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Advertising From The Desktop
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Book Synopsis Advertising from the Desktop by : Elaine Floyd
Download or read book Advertising from the Desktop written by Elaine Floyd and published by Ventana Communications Group. This book was released on 1994 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique, all-in-one guide to designing effective, persuasive ads on the computer. For use with any hardware or software, the book takes readers step-by-step through the design process, illustrating what works and why. A well-rounded, inspirational design guide, this book takes desktop publishers to a new level of performance and creativity.
Book Synopsis Programmatic Advertising by : Oliver Busch
Download or read book Programmatic Advertising written by Oliver Busch and published by Springer. This book was released on 2015-11-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Book Synopsis Display Advertising by : David Booth
Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Book Synopsis Marketing in a Digital World by : Aric Rindfleisch
Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :2158 pages Book Rating :4./5 ( download)
Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics
Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis So You Want to Be a Talent Agent? by : "Wolf" Elliott Tom "Wolf" Elliott
Download or read book So You Want to Be a Talent Agent? written by "Wolf" Elliott Tom "Wolf" Elliott and published by iUniverse. This book was released on 2010 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A down-to-earth, detailed guide to every aspect of establishing and running a small, local talent booking agency, written by someone who has done so successfully for over 30 years. You don't need any particular background or a fancy college degree or even much money, just a desire to own and operate one of the most fun businesses you could ever imagine. It's all here how to find the talent, how to build up a clientele, how to promote yourself, the contracts you'll need, and a fascinating insight to where you can go from here, including becoming a modeling agent, a TV producer, a writer, a record album producer, and much more.
Download or read book Facebook ADS written by Ethan Bryant and published by Ethan Bryant. This book was released on 2022-07-04 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hai un Personal Brand e vuoi sfruttare l’enorme potenzialità delle Facebook ADS? Ti stai approcciando al mondo dei social e vuoi scoprire come vendere il tuo prodotto/servizio digitalmente? Il modo di fare “pubblicità” è cambiato. E su questo non ci piove. Sia che tu sia una persona fisica che giuridica, e vuoi vendere il tuo prodotto fisico, oppure proporre i tuoi servizi, non puoi fare a meno del canale online. In tal contesto, un ruolo fondamentale viene di certo ricoperta da colosso di Mark Zuckerberg, ossia Facebook. Ma come riuscire ad implementare campagne di Facebook efficaci nella propria strategia di marketing se non si è esperti nel campo? È come se tu avessi una Ferrari nel garage che vorresti vendere ma non hai gli acquirenti giusti a cui proporla. Per questo motivo ho deciso di mettere nero su bianco le 7 Regole d’Oro per Ottimizzare e Scalare le Tue Campagne Pubblicitarie di Facebook. Grazie ai consigli contenuti in questo Libro potrai far esplodere il tuo ROAS e ricevere income mensili costanti. Ma andiamo a vedere in dettaglio cosa contiene questo Libro: · Spiegazione dettagliata di tutte le tipologie di Facebook ADS, dalla più generale a quella più specifica. · Tutte le strategie pubblicitarie per aumentare il tuo ROI. Sarai in grado di rivolgerti con più facilità al tuo cliente target senza disperdere denaro. · Come impostare una campagna profittevole su Facebook, dalla A alla Z, e come scalarla. · Come creare un’inserzione con il copywriting corretta per andare a colpire il tuo cliente target con la massima precisione. · Come studiare il buyer persona. Scoprirai la logica che usa il consumatore in modo da favorire la vendita del tuo prodotto o servizio. Anche se sei un totale neofita nel mondo della pubblicità online, e di Facebook in particolare, con questo Libro riuscirai a impostare la tua prima campagna e vedere fin da subito i primi risultati. Cosa aspetti? Agisci in fretta… Ordina ORA la tua copia e preparati a far esplodere il tuo Business Manager di Facebook!
Book Synopsis Mathematical Statistics with Resampling and R by : Laura M. Chihara
Download or read book Mathematical Statistics with Resampling and R written by Laura M. Chihara and published by John Wiley & Sons. This book was released on 2018-09-17 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition combines the latest software applications with the benefits of modern resampling techniques Resampling helps students understand the meaning of sampling distributions, sampling variability, P-values, hypothesis tests, and confidence intervals. The second edition of Mathematical Statistics with Resampling and R combines modern resampling techniques and mathematical statistics. This book has been classroom-tested to ensure an accessible presentation, uses the powerful and flexible computer language R for data analysis and explores the benefits of modern resampling techniques. This book offers an introduction to permutation tests and bootstrap methods that can serve to motivate classical inference methods. The book strikes a balance between theory, computing, and applications, and the new edition explores additional topics including consulting, paired t test, ANOVA and Google Interview Questions. Throughout the book, new and updated case studies are included representing a diverse range of subjects such as flight delays, birth weights of babies, and telephone company repair times. These illustrate the relevance of the real-world applications of the material. This new edition: • Puts the focus on statistical consulting that emphasizes giving a client an understanding of data and goes beyond typical expectations • Presents new material on topics such as the paired t test, Fisher's Exact Test and the EM algorithm • Offers a new section on "Google Interview Questions" that illustrates statistical thinking • Provides a new chapter on ANOVA • Contains more exercises and updated case studies, data sets, and R code Written for undergraduate students in a mathematical statistics course as well as practitioners and researchers, the second edition of Mathematical Statistics with Resampling and R presents a revised and updated guide for applying the most current resampling techniques to mathematical statistics.
Download or read book The Computer in Advertising written by and published by . This book was released on 1962 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Download or read book InfoWorld written by and published by . This book was released on 1988-06-06 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Book Synopsis Mobile Computing: Concepts, Methodologies, Tools, and Applications by : Taniar, David
Download or read book Mobile Computing: Concepts, Methodologies, Tools, and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Book Synopsis Facebook Ads Domination by : RD king
Download or read book Facebook Ads Domination written by RD king and published by 大賢者外語. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook? With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business! Topics covered: How To Get Started With Facebook Ads Getting To Know The Facebook Ads Manager Facebook Ads VS. Boosted Posts How To Optimize Your Facebook Ad design Gain Maximum Exposure Using Custom Targeted Audiences How To Use Retarget Marketing With Facebook Split Testing Your Facebook Ads For Optimum Performance Boost Your Profits With Facebook Dynamic Ads How To Lower Your Overall Facebook Ad Budget How To Create A Facebook Lead Capture Funnel
Download or read book PC Mag written by and published by . This book was released on 1988-09-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Book Synopsis Microsoft Ads Training Guide by : Hillary Scholl
Download or read book Microsoft Ads Training Guide written by Hillary Scholl and published by Estalontech. This book was released on 2021-09-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traffic Is The Life-Blood Of Every Online Business Website. Whether you're launching a product, building an email list, putting up a blog, or any other website for that matter... you need a healthy dose of traffic coming in. And you can gather this traffic in various ways. There is the search engine organic traffic, social media traffic, and the paid one called Pay Per Click Advertising. But most free traffic methods take a lot of time to get them going plus it just doesn’t convert all that well… When we think about Paid Advertising, Google Ads automatically pop up in our minds. Every marketer worth their salt knows about Google Ads, but many of them overlook Microsoft Ads (formerly Bing Ads) and its unique network of users. With Google controlling the majority share of online traffic, it’s easy to write off Microsoft’s Bing Ads as a search engine and PPC platform. But Microsoft Advertising, in particular, has enormous potential for businesses of all sizes — especially those with smaller budgets. Microsoft Advertising presents a fantastic opportunity to generate search leads at a relatively lower cost, and that’s something all advertisers should take note of. Microsoft Advertising’s Audience Network Is A Hidden Gem That Brings A Lot Of Value & Programmatic Offerings! Microsoft Ads is Microsoft’s self-serve advertising platform that allows advertisers to build campaigns and target users across Microsoft’s Search and Audience Network. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow, and now, according to ComScore, Bing and its partners make up a combined 39% of the US desktop search market! In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. Depending on what you’re selling and who you’re targeting, Bing could be the missing piece of the puzzle for your marketing strategy. Here’s why… As of March 2021, Bing hit 1,038 billion unique monthly visitors worldwide. This figure includes all web visits from desktop and mobile. There are approximately 82.6 million Bing searches per day. There are 14.6 billion PC searches made on Bing every month. In 2020, revenue for Microsoft search advertising amounted to $7.74 billion. In the United States, Bing ranked #24 in terms of traffic. Seems like it’s worth paying attention to, right? Google search statistics show that Google dominates the search engine market, with Bing placing only second. However, this has not stopped Bing from amassing millions of unique PC users and generating billions of search queries. This year, people aren’t going to be spending their money in brick-and-mortar shops, restaurants, bars, and clubs like they did in the past. In 2021 people are going to continue spending money online. So there’s no better time than now to present them with your offers. But The Problem Is… You Can’t Just Throw Up An Ad And Expect To Be In The Profit! Although Microsoft Ads is a very user-friendly platform, there are some details that you must pay attention to if you want to see success… We Take Pride In Presenting… Microsoft Ads Training Guide Microsoft Ads training encompassing everything you need to know to get started with Microsoft Ads and optimize your campaigns for maximum profits.
Book Synopsis Desktop Database Marketing by : Jack Schmid
Download or read book Desktop Database Marketing written by Jack Schmid and published by McGraw Hill Professional. This book was released on 1998 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desktop Database Marketing isn't just another "database book." It isn't even just another database marketing book. It is a marketing book written by businesspeople who give you the know-how to capitalize on desktop technology to market more effectively and efficiently. In straightforward language with a minimum of technical jargon, the authors show you how to improve all of your customer communications; make the economics of database marketing work for your organization, regardless of its size or type; build flexible operations and systems that work for your organization's specific needs; develop a marketing strategy that builds customer relationships, gives you useful information you can put to work, and tailors strategies and tactics to the special needs of your organization.
