Age-Appropriate Digital Channels

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Author :
Publisher : Springer Nature
ISBN 13 : 3658384468
Total Pages : 71 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Age-Appropriate Digital Channels by : Alireza Darvishy

Download or read book Age-Appropriate Digital Channels written by Alireza Darvishy and published by Springer Nature. This book was released on 2022-10-01 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a client or a developer, what do you need to consider when developing an age-appropriate website or mobile application? This book explains how age-related limitations affect the use of websites and mobile applications. If gerontological aspects are not taken into account in the design of digital channels, older people tend to do without them. Therefore, websites and mobile applications need to take into account the needs of older people. In the book, you will find useful recommendations on how to do this so that your websites and mobile apps are easy to use for everyone.

Driving Digital Strategy

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 342 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Parenting for a Digital Future

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Author :
Publisher :
ISBN 13 : 0190874694
Total Pages : 273 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Parenting for a Digital Future by : Sonia M. Livingstone

Download or read book Parenting for a Digital Future written by Sonia M. Livingstone and published by . This book was released on 2020 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decades it takes to bring up a child, parents face challenges that are both helped and hindered by the fact that they are living through a period of unprecedented digital innovation. In Parenting for a Digital Future, Sonia Livingstone and Alicia Blum-Ross draw on extensive and diverse qualitative and quantitative research with a range of parents in the UK to reveal how digital technologies characterize parenting in late modernity, as parents determine how to forge new territory with little precedent or support. They chart how parents often enact authority and values through digital technologies since "screen time," games, and social media have become both ways of being together and of setting boundaries. Parenting for a Digital Future moves beyond the panicky headlines to offer a deeply researched exploration of what it means to parent in a period of significant social and technological change.

The Giver

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 054434068X
Total Pages : 257 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis The Giver by : Lois Lowry

Download or read book The Giver written by Lois Lowry and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Giver, the 1994 Newbery Medal winner, has become one of the most influential novels of our time. The haunting story centers on twelve-year-old Jonas, who lives in a seemingly ideal, if colorless, world of conformity and contentment. Not until he is given his life assignment as the Receiver of Memory does he begin to understand the dark, complex secrets behind his fragile community. This movie tie-in edition features cover art from the movie and exclusive Q&A with members of the cast, including Taylor Swift, Brenton Thwaites and Cameron Monaghan.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Tablets in K-12 Education: Integrated Experiences and Implications

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Author :
Publisher : IGI Global
ISBN 13 : 1466663014
Total Pages : 368 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Tablets in K-12 Education: Integrated Experiences and Implications by : An, Heejung

Download or read book Tablets in K-12 Education: Integrated Experiences and Implications written by An, Heejung and published by IGI Global. This book was released on 2014-07-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the use of hand-held mobile devices in primary and secondary classrooms to assist in learning, sharing, and communication among students and teachers"--Provided by publisher.

Parental Control of Television Broadcasting

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Author :
Publisher : Routledge
ISBN 13 : 1135677689
Total Pages : 372 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Parental Control of Television Broadcasting by : Monroe E. Price

Download or read book Parental Control of Television Broadcasting written by Monroe E. Price and published by Routledge. This book was released on 2002-01-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This project, originally developed for the European Community, examines parental roles in controlling television programs watched by children in Europe. The structure of the study includes: *an analysis of the technical devices available to assist in parental control of television broadcasting services, including descriptions of devices, their cost, availability, and the infrastructure needed to introduce them; *a corresponding analysis of potential ratings or labeling systems to work in conjunction with or in the place of technical devices, enabling a comparative analysis of rating systems used in film, video, and online services; and *an overview and assessment of the educational and awareness measures in the field of protection of minors and harmful content, providing the data for the review of available considerations in this field of viewer literacy. In addition to these main strands of analysis, the study provides for background information and analysis in the following areas: *an overview of the main media theories focusing on the effect and impact of specific types of content on children and their behavior; *an assessment of the economic impact and social efficacy of different protective measures; and *a comparison of the regulatory contexts and rating systems for film, video, television, and online services concerning the protection of minors from harmful content. This volume is intended for scholars and students in comparative media studies, media policy, and regulation.

Digital Marketing Analytics

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Author :
Publisher : Que Publishing
ISBN 13 : 0134998650
Total Pages : 298 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Digital Marketing Analytics by : Chuck Hemann

Download or read book Digital Marketing Analytics written by Chuck Hemann and published by Que Publishing. This book was released on 2018-04-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Digital Interactive TV and Metadata

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9780387208435
Total Pages : 282 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Digital Interactive TV and Metadata by : Arthur Lugmayr

Download or read book Digital Interactive TV and Metadata written by Arthur Lugmayr and published by Springer Science & Business Media. This book was released on 2004-06-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book shows how digital-interactive television (digiTV) will affect the relation between the broadcaster and the consumer. Standardization processes, technological paradigms, and application development issues will be discussed. The emerging applications, innovations, and future concepts are described in detail. The triangle: content - end-user - technology will be conceptualized to create a vision and to overview provision of services that will be major innovative elments in the world of digital television. From the technical side, eXtensible Markup Language (XML)-based metadata standards are a major element in realizing new innovative concepts in the world of digital, interactive television. This book clearly shows by the introduction of applications and use-scenarios, which conceptual requirements and metadata models are applicable, which metadata subsets are applicable due to resource limitations, which metadata aspects are needed for nonlinear content viewing, etc. The book gives a broad and detailed both visionary and technical overview useful for graduates, engineers, and scientists; and last but not least decision-makers in the broadcasting industry.

