Media Promotion & Marketing for Broadcasting, Cable & the Internet

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

The Television Will Be Revolutionized, Second Edition

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Author :
Publisher : NYU Press
ISBN 13 : 1479830070
Total Pages : 411 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis The Television Will Be Revolutionized, Second Edition by : Amanda D Lotz

Download or read book The Television Will Be Revolutionized, Second Edition written by Amanda D Lotz and published by NYU Press. This book was released on 2014-09-19 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Incredibly prescient . . . the revised edition updates its account to reflect an age when Hulu, Netflix, and Amazon are now competing for Emmy and Peabody Awards.” —Henry Jenkins, coauthor of Spreadable Media: Creating Meaning and Value in a Networked Culture Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise but redefining what we can do with it, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband-delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live televised sports, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter. “[A] thorough and engaging analysis.” —Velvet Light Trap “Thick with trade facts and figures.” —Popular Communication

Cable Television

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Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cable Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance

Download or read book Cable Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1989 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Broadcast and Cable Finance

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Author :
Publisher : CRC Press
ISBN 13 : 1136032746
Total Pages : 232 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Understanding Broadcast and Cable Finance by : Broadcast Cable Financial Mana

Download or read book Understanding Broadcast and Cable Finance written by Broadcast Cable Financial Mana and published by CRC Press. This book was released on 2012-07-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

Competitive Isssues in the Cable Television Industry

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Publisher :
ISBN 13 :
Total Pages : 754 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Competitive Isssues in the Cable Television Industry by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights

Download or read book Competitive Isssues in the Cable Television Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights and published by . This book was released on 1988 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Telecommunications issues related to competition and subscriber rates in the cable television industry.

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428943463
Total Pages : 94 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Telecommunications issues related to competition and subscriber rates in the cable television industry. by :

Download or read book Telecommunications issues related to competition and subscriber rates in the cable television industry. written by and published by DIANE Publishing. This book was released on 2003 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook for Producing Educational and Public-access Programs for Cable Television

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Author :
Publisher : Educational Technology
ISBN 13 : 9780877780892
Total Pages : 164 pages
Book Rating : 4.7/5 (88 download)

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Book Synopsis Handbook for Producing Educational and Public-access Programs for Cable Television by : Rudy Bretz

Download or read book Handbook for Producing Educational and Public-access Programs for Cable Television written by Rudy Bretz and published by Educational Technology. This book was released on 1976 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable Television Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Cable Television Industry by : United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority, Minority Enterprise, and General Small Business Problems

Download or read book Cable Television Industry written by United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority, Minority Enterprise, and General Small Business Problems and published by . This book was released on 1982 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competitive Problems in the Cable Television Industry

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Author :
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Competitive Problems in the Cable Television Industry by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights

Download or read book Competitive Problems in the Cable Television Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopolies, and Business Rights and published by . This book was released on 1990 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable Television and the Future of Broadcasting

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Author :
Publisher : Routledge
ISBN 13 : 1135038821
Total Pages : 187 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Cable Television and the Future of Broadcasting by : Ralph Negrine

Download or read book Cable Television and the Future of Broadcasting written by Ralph Negrine and published by Routledge. This book was released on 2013-06-19 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.

The Encyclopedia of Television, Cable, and Video

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 146846521X
Total Pages : 635 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis The Encyclopedia of Television, Cable, and Video by : R.M. Reed

Download or read book The Encyclopedia of Television, Cable, and Video written by R.M. Reed and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major reference work about the overlapping fields of television, cable and video. With both technical and popular appeal, this book covers the following areas: advertising, agencies, associations, companies, unions, broadcasting, cable-casting, engineering, events, general production and programming.

Oversight of the Copyright, Act of 1976 (Cable Television)

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Author :
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Oversight of the Copyright, Act of 1976 (Cable Television) by : United States. Congress. Senate. Committee on the Judiciary

Download or read book Oversight of the Copyright, Act of 1976 (Cable Television) written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1981 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable Television Regulation

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Author :
Publisher :
ISBN 13 :
Total Pages : 1060 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Cable Television Regulation by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance

Download or read book Cable Television Regulation written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1992 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable TV Consumer Protection Act of 1991

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Author :
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Cable TV Consumer Protection Act of 1991 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications

Download or read book Cable TV Consumer Protection Act of 1991 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1991 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Promotion

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Author :
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Advertising and Promotion by : George Eugene Belch

Download or read book Advertising and Promotion written by George Eugene Belch and published by . This book was released on 2004 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable TV Consumer Protection Act of 1989

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Author :
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Cable TV Consumer Protection Act of 1989 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications

Download or read book Cable TV Consumer Protection Act of 1989 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1990 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable Television

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Author :
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Cable Television by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications

Download or read book Cable Television written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1977 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: