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Advertising Cigarette Brands And Smokers An Analysis Of Different Cigarette Brands Their Target Groups And The Conveyed Customer Images
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Book Synopsis Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, Their Target Groups and the Conveyed Customer Images by : Jascha Walter
Download or read book Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, Their Target Groups and the Conveyed Customer Images written by Jascha Walter and published by GRIN Verlag. This book was released on 2009-05 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject English Language and Literature Studies - Linguistics, grade: 2-, Otto-von-Guericke-University Magdeburg (Institut f r fremdsprachliche Philologien), 17 entries in the bibliography, language: English, abstract: In this essay I want to compare different cigarette ads from Marlboro, Lucky Strike and West in detail and in general. Moreover, I want to analyse the different target groups and characteristics of the different brands' smokers. It is conspicuous that many cigarette brands do not advertise for a particular kind of tobacco and its taste or quality, but for a certain image, lifestyle or attitude. This makes clear that many cigarette brands advertise more for an image than the actual product and brings up the question why cigarette brands concentrate on promoting and emphasizing the brand image. Since the different brands address and appeal to different types of persons or smokers, I am going to find out, what makes a person choose a certain cigarette brand.
Author :National Cancer Institute Publisher :Createspace Independent Pub ISBN 13 :9781478117902 Total Pages :684 pages Book Rating :4.1/5 (179 download)
Book Synopsis The Role of the Media in Promoting and Reducing Tobacco Use by : National Cancer Institute
Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by National Cancer Institute and published by Createspace Independent Pub. This book was released on 2012-06-23 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Institutes of Health Publication 07-6242, The Role of the Media in Promoting and Reducing Tobacco Use, NCI Tobacco Control Monograph 19, (the 19th of the Tobacco Control Monograph series of the National Cancer Institute (NCI) provides a critical, scientific review and synthesis of current evidence regarding the power of the media both to encourage and discourage tobacco use. The work presented is the most current and comprehensive distillation of the scientific literature on media communications in tobacco promotion and tobacco control. The six main parts of this monograph deal with aspects of media communications relevant to tobacco promotion and tobacco control. Part 1, an overview, frames the rationale for the monograph's organization and presents the key issues and conclusions of the research as a whole and of the individual chapters. This section describes media research theories that guided this assessment of the relationship between media and tobacco use, which can be viewed as a multilevel issue ranging from consumer-level advertising and promotion to stakeholder-level marketing aimed toward retailers, policymakers, and others. Part 2 further explores tobacco marketing—the range of media interventions used by the tobacco industry to promote its products, such as brand advertising and promotion, as well as corporate sponsorship and advertising. This section also evaluates the evidence for the influence of tobacco marketing on smoking behavior and discusses regulatory and constitutional issues related to marketing restrictions. Part 3 explores how both the tobacco control community and the tobacco industry have used news and entertainment media to advocate their positions and how such coverage relates to tobacco use and tobacco policy change. The section also appraises evidence of the influence of tobacco use in movies on youth smoking initiation. Part 4 focuses on tobacco control media interventions and the strategies, themes, and communication designs intended to prevent tobacco use or encourage cessation, including opportunities for new media interventions. This section also synthesizes evidence on the effectiveness of mass media campaigns in reducing smoking. Part 5 discusses tobacco industry efforts to diminish media interventions by the tobacco control community and to use the media to oppose state tobacco control ballot initiatives and referenda. Finally, Part 6 examines possible future directions in the use of media to promote or to control tobacco use and summarizes research needs and opportunities. Key lessons from this volume can inform policymakers as well as scientists and practitioners. Most critical from a policy standpoint is the conclusion, supported by strong evidence, that both exposure to tobacco marketing and depictions of tobacco in movies promote smoking initiation. In the United States in 2005—the same year in which 2.7 million American adolescents aged 12 to 17 used cigarettes in the past month1 and 438,000 Americans died prematurely from diseases caused by tobacco use or secondhand smoke exposure2—the tobacco industry spent $13.5 billion (in 2006 dollars) on cigarette advertising and promotion,3 an average of $37 million per day. The tobacco industry continues to succeed in overcoming partial restrictions on tobacco marketing in the United States, and tobacco marketing remains pervasive and effective in promoting tobacco use. Efforts to curb the depiction of tobacco use in movies have increased in recent years, and the evidence reviewed here indicates that progress in this area could be expected to translate into lower rates of youth smoking initiation in the future. Strong evidence indicates that media campaigns can reduce tobacco use. This volume highlights the complexities of assessing the media's influence on tobacco-related attitudes and behavior. A vast range of research is reviewed.~
Book Synopsis The Role of the Media in Promoting and Reducing Tobacco Use by : Ronald M. Davis
Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by Ronald M. Davis and published by . This book was released on 2008 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Regulation of Cigarettes and Smokeless Tobacco Under the Federal Food, Drug, and Cosmetic Act: Proposed rule, jurisdictional analysis & appendices, and related notices by : United States. Food and Drug Administration
Download or read book Regulation of Cigarettes and Smokeless Tobacco Under the Federal Food, Drug, and Cosmetic Act: Proposed rule, jurisdictional analysis & appendices, and related notices written by United States. Food and Drug Administration and published by . This book was released on 1996 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Preventing Tobacco Use Among Young People by :
Download or read book Preventing Tobacco Use Among Young People written by and published by . This book was released on 1994 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Health Economics by :
Download or read book Encyclopedia of Health Economics written by and published by Newnes. This book was released on 2014-02-21 with total page 1663 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Health Economics offers students, researchers and policymakers objective and detailed empirical analysis and clear reviews of current theories and polices. It helps practitioners such as health care managers and planners by providing accessible overviews into the broad field of health economics, including the economics of designing health service finance and delivery and the economics of public and population health. This encyclopedia provides an organized overview of this diverse field, providing one trusted source for up-to-date research and analysis of this highly charged and fast-moving subject area. Features research-driven articles that are objective, better-crafted, and more detailed than is currently available in journals and handbooks Combines insights and scholarship across the breadth of health economics, where theory and empirical work increasingly come from non-economists Provides overviews of key policies, theories and programs in easy-to-understand language
Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Preventing Tobacco Use Among Young People by : M. Joycelyn Elders
Download or read book Preventing Tobacco Use Among Young People written by M. Joycelyn Elders and published by DIANE Publishing. This book was released on 1997-03 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report focuses on the vulnerable adolescent ages of 10 through 18 when most users start smoking, chewing, or dipping & become addicted to tobacco. It examines the health effects of early smoking & smokeless tobacco use, the reasons that young men & women begin using tobacco, the extent to which they use tobacco, tobacco advertising & promotional activities (history of cigarette advertising to the young); & efforts to prevent tobacco use by young people (public opinion; educational efforts; & public policies). Charts, tables & graphs. Glossary. Index.
