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Author : Dennis Gensch
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (72 download)
Download or read book Advertising Planning; Mathematical Models in Advertising Media Planning [by] Dennis H. Gensch written by Dennis Gensch and published by . This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis H. Gensch
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (785 download)
Download or read book Advertising planning: mathematical models in advertising media planning written by Dennis H. Gensch and published by . This book was released on 1973 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis Gensch
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Planning; Mathematical Models in Advertising Media Planning written by Dennis Gensch and published by . This book was released on 1973 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (911 download)
Download or read book Advertising Planing written by and published by . This book was released on 1973 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Zanville Sissors
Publisher : NTC/Contemporary Publishing Company
ISBN 13 : 9780844231587
Total Pages : 484 pages
Book Rating : 4.2/5 (315 download)
Download or read book Advertising Media Planning written by Jack Zanville Sissors and published by NTC/Contemporary Publishing Company. This book was released on 1989 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland T. Rust
Publisher : Free Press
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising Media Models written by Roland T. Rust and published by Free Press. This book was released on 1986 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee Mcguigan
Publisher : MIT Press
ISBN 13 : 0262545446
Total Pages : 349 pages
Book Rating : 4.2/5 (625 download)
Download or read book Selling the American People written by Lee Mcguigan and published by MIT Press. This book was released on 2023-07-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
Author :
Publisher :
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1997 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marsha M. Boyd
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising Exposure Estimation Models written by Marsha M. Boyd and published by . This book was released on 1985 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher C. Gilson
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Concepts and Strategies written by Christopher C. Gilson and published by . This book was released on 1980 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book INDUSTRIAL MARKETING MANAGEMENT written by and published by . This book was released on 1975 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Economic Association
Publisher :
ISBN 13 :
Total Pages : 1104 pages
Book Rating : 4.F/5 ( download)
Download or read book Papers and Proceedings of the Annual Meeting written by American Economic Association and published by . This book was released on 1975 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maurice I. Mandell
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising written by Maurice I. Mandell and published by Prentice Hall. This book was released on 1980 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.3/5 (91 download)
Download or read book The American Economic Review written by and published by . This book was released on 1975 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the Hand book of the American Economic Association.
Author : Charles F. Frazer
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (31 download)
Download or read book Defining the Core of the Discipline written by Charles F. Frazer and published by . This book was released on 1985 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ursula H. Funke
Publisher : Springer Science & Business Media
ISBN 13 : 3642515657
Total Pages : 534 pages
Book Rating : 4.6/5 (425 download)
Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1520 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1976 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
