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Advertising In Tourism And Leisure
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Book Synopsis Advertising in Tourism and Leisure by : Nigel Morgan
Download or read book Advertising in Tourism and Leisure written by Nigel Morgan and published by Routledge. This book was released on 2013-06-17 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Book Synopsis Marketing in Leisure and Tourism by : Patricia Click Janes
Download or read book Marketing in Leisure and Tourism written by Patricia Click Janes and published by Venture Publishing (PA). This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Welcome to the roller-coaster world of marketing decision making. There are many things to consider, many issues to face, and this book will show how this process can be less frightening and risky than a roller-coaster ride, yet feature all the thrills and enjoyment associated with it. The first chapter highlights the reasons why some leisure service agencies have not integrated marketing effectively. Further, it suggests reasons how marketing has evolved and why it is beneficial to adopt strategic marketing practices. The issues of barriers to effective marketing, strategies, and benefits are covered, as well as components of leisure service agency marketing. Foundational issues related to effective leisure service agency marketing are clarified in Chapter 2, including leisure service philosophy and its relationship to the quality of people's lives. Chapter 3 is designed to introduce a formal process for applying each of these components in a leisure service agency: funding, evaluating, and enabling marketing action through planning. Further, it addresses issues of particular concern to leisure agencies, including funding marketing efforts and measuring the impacts of these marketing decisions. Chapter 4 addresses the premise that all activities are driven by quality service standards. Quality service involves every aspect of an agency from the products, services, and the experiences it provides, to the standards (e.g., cleanliness, hiring) and processes it creates (e.g., policies/procedures). Chapter 5 discusses research as the heart of effective marketing. Research is needed throughout the marketing process and provides assistance to each phase. Research addresses issues related to understanding demographic and leisure trends; needs of targeted markets; satisfaction of employees, volunteers, and customers; and questions like whether that $10,000 per month billboard is worth the investment. Chapters 6 through 8 are dedicated to developing skills in strategic analysis. Anyone can spend a marketing budget but not everyone can be successful at it. Therefore the key to effective decisions is analyzing and developing a strategy that is based on sound principles and evidence. Targeted markets can be developed through understanding current systems, issues, and future plans. In Chapter 7, the process for target market creation is outlined identifying techniques for selecting appropriate markets. Once determined, agencies can develop a formal strategy for marketing. Chapter 8 highlights ways in which an agency can position themselves and develop or enhance the brand image. It is in this chapter that an agency learns to develop specific target market objectives, and from these objectives, communication decisions will be based. Finally, determining communication decisions is often thought of as the most creative part of marketing decision making. Decisions that are first made in this phase relate to product, service, program, facility, distribution, and pricing considerations. Next, brand image and promotion decisions are made, followed by the various tools used to communicate with the targeted audiences -- public and community relations, advertising, sponsorship, stewardship, selling, and internal marketing. In Chapters 9-14, techniques for effective use of each decision and tool are shared, which will help agencies make successful decisions to achieve target market objectives. This book is supported by an impressive array of online instructor materials including: sample syllabi PowerPoint slides test bank sample marketing plans audio chapter reviews related articles photographs discussion board and more!" -- Publisher.
Book Synopsis Marketing Tourism, Hospitality and Leisure in Europe by : Susan Horner
Download or read book Marketing Tourism, Hospitality and Leisure in Europe written by Susan Horner and published by Arden Shakespeare. This book was released on 1996 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
Book Synopsis Marketing for Leisure and Tourism by : Michael Morgan
Download or read book Marketing for Leisure and Tourism written by Michael Morgan and published by Financial Times/Prentice Hall. This book was released on 1996 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.
Book Synopsis The Tourism and Leisure Experience by : Michael Morgan
Download or read book The Tourism and Leisure Experience written by Michael Morgan and published by Channel View Publications. This book was released on 2010-09-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
Book Synopsis Successful Web Marketing for the Tourism and Leisure Sectors by : Susan Briggs
Download or read book Successful Web Marketing for the Tourism and Leisure Sectors written by Susan Briggs and published by Kogan Page Publishers. This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical, jargon-free guide to help readers move from seeing the Internet as a tangled web to seeing it as a powerful network.
