AI. The developments are mind-boggling but the monetization is far from being obvious.Deep Learning Artificial Intelligence involves the interplay of Computer Science, Physics, Biology, Linguistics and Psychology. In addition to that, it is technology that can be extremely disruptive. Furthermore, the ramifications to society and even our own humanity can be immense. There are few subjects that are as captivating and as consequential as this. Surprisingly, there is very little that is written about this new technology in a more comprehensive and cohesive way. This book is an opinionated take on the developments of Deep Learning AI.

The Path to Singularity

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1493085441
Total Pages : 385 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis The Path to Singularity by : J. Craig Wheeler

Download or read book The Path to Singularity written by J. Craig Wheeler and published by Rowman & Littlefield. This book was released on 2024-11-19 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly changing world, are we on the brink of creating technology that outpaces our ability to control it? Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. He warns of a future where autonomous machines outsmart us and genetic modifications challenge our very essence. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive. Key Questions Raised by Wheeler: Will there be jobs for those willing to work in a future dominated by automation? How might social media companies manipulate our decisions, potentially stripping us of free will? Could AI influence or even dictate our voting behaviors? If widespread mental connectivity becomes a reality, could we see the emergence of a collective consciousness that erases individuality? Have we exhausted Earth's resources, and is population control necessary? What implications arise if we solve aging? How will society adapt to the challenges of perpetual youth? What are the realistic prospects of migrating to space as Earth becomes increasingly inhospitable? Our decisions today will determine if we control technology or if it controls us. Through an engaging narrative, Wheeler not only outlines the challenges but also offers practical advice on how we can retain control over our technological destiny. Includes a Foreword by Neil DeGrasse Tyson.

Time, Law, and Change

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1509930949
Total Pages : 407 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Time, Law, and Change by : Sofia Ranchordás

Download or read book Time, Law, and Change written by Sofia Ranchordás and published by Bloomsbury Publishing. This book was released on 2020-04-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a unique perspective on an overlooked subject – the relationship between time, change, and lawmaking – this edited collection brings together world-leading experts to consider how time considerations and social, political and technological change affect the legislative process, the interpretation of laws, the definition of the powers of the government and the ability of legal orders to promote innovation. Divided into four parts, each part considers a different form of interaction between time and law, and change. The first part offers legal, theoretical and historical perspectives on the relationship between time and law, and how time shaped law and influences legal interpretation and constitutional change. The second part offers the reader an analysis of the different ways in which courts approach the impact of time on law, as well as theoretical and empirical reflections upon the meaning of the principle of legal certainty, legitimate expectations and the influence of law over time. The third part of the book analyses how legislation and the legislative process addresses time and change, and the various challenges they create to the legal order. The fourth and final part addresses the complex relationship between fast-paced technological change and the regulation of innovations.

Who Wrote This?

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Publisher : Stanford University Press
ISBN 13 : 1503637905
Total Pages : 438 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Who Wrote This? by : Naomi S. Baron

Download or read book Who Wrote This? written by Naomi S. Baron and published by Stanford University Press. This book was released on 2023-09-12 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you read this book if a computer wrote it? Would you even know? And why would it matter? Today's eerily impressive artificial intelligence writing tools present us with a crucial challenge: As writers, do we unthinkingly adopt AI's time-saving advantages or do we stop to weigh what we gain and lose when heeding its siren call? To understand how AI is redefining what it means to write and think, linguist and educator Naomi S. Baron leads us on a journey connecting the dots between human literacy and today's technology. From nineteenth-century lessons in composition, to mathematician Alan Turing's work creating a machine for deciphering war-time messages, to contemporary engines like ChatGPT, Baron gives readers a spirited overview of the emergence of both literacy and AI, and a glimpse of their possible future. As the technology becomes increasingly sophisticated and fluent, it's tempting to take the easy way out and let AI do the work for us. Baron cautions that such efficiency isn't always in our interest. As AI plies us with suggestions or full-blown text, we risk losing not just our technical skills but the power of writing as a springboard for personal reflection and unique expression. Funny, informed, and conversational, Who Wrote This? urges us as individuals and as communities to make conscious choices about the extent to which we collaborate with AI. The technology is here to stay. Baron shows us how to work with AI and how to spot where it risks diminishing the valuable cognitive and social benefits of being literate.

The Future of Work

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Author :
Publisher : Business Expert Press
ISBN 13 : 1951527194
Total Pages : 116 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis The Future of Work by : Yassi Moghaddam

Download or read book The Future of Work written by Yassi Moghaddam and published by Business Expert Press. This book was released on 2020-02-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, experts from industry and academia explore these trends and discuss how innovative companies are leveraging Artificial Intelligence and intelligent tools to make the workforce more inclusive, and enhance and augment the human worker rather than replace it. Jobs, and nature of work as we know it, are changing rapidly. As companies become more "digital," employees need to be empowered to become more innovative. Disruptive changes to work behaviors and business models will have a profound impact on the nature of work and worker. In many industries and countries, the most in-demand occupations, specialties, and skills did not exist ten or even five years ago, and the pace of change is set to accelerate. This will have a tremendous impact on how the workforce of the future acquires and applies new skills, and how companies organize work to stay nimble and competitive. In this book, experts from industry and academia explore these trends and discuss how innovative companies are leveraging Artificial Intelligence and intelligent tools to make the workforce more inclusive, and enhance and augment the human worker rather than replace it.

The Legal Singularity

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Author :
Publisher : University of Toronto Press
ISBN 13 : 1487529430
Total Pages : 179 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis The Legal Singularity by : Abdi Aidid

Download or read book The Legal Singularity written by Abdi Aidid and published by University of Toronto Press. This book was released on 2023-06-26 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law today is incomplete, inaccessible, unclear, underdeveloped, and often perplexing to those whom it affects. In The Legal Singularity, Abdi Aidid and Benjamin Alarie argue that the proliferation of artificial intelligence–enabled technology – and specifically the advent of legal prediction – is on the verge of radically reconfiguring the law, our institutions, and our society for the better. Revealing the ways in which our legal institutions underperform and are expensive to administer, the book highlights the negative social consequences associated with our legal status quo. Given the infirmities of the current state of the law and our legal institutions, the silver lining is that there is ample room for improvement. With concerted action, technology can help us to ameliorate the problems of the law and improve our legal institutions. Inspired in part by the concept of the "technological singularity," The Legal Singularity presents a future state in which technology facilitates the functional "completeness" of law, where the law is at once extraordinarily more complex in its specification than it is today, and yet operationally, the law is vastly more knowable, fairer, and clearer for its subjects. Aidid and Alarie describe the changes that will culminate in the legal singularity and explore the implications for the law and its institutions.

Wanted: Human-AI Translators

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Author :
Publisher : Pelckmans
ISBN 13 : 9464013265
Total Pages : 216 pages
Book Rating : 4.4/5 (64 download)

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Book Synopsis Wanted: Human-AI Translators by : Geertrui Mieke De Ketelaere

Download or read book Wanted: Human-AI Translators written by Geertrui Mieke De Ketelaere and published by Pelckmans. This book was released on 2021-05-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who thinks artificial intelligence (AI) doesn’t really concern us yet is wrong. AI is no longer a matter for futuristic science fiction films or hip technology fairs. It is now everywhere in your life. That personalised advertising folder from the supermarket with offers “especially for you”? AI. The songs suggested for you on Spotify? AI. The self-regulating traffic lights on the corner of your street? AI. It is undeniable that AI is entering our lives at a dizzying speed. It is now part of our everyday world, and also penetrating business sectors everywhere. This raises many questions. What can AI do? What can it not do? To what extent is AI really intelligent and how far does it add value to our lives? AI expert Geertrui Mieke De Ketelaere has been closely involved in the developments in this fascinating world for many years. In this book, she explains the basic concepts of artificial intelligence in an accessible and transparent way. She discusses the many opportunities that AI offers, but does not neglect the risks. De Ketelaere takes you beyond the hype, allowing you to participate in this fascinating debate in an informed manner. One truth is clear: AI is already important, and it will be crucial for our future.

Coders

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Author :
Publisher : Penguin
ISBN 13 : 0735220581
Total Pages : 450 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Coders by : Clive Thompson

Download or read book Coders written by Clive Thompson and published by Penguin. This book was released on 2020-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook's algorithms shaping the news. Self-driving cars roaming the streets. Revolution on Twitter and romance on Tinder. We live in a world constructed of code--and coders are the ones who built it for us. Programmers shape our everyday behavior: When they make something easy to do, we do more of it. When they make it hard or impossible, we do less of it. From acclaimed tech writer Clive Thompson comes a brilliant anthropological reckoning with the most powerful tribe in the world today, computer programmers, in a book that interrogates who they are, how they think, what qualifies as greatness in their world, and what should give us pause. In pop culture and media, the people who create the code that rules our world are regularly portrayed in hackneyed, simplified terms, as ciphers in hoodies. Thompson goes far deeper, taking us close to some of the great programmers of our time, including the creators of Facebook's News Feed, Instagram, Google's cutting-edge AI, and more. Speaking to everyone from revered "10X" elites to neophytes, back-end engineers and front-end designers, Thompson explores the distinctive psychology of this vocation--which combines a love of logic, an obsession with efficiency, the joy of puzzle-solving, and a superhuman tolerance for mind-bending frustration. Along the way, Coders ponders the morality and politics of code, including its implications for civic life and the economy and the major controversies of our era. In accessible, erudite prose, Thompson unpacks the surprising history of the field, beginning with the first coders -- brilliant and pioneering women, who, despite crafting some of the earliest personal computers and programming languages, were later written out of history. At the same time, the book deftly illustrates how programming has become a marvelous new art form--a source of delight and creativity, not merely danger. To get as close to his subject as possible, Thompson picks up the thread of his own long-abandoned coding skills as he reckons, in his signature, highly personal style, with what superb programming looks like. To understand the world today, we need to understand code and its consequences. With Coders, Thompson gives a definitive look into the heart of the machine.

Coyote's Song

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Author :
Publisher : Wildside Press LLC
ISBN 13 : 1434457753
Total Pages : 662 pages
Book Rating : 4.4/5 (344 download)

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Book Synopsis Coyote's Song by : Richard D. Erlich

Download or read book Coyote's Song written by Richard D. Erlich and published by Wildside Press LLC. This book was released on 2009-12-01 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major study of the major and minor fiction, poetry, and children's books of SF and fantasy writer Ursula K. Le Guin. As Le Guin herself writes, "It is written in English, not academese, and will be of interest to a wide spectrum of students, scholars, and interested readers."

Insights, Innovation, and Analytics for Optimal Customer Engagement

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Author :
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala

Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.