Rethinking the Children's Television Act for a Digital Media Age

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Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Rethinking the Children's Television Act for a Digital Media Age by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation

Download or read book Rethinking the Children's Television Act for a Digital Media Age written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2010 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Code of Federal Regulations

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Author :
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Code of Federal Regulations by :

Download or read book Code of Federal Regulations written by and published by . This book was released on 2001 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcast News in the Digital Age

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Author :
Publisher : Routledge
ISBN 13 : 1000518604
Total Pages : 375 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Broadcast News in the Digital Age by : Faith M Sidlow

Download or read book Broadcast News in the Digital Age written by Faith M Sidlow and published by Routledge. This book was released on 2022-01-26 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing and managing social media. The textbook is organized into five sections: building a foundation, storytelling and writing, producing, live performance, and ethics and career progression. The authors also provide step-by-step instructions on how to efficiently multitask while staying true to journalist ethics. Each chapter includes clear learning objectives, review questions and practical assignments, making it ideal for classroom use. QR codes integrated in the text allow students to easily see and hear examples of the stories they are learning to write. Broadcast News in the Digital Age is an engaging, student-friendly guide for those seeking to become successful writers, producers, anchors and journalists in today’s newsrooms, both on-air and online.

Rethinking Competitive Advantage

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Author :
Publisher : Random House
ISBN 13 : 1473589061
Total Pages : 224 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Rethinking Competitive Advantage by : Ram Charan

Download or read book Rethinking Competitive Advantage written by Ram Charan and published by Random House. This book was released on 2021-04-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the million-copy-bestselling author of Execution 'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes Welcome to the age of big tech. The old rules no longer apply. How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game. Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today. 'One of the world's preeminent counselors to CEOs.' Harvard Business Review 'The most influential consultant alive.' Fortune

Red Rising

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Author :
Publisher : Del Rey
ISBN 13 : 0345539796
Total Pages : 414 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Red Rising by : Pierce Brown

Download or read book Red Rising written by Pierce Brown and published by Del Rey. This book was released on 2014-01-28 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Pierce Brown’s relentlessly entertaining debut channels the excitement of The Hunger Games by Suzanne Collins and Ender’s Game by Orson Scott Card. “Red Rising ascends above a crowded dys­topian field.”—USA Today ONE OF THE BEST BOOKS OF THE YEAR—Entertainment Weekly, BuzzFeed, Shelf Awareness “I live for the dream that my children will be born free,” she says. “That they will be what they like. That they will own the land their father gave them.” “I live for you,” I say sadly. Eo kisses my cheek. “Then you must live for more.” Darrow is a Red, a member of the lowest caste in the color-coded society of the future. Like his fellow Reds, he works all day, believing that he and his people are making the surface of Mars livable for future generations. Yet he toils willingly, trusting that his blood and sweat will one day result in a better world for his children. But Darrow and his kind have been betrayed. Soon he discovers that humanity reached the surface generations ago. Vast cities and lush wilds spread across the planet. Darrow—and Reds like him—are nothing more than slaves to a decadent ruling class. Inspired by a longing for justice, and driven by the memory of lost love, Darrow sacrifices everything to infiltrate the legendary Institute, a proving ground for the dominant Gold caste, where the next generation of humanity’s overlords struggle for power. He will be forced to compete for his life and the very future of civilization against the best and most brutal of Society’s ruling class. There, he will stop at nothing to bring down his enemies . . . even if it means he has to become one of them to do so. Praise for Red Rising “[A] spectacular adventure . . . one heart-pounding ride . . . Pierce Brown’s dizzyingly good debut novel evokes The Hunger Games, Lord of the Flies, and Ender’s Game. . . . [Red Rising] has everything it needs to become meteoric.”—Entertainment Weekly “Ender, Katniss, and now Darrow.”—Scott Sigler “Red Rising is a sophisticated vision. . . . Brown will find a devoted audience.”—Richmond Times-Dispatch Don’t miss any of Pierce Brown’s Red Rising Saga: RED RISING • GOLDEN SON • MORNING STAR • IRON GOLD • DARK AGE • LIGHT BRINGER

No Logo

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Author :
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Media in the Digital Age

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Author :
Publisher : Columbia University Press
ISBN 13 : 0231142099
Total Pages : 362 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Media in the Digital Age by : John Vernon Pavlik

Download or read book Media in the Digital Age written by John Vernon Pavlik and published by Columbia University Press. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

Handbook of Children and the Media

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483305716
Total Pages : 825 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Handbook of Children and the Media by : Dorothy G. Singer

Download or read book Handbook of Children and the Media written by Dorothy G. Singer and published by SAGE Publications. This book was released on 2011-07-25 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-bullying, sexting, and the effects that violent video games have on children are widely discussed and debated. With a renowned international group of researchers and scholars, the Second Edition of the Handbook of Children and the Media covers these topics, is updated with cutting-edge research, and includes comprehensive analysis of the field for students and scholars. This revision examines the social and cognitive effects of new media, such as Facebook, Twitter, YouTube, Skype, iPads, and cell phones, and how children are using this new technology. This book summarizes the latest research on children and the media and suggests directions for future research. This book also attempts to provide students with a deliberate examination of how children use, enjoy, learn from, and are advantaged or disadvantaged by regular exposure to television, new technologies, and other electronic media.