Book Synopsis Advertising in Leisure and Tourism by : Mahadev Kertwal
Download or read book Advertising in Leisure and Tourism written by Mahadev Kertwal and published by . This book was released on 2012 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Recent Advances in Tourism Marketing Research by : Kaye Sung Chon
Download or read book Recent Advances in Tourism Marketing Research written by Kaye Sung Chon and published by Routledge. This book was released on 2014-09-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
Book Synopsis The Tourism and Leisure Industry by : Klaus Weiermair
Download or read book The Tourism and Leisure Industry written by Klaus Weiermair and published by Psychology Press. This book was released on 2004 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Book Synopsis Leisure & Tourism: Marketing in the leisure and tourism industry by :
Download or read book Leisure & Tourism: Marketing in the leisure and tourism industry written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Book Synopsis Marketing in Travel and Tourism by : Victor Middleton
Download or read book Marketing in Travel and Tourism written by Victor Middleton and published by Routledge. This book was released on 2010-09-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Book Synopsis Innovative Approaches to Tourism and Leisure by : Vicky Katsoni
Download or read book Innovative Approaches to Tourism and Leisure written by Vicky Katsoni and published by Springer. This book was released on 2017-12-31 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.
Book Synopsis Advertising in Leisure and Tourism by :
Download or read book Advertising in Leisure and Tourism written by and published by . This book was released on 2014 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication and Channel Systems in Tourism Marketing by : Muzaffer Uysal
Download or read book Communication and Channel Systems in Tourism Marketing written by Muzaffer Uysal and published by Routledge. This book was released on 2012-11-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
Book Synopsis Space Tourism Marketing Strategy by : Johnny Ch Lok
Download or read book Space Tourism Marketing Strategy written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-03-13 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter FourRaising space tourism leisureconsumption strategiesAlthough, space tourism industry is a real enjoyment and exciting travelling leisure to human. It is possible that human will choose to consume space tourism leisure to replace earth tourism leisure, if human felt that earth tourism leisure is not attractive to them to consume to go to anywhere to travel in their leisure time.But, I believe that space tourism industry has still many factors to influence human to choose to consume space tourism leisure, even they will consider space tourism leisure consumption I is only one time space tourism in their life time. Hence, space tourism companies ought achieve this aim to persuade or attract everyone prefer to spend space tourism leisure at least one time in their life, then it can represent success. However, I think to achieve this aim, it has these challenges to influence their success, even they believe space tourism leisure business is one potential attractive travel entertainment business. These challenges include such as: expensive space tourism ticket price issue, catching spacecraft safe issue, space traveler personal body health issue, age issue, family and friend relationship influence issue, working time and holiday time arrangement issue, the space trip arrangement issue, weather issue etc. different challenges, which will have possible to influence every space tourism planner either who decide change to cancel the time space tourism plan, or forgive to choose space tourism leisure in their life forever.Hence, how to raise space tourism leisure consumption desire will be one considerable matter for any space tourism leisure businessmen. I shall indicate my personal three aspect of strategical opinions to let them to know how to raise every space tourism planner individual space tourism leisure consumption desire to avoid every time space tourism passenger number will have decrease failure chance as below: ⦁(1) Strategic opinionOn the first aspect of strategic opinion, I feel that the space education tutor can teach new space knowledge to let every space traveler to learn any new space and earth knowledge during he/she is catching on the spacecraft in personal contact learning experience environment which can raise space tourism consumption desire. The reason is because the space tourism leisure traveler can raise extra space and earth learning knowledge when they can catch the spacecraft to fly and contact the space environment to learn and feel what the differences are between space and earth by himself or herself. Hence, it is very attractive to the space traveler student target group and I believe that their parents will encourage their sons or daughters to participate the time of space trip and they are more preferable to help them to buy the time space trip ticket, due to their sons and daughters can learn any space knowledge when they are studying. Moreover, every space traveler will feel surprise to learn any new space and earth knowledge from the space tutor's teaching, due to he/she is unknown that this space travel trip includes learning space and earth knowledge.I suggest that the space tourism leisure businessmen can give learning opportunity to every travel trip space travelers to feel that this space actual environment can bring what disadvantages or advantages to influence our earth when they are catching aircraft to fly to space to travel in every space trip. The space and earth learning knowledge can include these two aspects of space learning knowledge and experience below: On the teaching of space environment learning knowledge hand, the topics can include as below:
