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Advertising For Television Sets
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Book Synopsis Advertising for Television Sets by : Georgetown University. Institute for Public Interest Representation
Download or read book Advertising for Television Sets written by Georgetown University. Institute for Public Interest Representation and published by . This book was released on 1972 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising to the American Woman, 1900-1999 by : Daniel Delis Hill
Download or read book Advertising to the American Woman, 1900-1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Book Synopsis Brought to You By by : Lawrence R. Samuel
Download or read book Brought to You By written by Lawrence R. Samuel and published by Univ of TX + ORM. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Book Synopsis Window to the Future by : Steve Kosareff
Download or read book Window to the Future written by Steve Kosareff and published by . This book was released on 2005-03-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.
Book Synopsis Television as an Advertising Medium by : United States. Office of Domestic Commerce
Download or read book Television as an Advertising Medium written by United States. Office of Domestic Commerce and published by . This book was released on 1949 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brought to You By by : Lawrence R. Samuel
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Billboard written by and published by . This book was released on 1949-06-25 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Book Synopsis Television Network Program Procurement by : United States. Federal Communications Commission
Download or read book Television Network Program Procurement written by United States. Federal Communications Commission and published by . This book was released on 1965 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gandhi Meets Primetime by : Shanti Kumar
Download or read book Gandhi Meets Primetime written by Shanti Kumar and published by University of Illinois Press. This book was released on 2010-10-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shanti Kumar's Gandhi Meets Primetime examines how cultural imaginations of national identity have been transformed by the rapid growth of satellite and cable television in postcolonial India. To evaluate the growing influence of foreign and domestic satellite and cable channels since 1991, the book considers a wide range of materials including contemporary television programming, historical archives, legal documents, policy statements, academic writings and journalistic accounts. Kumar argues that India's hybrid national identity is manifested in the discourses found in this variety of empirical sources. He deconstructs representations of Mahatma Gandhi as the Father of the Nation on the state-sponsored network Doordarshan and those found on Rupert Murdoch's STAR TV network. The book closely analyzes print advertisements to trace the changing status of the television set as a cultural commodity in postcolonial India and examines publicity brochures, promotional materials and programming schedules of Indian-language networks to outline the role of vernacular media in the discourse of electronic capitalism. The empirical evidence is illuminated by theoretical analyses that combine diverse approaches such as cultural studies, poststructuralism and postcolonial criticism.
Book Synopsis Media Imperialism in India and Pakistan by : Farooq Sulehria
Download or read book Media Imperialism in India and Pakistan written by Farooq Sulehria and published by Routledge. This book was released on 2018-01-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining anew the notions of media imperialism and globalization of media, this book disrupts the generalised consensus in media scholarship that globalization of media has put an end to media imperialism. One elemental aspect of media imperialism is the structural dependency of television systems in the global South on the imperial North. Taking India and Pakistan as its case studies, this book views globalization of media as the unleashing of processes that have translated into the liberalization of air waves and privatization of television systems whereby commercialization of television is privileged over public interest television. Additionally, it argues that the globalization of media has contributed to corruption, tabloidization, and marginalization of subaltern classes in the Indian and Pakistani media.
Book Synopsis GRE All the Verbal by : Manhattan Prep
Download or read book GRE All the Verbal written by Manhattan Prep and published by Simon and Schuster. This book was released on 2023-05-02 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by our 99th percentile GRE instructors, Manhattan Prep's GRE All the Verbal features in-depth lessons covering the facts, rules, and strategies for every question type on the Verbal section of the GRE. This edition of GRE All the Verbal has been reorganized to start from the basics—words, in this case—and build to more complex sentences, paragraphs, and passages. You’ll learn how to build your vocabulary in an organic way that allows you to use these words in grad school and at work, not just to regurgitate the words for the test. You’ll also learn how to deconstruct complex sentences, a skill crucial not just for Text Completion and Sentence Equivalence (aka vocabulary) problems, but also for Reading Comprehension passages. And finally, you’ll learn how to parse complicated meaning across multi-sentence blocks of text, a skill you’ll need for Reading Comprehension and for multi-blank Text Completions. You’ll also learn how to spot and avoid common traps and you’ll have plenty of practice problems with detailed answer explanations, all of which have been constructed by our 99th percentile GRE instructors. Finally, you’ll learn how to use all of these skills to tackle the AWA (Analytical Writing Assessment) portion of the exam, also known as the essays
Book Synopsis A 50-year Adventure in the Advertising Business by : Ernest W. Baker
Download or read book A 50-year Adventure in the Advertising Business written by Ernest W. Baker and published by Wayne State University Press. This book was released on 1999 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.
Download or read book Armed Forces Talk written by and published by . This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Daytime Television Programming by : Marilyn J. Matelski
Download or read book Daytime Television Programming written by Marilyn J. Matelski and published by Taylor & Francis. This book was released on 2023-12-22 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
Book Synopsis GRE Reading Comprehension & Essays by : Manhattan Prep
Download or read book GRE Reading Comprehension & Essays written by Manhattan Prep and published by Simon and Schuster. This book was released on 2014-06-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Comprehension & Essays GRE Strategy Guide provides a comprehensive approach to Reading Comprehension passages and questions on the GRE. It contains practical techniques for perceiving passage structures rapidly and for grasping difficult, unfamiliar content. This Guide teaches you how to attack questions through effective classification and analysis, following a clear process for answering both general and specific questions and avoiding common traps along the way. Furthermore, you will learn how to master dynamic outlining and writing techniques for tackling the essays.
Book Synopsis Cigarette Labeling and Advertising by : United States. Congress. Senate. Committee on Commerce
Download or read book Cigarette Labeling and Advertising written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1965 with total page 1646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Bureau of Foreign and Domestic Commerce. Office of Industry and Commerce Publisher : ISBN 13 : Total Pages :44 pages Book Rating :4.3/5 (243 download)
Book Synopsis Establishing and Operating a Dry Cleaning Business by : United States. Bureau of Foreign and Domestic Commerce. Office of Industry and Commerce
Download or read book Establishing and Operating a Dry Cleaning Business written by United States. Bureau of Foreign and Domestic Commerce. Office of Industry and Commerce and published by . This book was released on 1925 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
