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Author : D. S. Cowan
Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.:/5 (464 download)
Download or read book Advertising in the 21st Century written by D. S. Cowan and published by . This book was released on 1968 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. S. COWAN (and JONES (Robert William) Dip P.A.)
Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.:/5 (16 download)
Download or read book Advertising in the 21st Century. A Model of Advertising Agency Development During the Next Fifty Years, Etc written by D. S. COWAN (and JONES (Robert William) Dip P.A.) and published by . This book was released on 1968 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ds Cowan
Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.:/5 (115 download)
Download or read book ADVERTISING IN THE 21ST CENTURY written by Ds Cowan and published by . This book was released on 1968 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. S. Cowan
Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.:/5 (257 download)
Download or read book Advertising in the 21. Century written by D. S. Cowan and published by . This book was released on 1968 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. S. Cowan
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising in the 21st Century written by D. S. Cowan and published by . This book was released on 1968 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edgar Werner Coleman
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising Development written by Edgar Werner Coleman and published by . This book was released on 1909 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489623
Total Pages : 759 pages
Book Rating : 4.9/5 (114 download)
Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Author : James R. Faulconbridge
Publisher : Routledge
ISBN 13 : 1135279802
Total Pages : 304 pages
Book Rating : 4.1/5 (352 download)
Download or read book The Globalization of Advertising written by James R. Faulconbridge and published by Routledge. This book was released on 2010-12-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.0/5 ( download)
Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1965 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eugene Hameroff
Publisher : McGraw Hill Professional
ISBN 13 : 084423169X
Total Pages : 289 pages
Book Rating : 4.8/5 (442 download)
Download or read book The Advertising Agency Business written by Eugene Hameroff and published by McGraw Hill Professional. This book was released on 1998-02-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.
Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 0761912398
Total Pages : 561 pages
Book Rating : 4.7/5 (619 download)
Download or read book The Advertising Business written by John Philip Jones and published by SAGE. This book was released on 1999-02-10 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections." -R.R. Attison, CUNY College of Staten Island "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." --Andy Fenning, J. Walter Thompson, New York John Philip Jones, best-selling author of What's in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of successful advertising procedures. All aspects of the business-creativity, media planning, operations, and specialty advertising-are fully represented in this comprehensive volume. Chapter authors reflect on a global mix of academic and professional backgrounds, and include David Ogilvy, Don E. Schultz, John Deighton Randall Rothnberg, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume, and are complemented by a few adaptations of classic articles. The result is a single knowledge bank of theory and practice for advertising students and professionals. This handbook is part of a series of edited by John Philip Jones, when complete, will comprise a complete library of essential advertising theory and practice. How Advertising Works has already been published; future volumes will address the key topics of brand building and multinational advertising.
Author :
Publisher :
ISBN 13 :
Total Pages : 1878 pages
Book Rating : 4.F/5 ( download)
Download or read book The Publishers' Trade List Annual written by and published by . This book was released on 1974 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Library
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.3/5 (91 download)
Download or read book The British Library General Catalogue of Printed Books to 1975 written by British Library and published by . This book was released on 1977 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : New York Public Library. Research Libraries
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.3/5 (91 download)
Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library, 1911-1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Crawford
Publisher : Routledge
ISBN 13 : 0429686005
Total Pages : 179 pages
Book Rating : 4.4/5 (296 download)
Download or read book Digital Dawn in Adland written by Robert Crawford and published by Routledge. This book was released on 2021-06-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 654 pages
Book Rating : 4.F/5 ( download)
Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1965 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cumulative list of works represented by Library of Congress printed cards.
Author : Andrew Jaffe
Publisher : Wiley
ISBN 13 : 0471480916
Total Pages : 256 pages
Book Rating : 4.4/5 (714 download)
Download or read book Casting for Big Ideas written by Andrew Jaffe and published by Wiley. This book was released on 2003-09-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.
