Advertising Law And Regulation

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Ad Law

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Author : Richard Lindsay
Publisher : Kogan Page Publishers
ISBN 13 : 0749472901
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis Ad Law by : Richard Lindsay

Download or read book Ad Law written by Richard Lindsay and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Ad Law

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Author : Richard Lindsay
Publisher :
ISBN 13 : 9780749472894
Total Pages : 0 pages
Book Rating : 4.4/5 (728 download)

Book Synopsis Ad Law by : Richard Lindsay

Download or read book Ad Law written by Richard Lindsay and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns.

Advertising and Public Relations Law

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Author : Carmen Maye
Publisher : Routledge
ISBN 13 : 1351051725
Total Pages : 431 pages
Book Rating : 4.3/5 (51 download)

Book Synopsis Advertising and Public Relations Law by : Carmen Maye

Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

The Advertising Law Guide

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Author : Lee Wilson
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.F/5 ( download)

Book Synopsis The Advertising Law Guide by : Lee Wilson

Download or read book The Advertising Law Guide written by Lee Wilson and published by . This book was released on 2000 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.

Advertising Law and Regulation

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Author : Giles; Bray Crown
Publisher : Bloomsbury Professional
ISBN 13 : 9781526512307
Total Pages : 984 pages
Book Rating : 4.5/5 (123 download)

Book Synopsis Advertising Law and Regulation by : Giles; Bray Crown

Download or read book Advertising Law and Regulation written by Giles; Bray Crown and published by Bloomsbury Professional. This book was released on 2020-04-09 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Global Advertising Regulation Handbook

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Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)

Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Advertising Law and Regulation

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Author : Oliver Bray
Publisher : Bloomsbury Professional
ISBN 13 : 1526515415
Total Pages : 0 pages
Book Rating : 4.5/5 (265 download)

Book Synopsis Advertising Law and Regulation by : Oliver Bray

Download or read book Advertising Law and Regulation written by Oliver Bray and published by Bloomsbury Professional. This book was released on 2023-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.

Advertising Law and Regulation

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Author : Giles Crown
Publisher : A&C Black
ISBN 13 : 1845924517
Total Pages : 1047 pages
Book Rating : 4.8/5 (459 download)

Book Synopsis Advertising Law and Regulation by : Giles Crown

Download or read book Advertising Law and Regulation written by Giles Crown and published by A&C Black. This book was released on 2010-11-30 with total page 1047 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many areas of the law, numerous statutes, self-regulatory codes, European legislation and human rights conventions now govern advertising. This title sets out to explain concisely and comprehensively the myriad rules which control advertising.

International Advertising Law

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Author : Peter Schotthöfer
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041159606
Total Pages : 850 pages
Book Rating : 4.0/5 (411 download)

Book Synopsis International Advertising Law by : Peter Schotthöfer

Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "

International Advertising Law

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Author : Paul Jordan
Publisher :
ISBN 13 : 9781787423909
Total Pages : 520 pages
Book Rating : 4.4/5 (239 download)

Book Synopsis International Advertising Law by : Paul Jordan

Download or read book International Advertising Law written by Paul Jordan and published by . This book was released on 2021-04-30 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Law & Advertising

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Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)

Book Synopsis Law & Advertising by : Dean K. Fueroghne

Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

The Comparison of Advertising Laws and Regulations Between the United States and Thailand

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Author : Vittratorn Chirapravati
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.3/5 (129 download)

Book Synopsis The Comparison of Advertising Laws and Regulations Between the United States and Thailand by : Vittratorn Chirapravati

Download or read book The Comparison of Advertising Laws and Regulations Between the United States and Thailand written by Vittratorn Chirapravati and published by . This book was released on 1989 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Law in the United States

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Author : Michael T. Roberts
Publisher : Cambridge University Press
ISBN 13 : 1107117607
Total Pages : 487 pages
Book Rating : 4.1/5 (71 download)

Book Synopsis Food Law in the United States by : Michael T. Roberts

Download or read book Food Law in the United States written by Michael T. Roberts and published by Cambridge University Press. This book was released on 2016-01-08 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive legal treatise on US food law for lawyers, judges, students, and consumer advocates.

Essential Law for Marketers

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Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 1136405364
Total Pages : 441 pages
Book Rating : 4.1/5 (364 download)

Book Synopsis Essential Law for Marketers by : Ardi Kolah

Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.

Advertising Compliance Law

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Author : John Lichtenberger
Publisher : Praeger
ISBN 13 : 0899301223
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)

Book Synopsis Advertising Compliance Law by : John Lichtenberger

Download or read book Advertising Compliance Law written by John Lichtenberger and published by Praeger. This book was released on 1986-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.

Advertising Regulation

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Author : S.S. Kaptan
Publisher : Sarup & Sons
ISBN 13 : 9788176254229
Total Pages : 92 pages
Book Rating : 4.2/5 (542 download)

Book Synopsis Advertising Regulation by : S.S. Kaptan

Download or read book Advertising Regulation written by S.S. Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Compilation of Laws of the Several States

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Author : United States. Bureau of Public Roads
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Compilation of Laws of the Several States by : United States. Bureau of Public Roads

Download or read book Compilation of Laws of the Several States written by United States. Bureau of Public Roads and published by . This book was released on 1931 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: