Advertising On Cable

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

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Author : Susan Tyler Eastman
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Advertising on Cable

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Author : David Samuel Barr
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Advertising on Cable by : David Samuel Barr

Download or read book Advertising on Cable written by David Samuel Barr and published by Prentice Hall. This book was released on 1985 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable Advertising

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Author : Kensinger Jones
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (512 download)

Book Synopsis Cable Advertising by : Kensinger Jones

Download or read book Cable Advertising written by Kensinger Jones and published by Prentice Hall. This book was released on 1986 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

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Author : Edmond A. Bruneau
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (31 download)

Book Synopsis Advertising by : Edmond A. Bruneau

Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Promotion and Marketing for Broadcasting and Cable

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Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Promotion and Marketing for Broadcasting and Cable by : Susan Tyler Eastman

Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.

Advertising to Children on TV

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Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)

Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Advertising in the Broadcast and Cable Media

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Author : Elizabeth J. Heighton
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (97 download)

Book Synopsis Advertising in the Broadcast and Cable Media by : Elizabeth J. Heighton

Download or read book Advertising in the Broadcast and Cable Media written by Elizabeth J. Heighton and published by . This book was released on 1984 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable TV Advertising

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Author : Rajeev Batra
Publisher : Praeger
ISBN 13 : 0899304060
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)

Book Synopsis Cable TV Advertising by : Rajeev Batra

Download or read book Cable TV Advertising written by Rajeev Batra and published by Praeger. This book was released on 1989-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium. If the industry is to realize its promise, the contributors argue, it will happen only in light of a fundamental reassessment of its strategic position within the overall communications and information-technology environment. Taken together, the chapters presented here offer both new insights to industry professionals and new research ideas to students of cable communications. The chapters are organized into three sections around the themes of industry analysis, implications for advertisers, and new developments. In the first section, the editors present a strategic overview of cable TV advertising followed by an assessment of its current status and an examination of programming opportunities for cable network. The second group examines such issues as the television viewing environment, collecting ratings data for cable channels, and the relationship between program impact and advertising impact. Concluding chapters offer a look at new horizons in cable TV advertising, including in-home shopping programs and pay-per-view programming.

Cable Advertiser's Handbook

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Author : Ronald B. Kaatz
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Cable Advertiser's Handbook by : Ronald B. Kaatz

Download or read book Cable Advertiser's Handbook written by Ronald B. Kaatz and published by N T C Business Books. This book was released on 1985 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable Ad Sales

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Author : Cable Television Laboratories, Inc
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Cable Ad Sales by : Cable Television Laboratories, Inc

Download or read book Cable Ad Sales written by Cable Television Laboratories, Inc and published by . This book was released on 1992 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable, an Advertiser's Guide to the New Electronic Media

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Author : Ronald B. Kaatz
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Cable, an Advertiser's Guide to the New Electronic Media by : Ronald B. Kaatz

Download or read book Cable, an Advertiser's Guide to the New Electronic Media written by Ronald B. Kaatz and published by NTC/Contemporary Publishing Company. This book was released on 1982 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cable Television Advertising

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Author : Jack Myers
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (982 download)

Book Synopsis Cable Television Advertising by : Jack Myers

Download or read book Cable Television Advertising written by Jack Myers and published by . This book was released on 1990 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Television Will Be Revolutionized, Second Edition

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Author : Amanda D Lotz
Publisher : NYU Press
ISBN 13 : 1479830070
Total Pages : 410 pages
Book Rating : 4.4/5 (798 download)

Book Synopsis The Television Will Be Revolutionized, Second Edition by : Amanda D Lotz

Download or read book The Television Will Be Revolutionized, Second Edition written by Amanda D Lotz and published by NYU Press. This book was released on 2014-09-19 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live television sports and contests, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.

Breaking Up America

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Author : Joseph Turow
Publisher : University of Chicago Press
ISBN 13 : 0226817512
Total Pages : 260 pages
Book Rating : 4.2/5 (268 download)

Book Synopsis Breaking Up America by : Joseph Turow

Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

Local Advertising on Cable Television

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Author : Laurence J. Wolheim
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (843 download)

Book Synopsis Local Advertising on Cable Television by : Laurence J. Wolheim

Download or read book Local Advertising on Cable Television written by Laurence J. Wolheim and published by . This book was released on 1973 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Electronic Media

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Author : Ed Shane
Publisher : CRC Press
ISBN 13 : 1136026266
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)

Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

The Language of Television Advertising

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Author : Michael L. Geis
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

Book Synopsis The Language of Television Advertising by : Michael L. Geis

Download or read book The Language of Television Advertising written by Michael L. Geis and published by . This book was released on 1982 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: