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Advertising In Womens Magazines 1936
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Download or read book Qualifying Times written by Jaime Schultz and published by University of Illinois Press. This book was released on 2014-03-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This perceptive, lively study explores U.S. women's sport through historical "points of change": particular products or trends that dramatically influenced both women's participation in sport and cultural responses to women athletes. Beginning with the seemingly innocent ponytail, the subject of the Introduction, scholar Jaime Schultz challenges the reader to look at the historical and sociological significance of now-common items such as sports bras and tampons and ideas such as sex testing and competitive cheerleading. Tennis wear, tampons, and sports bras all facilitated women’s participation in physical culture, while physical educators, the aesthetic fitness movement, and Title IX encouraged women to challenge (or confront) policy, financial, and cultural obstacles. While some of these points of change increased women's physical freedom and sporting participation, they also posed challenges. Tampons encouraged menstrual shame, sex testing (a tool never used with male athletes) perpetuated narrowly-defined cultural norms of femininity, and the late-twentieth-century aesthetic fitness movement fed into an unrealistic beauty ideal. Ultimately, Schultz finds that U.S. women's sport has progressed significantly but ambivalently. Although participation in sports is no longer uncommon for girls and women, Schultz argues that these "points of change" have contributed to a complex matrix of gender differentiation that marks the female athletic body as different than--as less than--the male body, despite the advantages it may confer.
Book Synopsis A History of Popular Women's Magazines in the United States, 1792-1995 by : Mary Ellen Zuckerman
Download or read book A History of Popular Women's Magazines in the United States, 1792-1995 written by Mary Ellen Zuckerman and published by Praeger. This book was released on 1998-07-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.
Book Synopsis Attention, Attitude, and Affect in Response to Advertising by : Eddie M. Clark
Download or read book Attention, Attitude, and Affect in Response to Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 1994 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Advertising in Women's Magazines, 1936 by :
Download or read book Advertising in Women's Magazines, 1936 written by and published by . This book was released on 1936 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Domestic Commerce by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1937 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sport, Culture and Advertising by : Steven J. Jackson
Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Author :Arthur and Elizabeth Schlesinger Library on the History of Women in America Publisher : ISBN 13 : Total Pages :836 pages Book Rating :4.3/5 (91 download)
Book Synopsis The Manuscript Inventories and the Catalogs of Manuscripts, Books, and Periodicals: Manuscript inventories, A-P by : Arthur and Elizabeth Schlesinger Library on the History of Women in America
Download or read book The Manuscript Inventories and the Catalogs of Manuscripts, Books, and Periodicals: Manuscript inventories, A-P written by Arthur and Elizabeth Schlesinger Library on the History of Women in America and published by . This book was released on 1984 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Commerce Series by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Domestic Commerce Series written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1938 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Research Sources by : Rachel Bretherton
Download or read book Market Research Sources written by Rachel Bretherton and published by . This book was released on 1938 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women in Magazines by : Rachel Ritchie
Download or read book Women in Magazines written by Rachel Ritchie and published by Routledge. This book was released on 2016-02-19 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
Book Synopsis Modernism and Modernity in British Women’s Magazines by : Alice Wood
Download or read book Modernism and Modernity in British Women’s Magazines written by Alice Wood and published by Routledge. This book was released on 2020-05-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores responses to the strangeness and pleasures of modernism and modernity in four commercial British women’s magazines of the interwar period. Through extensive study of interwar Vogue (UK), Eve, Good Housekeeping (UK), and Harper’s Bazaar (UK), Wood uncovers how modernism was received and disseminated by these fashion and domestic periodicals and recovers experimental journalism and fiction within them by an array of canonical and marginalized writers, including Storm Jameson, Rose Macaulay, Gertrude Stein, and Virginia Woolf. The book’s analysis is attentive to text and image and to interactions between editorial, feature, and advertising material. Its detailed survey of these largely neglected magazines reveals how they situated radical aesthetics in relation to modernity’s broader new challenges, diversions, and opportunities for women, and how they approached high modernist art and literature through discourses of fashion and celebrity. Modernism and Modernity in British Women’s Magazines extends recent research into modernism’s circulation through diverse markets and publication outlets and adds to the substantial body of scholarship concerned with the relationship between modernism and popular culture. It demonstrates that commercial women’s magazines subversively disrupted and sustained contemporary hierarchies of high and low culture as well as actively participating in the construction of modernism’s public profile.
Book Synopsis Behind the Wireless by : Kate Murphy
Download or read book Behind the Wireless written by Kate Murphy and published by Springer. This book was released on 2016-04-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind the Wireless tells the story of women at the BBC in the 1920s and 30s. Broadcasting was brand new in Britain and the BBC developed without many of the overt discriminatory practices commonplace at the time. Women were employed at all levels, except the very top, for instance as secretaries, documentary makers, advertising representatives, and librarians. Three women held Director level posts, Hilda Matheson (Director of Talks), Mary Somerville (Director of School Broadcasting), and Isa Benzie (Foreign Director). Women also produced the programmes aimed at female listeners and brought women broadcasters to the microphone. There was an ethos of equality and the chance to rise through the ranks from accounts clerk to accompanist. But lurking behind the façade of modernity were hidden inequalities in recruitment, pay, and promotion and in 1932 a marriage bar was introduced. Kate Murphy examines how and why the interwar BBC created new opportunities for women.
Book Synopsis Women and Households in Indonesia by : Juliette Koning
Download or read book Women and Households in Indonesia written by Juliette Koning and published by Routledge. This book was released on 2013-11-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically examines the usefulness of the 'household; concept within the historically and culturally diverse context of Indonesia, exploring in detail the position of women within and beyond domestic arrangements. So far, classical household and kinship studies have not studied how women deal with two major forces which shape and define their world: local kinship traditions, and the universalising ideology of the Indonesian regime, which both provide prescriptions and prohibitions concerning family, marriage, and womanhood. Women are caught between these conflicting notions and practices. How they challenge or accommodate such forces is the main issue in this book.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1937 with total page 1374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Book Synopsis Selling under the Swastika by : Pamela E. Swett
Download or read book Selling under the Swastika written by Pamela E. Swett and published by Stanford University Press. This book was released on 2013-12-18 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Book Synopsis Baltimore and Ohio Employes Magazine by :
Download or read book Baltimore and Ohio Employes Magazine written by and published by . This book was released on 1937 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
