Advertising Cultures

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Advertising Cultures

Author : Timothy de Waal Malefyt
Publisher : Routledge
ISBN 13 : 1000182770
Total Pages : 235 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Advertising Cultures by : Timothy de Waal Malefyt

Download or read book Advertising Cultures written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-05-11 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.

Advertising Cultures

Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 9780761961987
Total Pages : 194 pages
Book Rating : 4.9/5 (619 download)

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Book Synopsis Advertising Cultures by : Sean Nixon

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Advertising Cultures

Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 9780761961987
Total Pages : 196 pages
Book Rating : 4.9/5 (619 download)

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Book Synopsis Advertising Cultures by : Sean Nixon

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Promotional Cultures

Author : Aeron Davis
Publisher : Polity
ISBN 13 : 0745639836
Total Pages : 262 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Promotional Cultures by : Aeron Davis

Download or read book Promotional Cultures written by Aeron Davis and published by Polity. This book was released on 2013-07-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Advertising and Popular Culture

Author : Jib Fowles
Publisher : SAGE
ISBN 13 : 9780803954830
Total Pages : 304 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Advertising and Popular Culture by : Jib Fowles

Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Global Advertising in a Global Culture

Author : Thomas H. P. Gould
Publisher : Rowman & Littlefield
ISBN 13 : 0810886448
Total Pages : 255 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Global Advertising in a Global Culture by : Thomas H. P. Gould

Download or read book Global Advertising in a Global Culture written by Thomas H. P. Gould and published by Rowman & Littlefield. This book was released on 2015-12-16 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

Sport, Culture and Advertising

Author : Steven J. Jackson
Publisher : Routledge
ISBN 13 : 1134298803
Total Pages : 287 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Sport, Culture and Advertising by : Steven J. Jackson

Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

International Advertising

Author : Barbara Mueller
Publisher :
ISBN 13 : 9780534192785
Total Pages : 340 pages
Book Rating : 4.1/5 (927 download)

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Book Synopsis International Advertising by : Barbara Mueller

Download or read book International Advertising written by Barbara Mueller and published by . This book was released on 1996 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.

The Routledge Companion to Advertising and Promotional Culture

Author : Emily West
Publisher : Taylor & Francis
ISBN 13 : 1000859282
Total Pages : 554 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Advertising in Contemporary Consumer Culture

Author : Hélène de Burgh-Woodman
Publisher : Springer
ISBN 13 : 3319779443
Total Pages : 275 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Advertising in Contemporary Consumer Culture by : Hélène de Burgh-Woodman

Download or read book Advertising in Contemporary Consumer Culture written by Hélène de Burgh-Woodman and published by Springer. This book was released on 2018-03-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

Advertising

Author : Liz McFall
Publisher : SAGE
ISBN 13 : 1412932890
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Advertising by : Liz McFall

Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Consumer Behavior and Culture

Author : Marieke de Mooij
Publisher : SAGE Publications
ISBN 13 : 1412979900
Total Pages : 425 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Consumer Behavior and Culture by : Marieke de Mooij

Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE Publications. This book was released on 2010-09-29 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

Decoding Ad Culture

Author : Harisur Rahman
Publisher : Rowman & Littlefield
ISBN 13 : 1666943177
Total Pages : 319 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Decoding Ad Culture by : Harisur Rahman

Download or read book Decoding Ad Culture written by Harisur Rahman and published by Rowman & Littlefield. This book was released on 2024-09-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Ads, Fads, and Consumer Culture

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
ISBN 13 : 9780742527249
Total Pages : 220 pages
Book Rating : 4.5/5 (272 download)

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Book Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Ads, Fads, and Consumer Culture

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
ISBN 13 : 1538137828
Total Pages : 313 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2020-08-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Advertising and Consumer Culture in China

Author : Hongmei Li
Publisher : John Wiley & Sons
ISBN 13 : 1509511148
Total Pages : 280 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Advertising and Consumer Culture in China by : Hongmei Li

Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

Ads, Fads, and Consumer Culture

Author : Arthur Asa Berger, San Francisco State University
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442206705
Total Pages : 260 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger, San Francisco State University

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger, San Francisco State University and published by Rowman & Littlefield Publishers. This book was released on 2011-04-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.