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Author : Advertising Standards Authority for Ireland
Publisher :
ISBN 13 :
Total Pages : 2 pages
Book Rating : 4.:/5 (65 download)
Download or read book Advertising Self-regulation and how it Works written by Advertising Standards Authority for Ireland and published by . This book was released on 2005 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean J. Boddewyn
Publisher : Praeger
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising Self-Regulation and Outside Participation written by Jean J. Boddewyn and published by Praeger. This book was released on 1988-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
Author : Carmen Maye
Publisher : Routledge
ISBN 13 : 1351051725
Total Pages : 431 pages
Book Rating : 4.3/5 (51 download)
Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Author : United States. Advertising Advisory Committee
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.X/5 (3 download)
Download or read book Self-regulation in Advertising written by United States. Advertising Advisory Committee and published by . This book was released on 1964 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author : James P. Neelankavil
Publisher : Hastings House Book Publishers
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (321 download)
Download or read book Advertising Self-regulation written by James P. Neelankavil and published by Hastings House Book Publishers. This book was released on 1980 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Commerce
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.F/5 ( download)
Download or read book Self-regulation in Advertising, a Report on the Operations of Private Enterprise in an Important Area of Public Responsibility Submitted by the Advertising Advisory Committee to the Secrtary of Commerce written by United States. Department of Commerce and published by . This book was released on 1964 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert B. Stridsberg
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.3/5 (512 download)
Download or read book Effective Advertising Self-regulation written by Albert B. Stridsberg and published by . This book was released on 1974 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Advertising Review Board. Consultive Panel
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (635 download)
Download or read book Advertising Self-regulation and Its Interaction with Consumers written by National Advertising Review Board. Consultive Panel and published by . This book was released on 1979* with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780959912586
Total Pages : 28 pages
Book Rating : 4.9/5 (125 download)
Download or read book The Structure and Procedures of Advertising Self-regulation written by and published by . This book was released on 1983 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S.S. Kaptan
Publisher : Sarup & Sons
ISBN 13 : 9788176254229
Total Pages : 92 pages
Book Rating : 4.2/5 (542 download)
Download or read book Advertising Regulation written by S.S. Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Advertising Association. World Congress
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (22 download)
Download or read book Advertising Self-regulation written by International Advertising Association. World Congress and published by . This book was released on 1986 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Verne Edwin Burnett
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.F/5 ( download)
Download or read book Self-regulation of Advertising written by Verne Edwin Burnett and published by . This book was released on 1950 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry Leonard
Publisher : DIANE Publishing
ISBN 13 : 143793210X
Total Pages : 55 pages
Book Rating : 4.4/5 (379 download)
Download or read book Self-Regulatory Principles for Online Behavioral Advertising written by Barry Leonard and published by DIANE Publishing. This book was released on 2011 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Author : European Advertising Standards Alliance
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (166 download)
Download or read book Advertising Self-regulation in Europe written by European Advertising Standards Alliance and published by . This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview of self-regulation in the European context. Key features include:Detailed country analyses, outlining statutory and self-regulatory structures as well as an overview of the SRO's composition and main activities; Comprehensive tables offering a useful comparison of SRO functions and code rules; In-depth analysis of the key issues in advertising standards today, including advertising of food and alcoholic beverages, and advertising to children"--Publisher.
Author : Richard L. Childs
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (244 download)
Download or read book Self-regulation in Advertising written by Richard L. Childs and published by . This book was released on 1956 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Willard Linn Thompson
Publisher :
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.:/5 (484 download)
Download or read book Self-regulation in Advertising written by Willard Linn Thompson and published by . This book was released on 1958 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
