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Advertising Language
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Book Synopsis The Language of Advertising by : Angela Goddard
Download or read book The Language of Advertising written by Angela Goddard and published by Psychology Press. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Book Synopsis Advertising Language by : Keiko Tanaka
Download or read book Advertising Language written by Keiko Tanaka and published by Routledge. This book was released on 2005-07-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Book Synopsis The Language of Advertising by : Torben Vestergaard
Download or read book The Language of Advertising written by Torben Vestergaard and published by Wiley-Blackwell. This book was released on 1985-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Language of Cosmetics Advertising by : Helen Ringrow
Download or read book The Language of Cosmetics Advertising written by Helen Ringrow and published by Springer. This book was released on 2016-09-28 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Book Synopsis Advertising: Using Words as Tools for Selling Second Edition by : Ruta Kalmane
Download or read book Advertising: Using Words as Tools for Selling Second Edition written by Ruta Kalmane and published by Lulu.com. This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Sabine Gieszinger Publisher :Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN 13 : Total Pages :392 pages Book Rating :4.F/5 ( download)
Book Synopsis The History of Advertising Language by : Sabine Gieszinger
Download or read book The History of Advertising Language written by Sabine Gieszinger and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2001 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discourse of advertising has changed considerably over the past 200 years. This study - based on a corpus of 540 advertisements published in The Times between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media.
Book Synopsis To what extent is advertising language a ‘Sondersprache’? by : Jil Hoeser
Download or read book To what extent is advertising language a ‘Sondersprache’? written by Jil Hoeser and published by GRIN Verlag. This book was released on 2016-02-23 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject German Studies - Linguistics, grade: 2,7, University College London, language: English, abstract: Advertising happens in a lot of areas of life, such as politics or charity, and it almost every time happens by means of a specific use of language. Exactly this specific use of the language in advertising will be the main focus of the following essay and we are going to ask if advertising language can be seen as a ‘Sondersprache’. After providing a general definition of advertising and analysing its different techniques to influence peoples’ behaviour, we will deal with the linguistic characteristics. Finally, after exposing the linguistic features of advertising, we shall analyse, whether advertising language could be seen as a ‘Sondersprache’. Nowadays, we encounter advertising like “Saturn: Geiz ist geil!” in the most different forms in our everyday life. Whether it is on flyers, on the radio or on the television, everywhere we look, advertising is flooding us. We hear a specific melody coming from the radio and we know what product is meant; we see a little green crocodile in the left corner of a t-shirt and we directly know what brand it is from. At this stage, these two examples show us to what extent advertising is surrounding us. What is more, we can already observe a first tendency: advertising is not only using language, but it is also playing our minds with pictures and music. Most people link this term only to commercial and product advertising, but that definition is far too tight.
Book Synopsis Global and Multinational Advertising by : Basil G. Englis
Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Book Synopsis Foreign Languages in Advertising by : Jos Hornikx
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Book Synopsis Increasing Sales Through Advertising by : Wheeler Sammons
Download or read book Increasing Sales Through Advertising written by Wheeler Sammons and published by . This book was released on 1921 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis English in Advertising by : Geoffrey N. Leech
Download or read book English in Advertising written by Geoffrey N. Leech and published by . This book was released on 1972 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1897 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Discourse of Advertising by : Guy Cook
Download or read book The Discourse of Advertising written by Guy Cook and published by Psychology Press. This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.
Book Synopsis Manipulation of society through advertising. Language manipulation mechanisms in advertisements by : Stacie Writes
Download or read book Manipulation of society through advertising. Language manipulation mechanisms in advertisements written by Stacie Writes and published by GRIN Verlag. This book was released on 2016-06-13 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will discuss about translation strategies in advertising, which can be summarized to three main strategies: literal translation, free translation and idiomatic translations. We will also notice that the translation of advertising depends not only on cultural aspects. Many of authors that wrote about translation of advertising have different opinions upon how this topic should be approached. Based on the practical chapter we will try to find out what is more relevant and what wins over: to transmit the message accurately, or to create the effect. Based on things mentioned above, we will analyse what aspects of advertising attract people, creating the positive effect and what turn them away. All in all this diploma paper shows what vocabulary is used in advertising, what speech and how language is used in vocabulary. From the point of view of translation of advertising we will see whatever the foreign advertising prefer to translate the slogans word by word, or they prefer to make their own one, keeping only the general idea.
Book Synopsis Marketing Identities Through Language by : E. Martin
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Book Synopsis The Language of Advertising by : Guy Cook
Download or read book The Language of Advertising written by Guy Cook and published by . This book was released on 2008 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt:
