Ai And Data Engineering Solutions For Effective Marketing

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AI and Data Engineering Solutions for Effective Marketing

Author : Alla, Lhoussaine
Publisher : IGI Global
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI and Data Engineering Solutions for Effective Marketing by : Alla, Lhoussaine

Download or read book AI and Data Engineering Solutions for Effective Marketing written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-07-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.

Sustainable and Intelligent Territorial Marketing and Entrepreneurship

Author : Alla, Lhoussaine
Publisher : IGI Global
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable and Intelligent Territorial Marketing and Entrepreneurship by : Alla, Lhoussaine

Download or read book Sustainable and Intelligent Territorial Marketing and Entrepreneurship written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-10-18 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.

Models, Strategies, and Tools for Competitive SMEs

Author : Perez-Uribe, Rafael
Publisher : IGI Global
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Models, Strategies, and Tools for Competitive SMEs by : Perez-Uribe, Rafael

Download or read book Models, Strategies, and Tools for Competitive SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2024-10-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.

Utilizing Technology to Manage Territories

Author : Alla, Lhoussaine
Publisher : IGI Global
ISBN 13 :
Total Pages : 614 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Utilizing Technology to Manage Territories by : Alla, Lhoussaine

Download or read book Utilizing Technology to Manage Territories written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-10-24 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for attractiveness and sustainability is a pressing concern for territories in the 21st century. Cities, regions, and local communities must rethink their management and development strategies to address complex environmental, social, and economic challenges. "Territorial Smart Management" has emerged as an innovative approach that leverages technologies like artificial intelligence, the Internet of Things, and blockchain to create more efficient, attractive, and sustainable territories. Understanding how these technologies can transform territorial management, optimize resources, and foster collaboration to tackle contemporary challenges like urbanization, climate change, and competitiveness is essential for modern planning. Utilizing Technology to Manage Territories provides practical tools, case studies, and best practices for applying smart management solutions to improve operational efficiency and socio-economic inclusion. This volume offers valuable insights for those seeking to navigate the future of smart and sustainable territorial management, making it an essential resource for researchers, policymakers, consultants, technology developers, and students.

Sensible Selling Through Sensory Neuromarketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 455 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sensible Selling Through Sensory Neuromarketing by : Malik, Reena

Download or read book Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and published by IGI Global. This book was released on 2024-08-09 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

AI and Data Engineering Solutions for Effective Marketing

Author : Lhoussaine Alla
Publisher : Business Science Reference
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI and Data Engineering Solutions for Effective Marketing by : Lhoussaine Alla

Download or read book AI and Data Engineering Solutions for Effective Marketing written by Lhoussaine Alla and published by Business Science Reference. This book was released on 2024-07-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists -- the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing , a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. The primary objective of this book is to explore the integration of artificial intelligence and data engineering into the marketing process, offering a harmonious blend of theory and practice. Through rigorous analysis, it presents scientific contributions that not only showcase the potential of these technologies in enhancing marketing performance but also critically assess the obstacles and risks inherent in their implementation. The book encourages a reinvention of methodological approaches in marketing research, providing readers with a highly selective collection of advanced scientific research from renowned researchers and field experts. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.

Data Engineering Best Practices

Author : Richard J. Schiller
Publisher : Packt Publishing Ltd
ISBN 13 : 1803247363
Total Pages : 550 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Data Engineering Best Practices by : Richard J. Schiller

Download or read book Data Engineering Best Practices written by Richard J. Schiller and published by Packt Publishing Ltd. This book was released on 2024-10-11 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore modern data engineering techniques and best practices to build scalable, efficient, and future-proof data processing systems across cloud platforms Key Features Architect and engineer optimized data solutions in the cloud with best practices for performance and cost-effectiveness Explore design patterns and use cases to balance roles, technology choices, and processes for a future-proof design Learn from experts to avoid common pitfalls in data engineering projects Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionRevolutionize your approach to data processing in the fast-paced business landscape with this essential guide to data engineering. Discover the power of scalable, efficient, and secure data solutions through expert guidance on data engineering principles and techniques. Written by two industry experts with over 60 years of combined experience, it offers deep insights into best practices, architecture, agile processes, and cloud-based pipelines. You’ll start by defining the challenges data engineers face and understand how this agile and future-proof comprehensive data solution architecture addresses them. As you explore the extensive toolkit, mastering the capabilities of various instruments, you’ll gain the knowledge needed for independent research. Covering everything you need, right from data engineering fundamentals, the guide uses real-world examples to illustrate potential solutions. It elevates your skills to architect scalable data systems, implement agile development processes, and design cloud-based data pipelines. The book further equips you with the knowledge to harness serverless computing and microservices to build resilient data applications. By the end, you'll be armed with the expertise to design and deliver high-performance data engineering solutions that are not only robust, efficient, and secure but also future-ready.What you will learn Architect scalable data solutions within a well-architected framework Implement agile software development processes tailored to your organization's needs Design cloud-based data pipelines for analytics, machine learning, and AI-ready data products Optimize data engineering capabilities to ensure performance and long-term business value Apply best practices for data security, privacy, and compliance Harness serverless computing and microservices to build resilient, scalable, and trustworthy data pipelines Who this book is for If you are a data engineer, ETL developer, or big data engineer who wants to master the principles and techniques of data engineering, this book is for you. A basic understanding of data engineering concepts, ETL processes, and big data technologies is expected. This book is also for professionals who want to explore advanced data engineering practices, including scalable data solutions, agile software development, and cloud-based data processing pipelines.

Leveraging AI for Effective Digital Relationship Marketing

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Leveraging AI for Effective Digital Relationship Marketing by : Santos, José Duarte

Download or read book Leveraging AI for Effective Digital Relationship Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2024-10-11 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todays businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.

Artificial Intelligence in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

AI in Marketing, Sales and Service

Author : Peter Gentsch
Publisher : Springer
ISBN 13 : 3319899570
Total Pages : 280 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis AI in Marketing, Sales and Service by : Peter Gentsch

Download or read book AI in Marketing, Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Data-Driven Marketing for Strategic Success

Author : Rosário, Albérico Travassos
Publisher : IGI Global
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Marketing for Strategic Success by : Rosário, Albérico Travassos

Download or read book Data-Driven Marketing for Strategic Success written by Rosário, Albérico Travassos and published by IGI Global. This book was released on 2024-08-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Data Engineering for AI/ML Pipelines

Author : Venkata Karthik Penikalapati
Publisher : BPB Publications
ISBN 13 : 9365899036
Total Pages : 316 pages
Book Rating : 4.3/5 (658 download)

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Book Synopsis Data Engineering for AI/ML Pipelines by : Venkata Karthik Penikalapati

Download or read book Data Engineering for AI/ML Pipelines written by Venkata Karthik Penikalapati and published by BPB Publications. This book was released on 2024-10-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: DESCRIPTION Data engineering is the art of building and managing data pipelines that enable efficient data flow for AI/ML projects. This book serves as a comprehensive guide to data engineering for AI/ML systems, equipping you with the knowledge and skills to create robust and scalable data infrastructure. This book covers everything from foundational concepts to advanced techniques. It begins by introducing the role of data engineering in AI/ML, followed by exploring the lifecycle of data, from data generation and collection to storage and management. Readers will learn how to design robust data pipelines, transform data, and deploy AI/ML models effectively for real-world applications. The book also explains security, privacy, and compliance, ensuring responsible data management. Finally, it explores future trends, including automation, real-time data processing, and advanced architectures, providing a forward-looking perspective on the evolution of data engineering. By the end of this book, you will have a deep understanding of the principles and practices of data engineering for AI/ML. You will be able to design and implement efficient data pipelines, select appropriate technologies, ensure data quality and security, and leverage data for building successful AI/ML models. KEY FEATURES ● Comprehensive guide to building scalable AI/ML data engineering pipelines. ● Practical insights into data collection, storage, processing, and analysis. ● Emphasis on data security, privacy, and emerging trends in AI/ML. WHAT YOU WILL LEARN ● Architect scalable data solutions for AI/ML-driven applications. ● Design and implement efficient data pipelines for machine learning. ● Ensure data security and privacy in AI/ML systems. ● Leverage emerging technologies in data engineering for AI/ML. ● Optimize data transformation processes for enhanced model performance. WHO THIS BOOK IS FOR This book is ideal for software engineers, ML practitioners, IT professionals, and students wanting to master data pipelines for AI/ML. It is also valuable for developers and system architects aiming to expand their knowledge of data-driven technologies. TABLE OF CONTENTS 1. Introduction to Data Engineering for AI/ML 2. Lifecycle of AI/ML Data Engineering 3. Architecting Data Solutions for AI/ML 4. Technology Selection in AI/ML Data Engineering 5. Data Generation and Collection for AI/ML 6. Data Storage and Management in AI/ML 7. Data Ingestion and Preparation for ML 8. Transforming and Processing Data for AI/ML 9. Model Deployment and Data Serving 10. Security and Privacy in AI/ML Data Engineering 11. Emerging Trends and Future Direction

Marketing and Resource Management for Green Transitions in Economies

Author : Andrei, Jean-Vasile
Publisher : IGI Global
ISBN 13 :
Total Pages : 397 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Marketing and Resource Management for Green Transitions in Economies by : Andrei, Jean-Vasile

Download or read book Marketing and Resource Management for Green Transitions in Economies written by Andrei, Jean-Vasile and published by IGI Global. This book was released on 2024-08-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market. Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management.

Computational Intelligence and Data Sciences

Author : Ayodeji Olalekan Salau
Publisher : CRC Press
ISBN 13 : 1000541754
Total Pages : 287 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Computational Intelligence and Data Sciences by : Ayodeji Olalekan Salau

Download or read book Computational Intelligence and Data Sciences written by Ayodeji Olalekan Salau and published by CRC Press. This book was released on 2022-03-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents futuristic trends in computational intelligence including algorithms as applicable to different application domains in health informatics covering bio-medical, bioinformatics, and biological sciences. Latest evolutionary approaches to solve optimization problems under biomedical engineering field are discussed. It provides conceptual framework with a focus on application of computational intelligence techniques in the domain of biomedical engineering and health informatics including real-time issues.

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence

Author : Hiran, Kamal Kant
Publisher : IGI Global
ISBN 13 : 1668465205
Total Pages : 383 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence by : Hiran, Kamal Kant

Download or read book Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence written by Hiran, Kamal Kant and published by IGI Global. This book was released on 2023-04-04 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is influencing the future of almost every sector and human being. AI has been the primary driving force behind emerging technologies such as big data, blockchain, robots, and the internet of things (IoT), and it will continue to be a technological innovator for the foreseeable future. New algorithms in AI are changing business processes and deploying AI-based applications in various sectors. The Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence is a comprehensive reference that presents cases and best practices of AI and knowledge engineering applications on business intelligence. Covering topics such as deep learning methods, face recognition, and sentiment analysis, this major reference work is a dynamic resource for business leaders and executives, IT managers, AI scientists, students and educators of higher education, librarians, researchers, and academicians.