Book Synopsis Encyclopedia of Children, Adolescents, and the Media by : Jeffrey Jensen Arnett
Download or read book Encyclopedia of Children, Adolescents, and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis Pathways To Global Health: Case Studies In Global Health Diplomacy - Volume 2 by : Stephen Matlin
Download or read book Pathways To Global Health: Case Studies In Global Health Diplomacy - Volume 2 written by Stephen Matlin and published by World Scientific. This book was released on 2016-12-22 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the publication of Negotiating and Navigating Global Health: Case Studies in Global Health Diplomacy edited by Ellen Rosskam and Ilona Kickbusch, this second volume of case studies will complement the first volume and extends its scope. The new book focuses on health diplomacy negotiations, in Geneva and elsewhere, that have involved WHO or that have substantial implications for the work of WHO. Each of the chapters provides a detailed account of a particular example of global health negotiation, concerning hard and soft law instruments but also addressing the full range of health issues — reaching from issues of research and development, polio eradication, NCDs and plain packaging, to the post-2015 process, the WHO reform and non-state involvement. The book therefore captures a wide-range of experiences of distinguished diplomats, academics and senior practitioners.The contributions to the book are written by negotiators and academics and thus, will provide a unique angle and a tool of reflection for a broad audience. In particular, it will be of interest not only to the academic community and students, but also to policy-makers and diplomats. The case studies will allow for learning on how negotiations work in a complex policy environment. The focus on WHO will explore how a major international organization engages in global health diplomacy and on the implications that health-related diplomacy taking place in a variety of settings has for its work. As such, the book is an important contribution to the growing field of global health diplomacy and to the debate about the role of WHO in the 21str century.
Book Synopsis Minority Marketing: Research Perspectives for the 1990s by : Robert L. King
Download or read book Minority Marketing: Research Perspectives for the 1990s written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Smoking Geographies by : Ross Barnett
Download or read book Smoking Geographies written by Ross Barnett and published by John Wiley & Sons. This book was released on 2017-02-09 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smoking Geographies provides a research-led assessment of the impact of geographical factors on smoking. The contributors uncover how geography can show us not only why people smoke but also broader issues of tobacco control, providing deeper clarity on how smoking and tobacco is ‘governed’. The text centres on one of the most important public health issues worldwide, and a major determinant of preventable mortality and morbidity in developed and developing countries Records the outcomes of a long-term research collaboration that brings a geographical lens to smoking behaviour Uncovers how geography can play a part in understanding not only why people smoke but also broader issues of tobacco control Provides a deeper understanding of how smoking and tobacco is ‘governed’, regarding where people may smoke, but also more subtle governance as a climate is produced in which smoking becomes ‘denormalised’ Brings both quantitative and qualitative perspectives to bear on this major source of mortality and morbidity
Book Synopsis Global Health Law by : Lawrence O. Gostin
Download or read book Global Health Law written by Lawrence O. Gostin and published by Harvard University Press. This book was released on 2014-03-10 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite global progress, staggering health inequalities between rich and poor raise basic questions of social justice. Defining the field of global health law, Lawrence Gostin drives home the need for effective governance and offers a blueprint for reform, based on the principle that the opportunity to live a healthy life is a basic human right.
Book Synopsis Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery by : Gary L. Fisher
Download or read book Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery written by Gary L. Fisher and published by SAGE. This book was released on 2009 with total page 1153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection provides authoritative coverage of neurobiology of addiction, models of addiction, sociocultural perspectives on drug use, family and community factors, prevention theories and techniques, professional issues, the criminal justice system and substance abuse, assessment and diagnosis, and more.
Download or read book Federal Register written by and published by . This book was released on 1995-08-11 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Health Care in Java by : Peter Boomgaard
Download or read book Health Care in Java written by Peter Boomgaard and published by BRILL. This book was released on 1996-01-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of health and illness in Indonesia has long been an expanding field for scholars with a medical or social science background, both in Indonesia and abroad. European interest in this topic has increased considerably during recent decades. The articles presented in this volume highlight the cultural, political, economic, and social framework within which theory and practice of health care in Java operate at present and in the past.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1970 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
